Q&A with NASCAR on NBC analyst Jeff Burton, Part 1

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With testing and occasional race duties coming up this NASCAR Sprint Cup season for Michael Waltrip Racing, Jeff Burton is still very much involved in the competition side of the sport.

But this year will also see Burton – universally respected and known among fans and media as “The Mayor” of the Sprint Cup garage – contribute to NBCSN’s new “NASCAR AMERICA” daily show that debuts on Monday at 5 p.m. ET.

Come 2015, he’ll move into a full-time analyst role with NBC Sports Group as it officially begins coverage of Sprint Cup and Nationwide Series racing.

Recently, MotorSportsTalk had the privilege of talking with him about a variety of topics. Today, you’ll see his thoughts on transitioning into the broadcast booth, and tomorrow, you’ll read about his role with MWR and his insights on the upcoming season – which starts Sunday with the Daytona 500.

What sort of impact did the NBC position have on you pulling back to part-time driving? Or had the pulling back part been on your mind before it opened up?

“The NBC thing certainly moved the ball. I knew 2014 was going to be my last full year. I had made up my mind on that. And the timing of NBC – that was going to be real convenient. We had a lot of conversations about it and it felt like that was going to work out. But then the opportunity to do [NASCAR AMERICA], being involved with that and being able to actually spend the time I need to spend – all that felt right to me.

“It just felt like the timing was right and I’ll be honest – and I’m not saying this because I’m talking to [an NBCSports.com writer] – the opportunity to work with NBC was very appealing to me. The reason I say that is I watch NBC Sports and I watch the way they cover sports, and I like it. It feels right to me. It feels very professional. It fits who I am…It’s not about self-promoting, it’s about what’s going on and that fits me. And that pushed me to make a decision that I wasn’t sure I was ready to make [laughs]! It became a lot easier to make it.”

How important is it to have the support of a company like NBC Sports as you transition from driving to the broadcast booth?

“We’re doing it first class and we’re doing it right. That’s been my belief forever – if you put an effort in to do it right, then there’s the opportunity for it to come out right. You go into it, put a half-hearted effort into it, and you can pretty sure you’re gonna get a half-hearted result. Sitting down with [NBC Sports/NBCSN executive producer] Sam Flood and [NBC Sports Group vice president of NASCAR production] Jeff Behnke and really understand how they wanted to cover the sport, I became very excited about it and was very energized and enthusiastic.

“And then the people they’ve gone out and gotten – I mean, going in with [Sprint Cup crew chief] Steve Letarte, that’s a big deal. He’s going to be unbelievably good. And [play-by-play announcer] Rick Allen – I mean, we’re 18 months away from doing our first [race] broadcast, but they knew who they wanted and they got ‘em. That shows you the kind of company they are: “This is what we want. We’re gonna go make it happen.”

“They’ve could’ve easily said, ‘Well, let’s just see what happens.’ But they went and said, ‘Hey, let’s jump on it now,’ and by doing that, they put something in Steve Letarte’s head…It just goes to show, if you’re dedicated and committed and you go after it, you can make good stuff happen. That’s the way I view it. They went head-first into this to get the best team they could and hopefully, we live up to it. We’ve got a lot of work to do. But they got all their No. 1 draft picks.”

A common refrain we’ve heard involving NASCAR in recent years is that the younger fans are leaving it behind. How do you, Rick and Steve intend to convey the excitement of the sport to those fans and have them maybe take another look?

“First of all, there are so many stories in the sport: We’re not gonna have to create stories. What we need to do is telling more stories, more about what’s going on and not just about the Top 5 guys running [in a race]. We need to talk about technology. We need to talk about the things going on in the car with the drivers in specific ways. We need to get creative in how we not only talk about it, but how we allow viewers to visually understand it from a technology standpoint, strategy standpoint, and driver’s standpoint. All those things create opportunities.

