Kurt Busch

Kurt Busch gives IndyCar chance to show they’ve learned lesson on promotion

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If you’re an IndyCar Series official, you must be feeling pretty good right now.

For years, you’ve heard fans complain of a lack of compelling, straw that stirs the drink-type personalities on the grid. And now, for your biggest race of the season, there will be three of them.

Past Indianapolis 500 champions Juan Pablo Montoya and Jacques Villeneuve are certainly not afraid to ruffle people’s feathers. And the latest addition, Stewart-Haas Racing NASCAR driver Kurt Busch, is much the same way.

All of them will be part of the 98th running of the Greatest Spectacle in Racing this coming May, with Busch doing the “500” in an attempt to become the second driver ever to complete all 1,100 miles of the Indy 500/Coca-Cola 600 double.

The only driver to pull that off? His NASCAR boss and teammate, Tony Stewart, who did it in 2001 with a sixth-place run for Chip Ganassi at Indy and then a third-place effort for Joe Gibbs Racing at Charlotte.

JPM, JV and now, the #DoubleOutlaw – all on the same grid. No race fan worth his or her salt would miss that.

But at the end of the day, only Montoya will still be around as a full-time IndyCar driver. Villeneuve’s ride with Schmidt Peterson Motorsports is a one-off. And Busch will carry on with his Sprint Cup duties.

So while all three of them will certainly move the needle for Memorial Day weekend at the Brickyard, only one of them will be looking to do that throughout the season for the series.

And you’ll be stuck with the same problem that has continued to plague your sport seven years after its reunification and the same problem that has frustrated your steadily dwindling core of a fan base.

“Why can’t we promote our stars?”

The question has fallen to the two newest marketing people brought in by the series, Hulman Motorsports chief marketing officer C.J. O’Donnell and chief revenue officer Jay Frye, both hired in November as part of Hulman & Co. CEO Mark Miles’ reorganization efforts.

Neither O’Donnell or Frye are novices when it comes to promotion. O’Donnell had a long run promoting various brands inside the Ford Motor Company, while Frye pulled off an industry-first sponsorship and team ownership package with The Valvoline Company when he was a NASCAR team executive.

One assumes that as new hires, they’ve needed time to get their proverbial ducks in a row and that’s fine. And one assumes that they’ve also been devoting time toward pursuing a new title sponsor for IndyCar to replace IZOD – a sponsor that can activate and engage fans like IZOD did in the early part of its pact with the series.

But sooner or later, they’re gonna have to get to work on pushing the full-time drivers, not just the ones coming in for May.

The good news for them is the cupboard is not bare despite the losses of perhaps the quintessential open-wheel driver, Dario Franchitti, and the possibly Formula One-bound Simona de Silvestro.

Reigning series champion Scott Dixon surely would’ve preferred not to have had those run-ins with Will Power toward the tail end of last year, but they certainly showed that there is a fire burning within his “Iceman” persona. Other veterans such as Montoya, Helio Castroneves, Indy 500 champ Tony Kanaan, and American stalwart Ryan Hunter-Reay also remain bankable.

At the same time, those veterans (minus Montoya, who’s been in NASCAR for the last seven years) have pretty much been the same guys promoted by IndyCar for years now. There hasn’t been a true expansion on the front that includes the newer wave of drivers.

Marco Andretti and Graham Rahal, of course, have the family names. Josef Newgarden’s social media savvy is begging to be further utilized in the Twitter/Facebook age. Charlie Kimball has gone beyond “diabetic driver” status to become a legit contender. And James Hinchcliffe pretty much sells himself: A fun-loving goofball that can kick ass in a race car.

It’s not exactly a series of milquetoasts and misfits. You’d think O’Donnell, Frye and IndyCar would be able to work with this.

Again…You’d think.

Let’s go back two years ago, when Hunter-Reay won the IndyCar championship with Andretti Autosport. He became IndyCar’s first American champ since Sam Hornish Jr. won it all for Team Penske in 2006.

