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Q&A with NASCAR on NBC analyst Jeff Burton, Part 1

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With testing and occasional race duties coming up this NASCAR Sprint Cup season for Michael Waltrip Racing, Jeff Burton is still very much involved in the competition side of the sport.

But this year will also see Burton – universally respected and known among fans and media as “The Mayor” of the Sprint Cup garage – contribute to NBCSN’s new “NASCAR AMERICA” daily show that debuts on Monday at 5 p.m. ET.

Come 2015, he’ll move into a full-time analyst role with NBC Sports Group as it officially begins coverage of Sprint Cup and Nationwide Series racing.

Recently, MotorSportsTalk had the privilege of talking with him about a variety of topics. Today, you’ll see his thoughts on transitioning into the broadcast booth, and tomorrow, you’ll read about his role with MWR and his insights on the upcoming season – which starts Sunday with the Daytona 500.

What sort of impact did the NBC position have on you pulling back to part-time driving? Or had the pulling back part been on your mind before it opened up?

“The NBC thing certainly moved the ball. I knew 2014 was going to be my last full year. I had made up my mind on that. And the timing of NBC – that was going to be real convenient. We had a lot of conversations about it and it felt like that was going to work out. But then the opportunity to do [NASCAR AMERICA], being involved with that and being able to actually spend the time I need to spend – all that felt right to me.

“It just felt like the timing was right and I’ll be honest – and I’m not saying this because I’m talking to [an NBCSports.com writer] – the opportunity to work with NBC was very appealing to me. The reason I say that is I watch NBC Sports and I watch the way they cover sports, and I like it. It feels right to me. It feels very professional. It fits who I am…It’s not about self-promoting, it’s about what’s going on and that fits me. And that pushed me to make a decision that I wasn’t sure I was ready to make [laughs]! It became a lot easier to make it.”

How important is it to have the support of a company like NBC Sports as you transition from driving to the broadcast booth?

“We’re doing it first class and we’re doing it right. That’s been my belief forever – if you put an effort in to do it right, then there’s the opportunity for it to come out right. You go into it, put a half-hearted effort into it, and you can pretty sure you’re gonna get a half-hearted result. Sitting down with [NBC Sports/NBCSN executive producer] Sam Flood and [NBC Sports Group vice president of NASCAR production] Jeff Behnke and really understand how they wanted to cover the sport, I became very excited about it and was very energized and enthusiastic.

“And then the people they’ve gone out and gotten – I mean, going in with [Sprint Cup crew chief] Steve Letarte, that’s a big deal. He’s going to be unbelievably good. And [play-by-play announcer] Rick Allen – I mean, we’re 18 months away from doing our first [race] broadcast, but they knew who they wanted and they got ‘em. That shows you the kind of company they are: “This is what we want. We’re gonna go make it happen.”

“They’ve could’ve easily said, ‘Well, let’s just see what happens.’ But they went and said, ‘Hey, let’s jump on it now,’ and by doing that, they put something in Steve Letarte’s head…It just goes to show, if you’re dedicated and committed and you go after it, you can make good stuff happen. That’s the way I view it. They went head-first into this to get the best team they could and hopefully, we live up to it. We’ve got a lot of work to do. But they got all their No. 1 draft picks.”

A common refrain we’ve heard involving NASCAR in recent years is that the younger fans are leaving it behind. How do you, Rick and Steve intend to convey the excitement of the sport to those fans and have them maybe take another look?

“First of all, there are so many stories in the sport: We’re not gonna have to create stories. What we need to do is telling more stories, more about what’s going on and not just about the Top 5 guys running [in a race]. We need to talk about technology. We need to talk about the things going on in the car with the drivers in specific ways. We need to get creative in how we not only talk about it, but how we allow viewers to visually understand it from a technology standpoint, strategy standpoint, and driver’s standpoint. All those things create opportunities.

“I believe that young people still like cars. I’m around them all the time, as my son races and my daughter just turned 18 years old. She has a lot of friends that are buying their first cars and just started driving, and my son’s around kids that race. Kids love cars. Kids love to drive. They still do. Is it different? Yeah. It used to be we’d take the car, change the engine in it, and that’s not going on [as much] today, but they still love to drive and still love cars. We’ve gotta get them back to being excited about racing!

“We can do that. There’s a lot of ways to do that. There’s nothing about racing that kids don’t like. It’s exciting, it’s fun, it’s loud, it’s in your face, it’s action. We just need to find a better way to present it to them. I’m confident we can do this. But it’s going to take some work. If we try to do it the way everybody else has done it, we’re gonna get the same result and we need to go into this looking for better results.”

