Kurt Busch

Kurt Busch gives IndyCar chance to show they’ve learned lesson on promotion

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If you’re an IndyCar Series official, you must be feeling pretty good right now.

For years, you’ve heard fans complain of a lack of compelling, straw that stirs the drink-type personalities on the grid. And now, for your biggest race of the season, there will be three of them.

Past Indianapolis 500 champions Juan Pablo Montoya and Jacques Villeneuve are certainly not afraid to ruffle people’s feathers. And the latest addition, Stewart-Haas Racing NASCAR driver Kurt Busch, is much the same way.

All of them will be part of the 98th running of the Greatest Spectacle in Racing this coming May, with Busch doing the “500” in an attempt to become the second driver ever to complete all 1,100 miles of the Indy 500/Coca-Cola 600 double.

The only driver to pull that off? His NASCAR boss and teammate, Tony Stewart, who did it in 2001 with a sixth-place run for Chip Ganassi at Indy and then a third-place effort for Joe Gibbs Racing at Charlotte.

JPM, JV and now, the #DoubleOutlaw – all on the same grid. No race fan worth his or her salt would miss that.

But at the end of the day, only Montoya will still be around as a full-time IndyCar driver. Villeneuve’s ride with Schmidt Peterson Motorsports is a one-off. And Busch will carry on with his Sprint Cup duties.

So while all three of them will certainly move the needle for Memorial Day weekend at the Brickyard, only one of them will be looking to do that throughout the season for the series.

And you’ll be stuck with the same problem that has continued to plague your sport seven years after its reunification and the same problem that has frustrated your steadily dwindling core of a fan base.

“Why can’t we promote our stars?”

The question has fallen to the two newest marketing people brought in by the series, Hulman Motorsports chief marketing officer C.J. O’Donnell and chief revenue officer Jay Frye, both hired in November as part of Hulman & Co. CEO Mark Miles’ reorganization efforts.

Neither O’Donnell or Frye are novices when it comes to promotion. O’Donnell had a long run promoting various brands inside the Ford Motor Company, while Frye pulled off an industry-first sponsorship and team ownership package with The Valvoline Company when he was a NASCAR team executive.

One assumes that as new hires, they’ve needed time to get their proverbial ducks in a row and that’s fine. And one assumes that they’ve also been devoting time toward pursuing a new title sponsor for IndyCar to replace IZOD – a sponsor that can activate and engage fans like IZOD did in the early part of its pact with the series.

But sooner or later, they’re gonna have to get to work on pushing the full-time drivers, not just the ones coming in for May.

The good news for them is the cupboard is not bare despite the losses of perhaps the quintessential open-wheel driver, Dario Franchitti, and the possibly Formula One-bound Simona de Silvestro.

Reigning series champion Scott Dixon surely would’ve preferred not to have had those run-ins with Will Power toward the tail end of last year, but they certainly showed that there is a fire burning within his “Iceman” persona. Other veterans such as Montoya, Helio Castroneves, Indy 500 champ Tony Kanaan, and American stalwart Ryan Hunter-Reay also remain bankable.

At the same time, those veterans (minus Montoya, who’s been in NASCAR for the last seven years) have pretty much been the same guys promoted by IndyCar for years now. There hasn’t been a true expansion on the front that includes the newer wave of drivers.

Marco Andretti and Graham Rahal, of course, have the family names. Josef Newgarden’s social media savvy is begging to be further utilized in the Twitter/Facebook age. Charlie Kimball has gone beyond “diabetic driver” status to become a legit contender. And James Hinchcliffe pretty much sells himself: A fun-loving goofball that can kick ass in a race car.

It’s not exactly a series of milquetoasts and misfits. You’d think O’Donnell, Frye and IndyCar would be able to work with this.

Again…You’d think.

Let’s go back two years ago, when Hunter-Reay won the IndyCar championship with Andretti Autosport. He became IndyCar’s first American champ since Sam Hornish Jr. won it all for Team Penske in 2006.

Hunter-Reay had battled through multiple obstacles in his career, from underfunded teams to a lack of job security. For a time, he had devoted every ounce of his being simply to keeping his head above water in the sport.

When he clinched the 2012 title at Fontana, it was the ultimate storybook ending. And IndyCar had a chance to do something with it. This was the proverbial ball placed on a tee, ready to be crushed over the fence, David Ortiz-style.

Instead, they had a curveball thrown. A management shake-up occurred and by October 2012, then-CEO Randy Bernard had left the series. As a result, there was no big off-season push for Hunter-Reay, the star-spangled hero that had never given up and had finally reached the top.

These days, Hunter-Reay is a key part of IndyCar’s nucleus. But you can’t help but think he should be a household name right now, too.

Speaking of right now, there are less than four weeks to go before IndyCar’s 2014 season begins in St. Petersburg, Florida. The series recently had its Media Day in Orlando, but nothing truly big was broken there.

Instead, the major news lately has been Indy 500-centric, from Villeneuve and Busch’s rides to entertainment announcements such as country music star Jason Aldean playing Legends Day and world No.1-ranked DJ Hardwell playing in the Snake Pit on Race Day.

One figures IndyCar will have the promotional engines going for the #DoubleOutlaw saga in May. But whatever they learn from that, those lessons need to be applied to the series as a whole.

The Indy 500 will always be its greatest asset and it’s safe to say the world’s greatest race has regained a lot of the luster it lost during the Split years. But now, everything else around it needs to be bolstered.

IndyCar racing may never completely regain its former glory here in North America. That’s simply down to the fact that they’re battling with a bigger array of entertainment options than there were two or three decades ago.

But it can be better than what it is now. Motorsport as a whole is better with a stronger IndyCar.

And it all comes down to IndyCar effectively showing the world what they can do.

