Kurt Busch

Kurt Busch gives IndyCar chance to show they’ve learned lesson on promotion

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If you’re an IndyCar Series official, you must be feeling pretty good right now.

For years, you’ve heard fans complain of a lack of compelling, straw that stirs the drink-type personalities on the grid. And now, for your biggest race of the season, there will be three of them.

Past Indianapolis 500 champions Juan Pablo Montoya and Jacques Villeneuve are certainly not afraid to ruffle people’s feathers. And the latest addition, Stewart-Haas Racing NASCAR driver Kurt Busch, is much the same way.

All of them will be part of the 98th running of the Greatest Spectacle in Racing this coming May, with Busch doing the “500” in an attempt to become the second driver ever to complete all 1,100 miles of the Indy 500/Coca-Cola 600 double.

The only driver to pull that off? His NASCAR boss and teammate, Tony Stewart, who did it in 2001 with a sixth-place run for Chip Ganassi at Indy and then a third-place effort for Joe Gibbs Racing at Charlotte.

JPM, JV and now, the #DoubleOutlaw – all on the same grid. No race fan worth his or her salt would miss that.

But at the end of the day, only Montoya will still be around as a full-time IndyCar driver. Villeneuve’s ride with Schmidt Peterson Motorsports is a one-off. And Busch will carry on with his Sprint Cup duties.

So while all three of them will certainly move the needle for Memorial Day weekend at the Brickyard, only one of them will be looking to do that throughout the season for the series.

And you’ll be stuck with the same problem that has continued to plague your sport seven years after its reunification and the same problem that has frustrated your steadily dwindling core of a fan base.

“Why can’t we promote our stars?”

The question has fallen to the two newest marketing people brought in by the series, Hulman Motorsports chief marketing officer C.J. O’Donnell and chief revenue officer Jay Frye, both hired in November as part of Hulman & Co. CEO Mark Miles’ reorganization efforts.

Neither O’Donnell or Frye are novices when it comes to promotion. O’Donnell had a long run promoting various brands inside the Ford Motor Company, while Frye pulled off an industry-first sponsorship and team ownership package with The Valvoline Company when he was a NASCAR team executive.

One assumes that as new hires, they’ve needed time to get their proverbial ducks in a row and that’s fine. And one assumes that they’ve also been devoting time toward pursuing a new title sponsor for IndyCar to replace IZOD – a sponsor that can activate and engage fans like IZOD did in the early part of its pact with the series.

But sooner or later, they’re gonna have to get to work on pushing the full-time drivers, not just the ones coming in for May.

The good news for them is the cupboard is not bare despite the losses of perhaps the quintessential open-wheel driver, Dario Franchitti, and the possibly Formula One-bound Simona de Silvestro.

Reigning series champion Scott Dixon surely would’ve preferred not to have had those run-ins with Will Power toward the tail end of last year, but they certainly showed that there is a fire burning within his “Iceman” persona. Other veterans such as Montoya, Helio Castroneves, Indy 500 champ Tony Kanaan, and American stalwart Ryan Hunter-Reay also remain bankable.

At the same time, those veterans (minus Montoya, who’s been in NASCAR for the last seven years) have pretty much been the same guys promoted by IndyCar for years now. There hasn’t been a true expansion on the front that includes the newer wave of drivers.

Marco Andretti and Graham Rahal, of course, have the family names. Josef Newgarden’s social media savvy is begging to be further utilized in the Twitter/Facebook age. Charlie Kimball has gone beyond “diabetic driver” status to become a legit contender. And James Hinchcliffe pretty much sells himself: A fun-loving goofball that can kick ass in a race car.

It’s not exactly a series of milquetoasts and misfits. You’d think O’Donnell, Frye and IndyCar would be able to work with this.

Again…You’d think.

Let’s go back two years ago, when Hunter-Reay won the IndyCar championship with Andretti Autosport. He became IndyCar’s first American champ since Sam Hornish Jr. won it all for Team Penske in 2006.