(NOTE: The following is part of the answer to the previous question, but it wound up focusing on the competitive drive of the on-air team. We think it’s a good look into Jeff’s personality, so we’ve kept it in. – MST)

“In regards to the competition, nothing personal, but we intend to be the best. NBC intends to cover racing better than everybody else. It’s a competition. And I’ve been in competition my whole life. Rick Allen’s been a competitor [three-time All-American decathlete, University of Nebraska]. Steve Letarte’s been a competitor. We’re competitive people! And Sam Flood, too [college hockey captain]. We want to be the best. We want to take it to ’em – nothing personal, but we want to take it to ‘em. And that’s what we intend to do.”

What would be a sign of success to you in this role?

“When fans say to me, ‘I understand more today that I ever have. Racing is more fun to watch. This is fun. I know more about the sport than I used to know. I understand the rules more, I understand the process more.’ That’s a success. When I run into fans – it’s not about promoting me. It’s about telling the story of the sport. I don’t want people walking up to me, telling me how great I am.

“I want to them to walk up to me and say, ‘This sport is awesome.’ Because if they do that, then we’re doing our job…We have a great sport. We’ve got to get some energy back into it. We’ve gotta get people understanding how great it is. And everybody’s trying. It’s not like we’re the ones going to be trying. But we’re going to try and bring a fresh approach to it, a new approach to it.”

Flavio Briatore: Fernando Alonso won’t take vacant Mercedes F1 seat

MONTE-CARLO, MONACO - MAY 24:  Flavio Briatore, his wife Elisabetta Gregoraci and their son Falco Nathan attend the Monaco Formula One Grand Prix at Circuit de Monaco on May 24, 2015 in Monte-Carlo, Monaco.  (Photo by Mark Thompson/Getty Images)
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Flavio Briatore has dismissed speculation suggesting that Fernando Alonso could replace Nico Rosberg at Mercedes for the 2017 Formula 1 season.

Briatore previously managed Alonso and remains a close friend of the Spaniard, who currently races for McLaren.

Rosberg announced just five days after winning his maiden F1 title that he would be retiring from racing with immediate effect, freeing up the most coveted seat on the grid.

Alonso is known to be desperate for a third world championship, having not claimed a title since 2006, leading to speculation that he could push for a move to Mercedes for 2017.

Mercedes F1 chief Toto Wolff said that Alonso was a driver that officials at the German marque “have to consider”, but was quick to acknowledge the contract in place with McLaren.

Briatore has become the latest figure to dismiss the idea, also making light of the fact that Alonso is linked to every free seat of note in F1.

“How is it that whenever there is a seat, you always think of Fernando?” Briatore told Italian publication La Gazzetta dello Sport.

“But there is a contract and we respect it.”

Alonso broke out of his Ferrari deal early at the end of 2014 to move to McLaren, but Briatore insisted that this was due to an escape clause in his contract.

“The situation was different. We had a pact with [Ferrari president Luca] di Montezemolo,” Briatore said.

“If we didn’t win the championship in 2014, we would be free, and Luca kept that promise.

“[Ferrari team principal Marco] Mattiacci offered a three-year renewal, but we refused.”

F1 2016 Review: Stories of the season

ABU DHABI, UNITED ARAB EMIRATES - NOVEMBER 27: Lewis Hamilton of Great Britain driving the (44) Mercedes AMG Petronas F1 Team Mercedes F1 WO7 Mercedes PU106C Hybrid turbo leads Nico Rosberg of Germany driving the (6) Mercedes AMG Petronas F1 Team Mercedes F1 WO7 Mercedes PU106C Hybrid turbo Daniel Ricciardo of Australia driving the (3) Red Bull Racing Red Bull-TAG Heuer RB12 TAG Heuer Sebastian Vettel of Germany driving the (5) Scuderia Ferrari SF16- Ferrari 059/5 turbo (Shell GP), Max Verstappen of the Netherlands driving the (33) Red Bull Racing Red Bull-TAG Heuer RB12 TAG Heuer and the rest of the field at the start during the Abu Dhabi Formula One Grand Prix at Yas Marina Circuit on November 27, 2016 in Abu Dhabi, United Arab Emirates.  (Photo by Mark Thompson/Getty Images)
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The 2016 Formula 1 season may have ended a little under two weeks ago now, but it was perhaps right that we let the dust settle before kicking off our series of year reviews on MotorSportsTalk.

Last Friday saw Nico Rosberg perform the ultimate mic drop by announcing his immediate retirement from racing just five days after winning his first F1 World Championship.

We’ll get to that in a bit when looking back on the stories of the season – but through the rest of the year, F1 offered a number of intriguing and notable moments.

Here’s a look back at the biggest stories of the 2016 F1 season.

MERCEDES MAKES IT THREE

Mercedes winning a third straight championship double may not seem like a big story at face value, but it really, really is. Given we are now three years in to the V6 turbo era of F1 and the field has noticeable converged, for Mercedes to have racked up a record number of wins, points and poles is an astonishing achievement.

