Q&A with NASCAR on NBC analyst Jeff Burton, Part 1

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With testing and occasional race duties coming up this NASCAR Sprint Cup season for Michael Waltrip Racing, Jeff Burton is still very much involved in the competition side of the sport.

But this year will also see Burton – universally respected and known among fans and media as “The Mayor” of the Sprint Cup garage – contribute to NBCSN’s new “NASCAR AMERICA” daily show that debuts on Monday at 5 p.m. ET.

Come 2015, he’ll move into a full-time analyst role with NBC Sports Group as it officially begins coverage of Sprint Cup and Nationwide Series racing.

Recently, MotorSportsTalk had the privilege of talking with him about a variety of topics. Today, you’ll see his thoughts on transitioning into the broadcast booth, and tomorrow, you’ll read about his role with MWR and his insights on the upcoming season – which starts Sunday with the Daytona 500.

What sort of impact did the NBC position have on you pulling back to part-time driving? Or had the pulling back part been on your mind before it opened up?

“The NBC thing certainly moved the ball. I knew 2014 was going to be my last full year. I had made up my mind on that. And the timing of NBC – that was going to be real convenient. We had a lot of conversations about it and it felt like that was going to work out. But then the opportunity to do [NASCAR AMERICA], being involved with that and being able to actually spend the time I need to spend – all that felt right to me.

“It just felt like the timing was right and I’ll be honest – and I’m not saying this because I’m talking to [an NBCSports.com writer] – the opportunity to work with NBC was very appealing to me. The reason I say that is I watch NBC Sports and I watch the way they cover sports, and I like it. It feels right to me. It feels very professional. It fits who I am…It’s not about self-promoting, it’s about what’s going on and that fits me. And that pushed me to make a decision that I wasn’t sure I was ready to make [laughs]! It became a lot easier to make it.”

How important is it to have the support of a company like NBC Sports as you transition from driving to the broadcast booth?

“We’re doing it first class and we’re doing it right. That’s been my belief forever – if you put an effort in to do it right, then there’s the opportunity for it to come out right. You go into it, put a half-hearted effort into it, and you can pretty sure you’re gonna get a half-hearted result. Sitting down with [NBC Sports/NBCSN executive producer] Sam Flood and [NBC Sports Group vice president of NASCAR production] Jeff Behnke and really understand how they wanted to cover the sport, I became very excited about it and was very energized and enthusiastic.

“And then the people they’ve gone out and gotten – I mean, going in with [Sprint Cup crew chief] Steve Letarte, that’s a big deal. He’s going to be unbelievably good. And [play-by-play announcer] Rick Allen – I mean, we’re 18 months away from doing our first [race] broadcast, but they knew who they wanted and they got ‘em. That shows you the kind of company they are: “This is what we want. We’re gonna go make it happen.”

“They’ve could’ve easily said, ‘Well, let’s just see what happens.’ But they went and said, ‘Hey, let’s jump on it now,’ and by doing that, they put something in Steve Letarte’s head…It just goes to show, if you’re dedicated and committed and you go after it, you can make good stuff happen. That’s the way I view it. They went head-first into this to get the best team they could and hopefully, we live up to it. We’ve got a lot of work to do. But they got all their No. 1 draft picks.”

A common refrain we’ve heard involving NASCAR in recent years is that the younger fans are leaving it behind. How do you, Rick and Steve intend to convey the excitement of the sport to those fans and have them maybe take another look?

“First of all, there are so many stories in the sport: We’re not gonna have to create stories. What we need to do is telling more stories, more about what’s going on and not just about the Top 5 guys running [in a race]. We need to talk about technology. We need to talk about the things going on in the car with the drivers in specific ways. We need to get creative in how we not only talk about it, but how we allow viewers to visually understand it from a technology standpoint, strategy standpoint, and driver’s standpoint. All those things create opportunities.

“I believe that young people still like cars. I’m around them all the time, as my son races and my daughter just turned 18 years old. She has a lot of friends that are buying their first cars and just started driving, and my son’s around kids that race. Kids love cars. Kids love to drive. They still do. Is it different? Yeah. It used to be we’d take the car, change the engine in it, and that’s not going on [as much] today, but they still love to drive and still love cars. We’ve gotta get them back to being excited about racing!

