NASCAR Daytona 500 Auto Racing

Primetime, Twitter, and 3 Steves play key role in Daytona 500 “meta” marathon

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The first 38 laps of the Daytona 500 on Sunday afternoon were fairly uneventful, save for Martin Truex Jr.’s engine failure and rookie Kyle Larson’s early race struggles.

Then the rain fell, tornado warning sounded, and things got interesting.

Social media can be a boon during a rain delay, and Sunday was no exception.

You can argue whether Stewart-Haas Racing’s “AirTitan” jokes – essentially substituting the AirTitan track drying system in for Chuck Norris – were actually funny or not.

But without question, the team was “winning” – to borrow another years-old joke (thanks, Charlie Sheen) – because during the rain delay, that was what people were talking about, sharing and retweeting on Twitter.

They had a social media strategy and game plan, had all these dozens of jokes in the canister ready to deploy at the moment there was going to be a long delay, and then made “AirTitan” the top non-sponsored trending topic on Twitter later that afternoon.

As the team tweeted at the end of it all, “our work is complete.”

Then there was the other part of the six-hour, 22-minute rain delay – the FOX TV coverage, which opted to run a replay of the 2013 Daytona 500 in the break.

From there, hilarity ensued, thanks to NASCAR fan and Twitter user @SteveLuvender.

Luvender started retweeting fans who thought they were watching a live race, even though the crawl at the bottom of the TV screen clearly indicated it was a replay of the 2013 race. And even though there were several interruptions from the FOX Sports 1 studios saying “the 2014 race is in a rain-delay, and you’re watching an encore of the 2013 race.”

No matter. The tweets keep coming, as did Luvender’s retweets, and the story grew so big it made to both the AP and Deadspin.

There was hilarity during the break, but there was also a constant update of information from another Steve, NASCAR executive vp of racing operations Steve O’Donnell. O’Donnell (@odsteve) spent the delay providing pertinent and key time updates before the race eventually resumed.

By the time the actual 2014 Daytona 500 was set to restart, even the drivers were riffing off it. Jimmie Johnson cracked that he had a chance to “win his second ‘500 of the day.”

And suddenly NASCAR garnered 12 hours worth of entertainment and chatter out of a race that officially ran for only 3 hours, 26 minutes and 29 seconds.

It featured the sport’s biggest name, Dale Earnhardt Jr., taking the win. And it featured another Steve – his crew chief, Steve Letarte – earning a win in his last Daytona 500 on the box before he heads to NBC’s NASCAR coverage in 2015.

Luvender, fittingly, had the perfect tweet to sum it all up later in the day.

That was, of course, before Dale Jr. decided to one-up the three Steves and start tweeting himself.

Still, the primetime race is NASCAR’s second unintentional primetime Daytona 500 in the last three years, and fair to say, a fairly big deal.

With all the build-up and hoopla to the Super Bowl, which starts later into the evening, could the results – and ratings – of the 2012 and 2014 Daytona 500s provide an impetus to eventually turn this race into a night race, permanently?

Or were these two Daytona 500s just fitting one-offs that will grow in stature by the oddities that made them head to primetime?

It’s certainly something the brass at NASCAR could consider in the days and weeks to come.

But if nothing else, it gives us something to discuss in 140-character bites on Twitter.

REMEMBER: You can see the premiere of NASCAR AMERICA at 5 p.m. ET on NBCSN tonight.

Handful of Indy 500 sponsor announcements made on Thursday

100th indy 500 logo
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It’s Cinco de Mayo and the sponsor announcements for the 100th Indianapolis 500 presented by PennGrade Motor Oil are flowing in a bit like margaritas will be later today around the country.

Get out your pen and paper, or laptop and spreadsheet, to add these names and figures to your entry list for the race. Because there’s a lot of companies and brands stepping up to the plate.

Four different teams have made sponsor announcements and here they are:

  • unnamed (1)Schmidt Peterson Motorsports (SPM) announced today that Lucas Oil and Jahia Solutions Group will co-sponsor the No. 77 SPM with Marotti Racing entry driven by Oriol Servia in the 100th running of the Indianapolis 500. Lucas Oil is a longtime SPM partner. “My number one aim was to make sure I was participating in the 100th Indy 500 with a team that could give me a car to contend for the win, and I have no doubt that Sam Schmidt and all his group at SPM will do exactly that,” Servia said in a release. “Being sponsored by Lucas Oil and Jahia are just the cherry on the cake and I couldn’t be happier to represent companies with such high standards. I can’t wait for May 29th to hopefully make them proud.”
  • unnamed (27)Royal Purple announced its sponsorship of the Ed Carpenter Racing team for the 2016 race season. The lubricant will adorn the engine cover of Carpenter’s No. 20 Chevrolet. Additionally, Royal Purple is launching the 2016 Royal Purple Indy 500 Sweepstakes, offering race fans the opportunity to win a one-of-a-kind Royal Purple racing helmet signed by Ed Carpenter. From May 5 – June 1, fans can enter the sweepstakes by completing the online entry form at http://www.RoyalPurple.com. Following the close of the sweepstakes’ entry period, one winner will be chosen at random to receive the grand prize.
  • BANDITRahal Letterman Lanigan Racing (RLL) announced today that Bandit Industries Inc., a premier global manufacturer of industrial wood chippers and wood processing equipment, will be an associate sponsor for the No. 16 Verizon IndyCar Series entry of reigning Indy Lights champion Spencer Pigot in both events at the Indianapolis Motor Speedway. Pigot raced the season opener at St. Petersburg and is hopeful to run further races after the pair of events during the month of May.
  • contextdesignThe latest partner to adorn the No. 88 Dale Coyne/Jonathan Byrd’s Racing Honda driven by Bryan Clauson is Context Design, which was established in 1998 as a small, client-focused landscape architecture and land planning firm near Indianapolis, Indiana. Context’s award-winning site design studio is passionate about helping clients to create meaningful spaces and experiences that connect people to the land.

