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Q&A with NASCAR on NBC analyst Jeff Burton, Part 1

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With testing and occasional race duties coming up this NASCAR Sprint Cup season for Michael Waltrip Racing, Jeff Burton is still very much involved in the competition side of the sport.

But this year will also see Burton – universally respected and known among fans and media as “The Mayor” of the Sprint Cup garage – contribute to NBCSN’s new “NASCAR AMERICA” daily show that debuts on Monday at 5 p.m. ET.

Come 2015, he’ll move into a full-time analyst role with NBC Sports Group as it officially begins coverage of Sprint Cup and Nationwide Series racing.

Recently, MotorSportsTalk had the privilege of talking with him about a variety of topics. Today, you’ll see his thoughts on transitioning into the broadcast booth, and tomorrow, you’ll read about his role with MWR and his insights on the upcoming season – which starts Sunday with the Daytona 500.

What sort of impact did the NBC position have on you pulling back to part-time driving? Or had the pulling back part been on your mind before it opened up?

“The NBC thing certainly moved the ball. I knew 2014 was going to be my last full year. I had made up my mind on that. And the timing of NBC – that was going to be real convenient. We had a lot of conversations about it and it felt like that was going to work out. But then the opportunity to do [NASCAR AMERICA], being involved with that and being able to actually spend the time I need to spend – all that felt right to me.

“It just felt like the timing was right and I’ll be honest – and I’m not saying this because I’m talking to [an NBCSports.com writer] – the opportunity to work with NBC was very appealing to me. The reason I say that is I watch NBC Sports and I watch the way they cover sports, and I like it. It feels right to me. It feels very professional. It fits who I am…It’s not about self-promoting, it’s about what’s going on and that fits me. And that pushed me to make a decision that I wasn’t sure I was ready to make [laughs]! It became a lot easier to make it.”

How important is it to have the support of a company like NBC Sports as you transition from driving to the broadcast booth?

“We’re doing it first class and we’re doing it right. That’s been my belief forever – if you put an effort in to do it right, then there’s the opportunity for it to come out right. You go into it, put a half-hearted effort into it, and you can pretty sure you’re gonna get a half-hearted result. Sitting down with [NBC Sports/NBCSN executive producer] Sam Flood and [NBC Sports Group vice president of NASCAR production] Jeff Behnke and really understand how they wanted to cover the sport, I became very excited about it and was very energized and enthusiastic.

“And then the people they’ve gone out and gotten – I mean, going in with [Sprint Cup crew chief] Steve Letarte, that’s a big deal. He’s going to be unbelievably good. And [play-by-play announcer] Rick Allen – I mean, we’re 18 months away from doing our first [race] broadcast, but they knew who they wanted and they got ‘em. That shows you the kind of company they are: “This is what we want. We’re gonna go make it happen.”

“They’ve could’ve easily said, ‘Well, let’s just see what happens.’ But they went and said, ‘Hey, let’s jump on it now,’ and by doing that, they put something in Steve Letarte’s head…It just goes to show, if you’re dedicated and committed and you go after it, you can make good stuff happen. That’s the way I view it. They went head-first into this to get the best team they could and hopefully, we live up to it. We’ve got a lot of work to do. But they got all their No. 1 draft picks.”

A common refrain we’ve heard involving NASCAR in recent years is that the younger fans are leaving it behind. How do you, Rick and Steve intend to convey the excitement of the sport to those fans and have them maybe take another look?

“First of all, there are so many stories in the sport: We’re not gonna have to create stories. What we need to do is telling more stories, more about what’s going on and not just about the Top 5 guys running [in a race]. We need to talk about technology. We need to talk about the things going on in the car with the drivers in specific ways. We need to get creative in how we not only talk about it, but how we allow viewers to visually understand it from a technology standpoint, strategy standpoint, and driver’s standpoint. All those things create opportunities.

“I believe that young people still like cars. I’m around them all the time, as my son races and my daughter just turned 18 years old. She has a lot of friends that are buying their first cars and just started driving, and my son’s around kids that race. Kids love cars. Kids love to drive. They still do. Is it different? Yeah. It used to be we’d take the car, change the engine in it, and that’s not going on [as much] today, but they still love to drive and still love cars. We’ve gotta get them back to being excited about racing!

“We can do that. There’s a lot of ways to do that. There’s nothing about racing that kids don’t like. It’s exciting, it’s fun, it’s loud, it’s in your face, it’s action. We just need to find a better way to present it to them. I’m confident we can do this. But it’s going to take some work. If we try to do it the way everybody else has done it, we’re gonna get the same result and we need to go into this looking for better results.”

(NOTE: The following is part of the answer to the previous question, but it wound up focusing on the competitive drive of the on-air team. We think it’s a good look into Jeff’s personality, so we’ve kept it in. – MST)

“In regards to the competition, nothing personal, but we intend to be the best. NBC intends to cover racing better than everybody else. It’s a competition. And I’ve been in competition my whole life. Rick Allen’s been a competitor [three-time All-American decathlete, University of Nebraska]. Steve Letarte’s been a competitor. We’re competitive people! And Sam Flood, too [college hockey captain]. We want to be the best. We want to take it to ’em – nothing personal, but we want to take it to ‘em. And that’s what we intend to do.”

