Primetime, Twitter, and 3 Steves play key role in Daytona 500 “meta” marathon

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The first 38 laps of the Daytona 500 on Sunday afternoon were fairly uneventful, save for Martin Truex Jr.’s engine failure and rookie Kyle Larson’s early race struggles.

Then the rain fell, tornado warning sounded, and things got interesting.

Social media can be a boon during a rain delay, and Sunday was no exception.

You can argue whether Stewart-Haas Racing’s “AirTitan” jokes – essentially substituting the AirTitan track drying system in for Chuck Norris – were actually funny or not.

But without question, the team was “winning” – to borrow another years-old joke (thanks, Charlie Sheen) – because during the rain delay, that was what people were talking about, sharing and retweeting on Twitter.

They had a social media strategy and game plan, had all these dozens of jokes in the canister ready to deploy at the moment there was going to be a long delay, and then made “AirTitan” the top non-sponsored trending topic on Twitter later that afternoon.

As the team tweeted at the end of it all, “our work is complete.”

Then there was the other part of the six-hour, 22-minute rain delay – the FOX TV coverage, which opted to run a replay of the 2013 Daytona 500 in the break.

From there, hilarity ensued, thanks to NASCAR fan and Twitter user @SteveLuvender.

Luvender started retweeting fans who thought they were watching a live race, even though the crawl at the bottom of the TV screen clearly indicated it was a replay of the 2013 race. And even though there were several interruptions from the FOX Sports 1 studios saying “the 2014 race is in a rain-delay, and you’re watching an encore of the 2013 race.”

No matter. The tweets keep coming, as did Luvender’s retweets, and the story grew so big it made to both the AP and Deadspin.

There was hilarity during the break, but there was also a constant update of information from another Steve, NASCAR executive vp of racing operations Steve O’Donnell. O’Donnell (@odsteve) spent the delay providing pertinent and key time updates before the race eventually resumed.

By the time the actual 2014 Daytona 500 was set to restart, even the drivers were riffing off it. Jimmie Johnson cracked that he had a chance to “win his second ‘500 of the day.”

And suddenly NASCAR garnered 12 hours worth of entertainment and chatter out of a race that officially ran for only 3 hours, 26 minutes and 29 seconds.

It featured the sport’s biggest name, Dale Earnhardt Jr., taking the win. And it featured another Steve – his crew chief, Steve Letarte – earning a win in his last Daytona 500 on the box before he heads to NBC’s NASCAR coverage in 2015.

Luvender, fittingly, had the perfect tweet to sum it all up later in the day.

That was, of course, before Dale Jr. decided to one-up the three Steves and start tweeting himself.

Still, the primetime race is NASCAR’s second unintentional primetime Daytona 500 in the last three years, and fair to say, a fairly big deal.

With all the build-up and hoopla to the Super Bowl, which starts later into the evening, could the results – and ratings – of the 2012 and 2014 Daytona 500s provide an impetus to eventually turn this race into a night race, permanently?

Or were these two Daytona 500s just fitting one-offs that will grow in stature by the oddities that made them head to primetime?

It’s certainly something the brass at NASCAR could consider in the days and weeks to come.

But if nothing else, it gives us something to discuss in 140-character bites on Twitter.

REMEMBER: You can see the premiere of NASCAR AMERICA at 5 p.m. ET on NBCSN tonight.

Vettel rapid, Toro Rosso surprises in second Monaco F1 practice

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Sebastian Vettel led Ferrari to the head of the Formula 1 field in second practice for the Monaco Grand Prix on Thursday, posting an unofficial lap record in the process.

Vettel trailed F1 title rival Lewis Hamilton through first practice on Thursday, but responded with a rapid lap of 1:12.720 to clinch top spot in FP2 by almost half a second.

Ferrari looked more comfortable that the rival Mercedes team throughout the session, with tire warm-up problems leaving Hamilton a lowly P8, 1.1 seconds off Vettel’s time. Teammate Valtteri Bottas was 10th-fastest.

2016 Monaco runner-up Daniel Ricciardo posed the closest challenge to Vettel at the top, finishing second, while Kimi Raikkonen was third in the second Ferrari.

