A behind-the-scenes look at NBCSN’s NASCAR AMERICA

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“Gotta go fast now…We can’t delay this.”

An urgent voice rings through the production control room inside NBC Sports Group’s International Broadcast Center in Stamford, Conn., and there’s a reason why it’s urgent.

The man of the hour has arrived. Dale Earnhardt Jr., fresh off claiming his second Daytona 500 victory the night before at Daytona International Speedway, is working through a whirlwind media blitz in New York City.

As part of that, he’s making time for a quick interview on the debut episode for NBCSN’s new studio show, NASCAR AMERICA. It only takes a few moments to mike up Earnhardt before host Rick Allen and analyst/part-time Sprint Cup driver Jeff Burton begin to ask him question about his big win.

And even though it’s clear that Earnhardt’s running on seven cylinders after a late night inside his No. 88 Hendrick Motorsports Chevrolet, the happiness over his accomplishment is there.

“I’m gonna enjoy it,” he says. “It’s not every day you get to go through this experience…I didn’t expect to do this once, let alone twice, so I’ll let it sink in and enjoy it.”

It’s a fact everyone connected with NASCAR acknowledges: As Junior goes, so goes the sport. It certainly didn’t hurt for NASCAR AMERICA to have the son of the Intimidator as the centerpiece for its debut episode – not to mention that the race was actually able to get done following a six hour, 22-minute rain delay.

But NASCAR AMERICA, which debuts 18 months before the start of NBC’s Sprint Cup and Nationwide Series race coverage, doesn’t aim to thrive solely on star power alone.

At over six decades old, NASCAR can boast of having an exciting tapestry of stories that continues to evolve. And it’s compelled NBC to go for it and not wait until their races begin in the summer of 2015.

“NASCAR is an incredibly valuable property and once we realized we had the resources and the ability to launch a show, it was a no-brainer,” Vice President of NASCAR production Jeff Behnke told MotorSportsTalk on Thursday.

“We are partners with NASCAR, first and foremost. Having this opportunity to be part of this, to re-energize NASCAR, and to get into it from a programming standpoint immediately was a tremendous opportunity for us.”

NBC re-enters a sport that is much different from when they left it at the close of the 2006 season.

TV ratings and live attendance have dropped, and there’s been renewed talk of having to regain the attention of younger fans in order to help bolster the sport’s older core.

However, that core is still very loyal and it’s a group that Behnke says will be served well by NASCAR AMERICA.

“Our first responsibility is to those core fans,” he said. “Our immediate goal is to do things in our show that are going to cater to the core fans. From there, yes, obviously the younger demographic is a key demo and as time progresses, we’ll do stuff for them.

“But the immediate goal is to go to the core fans and get them…When fans watch on TV, and see the fans are filling up the stands again, they think it is an important event and they’ll want to stay and watch it. It’s a progression – you have to start somewhere and that starting point is NASCAR AMERICA.”

For many of those core fans, racing is not just a three or four-hour affair in front of the television but a way of life itself. Every weekend, they haul their battered but unbroken race cars to the local short track to compete or to help their sons and daughters compete.

A brief but neat segment on the show, the Heart of Racing, acknowledges those grass-roots racers and their families who are, collectively, the lifeblood of American motorsport.

“Racing goes on at tracks all over the country, every weekend, every region,” Behnke explains. “It’s just one little way to let the fans know that racing is a big part of their life. We’re going to do the Heart of Racing all year long, and that small segment will continue to grow.

“That’s directly for core fans, but it’s also for other people to know about that world of racing, one that a lot of people may not know.”

There are other worlds that even the biggest fans don’t know about, and Behnke and his team are ready to reveal them as part of NASCAR AMERICA.

To help their efforts, NBC has set up a second studio for the show in Charlotte, N.C., the hub of the stock car racing industry.

“Some of the key points with our show is trying to take fans and viewers to places they can’t go,” Behnke said. “We have a LiveVue cam and we’re going to different race shops and doing different interviews. Just this week, we were at Tommy Baldwin Racing, Joe Gibbs Racing, Michael Waltrip Racing and Hendrick Motorsports, as well as one other shop.

“This week alone, we were at five different shops in our first four days. We have the ability to go to two different shops, do reports from inside the shops, and try to give those fans a view of a place they can’t normally go. It’ll be a key part of our show all year.”

All of that effort is necessary. As mentioned before, NASCAR constantly evolves and this year will be no different as elements such as a knockout-style qualifying format and a revamped Chase for the Sprint Cup (which sets up a four-driver, winner-take-all battle in the season finale) make their debut.

It’ll be an adventure staying on top of all the twists and turns of what should be a dramatic season. But Behnke and the team at NASCAR AMERICA are ready.

“We didn’t want to wait [for 2015],” he said. “It was time.”

Honda teams to test at Sonoma Raceway on April 4

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Honda’s Verizon IndyCar Series teams are set visit Sonoma Raceway on April 4 for an all-day test session for the manufacturer.

Andretti Autosport (Marco Andretti, Ryan Hunter-Reay, Alexander Rossi, and Takuma Sato), Chip Ganassi Racing (Scott Dixon, Tony Kanaan, Charlie Kimball, and Max Chilton), Dale Coyne Racing (Sebastian Bourdais and Ed Jones Jr.), Schmidt Peterson Motorsports (James Hinchcliffe and Mikhail Aleshin), and Rahal Letterman Lanigan Racing (Graham Rahal) are all scheduled to run. Of that group, Kanaan, Andretti, and Dixon are former winners at Sonoma Raceway.