Very rarely have we seen a true threat to Mercedes’ surpremacy, either. In 2015, Sebastian Vettel’s three victories came on weekends where Mercedes was simply second best. This time around? The two blots on Mercedes’ record book – Spain and Malaysia – were due to mitigating circumstances.

Red Bull and Ferrari may have lurked at times, but in reality, the gap at the front only grew bigger in 2016.

HAMILTON/ROSBERG RIVALRY GETS ANOTHER (FINAL) CHAPTER

The rivalry between Lewis Hamilton and Nico Rosberg reached a fiery crescendo in 2016. On-track clashes in Spain and Austria stoked the fire nicely, forcing Mercedes to revise its “terms of engagement” with both drivers to prevent recurrences.

While we failed to see any titanic on-track battles between the duo, this was certainly the bitterest year yet in Hamilton/Rosberg relations. The lengths that Hamilton went to in the title decider to stop his teammate winning was evidence of how sour relations had become, yet he was gracious in defeat once Rosberg had clinched the title.

Following Rosberg’s retirement, it looks like we’ve seen the last chapter of one of F1’s most intense rivalries. While it may have been messy at times, it has at least ensured that Mercedes’ spell of dominance was not a complete procession.

ROSBERG DROPS THE MIC

The last F1 story of the year was the biggest. Nico Rosberg’s sensational decision to retire from racing just five days after winning his maiden world championship shocked the entire F1 paddock (well, except Lewis Hamilton) and the sporting world in general.

Everything about the story was a surprise: the decision itself; the nature in which it happened; the ‘OK-ness’ about it all, as well. F1 will be without its champion next year despite him being perfectly fit and well, young, and coming off the best season of his career. It’s a weird situation…

It also brings into question the legacy that Rosberg will leave behind. Will he be remembered as the driver who defeated one of F1’s all-time greats in Hamilton? Or as the man who was ‘one and done’? Time will tell.

HAAS HITS THE GRID

The star-spangled banner returned to the F1 grid full-time in 2016 as NASCAR team co-owner Gene Haas saw his eponymous operation make its debut. Most were unsure what to expect from Haas F1 Team during its debut season, making Romain Grosjean’s charge to sixth on debut in Australia a surprise for most.

Grosjean went one better at the next race in Bahrain, finishing fifth, but it proved to be the high point of the season. The strategic mastery we saw early on disappeared, and the teething problems that come with any new project began to crop up time and time again. The team scored just one point in the second half of the season.

Nevertheless, it was a strong start to life in F1 from Haas. Let’s see what more it can do in 2017.

FERRARI STRUGGLES, RED BULL EXCELS

When Sebastian Vettel and Kimi Raikkonen vaulted to the front of the pack on the opening lap of the season in Australia, it seemed our prayers had been answered: finally, there would be some resistance to Mercedes’ steam-roller act we’d seen for the previous two years in F1.

It was about as good as things got for the Scuderia though. Come the end of the year, both Vettel and Raikkonen ended up winless, with Ferrari slipping behind Red Bull to third in the constructors’ championship. It was a big come-down after the hope that ran through the 2015 campaign and off-season.

As for Red Bull? 2016’s success was a big surprise. Renault finally got its act together on the engine side of things, giving Max Verstappen and Daniel Ricciardo the tools with which to win one race each, and even light the fire under the Mercedes boys later in the year.

VERSTAPPEN STEPS UP, STEALS THE SHOW

Max Verstappen’s promotion into a Red Bull seat just four races in to the new season was a major story, with the crest-fallen Daniil Kvyat moving back down to Toro Rosso. We knew this teen protege was going to be special, but few could have predicted just how special he would be through 2016.

From victory on debut (albeit a fortunate one) to his defence of Hamilton in Japan, and, most impressive of all, his magic in the rain at Interlagos, this was a memorable year for Verstappen.

Don’t go thinking this is the finished product yet. Verstappen’s qualifying form remains a bit patchy, lacking the ouright pace over one lap of teammate Daniel Ricciardo, and there were costly errors through the year (the start at Spa being one).

But boy, if this is Verstappen as a sophomore, we can’t wait to see what’s to come in his twenties.

TALKING ‘BOUT MY GENERATION

2016 was a year for the next generation of F1 to come to the fore. Besides Verstappen’s growing stardom, we saw his ex-teammate, Carlos Sainz Jr., lead Toro Rosso and mark himself as one of the best up-and-comers on the grid.

Mercedes youngsters Pascal Wehrlein and Esteban Ocon both enjoyed impressive campaigns, the latter making his debut at Spa, with both now being linked to the vacant Mercedes seat.

We also saw Stoffel Vandoorne make his race debut, replacing the injured Fernando Alonso in Bahrain ahead of his full-time bow with McLaren next year, and had GP3 champion Charles Leclerc run in practice for Haas.