Hunter-Reay had battled through multiple obstacles in his career, from underfunded teams to a lack of job security. For a time, he had devoted every ounce of his being simply to keeping his head above water in the sport.

When he clinched the 2012 title at Fontana, it was the ultimate storybook ending. And IndyCar had a chance to do something with it. This was the proverbial ball placed on a tee, ready to be crushed over the fence, David Ortiz-style.

Instead, they had a curveball thrown. A management shake-up occurred and by October 2012, then-CEO Randy Bernard had left the series. As a result, there was no big off-season push for Hunter-Reay, the star-spangled hero that had never given up and had finally reached the top.

These days, Hunter-Reay is a key part of IndyCar’s nucleus. But you can’t help but think he should be a household name right now, too.

Speaking of right now, there are less than four weeks to go before IndyCar’s 2014 season begins in St. Petersburg, Florida. The series recently had its Media Day in Orlando, but nothing truly big was broken there.

Instead, the major news lately has been Indy 500-centric, from Villeneuve and Busch’s rides to entertainment announcements such as country music star Jason Aldean playing Legends Day and world No.1-ranked DJ Hardwell playing in the Snake Pit on Race Day.

One figures IndyCar will have the promotional engines going for the #DoubleOutlaw saga in May. But whatever they learn from that, those lessons need to be applied to the series as a whole.

The Indy 500 will always be its greatest asset and it’s safe to say the world’s greatest race has regained a lot of the luster it lost during the Split years. But now, everything else around it needs to be bolstered.

IndyCar racing may never completely regain its former glory here in North America. That’s simply down to the fact that they’re battling with a bigger array of entertainment options than there were two or three decades ago.

But it can be better than what it is now. Motorsport as a whole is better with a stronger IndyCar.

And it all comes down to IndyCar effectively showing the world what they can do.

Friday at Mid-Ohio: A busy day before rain stops play

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LEXINGTON, Ohio – There are a lot of things to like about combined Verizon IndyCar Series/Mazda Road to Indy Presented by Cooper Tires/Pirelli World Challenge weekends, primarily the variety of content on track and the flurry of non-stop action from dawn to dusk.

One of the things not to like, though, is the sheer volume of things that come out of each of the three – and when you cover each of the three regularly, it’s easy to get behind.

That being said, here’s an attempt to recap all that’s taken place here today:

INDYCAR

  • There were two practice sessions as noted (Scott Dixon led first practice, Will Power second), although the second one ended early due to rain (I blame myself following my run back from the IndyCar Radio booth…).
  • Have to give a shoutout to rookie RC Enerson, who was seriously impressive in his first full official day at the office. Enerson took what he learned from the test day last week with Dale Coyne Racing and was even more comfortable. He’ll have to adapt to the Firestone red alternate tires in qualifying tomorrow – it’s something that challenges even veterans – but he’s impressing the team with how much he’s taken in that’s getting thrown at him. Seventh in practice is remarkable; we’ll see how well it translates tomorrow.
  • There were also a couple media availabilities during the day. The first was Graham Rahal, defending race winner, for Rahal Letterman Lanigan Racing. We’ll have more on this in the coming weeks, but Rahal made a couple interesting points. One, he addressed the Target departure – he had a sense this day would come even going back to when he was a member of Chip Ganassi Racing Teams in 2011 and 2012 – but said partners are out there, they just need to be found. He also noted how having only one car has hurt RLL this year, given the volume of in-season testing, and the relative lack of data gathered compared to four-car mights from Team Penske, Ganassi and Andretti Autosport. Last year, without that same amount of in-season testing,
  • The Target bit dovetails nicely, perhaps, into Scott Dixon and Chip Ganassi’s media availability – the first for the two since the announcement earlier this week that Target would end its IndyCar relationship with Ganassi after 27 years. Ganassi, who did most of the talking in the 20-plus minute gathering, dismissed the idea that this was an IndyCar-related decision or a TV-related decision. He said it was a pure business decision and that he has nothing but praise for Target for all they’ve done for his team, and by default, the sport of IndyCar racing on the whole. More to follow from this availability in the coming days.
  • We mentioned Honda’s “Christmas in July” camping theme earlier? Now, there’s Santa hats to match
  • Our social team was busy; Conor Daly did a Twitter takeover on the @IndyCaronNBCSN feed (you can view that here; here’s Daly saying thanks), and Rahal also did a Facebook Live video (available to view here).
  • Two memorials were held to celebrate the lives of two amazing women. The first was for NBCSN pit producer Jenny Nickell this morning at the IndyCar Paddock Club (watch video produced by Taylor Rollins, narrated by Bob Jenkins here). The second was at Honda hospitality for Brenda McHale, wife of veteran Honda PR man T.E. McHale, who died earlier this year. T.E. is one of the true gems in the IndyCar paddock and it was great to see the outpouring of support from the community at both events, which were overflowing despite the small tent sizes.

