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Cosworth’s new board additions highlight company’s growing ambitions

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As Cosworth ramps up for a potential comeback to IndyCar as an engine manufacturer seeking to partner with an OEM, as MotorSportsTalk first reported on Wednesday, it’s worth noting they’ve still had an IndyCar presence.

Just not in the way most realize.

Cosworth Automotive CEO Hal Reisiger described the role Cosworth currently plays in IndyCar during my conversation with him earlier this week.

“It’s more related to electronics, and is regretfully one of the best-kept secrets and it shouldn’t be,” he said. “Through the new management team that has assembled an increased focus on the commercial side of the business, sales and marketing, hopefully those things won’t be secrets anymore.

“But we are the spec electronics on data acquisition. We provide the telemetry services and we’re talking about other extensions of that. We’re into another year of the program with the DW12, and we’re also contracted with Indy Lights.”

Indy Lights’ new car premieres in 2015, and will begin testing later this year.

Could Cosworth aero kits be part of the equation? Perhaps, but not likely; it would potentially be something an OEM partner would need to create for IndyCar down the road.

“I don’t know that the aero kit in particular is a direct core competency,” Reisiger explained. “We are certainly involved in wind tunnels and other technology that supports that development. But generally, you’ll find us more directly in powertrains and electronics.”

Cosworth, as a company, has made some key acquisitions in the personnel department to support Reisiger at the top. Recent additions to Cosworth’s board include ex-Williams chair Adam Parr, and head of motorsports marketing giant Just Marketing International, Zak Brown.

Reisiger’s two other shareholders, and Directors, are ex-Champ Car heads Kevin Kalkhoven and Jerry Forsythe, who took over the company several years ago.

Reisiger said those new additions come at a time that Cosworth is refocusing its business strategy and trying to present a new unified front.

“We’re going to focus on three core markets that I think are more aligned with our brand: that would be motorsports, automotive OEM and the aftermarket,” he explained.

“Technologies developed in any of those three could lend them being applicable to the other two. We have a synergy between the three, and you’ll see powertrain and electronic developments in all three.

“One of the changes I’ve made, the company has five operating corporations. But there was inefficient alignment with the markets. So I’ve created a global organization where there’s a global team, with focus and target in motorsport.”

Cosworth has major offices in Mooresville, N.C., Indianapolis, In. and Torrance, Calif. in the U.S., along with Cambridge and Northampton in England. Rather than looking at each as an individual market, Cosworth seeks to present itself as a global, united front.

A meeting next week will determine the next step of Cosworth’s possible IndyCar comeback trail, and whether it will continue on the path to completion, or veers off in another direction.

VIDEO: Recapping Formula E’s electric second season

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With the new Formula E campaign just two weeks away, the series has released a video recapping its electric second season as Sebastien Buemi and Lucas di Grassi battled for top honors.

Traveling all over the world from Beijing to London via Long Beach and Mexico (among others), Formula E continued to go to strength-to-strength in its second season.

The title fight is documented in this video, featuring interviews with the protagonists and many of the other drivers on the grid through last season.

The new Formula E season starts on October 9 in Hong Kong before finishing next summer in New York City, the latter’s race being launched earlier this week in Brooklyn.

Heineken would like to see Formula 1 race in Vietnam

MONTREAL, QC - JUNE 09:  Heineken announces global partnership with Formula One Management. Gianluca Di Tondo, Senior Director Global Heineken Brand talks in the press conference during previews to the Canadian Formula One Grand Prix at Circuit Gilles Villeneuve on June 9, 2016 in Montreal, Canada.  (Photo by Mark Thompson/Getty Images)
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Heineken senior global brand director Gianluca di Tondo would like to see Formula 1 stage a race in Vietnam as part of its expansion in the Asia-Pacific region.

Dutch beer company Heineken was announced as a new global partner for F1 over the Canadian Grand Prix weekend, with its branding being visible in Montreal and at the Italian Grand Prix earlier this month.

Heineken is looking to emulate its relationship with Europe’s premier soccer competition, the UEFA Champions League, in F1 through greater interaction with fans and special events.

One such event took place at Monza when a group of F1 drivers took on a Heineken all-star team in a game of soccer on the main straight of the track.

Following the takeover of F1 by American company Liberty Media Corporation, many believe an expansion of the calendar to include new markets is on the cards in the future.

“This is really touching on an important issue for us,” di Tondo said of the F1 calendar in an interview with the official F1 website.