Hunter-Reay had battled through multiple obstacles in his career, from underfunded teams to a lack of job security. For a time, he had devoted every ounce of his being simply to keeping his head above water in the sport.

When he clinched the 2012 title at Fontana, it was the ultimate storybook ending. And IndyCar had a chance to do something with it. This was the proverbial ball placed on a tee, ready to be crushed over the fence, David Ortiz-style.

Instead, they had a curveball thrown. A management shake-up occurred and by October 2012, then-CEO Randy Bernard had left the series. As a result, there was no big off-season push for Hunter-Reay, the star-spangled hero that had never given up and had finally reached the top.

These days, Hunter-Reay is a key part of IndyCar’s nucleus. But you can’t help but think he should be a household name right now, too.

Speaking of right now, there are less than four weeks to go before IndyCar’s 2014 season begins in St. Petersburg, Florida. The series recently had its Media Day in Orlando, but nothing truly big was broken there.

Instead, the major news lately has been Indy 500-centric, from Villeneuve and Busch’s rides to entertainment announcements such as country music star Jason Aldean playing Legends Day and world No.1-ranked DJ Hardwell playing in the Snake Pit on Race Day.

One figures IndyCar will have the promotional engines going for the #DoubleOutlaw saga in May. But whatever they learn from that, those lessons need to be applied to the series as a whole.

The Indy 500 will always be its greatest asset and it’s safe to say the world’s greatest race has regained a lot of the luster it lost during the Split years. But now, everything else around it needs to be bolstered.

IndyCar racing may never completely regain its former glory here in North America. That’s simply down to the fact that they’re battling with a bigger array of entertainment options than there were two or three decades ago.

But it can be better than what it is now. Motorsport as a whole is better with a stronger IndyCar.

And it all comes down to IndyCar effectively showing the world what they can do.

Scuderia Ferrari reveals its 2017 challenger

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Photo: Ferrari
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Scuderia Ferrari has taken the wraps off its 2017 chassis as the launch week continues for this year’s Formula 1 cars.

Despite the loss of technical director James Allison to Mercedes and after going through an underwhelming, winless 2016 season – at least by Ferrari standards – the team looks for a bounce back this year to coincide with the new regulations.

The renamed SF70H, which follows on last year’s SF16-H, was revealed online in a quick video without any buildup or dialogue from any of the key team stakeholders.

Noticeable on this car is the shark fin element, again with a winglet on the top of it.

Photo: Ferrari
Photo: Ferrari

The launch is the first of two today, with McLaren’s reveal of the MCL32 coming in a couple hours.

More to follow…

Ricky Taylor makes his IndyCar test debut today at Homestead

BRASELTON, GA - OCTOBER 03:  Ricky Taylor, C, sits with member of his crew before qualifying for Petit Le Mans at Road Atlanta on October 3, 2014 in Braselton, Georgia.  (Photo by Brian Cleary/Getty Images)
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It seems to be the winter of all-stars from other racing disciplines testing in IndyCar.

Today Ricky Taylor joined the list of those stars from the closed-top sports car or touring car world on the winter IndyCar test list, with a one-off guest test for Team Penske in defending Verizon IndyCar Series champion Simon Pagenaud’s No. 1 PPG Chevrolet.

The older of two Taylor brothers, who completed a star turn at this year’s Rolex 24 at Daytona en route to delivering the No. 10 Konica Minolta Cadillac DPi-V.R an overall win with brother Jordan, Max Angelelli and Jeff Gordon, made his maiden laps at the Homestead-Miami Speedway road course.

Chevrolet and General Motors extended the test offer to Ricky Taylor for this opportunity. Fittingly for Pagenaud, it’s the second time in not even a year he’s given up his seat to another member of either the GM or Penske family; Brad Keselowski made a similar out-of-nowhere one-off test at Road America last year.

