Kurt Busch

Kurt Busch gives IndyCar chance to show they’ve learned lesson on promotion

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If you’re an IndyCar Series official, you must be feeling pretty good right now.

For years, you’ve heard fans complain of a lack of compelling, straw that stirs the drink-type personalities on the grid. And now, for your biggest race of the season, there will be three of them.

Past Indianapolis 500 champions Juan Pablo Montoya and Jacques Villeneuve are certainly not afraid to ruffle people’s feathers. And the latest addition, Stewart-Haas Racing NASCAR driver Kurt Busch, is much the same way.

All of them will be part of the 98th running of the Greatest Spectacle in Racing this coming May, with Busch doing the “500” in an attempt to become the second driver ever to complete all 1,100 miles of the Indy 500/Coca-Cola 600 double.

The only driver to pull that off? His NASCAR boss and teammate, Tony Stewart, who did it in 2001 with a sixth-place run for Chip Ganassi at Indy and then a third-place effort for Joe Gibbs Racing at Charlotte.

JPM, JV and now, the #DoubleOutlaw – all on the same grid. No race fan worth his or her salt would miss that.

But at the end of the day, only Montoya will still be around as a full-time IndyCar driver. Villeneuve’s ride with Schmidt Peterson Motorsports is a one-off. And Busch will carry on with his Sprint Cup duties.

So while all three of them will certainly move the needle for Memorial Day weekend at the Brickyard, only one of them will be looking to do that throughout the season for the series.

And you’ll be stuck with the same problem that has continued to plague your sport seven years after its reunification and the same problem that has frustrated your steadily dwindling core of a fan base.

“Why can’t we promote our stars?”

The question has fallen to the two newest marketing people brought in by the series, Hulman Motorsports chief marketing officer C.J. O’Donnell and chief revenue officer Jay Frye, both hired in November as part of Hulman & Co. CEO Mark Miles’ reorganization efforts.

Neither O’Donnell or Frye are novices when it comes to promotion. O’Donnell had a long run promoting various brands inside the Ford Motor Company, while Frye pulled off an industry-first sponsorship and team ownership package with The Valvoline Company when he was a NASCAR team executive.

One assumes that as new hires, they’ve needed time to get their proverbial ducks in a row and that’s fine. And one assumes that they’ve also been devoting time toward pursuing a new title sponsor for IndyCar to replace IZOD – a sponsor that can activate and engage fans like IZOD did in the early part of its pact with the series.

But sooner or later, they’re gonna have to get to work on pushing the full-time drivers, not just the ones coming in for May.

The good news for them is the cupboard is not bare despite the losses of perhaps the quintessential open-wheel driver, Dario Franchitti, and the possibly Formula One-bound Simona de Silvestro.

Reigning series champion Scott Dixon surely would’ve preferred not to have had those run-ins with Will Power toward the tail end of last year, but they certainly showed that there is a fire burning within his “Iceman” persona. Other veterans such as Montoya, Helio Castroneves, Indy 500 champ Tony Kanaan, and American stalwart Ryan Hunter-Reay also remain bankable.

At the same time, those veterans (minus Montoya, who’s been in NASCAR for the last seven years) have pretty much been the same guys promoted by IndyCar for years now. There hasn’t been a true expansion on the front that includes the newer wave of drivers.

Marco Andretti and Graham Rahal, of course, have the family names. Josef Newgarden’s social media savvy is begging to be further utilized in the Twitter/Facebook age. Charlie Kimball has gone beyond “diabetic driver” status to become a legit contender. And James Hinchcliffe pretty much sells himself: A fun-loving goofball that can kick ass in a race car.

It’s not exactly a series of milquetoasts and misfits. You’d think O’Donnell, Frye and IndyCar would be able to work with this.

Again…You’d think.

Let’s go back two years ago, when Hunter-Reay won the IndyCar championship with Andretti Autosport. He became IndyCar’s first American champ since Sam Hornish Jr. won it all for Team Penske in 2006.