PWC: Andrew Palmer, Jorge de la Torre remain hospitalized in Hartford

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Pirelli World Challenge released an updated statement late Tuesday night on the status of injured drivers Andrew Palmer and Jorge de la Torre, who were both injured in a severe accident in practice on Saturday morning ahead of that series’ race at Lime Rock Park in Lakeville, Conn.

No conditions were revealed in the statement.

The statement reads:

“As a follow up to the releases regarding the GT warm-up accident in Saturday’s Pirelli World Challenge race at Lime Rock Park, the Series wants to thank our teams, drivers and fans for the tremendous outpouring of support for Andrew Palmer and Jorge De La Torre.

“Both drivers continue to receive treatment for their injuries at Hartford Hospital in Hartford, Conn.  Hartford Hospital has not released further information at this time. The Series will forward any detailed update on the drivers when received from a Hartford Hospital spokesperson. We thank everyone for respecting the families right to privacy as they concentrate on Andrew and Jorge’s hospitalization.”

Bryan Clauson pulls off ‘Hoosier Double’ — Indy 500 and sprint car win in same day

Bryan Clauson prior to the start of Sunday's Indianapolis 500. He'd then go on to race again that evening in a sprint car race at Kokomo (Ind.) Speedway -- and won!
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When Sunday’s Indianapolis 500 was over, most drivers went out to dinner, attended Conor Daly’s post-race party – or just plain chilled out and relaxed.

But not Bryan Clauson.

Clauson put together his own version of “the double” Sunday, starting his day at Indy and finishing it not 600 miles away for NASCAR’s Coca-Cola 600 – but rather with an evening sprint car race about 60 miles away in Kokomo, Indiana.

 

It was indeed a heck of a day and evening for Clauson.

First, he led the 500 for the first time in three career starts there, having the 32 other drivers in the field chasing him for three laps.

Next, Clauson finally finished his first 500 in the No. 88 Cancer Treatment Centers of America Honda for Dale Coyne/Jonathan Byrd’s Racing, amassing 198 laps in the 200-lap event. That was a significant improvement than his first two starts in 2012 (completed just 46 laps) and 2015 (completed 61 laps).

Running 500 miles at Indy didn’t leave Clauson too worse for the wear: he went out and won just a few hours later that evening at Kokomo!

As he was leaving IMS, Clauson, a native of Noblesville, Indiana – about halfway between Indy and Kokomo – stopped quick enough to tweet out his reaction to his finish at Indy.

And then with that, the 26-year-old Clauson was back on the road up to Kokomo Speedway.

Racing at Indy and Kokomo was just a warm-up act for Clauson, who is kicking off a stint of 40 races in 34 days, as part of Clauson and Byrd Racing’s “Chasing 200” tour.

Of course he and fiancee Lauren also had a banquet to attend on Monday night.

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Indy 500 champ Alexander Rossi visits NASCAR AMERICA (VIDEO)

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As part of his New York City media tour on Tuesday, Indianapolis 500 champion Alexander Rossi visited NBCSN’s NASCAR AMERICA show.

Rossi spoke with Carolyn Manno, and discusses winning the 100th running of the Indianapolis 500, his choice of milk after winning and his Formula 1 past before shifting to IndyCar and driving the No. 98 NAPA Auto Parts/Curb Honda for Andretti Herta Autosport with Curb-Agajanian.

Rossi’s NAPA Auto Parts primary sponsorship will continue into next weekend’s Chevrolet Dual in Detroit Presented by Quicken Loans, Rounds 7 and 8 of the Verizon IndyCar Series season.

The IndyCar circuit returns to NBCSN on June 11, at 8 p.m. ET, from Texas Motor Speedway.

Despite rough finish, Conor Daly finds humor in 2016 Indianapolis 500 experience

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(Photo: Chris Owens)
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Conor Daly may have been disappointed in his 29th place finish in Sunday’s 100th Running of the Indianapolis 500.

But you couldn’t tell by the 24-year-old Noblesville, Indiana native’s comments at Monday’s Indy 500 Victory Banquet.

Daly started his acceptance speech to receive the $336,243 he earned for being in the 500 by discussing his wardrobe – or lack thereof.

“This is my first purchased suit,” he said with a smirk. “I bought this with my own money. It’s a big achievement in my life.”

That comment drew applause and laughs.

Daly touched on the crash with Mikhail Aleshin shortly after the mid-point of the race that ended the day for both drivers, not blaming the Russian driver, then went into a routine that featured several funny one-liners, including:

* “I’d like to thank Christopher Columbus for coming over and discovering this great place.”

* “And I’d like to thank George Washington for establishing this wonderful country. And all of our veterans and just the great American country, because it’s awesome.”

Daly then talked about how he decided to mosey out to Indianapolis Motor Speedway’s legendary “Snake Pit” in the Turn 3 and Turn 4 portion of the infield.

Just before the race, too!

“I had never been to the snake pit before so I went out there before the race, oddly enough,” Daly said. “I carved out a 30-minute window to do some promotional activities and I wore my helmet and my race suit, safety first. That was awesome. I probably won’t be able to see it ever hopefully for a long time because I’ll be driving (in the race).”

And as for his close friend Rossi, Daly said, “Mr. Rossi, good job, my friend. You get a car and money and all kinds of cool stuff. Yeah, it’s awesome, so good job, buddy.”

When asked about his close friendship with Rossi when they raced against each other in the GP2 series, Daly noted: “We shared many a meal in the GP2 hospitality of dried meats and cucumbers and whatever the heck they had there that I thought were ridiculous.

“We talked many a times about where we were going to go in our careers. Sure enough, here we are, he’s an Indy 500 champion and I’m attempting to do something with my life. So, we’re getting there.”

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