Kurt Busch gives IndyCar chance to show they’ve learned lesson on promotion

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If you’re an IndyCar Series official, you must be feeling pretty good right now.

For years, you’ve heard fans complain of a lack of compelling, straw that stirs the drink-type personalities on the grid. And now, for your biggest race of the season, there will be three of them.

Past Indianapolis 500 champions Juan Pablo Montoya and Jacques Villeneuve are certainly not afraid to ruffle people’s feathers. And the latest addition, Stewart-Haas Racing NASCAR driver Kurt Busch, is much the same way.

All of them will be part of the 98th running of the Greatest Spectacle in Racing this coming May, with Busch doing the “500” in an attempt to become the second driver ever to complete all 1,100 miles of the Indy 500/Coca-Cola 600 double.

The only driver to pull that off? His NASCAR boss and teammate, Tony Stewart, who did it in 2001 with a sixth-place run for Chip Ganassi at Indy and then a third-place effort for Joe Gibbs Racing at Charlotte.

JPM, JV and now, the #DoubleOutlaw – all on the same grid. No race fan worth his or her salt would miss that.

But at the end of the day, only Montoya will still be around as a full-time IndyCar driver. Villeneuve’s ride with Schmidt Peterson Motorsports is a one-off. And Busch will carry on with his Sprint Cup duties.

So while all three of them will certainly move the needle for Memorial Day weekend at the Brickyard, only one of them will be looking to do that throughout the season for the series.

And you’ll be stuck with the same problem that has continued to plague your sport seven years after its reunification and the same problem that has frustrated your steadily dwindling core of a fan base.

“Why can’t we promote our stars?”

The question has fallen to the two newest marketing people brought in by the series, Hulman Motorsports chief marketing officer C.J. O’Donnell and chief revenue officer Jay Frye, both hired in November as part of Hulman & Co. CEO Mark Miles’ reorganization efforts.

Neither O’Donnell or Frye are novices when it comes to promotion. O’Donnell had a long run promoting various brands inside the Ford Motor Company, while Frye pulled off an industry-first sponsorship and team ownership package with The Valvoline Company when he was a NASCAR team executive.

One assumes that as new hires, they’ve needed time to get their proverbial ducks in a row and that’s fine. And one assumes that they’ve also been devoting time toward pursuing a new title sponsor for IndyCar to replace IZOD – a sponsor that can activate and engage fans like IZOD did in the early part of its pact with the series.

But sooner or later, they’re gonna have to get to work on pushing the full-time drivers, not just the ones coming in for May.

The good news for them is the cupboard is not bare despite the losses of perhaps the quintessential open-wheel driver, Dario Franchitti, and the possibly Formula One-bound Simona de Silvestro.

Reigning series champion Scott Dixon surely would’ve preferred not to have had those run-ins with Will Power toward the tail end of last year, but they certainly showed that there is a fire burning within his “Iceman” persona. Other veterans such as Montoya, Helio Castroneves, Indy 500 champ Tony Kanaan, and American stalwart Ryan Hunter-Reay also remain bankable.

At the same time, those veterans (minus Montoya, who’s been in NASCAR for the last seven years) have pretty much been the same guys promoted by IndyCar for years now. There hasn’t been a true expansion on the front that includes the newer wave of drivers.

Marco Andretti and Graham Rahal, of course, have the family names. Josef Newgarden’s social media savvy is begging to be further utilized in the Twitter/Facebook age. Charlie Kimball has gone beyond “diabetic driver” status to become a legit contender. And James Hinchcliffe pretty much sells himself: A fun-loving goofball that can kick ass in a race car.

It’s not exactly a series of milquetoasts and misfits. You’d think O’Donnell, Frye and IndyCar would be able to work with this.

Again…You’d think.

Let’s go back two years ago, when Hunter-Reay won the IndyCar championship with Andretti Autosport. He became IndyCar’s first American champ since Sam Hornish Jr. won it all for Team Penske in 2006.

Hunter-Reay had battled through multiple obstacles in his career, from underfunded teams to a lack of job security. For a time, he had devoted every ounce of his being simply to keeping his head above water in the sport.

When he clinched the 2012 title at Fontana, it was the ultimate storybook ending. And IndyCar had a chance to do something with it. This was the proverbial ball placed on a tee, ready to be crushed over the fence, David Ortiz-style.

Instead, they had a curveball thrown. A management shake-up occurred and by October 2012, then-CEO Randy Bernard had left the series. As a result, there was no big off-season push for Hunter-Reay, the star-spangled hero that had never given up and had finally reached the top.

These days, Hunter-Reay is a key part of IndyCar’s nucleus. But you can’t help but think he should be a household name right now, too.

Speaking of right now, there are less than four weeks to go before IndyCar’s 2014 season begins in St. Petersburg, Florida. The series recently had its Media Day in Orlando, but nothing truly big was broken there.