Toro Rosso emerged as the surprise package of FP2 as Daniil Kvyat and Carlos Sainz Jr. finished fourth and fifth respectively, having been the early pace-setters before Vettel and co. went faster. Currently fifth in the constructors’ championship, Monaco could present an opportunity for the Red Bull B-team to gain ground on Force India and even its parent outfit further up the table.

Max Verstappen was sixth for Red Bull ahead of Force India’s Sergio Perez, while Kevin Magnussen split the Mercedes drivers in P9.

Jenson Button’s impressive return to F1 on Thursday continued as he finished 12th, lapping just 0.035 seconds off teammate Stoffel Vandoorne in P11.

Two of F1 2017’s early strugglers saw their plight deepen in FP2 as both Jolyon Palmer and Lance Stroll hit trouble. Palmer suffered an engine failure early in the session, limiting him to just eight laps, while Stroll crashed out at Massenet with 35 minutes remaining.

As Friday is an ‘off’ day in Monaco, running will resume on Saturday with FP3 and qualifying.

Hamilton: Monaco ‘the unicorn of races’ in F1 career

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Lewis Hamilton has called the Monaco Grand Prix the “unicorn” of races through his Formula 1 career, having claimed only two wins in 10 attempts around the streets of the principality.

Three-time F1 champion Hamilton is a resident of Monaco and has regularly been in contention for victory, but only reached the top step of the podium in 2008 and 2016.

Both wins were hard-fought, with his 2008 victory coming after an early pit stop due to a puncture. Last year, Hamilton pounced on a mistake by Red Bull to jump ahead of Daniel Ricciardo and take his second Monaco victory.

“I’ve not won here many times. With the pace I’ve had over the years, it’s always proven to be, not the Achilles heel, but the unicorn of races,” Hamilton said.

“That one that just always gets away from you. There’s definitely been, I would say, at least two – maybe three – that I should have had but other things came into play.

“But I’m grateful for the ones I’ve had. Not many people can say they have a Monaco Grand Prix win under their belt. And especially the way those two wins came about in 2008 and 2016.

“Sometimes quantity isn’t everything. Those were real quality races that I really earned, so I’m proud of those ones.”

Hamilton made a strong start to this weekend’s running in Monaco, leading first practice on Thursday morning.

Ganassi heads into Memorial Day weekend with three points leads

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INDIANAPOLIS – Three entirely different types of cars, series and racing formats have produced similar results for one team going into Memorial Day weekend, easily the biggest racing weekend of the world on the racing calendar.

Chip Ganassi Racing heads into the 101st Indianapolis 500 (Verizon IndyCar Series) and Coca-Cola 600 (Monster Energy NASCAR Cup Series) with the points lead in these two championships with Scott Dixon and Kyle Larson. That marks the first time in the team’s 20-plus year history it has held each championship lead simultaneously.

And for good measure, the Ford Chip Ganassi Racing team leads in the FIA World Endurance Championship GTE-Pro class going into that series’ marquee race, the 24 Hours of Le Mans, which takes place June 17-18.

It’s only in the IMSA WeatherTech SportsCar Championship, where the team sits second in the GT Le Mans class, that a Ganassi car and driver (or drivers) don’t have the points lead.

In IndyCar, Dixon moved into the points lead – albeit unofficially, as IndyCar doesn’t release updated points until after the Indianapolis 500 – following his pole position secured Sunday for next week’s race. He gained 31 more points than Simon Pagenaud and went from 10 down (191-181) to 21 ahead (223-202) going into the race. Oddly though, despite five top-fives in as many races since Ganassi switched to the Honda aero kit and engine package, Dixon is yet to win!

In NASCAR, Larson’s storming start on the strength of one overall win plus two additional stage wins sees him 44 points clear of Martin Truex Jr. (475-431), with Brad Keselowski the only other driver within 100 points. Larson has not finished worse than 17th in 11 races this year in his Chevrolet. Jamie McMurray sits fifth in the points, as well.

And in the WEC, after two races, the trio of Andy Priaulx, Harry Tincknell and Pipo Derani won the 6 Hours of Silverstone to kick off the year in their No. 67 Ford GT. They hold a two-point lead over the pair of AF Corse Ferrari drivers, heading to the double points Le Mans race.