The Sonoma test follows Honda’s March 24 test at Indianapolis Motor Speedway. However, Team Penske also scheduled a team test at the 2.5-mile oval on the same day, forcing Honda to share the track with their rival manufacturer.

However, no such conflict appears to be in play for Sonoma. The test will be open to the public as well with free admission into the facility. Testing will run from 9:00 a.m. to 5:00 p.m. local time.

Justin Timberlake to play this year’s U.S. Grand Prix at COTA

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Taylor Swift playing last year’s U.S. Grand Prix at Circuit of The Americas in Austin was always going to be a hard act to match, or perhaps top.

Yet COTA has pulled it off with confirmation Wednesday that Justin Timberlake will be playing on the Saturday before this year’s race, on October 21.

Timberlake will play at the conclusion of track activity on Saturday for a full show. Tickets go on sale this Friday at 10 a.m. CT, with more info via COTA’s website. Here’s the pertinent details:

  • The concert will take place at COTA’s Super Stage Festival Lawn, not Austin360 Amphitheater
  • Seating is general admission, first come first served
  • All holders of a Saturday ticket for USGP weekend, including the 3-day GA wristband, will have access to the show

Circuit of The Americas announced a crowd of more than 80,000 last year for T-Swift, for her first and only planned concert of the year.

Timberlake is on par from a stratospheric level as Swift is. And half the draw of the COTA weekend, it seems, is ensuring you can get concertgoers to the track as well.

This should make for a fun end-of-day on Saturday.

IMS Museum to reveal A.J. Foyt exhibit in April

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It’s been 40 years since A.J. Foyt won his fourth and final Indianapolis 500 as a driver in 1977. Perfect timing, then, for a special Foyt exhibit to grace the Indianapolis Motor Speedway, which will premiere next month.

The release from the museum is below:

In celebration of the 40th anniversary of his record-setting fourth Indianapolis 500 win, the Indianapolis Motor Speedway Museum is proud to present a once-in-a-lifetime exhibit honoring auto racing icon A.J. Foyt, opening April 14.

A.J. Foyt: A Legendary Exhibition, presented by ABC Supply is a limited-run celebration that traces the superstar’s rise from the dirt tracks of Texas to the pinnacle of auto racing history.

Nearly three dozen cars that Foyt drove in competition will be on display, including all four of his Indianapolis 500 winning machines, the 1961 Bowes Seal Fast Special, 1964 & 1967 Sheraton-Thompson Specials, and the 1977 Gilmore Coyote.

Photo: IMS Archives

“Everyone knows that the Indianapolis Motor Speedway is my favorite track and that people wouldn’t know me if it weren’t for the Indy 500, but to have the Museum put on this exhibit there, well I feel truly honored,” said the legendary Foyt. “This exhibit will give people a chance to see my winning Indy cars but also some of the other race cars I drove and won in over the years.”

In addition to several of Foyt’s IndyCars, many incredible machines representing Foyt’s career in NASCAR, USAC and road racing will be on display, many for the first time, and visitors will also have the chance to see rare memorabilia from Foyt’s personal collection.

“Based on the stuff we shipped to Indy, I think the Museum has a lot of personal memorabilia and photos that their visitors will like seeing” Foyt said. “I haven’t seen some of the cars in many, many years so to be truthful, I’m looking forward to the exhibit too!”

“A.J. Foyt is perhaps the most iconic driver in the 108-year history of the Brickyard” said Indianapolis Motor Speedway Museum Director & Curator Ellen Bireley. “We are proud to honor this incredible champion with an exhibit of memories and memorabilia that pays tribute to one of the most diverse and successful careers in auto racing history.”

A.J. Foyt: A Legendary Exhibition is presented by ABC Supply, with additional support from Chevrolet and Al-Fe Heat Treating. The exhibit runs until October 31.

Social roundup: Media day at Toyota Grand Prix of Long Beach

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The Toyota Grand Prix of Long Beach is still more than a week away, but Media Day was in full swing on Tuesday with a number of attractions for fans and media in attendance.

That being said, it’s easier to get all the pre-advance work done before cars from six different series hit the track starting on Friday, April 7. The Long Beach IndyCar race airs on April 9 at 4 p.m. ET on NBCSN.

The day began with Team Penske’s Josef Newgarden fielding interviews with the local L.A. affiliates for NBC, Fox, and ABC before being a attending a midday luncheon. He also did various interviews with other outlets.

There were also a number of opportunities for rides around the 1.968-mile street circuit. IndyCar drivers Zach Veach and Gabby Chaves were in charge of the Verizon IndyCar Series two-seater while Scott Pruett manned driving duties in a two-seat version of his Lexus RC F GT3. Rocky Moran Sr. and Jr. also held demo rides of their own around the circuit in a Camry; James Sofronas took folks for rides in a GMG Racing Porsche 911 GT3 R.

Formula Drift was on hand as well, though their days were spent preparing for the event. Several cars made practice runs along Seaside Way and through turns 9, 10, and 11 of the circuit.

The Toyota Grand Prix of Long Beach is slated for April 7-9, with first practice for the Verizon IndyCar Series rolling off at 1:00 p.m. local time on Friday April 7.