Hunter-Reay had battled through multiple obstacles in his career, from underfunded teams to a lack of job security. For a time, he had devoted every ounce of his being simply to keeping his head above water in the sport.

When he clinched the 2012 title at Fontana, it was the ultimate storybook ending. And IndyCar had a chance to do something with it. This was the proverbial ball placed on a tee, ready to be crushed over the fence, David Ortiz-style.

Instead, they had a curveball thrown. A management shake-up occurred and by October 2012, then-CEO Randy Bernard had left the series. As a result, there was no big off-season push for Hunter-Reay, the star-spangled hero that had never given up and had finally reached the top.

These days, Hunter-Reay is a key part of IndyCar’s nucleus. But you can’t help but think he should be a household name right now, too.

Speaking of right now, there are less than four weeks to go before IndyCar’s 2014 season begins in St. Petersburg, Florida. The series recently had its Media Day in Orlando, but nothing truly big was broken there.

Instead, the major news lately has been Indy 500-centric, from Villeneuve and Busch’s rides to entertainment announcements such as country music star Jason Aldean playing Legends Day and world No.1-ranked DJ Hardwell playing in the Snake Pit on Race Day.

One figures IndyCar will have the promotional engines going for the #DoubleOutlaw saga in May. But whatever they learn from that, those lessons need to be applied to the series as a whole.

The Indy 500 will always be its greatest asset and it’s safe to say the world’s greatest race has regained a lot of the luster it lost during the Split years. But now, everything else around it needs to be bolstered.

IndyCar racing may never completely regain its former glory here in North America. That’s simply down to the fact that they’re battling with a bigger array of entertainment options than there were two or three decades ago.

But it can be better than what it is now. Motorsport as a whole is better with a stronger IndyCar.

And it all comes down to IndyCar effectively showing the world what they can do.

Hawksworth’s team’s labor hasn’t yet borne fruit of better results

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What do Jack Hawksworth and Allen Iverson have in common?

Practice, man.

“The Answer’s” famous – or perhaps infamous – “We talkin’ ‘bout practice, man” riff a number of years ago remains the go-to line whenever practice comes up in conversation.

It’s practice where the seeds of success are sown for a team when it comes to game day.

And for Hawksworth and the No. 41 ABC Supply Co. Honda team, it’s been practice where the team has starred in the 2016 Verizon IndyCar Series.

But thus far, following practice, it’s been a case where the rest of the weekend has gone downhill for a variety of small but niggling reasons.

“If it was based off practice one I’d be leading the points!” Hawksworth told NBC Sports Thursday, and the thing is, he’s not joking.

In the three road or street course races this season, Hawksworth has ended second (St. Petersburg), third (Long Beach) and second (Barber) in first practice.

He’s followed it up with fellow top-10 runs in second practice of eighth, ninth and second again, respectively.

But come qualifying, it’s gone awry.

Starts of ninth, 20th and 14th have followed and in the races, it’s gone even worse with results lower than his grid spot: 11th, 21st and 19th. Toss out the Phoenix oval, because that was a nightmare weekend for him.

If ever there was a case where stats are misleading, it’s here, because Hawksworth and the team are clearly better than what they’ve been able to produce results-wise this year, and also far more gelled as a unit now compared to where they were 12 months ago as a new collective group.

“Our team is full of good people; we really believe in the 41 garage,” he said. “We did a lot of hard work over the winter. We haven’t seen the fruits of it yet.

“It looks like we’re a long way away, but we’re incredibly close. It’s a few small details, little tweaks and we’ll be at the front. It’s imminent. We’ve not shown it yet but we know it’s coming.”

The big change occurred this weekend was seeing Daniele Cucchiaroni promoted to lead race engineer on the No. 41 car, replacing the departed Dan Hobbs.

Hawksworth and Cucchiaroni worked together at Bryan Herta Autosport in 2014 and he joined the Foyt team last year with Takuma Sato’s effort. Hawksworth called him one of the brightest minds in the paddock.