Instead, the major news lately has been Indy 500-centric, from Villeneuve and Busch’s rides to entertainment announcements such as country music star Jason Aldean playing Legends Day and world No.1-ranked DJ Hardwell playing in the Snake Pit on Race Day.

One figures IndyCar will have the promotional engines going for the #DoubleOutlaw saga in May. But whatever they learn from that, those lessons need to be applied to the series as a whole.

The Indy 500 will always be its greatest asset and it’s safe to say the world’s greatest race has regained a lot of the luster it lost during the Split years. But now, everything else around it needs to be bolstered.

IndyCar racing may never completely regain its former glory here in North America. That’s simply down to the fact that they’re battling with a bigger array of entertainment options than there were two or three decades ago.

But it can be better than what it is now. Motorsport as a whole is better with a stronger IndyCar.

And it all comes down to IndyCar effectively showing the world what they can do.

Ken Block tackles Pikes Peak in ‘Climbkhana’ (VIDEO)

Photo: Hoonigan Racing Division
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Ken Block’s latest adventure with his 1965 Ford Mustang ‘Hoonicorn’ RTR didn’t involve a traditional type of course. It did, however, include the legendary Pikes Peak Hill Climb.

The release and details about “Climbkhana” presented by Toyo Tires for the film co-directed by veteran creative man, photographer and Porsche enthusiast Jeff Zwart is below.

Climbkhana presented by Toyo Tires, is the next generation of Ken Block’s wildly successful and award winning Gymkhana series of viral videos. The all-new concept is a hybrid of the driving showcased in the previous films, blended with a rally-road style attack on unique roads around the world. To kick off this new series, Ken Block chose what is arguably one of the most famous roads out there: The Pikes Peak Highway outside Colorado Springs, CO.

The Pikes Peak International Hill Climb is the most well known hill climb in the world, Billed as America’s second oldest, continually running race (the Indianapolis 500 is first), it’s also one of the first places Block ever raced in his career.

“When I was young, I caught the The Pikes Peak International Hill Climb on TV once or twice,” said Block. “Even as a kid I remember dreaming about racing there some day because it looked so epic. Eventually I did, back in 2005, but it was in a Group N rally car which didn’t have much power up in that high and thin air! It was an underwhelming experience because of the horsepower issue, but I loved the road and mountain – and I had always wanted to go back and do it right. So, to drive it like I get to drive in my Gymkhana videos – and do it in the Hoonicorn with 1,400 horsepower – well, that truly is a dream come true!”

For Block, filming Climbkhana at Pikes Peak was a unique opportunity. While the road closes once a year for the Hill Climb, no one has ever been given the access to turn the landmark location into a playground. For production duties, Block once again brought his long-time friend and business partner at Hoonigan, Brian Scotto, to direct, but they also added a new face to the Hoonigan Media Machine formula: Eight-time Pikes Peak International Hill Climb Champion and Radical Media Director Jeff Zwart.

“I have raced at Pikes Peak for 16 years and through the years I thought I had seen everything, but to witness Ken’s skills on basically my home mountain and get to direct him at the same time, it was truly something amazing,” explains Jeff Zwart, Climbkhana’s co-director. “Nothing but respect for him and his whole team, both on the racing side and production side!”

To tackle the extreme elevation gains experienced along the way up Pikes Peak, Block knew that he needed more horsepower for his 1965 Ford Mustang Hoonicorn RTR. So, Hoonicorn V2 was born. A 1,400 horsepower, twin-turbo, methanol-fueled machine that lights up its sticky Toyo Proxes R888R tires in every corner and properly updates the infamous build made famous in Gymkhana SEVEN, Wild in the Streets Los Angeles. Unfortunately, extreme engine builds and altitudes can prove challenging. Block and his crew experienced multiple production setbacks, having to go to the mountain on three separate occasions over 12 months due to both weather and development issues to be able to finish the film.

“This car is insane,” said Block. “I feel it genuinely wants to kill me! Before we added the twin turbos, it was the most fun car I’ve ever driven. Now it’s still quite fun to drive, but it melts tires ridiculously quick. To have this thing be such a beast and then take it to this very dangerous mountain, well, I thought I’d maybe finally taken on a project that might be too much for me to handle. This is the most powerful AWD-type car in the world to be driven this way, so I’m genuinely glad I didn’t die making this video!”

Toyo Proxes R888R tires deliver the enhanced grip and stability Block needs when maneuvering the 1,400-horsepower Hoonicorn V2 around the famous curves of Pikes Peak. Learn more about the Proxes R888R DOT competition tire and find a dealer at toyotires.com/tires/competition-tires.

The film was produced by Hoonigan Media Machine and premiered last night at The Petersen Museum in Los Angeles. It is presented by Toyo Tires, Ford and Pennzoil. To watch it now, click the link below.