With Lance Stroll also poised to join the grid next year, we’re talking more and more about a younger generation in F1.

CHANGING OF THE GUARD

Tying in with that theme, 2016 saw the last hurrahs in F1 for Felipe Massa and Jenson Button, two of the sport’s veterans. Although Button could yet return in 2018, it’s highly unlikely.

Both ended their careers gracefully, bowing out with class in Abu Dhabi, although it’s hard to play their seasons up as being overly impressive given their form compared to teammates Valtteri Bottas and Fernando Alonso.

With Rosberg now also out of the picture, the F1 grid is becoming more and more unrecognizable to the one we had 10 years ago.

Some of the other big stories were:

  • Force India’s best-ever finish in the constructors’ championship, beating Williams to fourth.
  • Liberty Media’s plan to buy F1, announced back in September.
  • F1’s first race in Baku, Azerbaijan, which proved to be a pleasant surprise.
  • McLaren’s continued revival as Honda makes progress.
  • The reliability of Lewis Hamilton’s car (or lack of) through the season.
  • The power struggle at McLaren that led to Ron Dennis’ exit.
  • Continued efforts to improve safety in F1 with the Halo device.
  • After a damp 2015, the roaring, record-breaking USGP in Austin in October (with a hat-tip to Taylor Swift).

And it is with a T-Swift lyric we shall close things out in our stories of the season. 2016 may have been a bit of a rough year for the world, but the F1 season acted as a kind of escape; a way to shake it off.

John Force Racing will ‘Advance’ with new sponsorship for Courtney Force

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Photos provided by John Force Racing
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BROWNSBURG, Indiana — John Force likes to use the word “advance” in discussing the long-term future of his four-car race team.

Friday morning, Force literally put “advance” into action, as he announced daughter Courtney Force’s Funny Car will be sponsored during the 2017 24-race NHRA schedule by Advance Auto Parts stores, beginning with the season-opening Winternationals at Auto Club Raceway in Pomona, California. The deal is for multiple seasons.

“This is all about building John Force Racing for the future,” Force told MotorSportsTalk. “We had a great run with Traxxas, they’ll be staying in the sport, which is great. And now we’re partnering with Advance Auto Parts, which we’re very excited about.”

Advance Auto Parts replaces Traxxas, which produces radio-controlled race cars, and which had sponsored Courtney Force for the past five seasons. Traxxas will remain involved in the sport as sponsor of the Traxxas Shootout, a special race-within-a-race for both Funny Cars and Top Fuel dragsters contested during the annual U.S. Nationals in Brownsburg.

Advance Auto Parts, which has nearly 5,400 retail stores across the country, is no stranger to John Force Racing. The auto parts supplier sponsored John Force’s PEAK Chevrolet Camaro at several events during the 2016 season, including a victory in the NHRA Carolina Nationals, which kicked off the six-race NHRA Countdown to the Championship playoffs.

“The opportunity came to grow the deal and they were interested in Courtney so it was a perfect match,” John Force said. “I have done shows with Advance Auto Parts in the past and am looking forward to working with them again.”

Both John and Courtney Force will be featured in several upcoming advertising and marketing campaigns for the company.

 

Follow @JerryBonkowski

Gustav Malja joins Racing Engineering for 2017 GP2 season

2016 GP2 Series Test 3
Yas Marina Circuit, Abu Dhabi, United Arab Emirates.
Wednesday 30 November 2016.
Gustav Malja (SWE, Racing Engineering) 
Photo: Sam Bloxham/GP2 Series Media Service.
ref: Digital Image _SLB2993_1
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Racing Engineering has announced the signing of Gustav Malja for the 2017 GP2 Series season following the Swede’s rookie campaign.

Malja, 21, made his GP2 debut in 2015 before embarking on his first full campaign in the Formula 1 support series with Rapax.

Malja scored points in the opening round of the year in Spain, finishing ninth, before highlighting his season with a run of top-10 finishes from Hockenheim to Sepang.

The run saw Malja finish second in the Spa sprint race and third at Monza in the feature event, enough to give him 13th in the final standings.

Malja will now move up to Racing Engineering for 2017, the team having worked with Norman Nato and Jordan King for the past season.

“I’m excited to join Racing Engineering for the 2017 GP2 season. We began getting to know each other in Abu Dhabi last week, and I immediately felt very much at home,” Malja said.

“It’s a team with a long and successful history in GP2, and I’m convinced it’s the ideal place for my continued development as a driver.

“I’m also very pleased to have everything in place at such an early stage. It will ease preparations this winter and give us all some peace of mind.”

Malja is the fourth driver to confirm his entry to GP2 for 2017, joining Sergio Sette Camara (MP Motorsport), Charles Leclerc and Antonio Fuoco (both Prema Racing) on the grid.