MAZDA ROAD TO INDY PRESENTED BY COOPER TIRES

  • The busiest series of the three today was the Cooper Tires USF2000 Championship Powered by Mazda, which held both qualifying and its first race of the weekend. Australian Anthony Martin won both sessions for Cape Motorsports with Wayne Taylor Racing, the latter coming with a pivotal swing in the championship – a cut tire resigned his teammate and prior points leader Parker Thompson to 17th. Martin went from 20 down to nine up going into Saturday’s race two of three this weekend. Victor Franzoni (ArmsUp Motorsports) and Luke Gabin (JAY Motorsports) completed the top three finishers, ahead of Jordan Lloyd and Dakota Dickerson.
  • Pro Mazda Championship Presented by Cooper Tires also got in two sessions, practice and qualifying. Nico Jamin (Cape Motorsports with Wayne Taylor Racing) has the pole for the first of two races this weekend, courtesy of a new track record (1:18.138) that beats a 10-year-old mark of 1:18.300 set by Ryan Justice in 2006! Aaron Telitz qualified second with Pato O’Ward, his Team Pelfrey teammate, only fifth.
  • The Indy Lights Presented by Cooper Tires only got one practice in with its second session scrubbed due to rain. In the first and only session, Santiago Urrutia (Schmidt Peterson Motorsports led from Shelby Blackstock, with Ed Jones and Dean Stoneman only sixth and eighth. They qualify and have their first race tomorrow.

PIRELLI WORLD CHALLENGE

  • Owing to the rain and the fact they were scheduled when they were, the only session of the day was GTS qualifying from 12:15 to 12:45 p.m. ET. Both GT practice and the GTS first race were scrubbed due to the rain; they were set to run from 4:15 to 4:45 and 5 to 6 p.m. ET, respectively.
  • Here’s how GTS will work: Saturday’s now considered second race of the weekend will be run using today’s GTS qualifying times and be a standing start. The postponed race will be a makeup round at Mazda Raceway Laguna Seca and feature a fresh qualifying, making that finale now a tripleheader.
  • The other big news of the day? The provisional 2017 schedule is out, and the word “provisional” cannot be stressed enough. The determination of which classes have which drivers, which races fall under Sprint versus Sprint X designation, and which races are standalones versus on IndyCar weekends will all be further explained in the days to come. This release comes on the heels of the SRO announcing its 2017 schedules at the Total 24 Hours of Spa weekend (release here, calendars here).
  • With GT practice scrubbed, so too is the opportunity for fans and onlookers here to see the new Acura NSX GT3 – tested by Peter Kox this weekend – on track in practice. The car remains on display throughout the weekend and a photo opportunity will come on Saturday morning.

Buemi set for first F1 test in two years next week with Red Bull

LONDON, UNITED KINGDOM - JULY 3:  In this handout image supplied by Formula E The Podium.
Sebastien Buemi (SUI), Renault e.Dams Z.E.15. during the London Formula E race on JULY 3, 2016 in Battersea Park, London, United Kingdom. (Photo by Adam Warner/LAT/Formula E via Getty Images)
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Formula E champion Sebastien Buemi will enjoy his first Formula 1 test in over two years next week when he represents Red Bull in the latest Pirelli tire evaluation runs ahead of the 2017 season.

