Kurt Busch

Kurt Busch gives IndyCar chance to show they’ve learned lesson on promotion

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If you’re an IndyCar Series official, you must be feeling pretty good right now.

For years, you’ve heard fans complain of a lack of compelling, straw that stirs the drink-type personalities on the grid. And now, for your biggest race of the season, there will be three of them.

Past Indianapolis 500 champions Juan Pablo Montoya and Jacques Villeneuve are certainly not afraid to ruffle people’s feathers. And the latest addition, Stewart-Haas Racing NASCAR driver Kurt Busch, is much the same way.

All of them will be part of the 98th running of the Greatest Spectacle in Racing this coming May, with Busch doing the “500” in an attempt to become the second driver ever to complete all 1,100 miles of the Indy 500/Coca-Cola 600 double.

The only driver to pull that off? His NASCAR boss and teammate, Tony Stewart, who did it in 2001 with a sixth-place run for Chip Ganassi at Indy and then a third-place effort for Joe Gibbs Racing at Charlotte.

JPM, JV and now, the #DoubleOutlaw – all on the same grid. No race fan worth his or her salt would miss that.

But at the end of the day, only Montoya will still be around as a full-time IndyCar driver. Villeneuve’s ride with Schmidt Peterson Motorsports is a one-off. And Busch will carry on with his Sprint Cup duties.

So while all three of them will certainly move the needle for Memorial Day weekend at the Brickyard, only one of them will be looking to do that throughout the season for the series.

And you’ll be stuck with the same problem that has continued to plague your sport seven years after its reunification and the same problem that has frustrated your steadily dwindling core of a fan base.

“Why can’t we promote our stars?”

The question has fallen to the two newest marketing people brought in by the series, Hulman Motorsports chief marketing officer C.J. O’Donnell and chief revenue officer Jay Frye, both hired in November as part of Hulman & Co. CEO Mark Miles’ reorganization efforts.

Neither O’Donnell or Frye are novices when it comes to promotion. O’Donnell had a long run promoting various brands inside the Ford Motor Company, while Frye pulled off an industry-first sponsorship and team ownership package with The Valvoline Company when he was a NASCAR team executive.

One assumes that as new hires, they’ve needed time to get their proverbial ducks in a row and that’s fine. And one assumes that they’ve also been devoting time toward pursuing a new title sponsor for IndyCar to replace IZOD – a sponsor that can activate and engage fans like IZOD did in the early part of its pact with the series.

But sooner or later, they’re gonna have to get to work on pushing the full-time drivers, not just the ones coming in for May.

The good news for them is the cupboard is not bare despite the losses of perhaps the quintessential open-wheel driver, Dario Franchitti, and the possibly Formula One-bound Simona de Silvestro.

Reigning series champion Scott Dixon surely would’ve preferred not to have had those run-ins with Will Power toward the tail end of last year, but they certainly showed that there is a fire burning within his “Iceman” persona. Other veterans such as Montoya, Helio Castroneves, Indy 500 champ Tony Kanaan, and American stalwart Ryan Hunter-Reay also remain bankable.

At the same time, those veterans (minus Montoya, who’s been in NASCAR for the last seven years) have pretty much been the same guys promoted by IndyCar for years now. There hasn’t been a true expansion on the front that includes the newer wave of drivers.

Marco Andretti and Graham Rahal, of course, have the family names. Josef Newgarden’s social media savvy is begging to be further utilized in the Twitter/Facebook age. Charlie Kimball has gone beyond “diabetic driver” status to become a legit contender. And James Hinchcliffe pretty much sells himself: A fun-loving goofball that can kick ass in a race car.

It’s not exactly a series of milquetoasts and misfits. You’d think O’Donnell, Frye and IndyCar would be able to work with this.

Again…You’d think.

Let’s go back two years ago, when Hunter-Reay won the IndyCar championship with Andretti Autosport. He became IndyCar’s first American champ since Sam Hornish Jr. won it all for Team Penske in 2006.

Hunter-Reay had battled through multiple obstacles in his career, from underfunded teams to a lack of job security. For a time, he had devoted every ounce of his being simply to keeping his head above water in the sport.

When he clinched the 2012 title at Fontana, it was the ultimate storybook ending. And IndyCar had a chance to do something with it. This was the proverbial ball placed on a tee, ready to be crushed over the fence, David Ortiz-style.

Instead, they had a curveball thrown. A management shake-up occurred and by October 2012, then-CEO Randy Bernard had left the series. As a result, there was no big off-season push for Hunter-Reay, the star-spangled hero that had never given up and had finally reached the top.

These days, Hunter-Reay is a key part of IndyCar’s nucleus. But you can’t help but think he should be a household name right now, too.

Speaking of right now, there are less than four weeks to go before IndyCar’s 2014 season begins in St. Petersburg, Florida. The series recently had its Media Day in Orlando, but nothing truly big was broken there.