“Heineken is super-strong in Europe – we were ‘born’ in Europe and are a European brand – but the playground for the future is Asia Pacific.

“Asia Pacific is a strategic area for us and having seven races around this area is fantastic, and the passion for Formula 1 in Asia is tangible.

“If there is program to double up in the US that, of course, is very interesting for us as the US is our biggest market. If you take it as a single market, it is still our biggest one.

“In the US it is easier to activate things that become popular – and we are open for discussions to make Formula 1 even more popular together.”

Di Tondo was asked which race he would add to the calendar if he had the choice.

“That is very simple – it is again in Asia: Vietnam,” he said.

“We are very present in Vietnam through a local partner and they were our guests in Monza and they were over the moon.

“So why not have a race in Ho Chi Minh City?”

Vandoorne: No extra pressure at McLaren despite chance of Button comeback

NORTHAMPTON, ENGLAND - JULY 13:  Stoffel Vandoorne of Belgium driving the McLaren Honda Formula 1 Team McLaren MP4-31 Honda RA616H Hybrid turbo on track during F1 testing at Silverstone Circuit on July 13, 2016 in Northampton, England.  (Photo by Mark Thompson/Getty Images)
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Stoffel Vandoorne believes that he will face no extra pressure during his debut Formula 1 season despite there being a chance Jenson Button will return to a McLaren seat for 2018.

McLaren announced over the Italian Grand Prix weekend that Vandoorne would be stepping up to a full-time seat for the 2017 season after spending the past year in a reserve role.

The Belgian will partner Fernando Alonso following Jenson Button’s decision to take a year out from F1 in 2017.

However, should both the driver and team be willing, Button is able to return to a McLaren seat for 2018, appearing to put pressure on Vandoorne should he not perform. The 2015 GP2 Series champion does not see it this way, though.

“No, I don’t see that situation as extra pressure. I have a long-term deal with McLaren,” Vandoorne told the official F1 website.

“Hopefully we soon will be able to get back to the competitive level where McLaren used to be.

“In terms of next year, yes it is a special structure, but I think it is one of the best. Myself and Fernando are going to race, and then it is good to keep Jenson as well.

“He is the most experienced driver in F1 now and he will be involved with the team, be it in the simulator or coming to a few races.”

“I am fully thinking about the opportunity that I get – there is no room for non-issues. I want to succeed and am very much looking forward to that.”

Marquez fights back from poor start to win Aragon MotoGP race

ALCANIZ, SPAIN - SEPTEMBER 24:  Marc Marquez of Spain and Repsol Honda Team rounds the bend during the qualifying practice during the MotoGP of Spain - Qualifying at Motorland Aragon Circuit on September 24, 2016 in Alcaniz, Spain.  (Photo by Mirco Lazzari gp/Getty Images)
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Honda rider Marc Marquez took a big step towards winning his third MotoGP world title in 2016 after fighting back from a poor start to win the Aragon Grand Prix on Sunday.

Marquez was expected to walk away with the race after dominating practice and qualifying, only for a mistake on lap three to cause the pole-sitter to drop to fifth place.

Suzuki rider Maverick Vinales took up the mantle at the head of the pack with future Yamaha teammate Valentino Rossi in tow as Marquez began his fightback.

The Spaniard deposed Andrea Dovizioso on lap five before picking off title rival Jorge Lorenzo two laps later.

Vinales lost the lead to Rossi on lap nine before slipping past Marquez and Lorenzo one lap later, with the lead finally falling to Marquez on lap 12.

From there, Marquez controlled proceedings at the front of the pack, pulling out an advantage of 2.7 seconds come the checkered flag.

Lorenzo bounced back from a crash in Sunday morning warm-up to finish second, his best result since the Italian Grand Prix in May, while Rossi rounded out the podium positions.

Marquez’s fourth victory of the season sees his lead extend to 52 points over Rossi, meaning he could mathematically wrap up the title at the next race in Japan.

Vinales finished the race fourth for Suzuki ahead of Cal Crutchlow and Dani Pedrosa, while the Espargaro brothers crossed the line seventh and eighth, Aleix ahead of Pol. Alvaro Bautista and Stefan Bradl rounded out the top 10.

Nicky Hayden’s one-off return to MotoGP with the Marc VDS team saw him pick up a solitary point for P15, the American rider standing in for the injured Jack Miller.

MotoGP returns in three weeks’ time at the Twin Ring Motegi in Japan on October 16.