“I believe that young people still like cars. I’m around them all the time, as my son races and my daughter just turned 18 years old. She has a lot of friends that are buying their first cars and just started driving, and my son’s around kids that race. Kids love cars. Kids love to drive. They still do. Is it different? Yeah. It used to be we’d take the car, change the engine in it, and that’s not going on [as much] today, but they still love to drive and still love cars. We’ve gotta get them back to being excited about racing!

“We can do that. There’s a lot of ways to do that. There’s nothing about racing that kids don’t like. It’s exciting, it’s fun, it’s loud, it’s in your face, it’s action. We just need to find a better way to present it to them. I’m confident we can do this. But it’s going to take some work. If we try to do it the way everybody else has done it, we’re gonna get the same result and we need to go into this looking for better results.”

(NOTE: The following is part of the answer to the previous question, but it wound up focusing on the competitive drive of the on-air team. We think it’s a good look into Jeff’s personality, so we’ve kept it in. – MST)

“In regards to the competition, nothing personal, but we intend to be the best. NBC intends to cover racing better than everybody else. It’s a competition. And I’ve been in competition my whole life. Rick Allen’s been a competitor [three-time All-American decathlete, University of Nebraska]. Steve Letarte’s been a competitor. We’re competitive people! And Sam Flood, too [college hockey captain]. We want to be the best. We want to take it to ’em – nothing personal, but we want to take it to ‘em. And that’s what we intend to do.”

What would be a sign of success to you in this role?

“When fans say to me, ‘I understand more today that I ever have. Racing is more fun to watch. This is fun. I know more about the sport than I used to know. I understand the rules more, I understand the process more.’ That’s a success. When I run into fans – it’s not about promoting me. It’s about telling the story of the sport. I don’t want people walking up to me, telling me how great I am.

“I want to them to walk up to me and say, ‘This sport is awesome.’ Because if they do that, then we’re doing our job…We have a great sport. We’ve got to get some energy back into it. We’ve gotta get people understanding how great it is. And everybody’s trying. It’s not like we’re the ones going to be trying. But we’re going to try and bring a fresh approach to it, a new approach to it.”

Honda teams to test at Sonoma Raceway on April 4

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Honda’s Verizon IndyCar Series teams are set visit Sonoma Raceway on April 4 for an all-day test session for the manufacturer.

Andretti Autosport (Marco Andretti, Ryan Hunter-Reay, Alexander Rossi, and Takuma Sato), Chip Ganassi Racing (Scott Dixon, Tony Kanaan, Charlie Kimball, and Max Chilton), Dale Coyne Racing (Sebastian Bourdais and Ed Jones Jr.), Schmidt Peterson Motorsports (James Hinchcliffe and Mikhail Aleshin), and Rahal Letterman Lanigan Racing (Graham Rahal) are all scheduled to run. Of that group, Kanaan, Andretti, and Dixon are former winners at Sonoma Raceway.

The Sonoma test follows Honda’s March 24 test at Indianapolis Motor Speedway. However, Team Penske also scheduled a team test at the 2.5-mile oval on the same day, forcing Honda to share the track with their rival manufacturer.

However, no such conflict appears to be in play for Sonoma. The test will be open to the public as well with free admission into the facility. Testing will run from 9:00 a.m. to 5:00 p.m. local time.

Justin Timberlake to play this year’s U.S. Grand Prix at COTA

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Taylor Swift playing last year’s U.S. Grand Prix at Circuit of The Americas in Austin was always going to be a hard act to match, or perhaps top.

Yet COTA has pulled it off with confirmation Wednesday that Justin Timberlake will be playing on the Saturday before this year’s race, on October 21.

Timberlake will play at the conclusion of track activity on Saturday for a full show. Tickets go on sale this Friday at 10 a.m. CT, with more info via COTA’s website. Here’s the pertinent details:

  • The concert will take place at COTA’s Super Stage Festival Lawn, not Austin360 Amphitheater
  • Seating is general admission, first come first served
  • All holders of a Saturday ticket for USGP weekend, including the 3-day GA wristband, will have access to the show

Circuit of The Americas announced a crowd of more than 80,000 last year for T-Swift, for her first and only planned concert of the year.