Instead, the major news lately has been Indy 500-centric, from Villeneuve and Busch’s rides to entertainment announcements such as country music star Jason Aldean playing Legends Day and world No.1-ranked DJ Hardwell playing in the Snake Pit on Race Day.

One figures IndyCar will have the promotional engines going for the #DoubleOutlaw saga in May. But whatever they learn from that, those lessons need to be applied to the series as a whole.

The Indy 500 will always be its greatest asset and it’s safe to say the world’s greatest race has regained a lot of the luster it lost during the Split years. But now, everything else around it needs to be bolstered.

IndyCar racing may never completely regain its former glory here in North America. That’s simply down to the fact that they’re battling with a bigger array of entertainment options than there were two or three decades ago.

But it can be better than what it is now. Motorsport as a whole is better with a stronger IndyCar.

And it all comes down to IndyCar effectively showing the world what they can do.

Binder clinches Moto3 world title at Aragon with four races to spare

ALCANIZ, SPAIN - SEPTEMBER 24:  Brad Binder of South Africa and Red Bull KTM Ajo heads down a straight during the qualifying practice during the MotoGP of Spain - Qualifying at Motorland Aragon Circuit on September 24, 2016 in Alcaniz, Spain.  (Photo by Mirco Lazzari gp/Getty Images)
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Brad Binder became South Africa’s first motorcycle racing world champion since 1980 by clinching the Moto3 title at Motorland Aragon on Sunday.

Binder, 21, made his debut on the MotoGP ladder back in 2011 at Indianapolis Motor Speedway in the 125cc class, which became known as Moto3 the following year.

Binder scored his first podium in 2014 with Mahindra, but did not ascend to the top step until this year’s Spanish Grand Prix at Jerez.

The result sparked a run of three straight victories that was bookended by four podiums, vaulting the KTM rider into the championship lead.

Further wins followed at Silverstone and Misano, leaving Binder on the brink of sealing the championship at Motorland Aragon on Sunday.

After qualifying seventh, Binder became embroiled in the battle for victory at the front of the pack, taking the lead on the final lap.

Despite running wide at the final corner and losing out to Jorge Navarro by 0.030 seconds in a sprint to the line, second place was enough to clinch Binder the championship.

Binder becomes South Africa’s first world champion in motorcycle racing since Jon Ekerold in 1980.

Binder will make the move up to Moto2 in 2017 with KTM, and will undoubtedly have his sights on moving up to the premier class of motorcycle racing, MotoGP, not long after that.

‘Fast Jack’ Beckman back to living up to his nickname at Gateway

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“Fast Jack” Beckman came into this weekend’s AAA Insurance Midwest Nationals at Gateway Motorsports Park in a big predicament.

He didn’t live up to his colorful nickname during last week’s Carolina Nationals, the opening race of the six-race Countdown to the Championship.

Beckman was actually more like “Slow Jack,” as he failed to advance past the first round at Carolina in last Sunday’s eliminations.

He also failed to advance past the first round in the final pre-Countdown qualifying race, the U.S. Nationals, which he won last season.

All those things combined have put even more pressure on Beckman. He left Charlotte eighth in the 10-driver Funny Car Countdown standings.

2016_Jack_Beckman headshot

Being scored 110 points behind Funny Car points leader Ron Capps, Beckman had his work cut out for him heading into this weekend’s race at Gateway, in Madison, Illinois, just across the Mississippi River from St. Louis.

And as he has done numerous times in his career, when the pressure was on him, Beckman responded, qualifying No. 2 on Saturday for Sunday’s eliminations.

Robert Hight earned the No. 1 qualifier position (3.893 seconds at 328.38 mph), but Beckman wasn’t far behind (3.907 seconds at 325.22 mph).

That’s a big start for Beckman, who won at Gateway in 2012 and ended up second in last year’s championship battle that was won by fellow veteran Del Worsham. Beckman will face Dale Creasy Jr. in the first round of eliminations.

Last season, Beckman won seven races in the 24-race NHRA national event schedule. This season has been much different, as he has just one win (Chicago in July).

But that doesn’t mean he still can’t win each of the five remaining Countdown races – which obviously would go a long way towards earning him his second career Funny Car championship (and in five seasons).

Beckman isn’t panicking after Charlotte. He’s finished first, third and second in three of the last four seasons. He knows he and his Infinite Hero Dodge Charger have the capability to make a serious championship run.

In addition to hoping he wins Sunday, Beckman is defending champion of next week’s Dodge Nationals at Maple Grove (Pa.) Raceway.

“Since you can’t control how the leading cars do, really the goal is simple: you just need to win the race,” Beckman said in a media release. “At some point we have to win the race if we have a chance.

“There’s not any other path to a championship. We lost ground we couldn’t afford to lose (at Charlotte) and we can’t afford to lose any more ground. I don’t see those teams not continuing to perform well and the only way we win the championship is to outperform them. It’s imperative we get back to our capabilities.”