“We can do that. There’s a lot of ways to do that. There’s nothing about racing that kids don’t like. It’s exciting, it’s fun, it’s loud, it’s in your face, it’s action. We just need to find a better way to present it to them. I’m confident we can do this. But it’s going to take some work. If we try to do it the way everybody else has done it, we’re gonna get the same result and we need to go into this looking for better results.”

(NOTE: The following is part of the answer to the previous question, but it wound up focusing on the competitive drive of the on-air team. We think it’s a good look into Jeff’s personality, so we’ve kept it in. – MST)

“In regards to the competition, nothing personal, but we intend to be the best. NBC intends to cover racing better than everybody else. It’s a competition. And I’ve been in competition my whole life. Rick Allen’s been a competitor [three-time All-American decathlete, University of Nebraska]. Steve Letarte’s been a competitor. We’re competitive people! And Sam Flood, too [college hockey captain]. We want to be the best. We want to take it to ’em – nothing personal, but we want to take it to ‘em. And that’s what we intend to do.”

What would be a sign of success to you in this role?

“When fans say to me, ‘I understand more today that I ever have. Racing is more fun to watch. This is fun. I know more about the sport than I used to know. I understand the rules more, I understand the process more.’ That’s a success. When I run into fans – it’s not about promoting me. It’s about telling the story of the sport. I don’t want people walking up to me, telling me how great I am.

“I want to them to walk up to me and say, ‘This sport is awesome.’ Because if they do that, then we’re doing our job…We have a great sport. We’ve got to get some energy back into it. We’ve gotta get people understanding how great it is. And everybody’s trying. It’s not like we’re the ones going to be trying. But we’re going to try and bring a fresh approach to it, a new approach to it.”

F1 Preview: 2018 Azerbaijan Grand Prix

Photo: Getty Images
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The third trip to the Baku City Circuit for the Azerbaijan Grand Prix comes slightly earlier in 2018 for the FIA Formula 1 World Championship. Contested in June each of its first two years, the event was moved to April for 2018.

Although the circuit was initially criticized for its close quarters, its mix of tight corners and high-speed sections has produced quite a lot of action.

Last year’s Azerbaijan Grand Prix was particularly eventful. Sebastian Vettel intentionally hit Lewis Hamilton under a Safety Car after he thought Hamilton brake-checked him, and Vettel was given a 10-second stop and go penalty. Later, the headrest of Hamilton’s Mercedes AMG Petronas W08 came loose, forcing him to make a late pit stop.

The Sahara Force India duo of Sergio Perez and Esteban Ocon saw their budding rivalry come to blows, as they made contact while battling inside the Top 5.

Valtteri Bottas finished second after early-race contact with Kimi Raikkonen, and Bottas pipped Lance Stroll for second at the finish line. Stroll, for his part, scored his first career podium.

And, Daniel Ricciardo rebounded from an unscheduled pit stop early in the race – Red Bull Racing had to clear debris out of the brake scoops due to overheating – to take a stunning victory that featured a remarkable three-wide pass on Stroll, Felipe Massa, and Nico Hulkenberg. Highlights of last year’s race can be seen here.

Will this year’s race produce as many thrills? Talking points ahead of the Azerbaijan Grand Prix are below.

Hamilton Seeks First Baku Podium, and First Win of 2018

SHANGHAI, CHINA – APRIL 15: Lewis Hamilton of Great Britain driving the (44) Mercedes AMG Petronas F1 Team Mercedes WO9 on track during the Formula One Grand Prix of China at Shanghai International Circuit on April 15, 2018 in Shanghai, China. (Photo by Lintao Zhang/Getty Images)

The first two trips to Baku have not been kind to four-time world champion Lewis Hamilton. His 2016 outing was fairly unremarkable by his standards, as he finished fifth after qualifying tenth.

The 2017 event might have been a victory for him if not for the aforementioned problems with Vettel and a loose headrest. Alas, he again finished fifth.