What would be a sign of success to you in this role?

“When fans say to me, ‘I understand more today that I ever have. Racing is more fun to watch. This is fun. I know more about the sport than I used to know. I understand the rules more, I understand the process more.’ That’s a success. When I run into fans – it’s not about promoting me. It’s about telling the story of the sport. I don’t want people walking up to me, telling me how great I am.

“I want to them to walk up to me and say, ‘This sport is awesome.’ Because if they do that, then we’re doing our job…We have a great sport. We’ve got to get some energy back into it. We’ve gotta get people understanding how great it is. And everybody’s trying. It’s not like we’re the ones going to be trying. But we’re going to try and bring a fresh approach to it, a new approach to it.”

Australian Grand Prix puts ‘shoey’ can cooler up for sale to fans

KUALA LUMPUR, MALAYSIA - OCTOBER 02:  Daniel Ricciardo of Australia and Red Bull Racing performs a shoey to celebrate his win on the podium during the Malaysia Formula One Grand Prix at Sepang Circuit on October 2, 2016 in Kuala Lumpur, Malaysia.  (Photo by Mark Thompson/Getty Images)
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Daniel Ricciardo brought “The Shoey” to Formula 1 last year on a few podiums, including his only win of the year at the Malaysian Grand Prix.

The concept is an interesting one – you’re drinking out of a sweaty race boot after a full day’s work.

Ricciardo did his first one himself at the German Grand Prix, his 100th Grand Prix, while he also got his Australian countryman Mark Webber (Spa) and English actor Gerard Butler (Austin) to get in on the act.

Luckily, good on Ricciardo’s home country as the Australian Grand Prix has actually created a ‘Shoey’ can cooler – available mid-March for 15 Australian dollars. The Australian Grand Prix is on NBCSN on March 26, to kick off the 2017 season.

Thanks to the Australian Grand Prix and freelance journalist Josh Kruse for the spot.

This is a brilliant piece of merchandise that cashes in on Ricciardo’s success and his celebration style, but allows for all the fun of a “Shoey” without the consequences of drinking out of a race boot.

Looks like shots in the grandstands of fans drinking from this type of boot may be something we need to look out for.

Juncos Racing enters IndyCar with a glittering MRTI resume

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Photo: Indianapolis Motor Speedway, LLC Photography
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For years, the Mazda Road to Indy presented by Cooper Tires has long been considered a training ground for drivers, and some crew members, to prepare and develop before moving into the Verizon IndyCar Series.

It hasn’t, yet, seen a full team that began in the Road to Indy step up into IndyCar. But when Juncos Racing announced its intentions to build a new 40,000-square foot shop in Speedway, Ind., called the Juncos Technical Center, it was always part of the longer-term plan that an IndyCar team would eventually be part of the program. It has now arrived with an entry into the 101st Indianapolis 500 in 2017.

Ricardo Juncos’ team last major step from Pro Mazda into Indy Lights in 2015 produced better results than even he had imagined, as Spencer Pigot won the championship in the team’s first year.

“We got a good opportunity when we won the Pro Mazda championship with Spencer,” Juncos told reporters on a teleconference Wednesday.” The original idea before ’14 was try to fight for that championship. If we were able to win it, that we have a good chance to put together an Indy Lights team, which we did.

“But to be honest, we just showed up in 2015 taking a very difficult championship with a top-class worldwide teams with ex-Formula 1 drivers in the series (Max Chilton, and later Nelson Piquet Jr. at Carlin). It was very difficult. Our first initial thinking was, Let’s do our best, we were joking if we could win a race, that would be great. We ended up winning six races and a championship. Of course, that give us a lot of confidence.

“The continuation of the team was exactly what we was kind of did before in the Pro Mazda. Obviously that, like you said, one is coming from go-kart before then, then Pro Mazda, and Indy Lights was a lot of questions. Winning the championship give us a lot of confidence going forward.

“So I’m seeing this Indy car more as a same thing, as a continuation of what we done. We just going to keep doing what we normally do.”

Juncos will continue in Indy Lights this year with at least two cars (Kyle Kaiser, Nico Dapero), but has no immediate plans to return to Pro Mazda having sold off his equipment there. The USF2000 championship, meanwhile, introduces a new Tatuus USF-17 chassis this year which can be adapted for Pro Mazda use (Tatuus PM-18) starting in 2018, with a few part changeovers.

“To be honest, we actually are not going to run the Pro Mazda this year. Unfortunately after being eight years with four cars, we cannot do it. We going to focus obviously on Indy Lights, Indy car now, and some other stuff,” he said.

“Going into ’18, we’ll see. The problem is that as much as I want to have, is not that easy to just keep building teams. I want to do things right and control the things, which sometimes is difficult.”

