Q&A with NASCAR on NBC analyst Jeff Burton, Part 1

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With testing and occasional race duties coming up this NASCAR Sprint Cup season for Michael Waltrip Racing, Jeff Burton is still very much involved in the competition side of the sport.

But this year will also see Burton – universally respected and known among fans and media as “The Mayor” of the Sprint Cup garage – contribute to NBCSN’s new “NASCAR AMERICA” daily show that debuts on Monday at 5 p.m. ET.

Come 2015, he’ll move into a full-time analyst role with NBC Sports Group as it officially begins coverage of Sprint Cup and Nationwide Series racing.

Recently, MotorSportsTalk had the privilege of talking with him about a variety of topics. Today, you’ll see his thoughts on transitioning into the broadcast booth, and tomorrow, you’ll read about his role with MWR and his insights on the upcoming season – which starts Sunday with the Daytona 500.

What sort of impact did the NBC position have on you pulling back to part-time driving? Or had the pulling back part been on your mind before it opened up?

“The NBC thing certainly moved the ball. I knew 2014 was going to be my last full year. I had made up my mind on that. And the timing of NBC – that was going to be real convenient. We had a lot of conversations about it and it felt like that was going to work out. But then the opportunity to do [NASCAR AMERICA], being involved with that and being able to actually spend the time I need to spend – all that felt right to me.

“It just felt like the timing was right and I’ll be honest – and I’m not saying this because I’m talking to [an NBCSports.com writer] – the opportunity to work with NBC was very appealing to me. The reason I say that is I watch NBC Sports and I watch the way they cover sports, and I like it. It feels right to me. It feels very professional. It fits who I am…It’s not about self-promoting, it’s about what’s going on and that fits me. And that pushed me to make a decision that I wasn’t sure I was ready to make [laughs]! It became a lot easier to make it.”

How important is it to have the support of a company like NBC Sports as you transition from driving to the broadcast booth?

“We’re doing it first class and we’re doing it right. That’s been my belief forever – if you put an effort in to do it right, then there’s the opportunity for it to come out right. You go into it, put a half-hearted effort into it, and you can pretty sure you’re gonna get a half-hearted result. Sitting down with [NBC Sports/NBCSN executive producer] Sam Flood and [NBC Sports Group vice president of NASCAR production] Jeff Behnke and really understand how they wanted to cover the sport, I became very excited about it and was very energized and enthusiastic.

“And then the people they’ve gone out and gotten – I mean, going in with [Sprint Cup crew chief] Steve Letarte, that’s a big deal. He’s going to be unbelievably good. And [play-by-play announcer] Rick Allen – I mean, we’re 18 months away from doing our first [race] broadcast, but they knew who they wanted and they got ‘em. That shows you the kind of company they are: “This is what we want. We’re gonna go make it happen.”

“They’ve could’ve easily said, ‘Well, let’s just see what happens.’ But they went and said, ‘Hey, let’s jump on it now,’ and by doing that, they put something in Steve Letarte’s head…It just goes to show, if you’re dedicated and committed and you go after it, you can make good stuff happen. That’s the way I view it. They went head-first into this to get the best team they could and hopefully, we live up to it. We’ve got a lot of work to do. But they got all their No. 1 draft picks.”

A common refrain we’ve heard involving NASCAR in recent years is that the younger fans are leaving it behind. How do you, Rick and Steve intend to convey the excitement of the sport to those fans and have them maybe take another look?

“First of all, there are so many stories in the sport: We’re not gonna have to create stories. What we need to do is telling more stories, more about what’s going on and not just about the Top 5 guys running [in a race]. We need to talk about technology. We need to talk about the things going on in the car with the drivers in specific ways. We need to get creative in how we not only talk about it, but how we allow viewers to visually understand it from a technology standpoint, strategy standpoint, and driver’s standpoint. All those things create opportunities.

“I believe that young people still like cars. I’m around them all the time, as my son races and my daughter just turned 18 years old. She has a lot of friends that are buying their first cars and just started driving, and my son’s around kids that race. Kids love cars. Kids love to drive. They still do. Is it different? Yeah. It used to be we’d take the car, change the engine in it, and that’s not going on [as much] today, but they still love to drive and still love cars. We’ve gotta get them back to being excited about racing!