In IMSA, the pair of Dirk Mueller and Joey Hand sit six points (124-118) behind Corvette’s Antonio Garcia and Jan Magnussen after four races. Mueller and Hand co-drove with Sebastien Bourdais to win at the Rolex 24 at Daytona; Mueller and Hand will have a new teammate at Le Mans while Bourdais recovers from his injuries sustained in an accident in qualifying at Indianapolis.

Although Ganassi is split between three bases – its IndyCar and IMSA arms are stationed in Indianapolis off Woodland Drive, its NASCAR hub is in Charlotte and its WEC hub in partnership with Multimatic is in the U.K. – the one team spirit is fully present as all three teams, and three manufacturers, are off to the strong start.

AVONDALE, AZ – APRIL 29: Scott Dixon of New Zealand, driver of the #9 Chip Ganassi Racing Honda greets fans as he is introduced to the Desert Diamond West Valley Phoenix Grand Prix at Phoenix International Raceway on April 29, 2017 in Avondale, Arizona. (Photo by Christian Petersen/Getty Images)

“It’s important to win… and it’s important to lead a championship,” Ganassi managing director Mike Hull told NBC Sports about the strong start.

“That’s an enormous motivating factor for everyone that works on our product, no matter if it’s IndyCar, NASCAR, WEC or IMSA. It validates the volume of work that people do for your race team. That includes the people who are visible and work really really hard, under the three locations, in order to achieve success.

“It represents what teams of people can accomplish when they work together.”

Ganassi, who celebrated his 59th birthday on Wednesday, is yet to win a NASCAR championship at the Cup level but Larson is presenting his best chance. It’s been in IndyCar where the team has had its greatest success, with 11 championships between 1996 and 2015. Ganassi has won multiple sports car championships in IMSA’s past iteration as the GRAND-AM Rolex Series, and won Le Mans last year but are yet to win a WEC title.

NORTHAMPTON, ENGLAND – APRIL 14: The Ford Chip Ganassi GT of Andy Priaulx, Harry Tincknell and Pipo Derani drives during practice for the FIA World Endurance Championship at Silverstone on April 14, 2017 in Northampton, England. (Photo by Ker Robertson/Getty Images)

As Hull deadpanned, leading now is nice, but it’s at the end of the year when it actually matters.

“What has contributed to all that, is challenge,” Hull said. “When passionate people are challenged, what they come to realize quickly is achieve any amount of success on a daily basis on Sunday. We enjoy challenge; we love challenge, change and we love working together. That’s a perfect combination.

“We’re really excited when you’re leading the championship, but let’s be honest… you want it on the last lap of the last race.

“It’s positive and an optimistic start. We just need to keep to working at it, for the end of the year.”

Hamilton leads first Monaco F1 practice, Button makes solid return

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Lewis Hamilton and Sebastian Vettel’s ongoing battle for supremacy in Formula 1 continued during first practice for the Monaco Grand Prix on Thursday morning as the duo locked out the top two positions.

Hamilton and Vettel have won four of the opening five rounds of the 2017 season and look set to enjoy a season-long fight for the championship, representing Mercedes and Ferrari respectively.

Hamilton drew first blood in Monaco, turning in a best lap of 1:13.425 around the tight streets of the principality to finish two-tenths clear of Vettel at the top of the timesheets.

The session saw Mercedes and Ferrari run close once again, yet Red Bull was also able to get into the mix at the head of the field with Max Verstappen finishing third-fastest, three-tenths of a second off the pace. Teammate Daniel Ricciardo was fifth-fastest.

Valtteri Bottas was fourth in the second Mercedes, but Kimi Raikkonen was less able to match his teammate’s pace, coming home seventh for Ferrari, half a second down on Vettel’s time in the same car.

Toro Rosso and Force India both had impressive sessions as both teams got their drivers into the top 10. Daniil Kvyat was sixth for Toro Rosso as teammate Carlos Sainz Jr. was ninth, sandwiched by Sergio Perez and Esteban Ocon for Force India.

Jenson Button’s first running in a 2017-spec F1 car was impressive as he finished 14th for McLaren ahead of his one-off grand prix return. The Briton turned in 31 laps in total and lapped less than two-tenths of a second slower than teammate Stoffel Vandoorne, proving he has lost little of his touch over the winter.

Running in Monaco continues with second practice live on NBCSN and the NBC Sports app from 8am ET on Thursday.