A major change for Saturday’s qualifying effort paid off handsomely with his No. 2 spot for Sunday – although admittedly it was a gamble of sorts for Beckman and crew chief Jimmy Prock.

“We’re still running a five-disc clutch and we have one disc on there that when it works it’s great and when it doesn’t it smokes the tires instantly and becomes too aggressive,” Beckman said. “We’re going to take that one out and take our chances with a brand new disc. We’re taking a calculated risk but I think it’s the only choice we have.

“We have to take baby steps but we have to take them quickly or we run out of races. Before we can go quick consistently we have to get back our predictability and we have to do that by the end of (this weekend’s race at) St. Louis.

“All we can control right now is our lane. Because we’re running out of rounds, every single pass becomes more important. But if you dwell on that, there’s a high likelihood you’re not going to do as well as you want.

“As the season winds down, the pressure goes up, but if you let it affect you, you’re not going to be at your best. The only thing you can do is take a positive mindset every time you go up there.”

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Touring car legend Yvan Muller to leave WTCC after 2016

STRASBOURG, FRANCE - OCTOBER 04:   Yvan Muller of France attends the FIA pre event press conference at rally headquarters after the Shakedown of the WRC France on October 04, 2012 in Strasbourg , France.  (Photo by Massimo Bettiol/Getty Images)
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Touring car racing legend and four-time world champion Yvan Muller will leave the World Touring Car Championship (WTCC) at the end of the 2016 season.

Muller made his name in the British Touring Car Championship before making the switch across to WTCC in 2006 with Seat.

The Frenchman claimed his first world title in 2008 before enjoying further successes in 2010, 2011 and 2013, the latter three championships won while behind the wheel of a Chevrolet.

Muller joined Citroen following its arrival in WTCC for the 2014 season, but has been unable to add to his haul of championship as teammate Jose Maria Lopez romped to three straight crowns.

With Citroen set to leave WTCC at the end of the year, Muller has decided that the time is right to follow suit and call time on a stint in the series that has seen him score 47 wins, 119 podium finishes and over 2,600 points.

“I am not sure that age is the main factor when it comes to ending a career. It’s more a matter of desire and motivation,” Muller said.

“With all the testing, the simulator sessions, the physical training and the travel to the race venues, a season of professional motor racing requires a level of personal commitment that I am no longer prepared to put in.

“At the same time, I am at a time of my life where I want to do something else and I am happy to be able to make that decision after eleven seasons of FIA WTCC.

“I’ve had some great experiences over my career. These three seasons with Citroën Racing have been particularly special, even though I never managed to be world champion with this team. But I will always be proud of having helped to build our racing programme and develop the Citroën C-Elysée WTCC. I have also met some great people who are passionate about their job and have a fierce competitive spirit.

“Driving has been part of my daily life for so long that I can’t see myself stopping racing entirely. But I am going to spend more time with my family and developing my team, Yvan Muller Racing. Before that, though, I am going to put everything I’ve got into meeting the team’s goals.”

Lopez is also set to leave WTCC at the end of the year, having agreed a deal to race for Citroen sub-brand DS in Formula E for the all-electric series’ third season.

The 2016 WTCC season closes on November 25 at the Losail International Circuit in Qatar.

Report: Sam Schmidt to receive America’s first driver’s license for semi-autonomous car

2016 Indianapolis 500 presented by PennGrade Motor Oil
Indianapolis Motor Speedway
May 29, 2016
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Schmidt Peterson Motorsports team owner Sam Schmidt is set to receive America’s first driver’s license for a semi-autonomous vehicle, according to a report from Las Vegas Review-Journal.

Schmidt sustained a spinal cord injury in a testing accident at Walt Disney World Speedway ahead of the 2000 IRL season, leaving him paralyzed from the neck down.

Schmidt went on to establish Schmidt Peterson Motorsports with programs in IndyCar and Indy Lights, both of which he still heads up.

Schmidt has previously completed laps behind the wheel of a modified 2014 Corvette C7 Stingray at Indianapolis in 2014 and in Long Beach last year, dubbed the ‘SAM project’ – semi-autonomous motorcar – developed with Arrow Electronics.

Schmidt controls the car using a breathing tube for acceleration and braking, and steers using his head movements that are picked up by infrared cameras.

Now, the SAM project is set to hit the road, with Las Vegas Review-Journal reporting that Nevada Department of Motor Vehicles will grant Schmidt the first road license for a semi-autonomous car in the country.

The report says that Arrow has worked closely with the Nevada DMV to update regulations so that Schmidt is able to drive on state roads.

“Nevada is leading the nation in promoting autonomous and semi-autonomous vehicle technologies that can bring mobility and independence to people with physical disabilities, including our wounded warriors,” officials from the Nevada DMV said.