“We can do that. There’s a lot of ways to do that. There’s nothing about racing that kids don’t like. It’s exciting, it’s fun, it’s loud, it’s in your face, it’s action. We just need to find a better way to present it to them. I’m confident we can do this. But it’s going to take some work. If we try to do it the way everybody else has done it, we’re gonna get the same result and we need to go into this looking for better results.”

(NOTE: The following is part of the answer to the previous question, but it wound up focusing on the competitive drive of the on-air team. We think it’s a good look into Jeff’s personality, so we’ve kept it in. – MST)

“In regards to the competition, nothing personal, but we intend to be the best. NBC intends to cover racing better than everybody else. It’s a competition. And I’ve been in competition my whole life. Rick Allen’s been a competitor [three-time All-American decathlete, University of Nebraska]. Steve Letarte’s been a competitor. We’re competitive people! And Sam Flood, too [college hockey captain]. We want to be the best. We want to take it to ’em – nothing personal, but we want to take it to ‘em. And that’s what we intend to do.”

What would be a sign of success to you in this role?

“When fans say to me, ‘I understand more today that I ever have. Racing is more fun to watch. This is fun. I know more about the sport than I used to know. I understand the rules more, I understand the process more.’ That’s a success. When I run into fans – it’s not about promoting me. It’s about telling the story of the sport. I don’t want people walking up to me, telling me how great I am.

“I want to them to walk up to me and say, ‘This sport is awesome.’ Because if they do that, then we’re doing our job…We have a great sport. We’ve got to get some energy back into it. We’ve gotta get people understanding how great it is. And everybody’s trying. It’s not like we’re the ones going to be trying. But we’re going to try and bring a fresh approach to it, a new approach to it.”

IMSA: Heavy news week leading into Thanksgiving holiday

Photo courtesy of IMSA
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After the weekend and before the Thanksgiving holiday this week, IMSA has rolled out a number of announcements itself, while IMSA could be set for further announcements in the weeks to come starting next week.

Here’s a roundup:

QUALIFYING AT ROAR SET FOR PIT POSITIONS, GARAGES AT ROLEX 24

Here are key notes from IMSA’s Monday release about how Sunday at the Roar Before the Rolex 24 will take on a greater significance:

  • The pit boxes and garages each team will use during the Rolex 24 will now be allocated based on fastest qualifying times set during Sunday’s third and final day of the Roar. Each of the three WeatherTech Championship classes – Prototype (P), GT Le Mans (GTLM) and GT Daytona (GTD) – will have a 15-minute qualifying session on Sunday, Jan. 7.
  • The fastest-qualifying Prototype will receive the first pit box on pit lane starting at pit-in and also will be assigned to the first garage in the Prototype section of the WeatherTech Championship garage. The fastest GTD car will receive the second pit box on pit lane and the first garage in the GTD section, with the fastest GTLM car receiving the third pit box and the first garage in the GTLM section.
  • New for 2018 – P and GTLM will pit together under a full course yellow. Therefore, to give class separation in the pits, P and GTLM teams are assigned pit boxes to ensure they are separated by a GTD Team.

This, coupled with the addition of the first IMSA Prototype Challenge Presented by Mazda one-hour, 45-minute race with two drivers, will make this a more shaken up Roar.

REGS, REGS, GET YOUR REGS

IMSA has released the Sporting and Technical Regulations for 2018 this week. The aforementioned note about P and GTLM teams pitting together is a change from P and Prototype Challenge (PC) class cars pitting together, with GTLM and GTD together as it was this year.

Restart procedures changed will see P cars moved to the lead ahead of GT cars; this created confusion at times throughout 2017 as sometimes another class leader in PC, GTLM or GTD had been the first car behind a pace car.

Each team will be limited to one car change in-season only, subject to “force majeure.”

On the off chance a driver is racing in two cars, his or her maximum drive time will be counted cumulatively between the two cars.