Buemi raced for Red Bull’s junior team, Toro Rosso, between 2009 and 2011 before being dropped to make way for Daniel Ricciardo and Jean-Eric Vergne.

Red Bull kept ties with Buemi, hiring him as the team’s test and reserve driver, a role he continues to enjoy in tandem with commitments in the FIA World Endurance Championship and Formula E.

His last F1 test came with Red Bull following the Spanish Grand Prix in 2014, and also completed a filming day for the team in Barcelona last year.

The Swiss driver won the second Formula E title in London at the beginning of the month with Renault e.dams, and is now set to get back behind the wheel of an F1 car as part of the ongoing evaluation of Pirelli’s new tires for 2017.

Buemi will get behind the wheel of a ‘mule’ car – a modified RB11 used in the 2015 season – and try out the wider tires on Wednesday and Thursday at Mugello, as confirmed by Red Bull’s chief engineer Paul Monaghan on Friday.

Red Bull, Ferrari and Mercedes have already conducted testing to evaluate the new compounds for 2017, but the wider treads will first hit the track on Monday.

Sebastian Vettel will complete the first day of testing with Ferrari at Fiorano, followed by Esteban Gutierrez on Tuesday before Buemi’s stint at Mugello.

Lowe: Hamilton’s reaction to yellow flag saga in Hungary ‘regrettable’

HOCKENHEIM, GERMANY - JULY 28:  Lewis Hamilton of Great Britain and Mercedes GP talks to the media during previews to the Formula One Grand Prix of Germany at Hockenheimring on July 28, 2016 in Hockenheim, Germany.  (Photo by Charles Coates/Getty Images)
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Mercedes Formula 1 technical chief Paddy Lowe believes that Lewis Hamilton’s reaction to the yellow flag saga in qualifying for the Hungarian Grand Prix was “regrettable”.

Hamilton was denied pole in Hungary after Mercedes teammate Nico Rosberg beat his time with the final lap of Q3, despite completing part of it under yellow flags.

Hamilton told NBCSN on Thursday in Germany that the saga had set a precedent for drivers to follow in the future, and believes it could cause safety issues in the future.

Reports over the Hungarian Grand Prix weekend claimed that Hamilton went to FIA race director Charlie Whiting and asked him to investigate Rosberg’s lap.

On Friday, Lowe said he believes Hamilton did go and see Whiting after qualifying to seek clarity regarding yellow flag rules, not to try and get his teammate stripped of pole.

“It’s my understanding that Lewis did go and see Charlie but it wasn’t in any way to seek a review of Nico’s lap,” Lowe said.

“It was for his own understanding of what should be done in the future, how that should work for him in the future.

“I think that was regrettable. Personally, he should have kept to advice from the team and we can obtain that from Charlie as necessary.

“But I don’t think there was any harm done. It was just a misjudgement from that point of view.”

Whiting confirmed on Friday that if double waved yellow flags are shown during qualifying from now on, the session will be red flagged immediately to prevent a repeat of the saga from Hungary.

Power leads before it pours in Mid-Ohio second practice

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LEXINGTON, Ohio – Will Power topped the timesheets before the rains hit the Mid-Ohio Sports Car Course in the second 75-minute Verizon IndyCar Series practice of the day – albeit only 45 of which was run before the Mid-Ohio circuit turned into a water park.

Times descended a bit from the morning’s 1:04.4 best lap achieved by Scott Dixon in the No. 9 Target Chip Ganassi Racing Chevrolet. Power clocked in a 1:04.1962 in the No. 12 Verizon Team Penske Chevrolet this session at the 2.258-mile road course.

Power was one of 16 drivers in the 1:04 bracket, an improvement upon the morning session when only the top 11 were in the 1:04 range.

There were no incidents of note other than a couple off course excursions before the rains hit.

Videos of the session are below:

Team Penske waits out the rain

Josef Newgarden and his recovery from his hand injury

Alexander Rossi returns to another familiar track

Times are below.

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