It’s hard to believe that Hamilton does not have a victory through the first three races of 2018. Combine that with his desire to erase the bad memories of Baku from 2016 and 2017, and the Briton will be extra motivated to stand on the top step of the podium.

Red Bull Looks to Keep Momentum

SHANGHAI, CHINA – APRIL 15: Max Verstappen of the Netherlands driving the (33) Aston Martin Red Bull Racing RB14 TAG Heuer leads Daniel Ricciardo of Australia driving the (3) Aston Martin Red Bull Racing RB14 TAG Heuer on track during the Formula One Grand Prix of China at Shanghai International Circuit on April 15, 2018 in Shanghai, China. (Photo by Clive Mason/Getty Images)

Red Bull Racing is riding high after the Chinese Grand Prix, when Daniel Ricciardo took a shock win due to tire strategy following a Safety Car.

And the Baku circuit is one that Ricciardo likes, and not just because of last year’s victory, but also because it presents a lot of chances for overtaking.

“Baku is different to other street circuits – because there are places where you can pass,” Ricciardo asserted in a preview on Formula1.com. “Actually, lots of places where you can pass. As opposed to Monaco and Singapore where there’s not many places to overtake really.”

He added that the track’s combination of high-speeds and tight corners put a premium on getting your braking points exactly right, otherwise the track will bite you.

“The trickiest thing in Baku is braking. There’s so many braking points where you have to commit and you have to brake as late as you can – but there’s no room for error,” he detailed. “Once you’ve committed to that braking point, if you’ve locked a wheel, you’re in the wall. I’d say the hardest part about Baku is finding the limit with braking, and just having that confidence.”

Teammate Max Verstappen, meanwhile, looks to rebound after again catching the ire of many rivals and onlookers for his contact with Sebastian Vettel in China. Further, Verstappen looks to avenge last year’s Azerbaijan Grand Prix, in which he dropped out following a power unit failure.

“Last year was a very unfortunate weekend for me. It was a shame because the car felt really good but I encountered a lot of problems which ultimately meant I missed out on a potential podium, perhaps even a win. I’m hoping this year I can make up for that lost opportunity,” said Verstappen in the aforementioned preview piece.

Ferrari Looks to Reclaim Dominance After China Hiccup

SHANGHAI, CHINA – APRIL 15: Sebastian Vettel of Germany driving the (5) Scuderia Ferrari SF71H on track during the Formula One Grand Prix of China at Shanghai International Circuit on April 15, 2018 in Shanghai, China. (Photo by Lintao Zhang/Getty Images)

After winning the opening rounds at Australia and Bahrain with Sebastian Vettel, Scuderia Ferrari had their first hiccup of 2018 in China, when a Safety Car butchered their tire strategy and left them vulnerable when others, chiefly Ricciardo and Verstappen, pitted for new tires.

Vettel was relegated to eighth after spinning following contact with Verstappen, while teammate Kimi Raikkonen finished third, his second podium in three races to start 2018.

Baku was one of the races from 2017 in which Vettel drew criticism for his on-track antics – see the aforementioned collision with Hamilton – and he’ll hope to get back on the podium to avenge both his struggles from China and from last year’s Baku outing.

Raikkonen, meanwhile, will look to get back to his winning ways for the first time since 2013.

Misc.

  • McLaren F1 Team sits a much-improved fourth in the constructor’s championship on the strength of two double-points finishes, with Fernando Alonso leading the way. Alonso has finishes of fifth, seventh, and seventh after three races, while Stoffel Vandoorne has points finishes of ninth and eighth to his name so far.
  • Sahara Force India still only has one points finish in 2018 – Esteban Ocon’s tenth in Bahrain. It’s hard to believe how far this team has fallen, even if the midfield is jammed with ultra competitive teams. That they have been off the pace to start 2018 is genuinely surprising.
  • Renault Sport F1 Team and Haas F1 Team have been the strongest of the midfield teams so far, along with McLaren, and they should contend once again for points this weekend.

The Azerbaijan Grand Prix rolls off at 8:00 a.m. ET on Sunday.

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