So who is Juncos Racing and what have they accomplished in the Mazda Road to Indy? It’d be easier to work backwards and note the alumni of drivers who’ve delivered success for the team:

2016: Indy Lights Presented by Cooper Tires (Kyle Kaiser, Zachary Claman De Melo) and Pro Mazda Championship Presented by Cooper Tires (Garett Grist, Will Owen, Nico Dapero, Jake Parsons). Kaiser won twice and finished third in the Indy Lights standings, while Dapero scored his maiden win in Pro Mazda at the Mazda Raceway Laguna Seca season finale.

2015: Indy Lights (Spencer Pigot, Kaiser) and Pro Mazda (Owen, Grist, Timothe Buret, Jose Gutierrez). Pigot won the championship in the team’s step back up to Indy Lights with six race wins, in three weekend sweeps. Grist (twice) and Buret (once) won in Pro Mazda and Grist finished third in points.

2014: Pro Mazda (Gutierrez, Kaiser, Pigot, Julia Ballario). Pigot won the title with six wins, having survived an insane weekend battling Scott Hargrove for the title at Sonoma. Kaiser and Gutierrez won the two races that weekend and finished sixth and seventh in points.

2013: Pro Mazda (Gutierrez, Ballario, Scott Anderson, Diego Ferreira). Ferreira won the season opener and finished second in points, with Anderson fifth. Andretti’s Matt Brabham dominated the season.

2012: Star Mazda (Ferreira, Connor De Phillippi, Bruno Palli, Martin Scuncio). De Phillippi won twice, Scuncio once as De Phillippi came fourth in points in a deep field. He’s now gone onto success in sports car racing with Porsche and more recently Audi. The team also made its Indy Lights debut with Chase Austin, JV Horto and Bruno Palli in selected races.

2011: Star Mazda (Horto, Scuncio, Tatiana Calderon, Gustavo Menezes, Richard Heistand). Horto led the way there with a win at Canadian Tire Motorsport Park and fourth in points. Calderon and Menezes have eventually gone onto success in Europe, Menezes in particular given his run in LMP2 with the Signatech Alpine team last year where he won the 24 Hours of Le Mans and the class championship.

2010: Star Mazda (Scuncio, Calderon, Conor Daly, Sean Bursytn, Rusty Mitchell, Hayden Duerson). Juncos’ most successful year prior to 2014 saw Daly win seven of 13 races, en route to the championship by 79 points over Anders Krohn, who’s since developed his own post-driving career in both broadcasting and driver and business development at CoForce.

2009: Star Mazda (Daly, Peter Dempsey). In Juncos’ first year in Star Mazda, Dempsey won five races and Daly one, but Dempsey endured a tough loss for the championship in the final race after being taken out by competitor Joel Miller. This opened the door for Adam Christodoulou to snatch that year’s Star Mazda title.

Haas F1 Team gives us the sound of 2017 Ferrari (VIDEO)

MONTMELO, SPAIN - MAY 17:  Romain Grosjean of France drives the  Haas F1 Team Haas-Ferrari VF-16 Ferrari 059/5 turbo as he exits the pit lane during day one of Formula One testing at Circuit de Catalunya on May 17, 2016 in Montmelo, Spain.  (Photo by Dan Istitene/Getty Images)
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You’ve heard from the other power units competing in 2017 – Renault and Honda both revealed their sounds earlier this month, and Mercedes did too prior to that.

But the 2017 Ferrari hasn’t been heard yet. Until today, in two guises.

Earlier this afternoon, Sauber ran its C36 chassis with a Ferrari power unit on track at the Circuit de Catalunya-Barcelona as part of a filming day.

Meanwhile Haas F1 Team, the other privateer team using a Ferrari power unit, released a teaser video as it fired up the engine to its VF17 chassis for the first time. Haas launches its 2017 car on Sunday.

Follow @TonyDiZinno

F1 Paddock Pass: Force India VJM10 Launch (VIDEO)

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In the second edition of this week’s F1 on NBC Sports original digital series Paddock Pass, the Sahara Force India team reveals the VJM10 at the Silverstone Circuit in England, not far from the team’s headquarters.

Force India’s steady climb up the ladder has seen them rise to fourth place in the Constructor’s Championship, achieved last year.

NBCSN F1 pit reporter and insider Will Buxton checks in with drivers Sergio Perez and Esteban Ocon, the latter of whom shifts to Force India after an impressive half season with Manor last year.

“It just looks amazing. It’s the first time I’ve been so excited looking at the car,” Perez told Buxton. “We have to adapt to a new driving style and see how physically demanding it is. It will be a big challenge for us.”

Otmar Szafnauer, COO of Sahara Force India, also offered his thoughts and expectations:

“The only way to hope to keep (the momentum) was to develop the 2017 car early. We don’t have the resources for parallel development,” Szafnauer told Buxton.

Stay tuned to the end of the video for a potential nugget about the testing lineup.

A link to Renault’s Paddock Pass from yesterday is here.

Further preseason content will come this week and into next on NBCSports.com.