He said it’s not the operating window of the Honda aero kit that the team has missed, but it has just missed getting the setup right for the qualifying and the race, where mere thousandths of a second make a difference.

“The cars are sensitive to track temperature… the conditions… it’s easy to get outside the window, but our problem hasn’t been balance or anything,” he said.

“You’re completely right in that we’ve had very quick cars at times. We haven’t understood the (Firestone) reds yet. Really, it’s just executing the qualifying and the race, with having a quick car and right car. It sounds crazy, but it’s worked out that way.

“There’s many reasons for that. We’re narrowing them down for the next couple races. It’s just small but vital things that have tripped us up. It’s been frustrating. Different at each race as well.”

Hawksworth also said he was doing everything possible to get out of the way at Barber when leaders Graham Rahal and Simon Pagenaud were trying to overtake him in the final stages.

“What happened there was a funny deal. To be honest, with the day we were having, the last thing I want to do is get in the way of leaders,” he said.

“I really don’t care who wins if it’s not me. But for courtesy, you don’t want to wreck the leaders.

“So I ducked out of Turn 5 to go to the left, that was the only place I could go. I saw Graham and Simon were side-by-side. If I’d have gone to the outside or stayed in the middle I’d have caused a crash. The only place to go was the inside. Rahal tried to get a tow off of me but he misjudged it and clipped my rear pods. That’s just racing.”

Hawksworth’s race was compromised to begin with when Mikhail Aleshin on the start clipped him, after Carlos Munoz clipped Aleshin. All three had to restart at the back of the field.

“The problem is mate, when you qualify (poorly), you’re in the middle of the pack. So we were on the bad side of the 26 and the 7, then you go to the back and toss around all day… much the story of our season.

“I spoke to Brian (Barnhart, Race Director) about it. The rule is, if you don’t reclaim your position by start of the pace lap, you automatically start at the back. With me being at the back, but going onto the grass to avoid running into the side of Aleshin, they deemed that the pace lap. It was a rules thing.”

Hawksworth said he’d like to see the gray areas of the rulebook examined for future use to try to remove warnings and unclear calls as best as possible.

“I’d beat on the drum of making it as black and white as possible. If you cross a line, you cross a line. We need to simplify the rules as much as we can to where things are a straightforward decision. There still seems to be a bit of the gray area.

“Still, it’s up to the series. It’d be easier for them too (to go black and white).”

Heading into May, Hawksworth sits 20th in points (50 points) while Takuma Sato is 40 points ahead, but in ninth.

Hawksworth’s season to date:

	FP1	FP2	FP3	QUAL	WU	RACE
STP	2	8	2	9	21	11
PHX	22	21	-	17	-	19
LB	3	9	11	20	17	21
BAR	2	2	11	14	8	19

Hakkinen sure Rosberg is ready to become F1 world champion

SHANGHAI, CHINA - APRIL 17:  Nico Rosberg of Germany and Mercedes GP celebrates his win with his team during the Formula One Grand Prix of China at Shanghai International Circuit on April 17, 2016 in Shanghai, China.  (Photo by Mark Thompson/Getty Images)
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Two-time Formula 1 world champion Mika Hakkinen believes that current series leader Nico Rosberg is now ready to follow in his footsteps and win his first title in 2016.

Rosberg has finished second to Mercedes teammate Lewis Hamilton in the past two seasons, taking the championship to the final round in 2014.

Having won the last six grands prix, Rosberg is in the form of his career and is the early leader in the 2016 championship, enjoying a 36-point advantage over Hamilton after three races.

Rosberg has cooled talk of the championship with 18 races still to go in the season, but Hakkinen now believes the German is ready to win his first world title.

“I remember how he walked around as a four or five-year-old with a small helmet in his hand,” Hakkinen told Spox.

“When I see him now, I’m very proud of him. He has developed fantastically. He has became a man and a father with the responsibility of a family.

“What many people underestimate [is that] the path to being world class is incredibly long, arduous and painful. The emphasis is on pain. Since it does not matter if your own father himself was world champion or not.