“Every driver dreams to be an Indy car driver,” Taylor said, via IndyCar.com. It can’t hurt to be involved with (Team Penske); there are no negatives to that. To get to know all the guys and get to drive the car and get an actual feel for it in a low-pressure environment is a great opportunity for me. Even if it doesn’t lead to anything, it’s a big learning opportunity.”

With Ricky Taylor completing this test and with Robert Wickens and Pipo Derani set to test next week at Sebring’s short course, there’s been a sudden series of additional interest in the final few runs before the IndyCar season opens on March 12.

And with Ricky Taylor in Homestead today, it was left to Jordan Taylor and the Konica Minolta team’s new third driver, Englishman Alex Lynn, to run solo today as part of the IMSA WeatherTech SportsCar Championship February test at Sebring’s full course. Lynn will make his U.S. race debut in the Mobil 1 Twelve Hours of Sebring, to be held March 18. Ricky Taylor will be back at Sebring for the second day of the IMSA test, held Friday.

Great to see @simonpagenaud and @rickytaylor_10 today good job both!!

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Alexander Albon moves up to GP2 with ART Grand Prix

2016 GP2 Series Test 3
Yas Marina Circuit, Abu Dhabi, United Arab Emirates.
Friday 2 December 2016.
Alexander Albon (THA, ART Grand Prix) 
Photo: Zak Mauger/GP2 Series Media Service.
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2016 GP3 Series runner-up Alexander Albon has announced that he will move into GP2 for 2017 with ART Grand Prix, completing the team’s line-up.

Albon, 20, finished second behind Ferrari junior Charles Leclerc in GP3 last year with ART, racking up four race wins through his rookie campaign.

The Thai youngster will now continue with ART in GP2, partnering McLaren youngster Nobuharu Matsushita through 2017.

“I am really excited to be working with ART Grand Prix for a second year. I learnt a huge amount last year and we have become one big close family,” Albon said.

“Moving up to the GP2 series is an important step in anyone’s career and I am extremely fortunate to be with a top team who already understand me.

“There’s a lot to learn coming from GP3, and the experience and method of working at ART Grand Prix is the reason they have won so many titles. I hope I will continue to proudly wear Thailand’s colours and those of my faithful Thai partners.

“I look forward to the new challenge and cannot wait for the season to begin!”

The new GP2 season will begin in Bahrain on April 15.

Sergey Sirotkin set for more F1 practice chances through 2017

SOCHI, RUSSIA - APRIL 28: Sergey Sirotkin of Russia and Renault Sport F1 in the Paddock during previews ahead of the Formula One Grand Prix of Russia at Sochi Autodrom on April 28, 2016 in Sochi, Russia.  (Photo by Dan Istitene/Getty Images)
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Sergey Sirotkin is poised to enjoy more Formula 1 practice opportunities through 2017 with Renault after the team confirmed he would continue in a reserve role.

Sirotkin, 21, joined Renault in 2016 as a test driver after previously working with Sauber and falling short in a bid to be on the grid for 2015.

The Russian enjoyed two practice run-outs through 2016 behind the wheel of the Renault R.S.16, but will enjoy an expanded program in the forthcoming campaign.

“For Sergey, stability is important and we are happy to continue the development program after a very good GP2 season,” Renault F1 managing director Cyril Abiteboul said.

“He will continue to focus on his development role as a reserve, and he will have more opportunities to run in the car on Friday.

“His attention to detail and his appetite to be at the factory, looking at the simulator, his focus and his mentality, we’re happy to maintain at the team.”

Sirotkin is yet to confirm his racing plans for 2017, having spent the past two seasons in GP2, but has his sights firmly set on an F1 race seat next year.

“I don’t think anyone would be surprised if I said that my main target for the 2018 season is to have a seat as a Formula 1 race driver and that’s what I’m working towards,” Sirotkin said.

“I’m here to learn and be an asset to the team as well as show that I am worthy of further opportunities.”