Timberlake is on par from a stratospheric level as Swift is. And half the draw of the COTA weekend, it seems, is ensuring you can get concertgoers to the track as well.

This should make for a fun end-of-day on Saturday.

IMS Museum to reveal A.J. Foyt exhibit in April

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It’s been 40 years since A.J. Foyt won his fourth and final Indianapolis 500 as a driver in 1977. Perfect timing, then, for a special Foyt exhibit to grace the Indianapolis Motor Speedway, which will premiere next month.

The release from the museum is below:

In celebration of the 40th anniversary of his record-setting fourth Indianapolis 500 win, the Indianapolis Motor Speedway Museum is proud to present a once-in-a-lifetime exhibit honoring auto racing icon A.J. Foyt, opening April 14.

A.J. Foyt: A Legendary Exhibition, presented by ABC Supply is a limited-run celebration that traces the superstar’s rise from the dirt tracks of Texas to the pinnacle of auto racing history.

Nearly three dozen cars that Foyt drove in competition will be on display, including all four of his Indianapolis 500 winning machines, the 1961 Bowes Seal Fast Special, 1964 & 1967 Sheraton-Thompson Specials, and the 1977 Gilmore Coyote.

Photo: IMS Archives

“Everyone knows that the Indianapolis Motor Speedway is my favorite track and that people wouldn’t know me if it weren’t for the Indy 500, but to have the Museum put on this exhibit there, well I feel truly honored,” said the legendary Foyt. “This exhibit will give people a chance to see my winning Indy cars but also some of the other race cars I drove and won in over the years.”

In addition to several of Foyt’s IndyCars, many incredible machines representing Foyt’s career in NASCAR, USAC and road racing will be on display, many for the first time, and visitors will also have the chance to see rare memorabilia from Foyt’s personal collection.

“Based on the stuff we shipped to Indy, I think the Museum has a lot of personal memorabilia and photos that their visitors will like seeing” Foyt said. “I haven’t seen some of the cars in many, many years so to be truthful, I’m looking forward to the exhibit too!”

“A.J. Foyt is perhaps the most iconic driver in the 108-year history of the Brickyard” said Indianapolis Motor Speedway Museum Director & Curator Ellen Bireley. “We are proud to honor this incredible champion with an exhibit of memories and memorabilia that pays tribute to one of the most diverse and successful careers in auto racing history.”

A.J. Foyt: A Legendary Exhibition is presented by ABC Supply, with additional support from Chevrolet and Al-Fe Heat Treating. The exhibit runs until October 31.

Social roundup: Media day at Toyota Grand Prix of Long Beach

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The Toyota Grand Prix of Long Beach is still more than a week away, but Media Day was in full swing on Tuesday with a number of attractions for fans and media in attendance.

That being said, it’s easier to get all the pre-advance work done before cars from six different series hit the track starting on Friday, April 7. The Long Beach IndyCar race airs on April 9 at 4 p.m. ET on NBCSN.

The day began with Team Penske’s Josef Newgarden fielding interviews with the local L.A. affiliates for NBC, Fox, and ABC before being a attending a midday luncheon. He also did various interviews with other outlets.

There were also a number of opportunities for rides around the 1.968-mile street circuit. IndyCar drivers Zach Veach and Gabby Chaves were in charge of the Verizon IndyCar Series two-seater while Scott Pruett manned driving duties in a two-seat version of his Lexus RC F GT3. Rocky Moran Sr. and Jr. also held demo rides of their own around the circuit in a Camry; James Sofronas took folks for rides in a GMG Racing Porsche 911 GT3 R.

Formula Drift was on hand as well, though their days were spent preparing for the event. Several cars made practice runs along Seaside Way and through turns 9, 10, and 11 of the circuit.

The Toyota Grand Prix of Long Beach is slated for April 7-9, with first practice for the Verizon IndyCar Series rolling off at 1:00 p.m. local time on Friday April 7.