“Although he has his friends and family on the side, at the end you are still alone, with an immense burden, especially mentally, to cope.

“The physique and talent were always there. Now he has the goal clearly in mind and says with conviction: ‘Yes, I want to become world champion!’ He has risen to the challenge.

“Therefore my answer is yes, he is ready for the world title.”

Alex Tagliani will make No. 35 lucky for five AJ Foyt fans

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Photo: Alfe Racing
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On May 10th, Alfe Heat Treating will unveil the No. 35 “Tribute to AJ Foyt” IndyCar at the Foyt Wine Vault in Speedway Ind.

It’s the formal reveal of the car that was announced when Alex Tagliani’s month of May program was announced in March.

“We want to honor the fans of IndyCar and AJ Foyt by inviting them to partake in a special event with us and share in the excitement surrounding the 100th Running of the Greatest Spectacle in Racing,” Ryan Westman, regional sales manager and director of motorsports for Fort Wayne-based Alfe Heat Treating, said in a release.

The event will be a private viewing of the tribute car along with the opportunity to meet and take photos with Tagliani, Takuma Sato, and Jack Hawksworth, all drivers for A.J. Foyt Enterprises.

The tribute car will be driven by Tagliani in the Angie’s List Grand Prix of Indianapolis and the Indianapolis 500. It bears the No. 35 for the number of consecutive starts Foyt made in the Indy 500 from 1958 through 1992. The number also has the added significance of being Foyt’s birth year, all of which the team hopes will be a lucky omen.

Before the racing begins, five race fans will have already experienced the luck by entering a Facebook contest one week prior to the special unveiling event. Alfe Heating is sponsoring a contest for which five winners will receive two tickets for the Angie’s List Grand Prix of Indy on May 14th.

Beginning at noon Eastern time through 4 pm ET on May 3, fans will have the opportunity to answer a question alternately on the Alfe Racing and AJ Foyt Racing Facebook page, with the first person answering each question correctly earning a ticket for two to the May 10th unveiling and May 14 race.

Winners must be 21 years or older, or if younger accompanied by an adult aged 21 or older.

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Gutierrez hoping for more in Russia after finally banking first finish

during practice ahead of the Australian Formula One Grand Prix at Albert Park on March 18, 2016 in Melbourne, Australia.
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An accident in the Australian Grand Prix and brake issues in the Bahrain Grand Prix was not the kind of return to competition Esteban Gutierrez was expecting.

After a one-year hiatus and two failures to finish in 2016, the 24-year-old Mexican driver for Formula 1’s new American team was finally running at the end of a race.

As he heads into this weekend’s Russian Grand Prix, Gutierrez is keen to start getting any sort of momentum going.

“For sure it was a relief to finish the race finally,” Gutierrez said in Thursday’s FIA Press Conference.

“It’s been a frustrating start for me, a lot of interruptions over the weekends, but I wasn’t satisfied completely just by finishing the race of course, I want much more than that.”

Gutierrez finished the Chinese Grand Prix 14th, as the first driver one lap down to the leaders in the No. 21 Haas VF-16 Ferrari.

Notably, that is precisely where he finished his most recent five races of 2014—one lap off the pace, but running at the end of the show. Gutierrez’s last complete race came in the 2014 Belgian Grand Prix when he finished 15th.

“China overall wasn’t a great track for our car,” he admitted. “Hopefully we can recover from now on, in Russia, and that this track gives us better possibilities.

“Russia offers… yeah, let’s say a medium range of overtaking so it’s not very straightforward but hopefully the strategy can be a bit more viable, that we can have more pitstops. As you say, the prediction is not the case, but hopefully we have a fun race for the people outside to watch, and have fun.”

Last year, Gutierrez spent his year working on race simulations to stay sharp. It was no substitute for race experience, but it provided a different perspective he hopes will lead to eventually finishing in a points’ paying position.

Working on a simulator in 2015 “didn’t change the approach; it changed my knowledge,” Gutierrez added. “I basically experiment a lot.”

“I feel very confident and I feel very prepared right now and everything is in front of me.”

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