Wolff doubts Ferrari’s Sochi struggles will continue

SOCHI, RUSSIA - MAY 01: Lewis Hamilton of Great Britain driving the (44) Mercedes AMG Petronas F1 Team Mercedes F1 WO7 Mercedes PU106C Hybrid turbo ahead of Kimi Raikkonen of Finland driving the (7) Scuderia Ferrari SF16-H Ferrari 059/5 turbo (Shell GP) on track  during the Formula One Grand Prix of Russia at Sochi Autodrom on May 1, 2016 in Sochi, Russia.  (Photo by Mark Thompson/Getty Images)
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Mercedes Formula 1 chief Toto Wolff thinks that Ferrari’s lack of pace in last weekend’s Russian Grand Prix was specific to the Sochi Autodrom circuit and not a sign of things to come in 2016.

Ferrari entered 2016 hopeful of mounting a serious challenge to Mercedes after a strong showing in pre-season, only to struggle to keep up with the German marque in the first four races of the season.

The deficit was particularly worrying for Ferrari in Russia last weekend when Kimi Raikkonen finished as Ferrari’s lead driver but over 30 seconds down on race winner Nico Rosberg.

Talking to reporters after the race, Wolff refused to read too much into Ferrari’s pace, believing the deficit to be largely down to the nature of the track in Sochi.

“The track is very different with a very smooth surface, and we saw that the pace of many teams was different to the races before,” Wolff said.

“Williams was very strong, Red Bull weren’t, and Ferrari weren’t as good as expected. This is a circuit where you have to get it right in terms of mechanical grip and aerodynamic downforce – and engine power plays a role.

“I would say that the dent in the Ferrari performance is Sochi-specific. But that is only my guess.”

Mercedes’ advantage was perhaps even bigger than the 30-second gap between Rosberg and Raikkonen suggested, considering that the race winner was hindered by an issue on his power unit in the second half of the race.

Ferrari’s main problem so far this season has been with the reliability of its cars, as both Raikkonen and teammate Sebastian Vettel have hit trouble in the opening four races.

A James Hinchcliffe tattoo exists, and it is glorious (VIDEO)

AVONDALE, AZ - APRIL 02:  James Hinchcliffe of Canada, driver of the #5 Schmidt Peterson Motosports Honda IndyCar is introduced before the Phoenix Grand Prix at Phoenix International Raceway on April 2, 2016 in Avondale, Arizona.  (Photo by Christian Petersen/Getty Images)
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Only fitting that on Cinco de Mayo – 5/5 – we do a post about the driver of the No. 5 Arrow Schmidt Peterson Motorsports Honda in James Hinchcliffe.

And given Hinchcliffe’s proclivity for humour (the Canadian spelling is intentional here), we thought it appropriate to show off this gem of an advert produced by Honda Canada.

Apparently such a thing as a James Hinchcliffe tattoo exists, and it’s featured within the ad.

Hinchcliffe rocks up in a new 2016 Honda Civic Coupe. Problem is, the superfan played by Hinchcliffe’s countryman and Canadian actor Justin G Landry has the right tattoo, but no longer the right car to match his racing hero.

You can see the full video below, as well as a couple tweets to go along with it:

RGR Sport by Morand keen to build on debut WEC victory in Spa

Car # 43 / RGR SPORT BY MORAND / MEX / Ligier JS P2 - Nissan / Ricardo Gonzalez (MEX) / Filipe Albuquerque (PRT) / Bruno Senna (BRA) - WEC 6 Hours of Silverstone - Silverstone Circuit - Towcester, Northamptonshire - UK
© FIA WEC
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After claiming an impressive victory in its debut FIA World Endurance Championship race at Silverstone three weeks ago, the RGR Sport by Morand team heads to this weekend’s 6 Hours of Spa-Francorchamps with high hopes of a repeat result.

RGR Sport by Morand became the first Mexican team to enter the WEC earlier this year when it entered the LMP2 class, signing ex-Formula 1 driver Bruno Senna and former Audi racer Filipe Albuquerque to race alongside team owner Ricardo Gonzalez.

The iconic Circuit de Spa-Francorchamps plays host to its annual six-hour race this Saturday, and with the addition of the no. 38 G-Drive entry, the LMP2 class is now up to 12 cars, the biggest on the grid.

However, Gonzalez is unconcerned, instead relishing the challenge of racing at such a famous circuit as he bids to make it two wins from two races.

“Spa has always been one of my favorite tracks so to go there with our own team is going to be great,” Gonzalez said.

“We’re coming in off a win and as the championship leaders so it’s important to carry the momentum forward.

“The team has done a lot of work back at the shop to give us an even better car for Spa, so there’s no reason why we can’t go out and fight for another win.”

Senna hopes to follow in the footsteps of his uncle this weekend by claiming a first win at Spa. Ayrton Senna won the Belgian Grand Prix five times in F1, including four-in-a-row for McLaren between 1988 and 1991.

“After great success during the team’s first race at the 6 Hours of Silverstone, I’m looking even more forward to racing with Ricardo and Filipe and the RGR Sport by Morand team,” Senna said.

“Nothing has changed in terms of our approach for this weekend in Spa, but efforts have not been spared since Silverstone and lots of analysis and developments are ongoing to make sure we keep improving and get more competitive as the championship progresses.

“Spa is one of my favorite tracks and I’ve qualified on pole and front-row there many times, but I’m still yet to win it. Will push very hard for it!”

The 6 Hours of Spa-Francorchamps takes place on Saturday May 7.