There are other tweaks, of course, but most are largely procedural or within the fine print.

RATINGS REVEALED

The good news with IMSA going down from four classes to three for 2018 is that only one designated pro-am class remains in the form of GT Daytona, which requires at least one Silver (or Bronze) full-season driver alongside the designated pro. Those sneaky “Super Silvers” remain an invaluable asset for using his or her results to their benefit.

The FIA released the initial driver ratings for 2018 this week with a few changes, some young pros going up from Silver to Gold and others getting their request to get downgraded from Gold to Silver approved. Drivers have a couple weeks to appeal if they so desire.

Here’s your friendly reminder of what drivers can be in what GTD cars for the first two races at Daytona and Sebring:

  • Daytona (5 drivers max): GTD: In any nominated two (2) or three (3) Driver combination, a maximum of one (1) Platinum or Gold rated Driver is permitted. In any nominated four (4) or five (5) Driver combination, a maximum of one (1) Platinum and (1) Gold rated Driver are permitted or a maximum of (2) Gold Drivers.
  • Sebring (4 drivers max): GTD: In any nominated two (2) or three (3) Driver combination, a maximum of one (1) Platinum or Gold rated Driver is permitted. In any nominated four (4) Driver combination, a maximum of one (1) Platinum and (1) Gold rated Driver are permitted or a maximum of (2) Gold Drivers.

MAZDA KEEPS ON TESTING, CLOSES ON ANNOUNCEMENTS

The Los Angeles Auto Show, held after Thanksgiving, is a likely landing spot for Mazda Team Joest to reveal, officially, its revised “Evo” version of the Mazda RT24-P and its driver lineup for the 2018 season. While most of the Prototype class lineups (DPi and LMP2-spec cars) have been revealed, Mazda’s has been an exception. In the interim, not long after its Daytona test late last month, they’ve also been testing at Sebring.

FROM SPACE CENTER TO DOWN UNDER

Jordan Taylor undertook testing of a different kind not long ago at, of all places, the Kennedy Space Center. One of this year’s Prototype class champions was undertaking a straight line test in his No. 10 Konica Minolta Cadillac DPi-V.R. Taylor being Taylor, the moment couldn’t pass without him winning at social media (see third tweet).

Taylor goes from down a long runway to down under, visiting his first Virgin Australia Supercars Championship race this weekend at its season finale in Newcastle.

‘MAKING OF A CHAMPION’ PIECES ROLL OUT

The fourth installment of IMSA’s “making of a champion” series highlights Jordan Taylor, who co-drove with brother Ricky to the Prototype class championship this year. These two are part of four done by IMSA so far, along with Pato O’Ward (PC) and Christina Nielsen (GTD). More should follow in the coming weeks.

SPEAKING OF CHAMPS, HINDMAN, AGOSTINI, PRESTIGE WIN LAMBORGHINI WORLD FINAL

The Lamborghini Super Trofeo World Final was held last weekend at the Imola circuit in Italy and the American Prestige Performance team won the World Final overall, with co-drivers Trent Hindman and Riccardo Agostini.

The World Final brings together teams from North America, Europe and Asia that campaign the spec Lamborghini Huracán LP 620-2 in Super Trofeo regional competition. Hindman and Agostini got the weekend off on the right foot by winning the North American championship first, then followed it up at the World Final itself to topple all other domestic and international entries.

You might remember we profiled Hindman last month, as the 22-year-old’s star in the sports car world is clearly on the rise.

Somehow, someway, at the end of the day today we received the title 2017 Lamborghini Super Trofeo World Champions. Race 2 was not perfect and much more nerve racking than we would have hoped but fortunately in the end the job was done. I am honored to be sharing this with @rickyagostini as well as the entire @prestigeperfctr @waynetaylorracing team and I thank them for their incredible effort all year. With this result, we are the first ever American team to win the Lamborghini Super Trofeo World Championship overall. 3/4 overall wins along with the Super Trofeo North America and World titles marks the end of a successful 2017 campaign. Back to reality tomorrow. Thank you all for following us along on this incredible journey.

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