Even without racing, IndyCar has a busy 2017-’18 offseason ahead

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So, there’s been a full week now complete since the Verizon IndyCar Series season ended at Sonoma Raceway. The offseason is now underway.

Almost all the first round of pieces have been written or filmed in the wake of Josef Newgarden’s popular first championship, achieved in the GoPro Grand Prix of Sonoma.

Meanwhile official news has been sparse, but figures to intensify in the coming weeks as teams need to fill seats.

And with the new 2018 Dallara universal aero kit now set for its final test in INDYCAR’s hands on Tuesday at Sebring International Raceway’s short course – the closest thing IndyCar has to a street course simulation – testing the new car will be a major topic over the months ahead.

Here’s what’s on tap for IndyCar’s offseason ahead:

TESTING, TESTING, 1…2…3…

Juan Pablo Montoya in the new 2018 IndyCar. Photo: IndyCar

As noted above, tomorrow marks the final day INDYCAR will run the testing program of the new 2018 Dallara universal aero kit at Sebring’s short course, before the new kits and cars are delivered to manufacturers Honda and Chevrolet for the next couple months of testing.

Team Penske (Chevrolet, Juan Pablo Montoya) and Schmidt Peterson Motorsports (Honda, Oriol Servia) have operated the cars but with INDYCAR itself dictating the testing program through the first three tests done in July and August on the Indianapolis Motor Speedway (super speedway), Mid-Ohio Sports Car Course (road course) and Iowa Speedway (short oval).

From here, Chevrolet and Honda have six tests each with the car through mid-November, before team testing begins in January, 2018. Teams such as Chip Ganassi Racing (Honda) and Ed Carpenter Racing (Chevrolet) will be those running the cars as part of the manufacturer testing program.

Part of the reason Spencer Pigot was confirmed by ECR as early as he was for 2018 was so that he could be part of this degree of manufacturer testing, and that’s good news for him in his development process. Pigot has already excelled driving one new car when it was introduced – the Dallara IL-15 Mazda in its first season in Indy Lights Presented by Cooper Tires – and will now have his first full offseason to do IndyCar testing of its new car. Pigot has also helped to develop sports cars for Mazda in its prototype program the last couple years. Pigot, who turns 24 on Friday, will have a key role to play for Chevrolet’s testing in the coming weeks, starting on Tuesday at Sebring.

Ganassi has only formally confirmed Scott Dixon as part of its 2018 lineup so any new driver would be testing later, once confirmed. Ganassi managing director Mike Hull outlined the testing process over the coming months below.

2018 SCHEDULE RELEASE IMMINENT

The good news for Verizon IndyCar Series fans is that most of the 2018 IndyCar calendar is known already, via dates released either from tracks themselves or other series set to compete at said tracks.

The lone hold-up for the full release, which was expected out this week but NBC Sports now understands will be held a bit further, is whether Mexico will be added as an 18th race along with the 17 races set to return next year.

Given that country’s situation with its massive 7.1 earthquake on Sept. 19 and its associated aftershocks, it’s not a shock that the country has slightly bigger issues to press on with at the moment.

And the good news we’ve discovered in our talks with INDYCAR officials is that we’re heading into a schedule release without a large number of lingering questions. The schedule stability and date equity assembled over the last couple years has been a welcome contrast to the fluidity in years previous.

Along with the 2018 schedule, movement on IndyCar’s future TV direction and entitlement sponsorship are likely to be big items behind-the-scenes at the INDYCAR offices. The current TV contract with NBCSN and ABC ends after 2018, as does Verizon’s tenure as title sponsor.

OFFICIAL CONFIRMATIONS AT/OF CERTAIN TEAMS

Most of the Verizon IndyCar Series field is set for 2018 (silly season update one, post-Mid-Ohio and two, during Sonoma). There are 13 driver/team combinations made official thus far:

  • Team Penske (3, Chevrolet): Josef Newgarden, Simon Pagenaud, Will Power
  • Chip Ganassi Racing (1, Honda): Scott Dixon
  • Andretti Autosport (4, Honda): Ryan Hunter-Reay, Alexander Rossi, Marco Andretti, Zach Veach
  • Rahal Letterman Lanigan Racing (2, Honda): Graham Rahal, Takuma Sato
  • Ed Carpenter Racing (2, Chevrolet): Spencer Pigot, Ed Carpenter
  • Dale Coyne Racing (1, Honda): Sebastien Bourdais
FORT WORTH, TX – JUNE 09: Tony Kanaan, driver of the #10 NTT Data Chip Ganassi Racing Honda, speaks with James Hinchcliffe, driver of the #5 Arrow Schmidt Peterson Motorsports Honda, during qualifying for the Verizon IndyCar Series Rainguard Water Sealers 600 at Texas Motor Speedway on June 9, 2017 in Fort Worth, Texas. (Photo by Sean Gardner/Getty Images)

Beyond that, there are a wealth of “all but official” scenarios including:

  • James Hinchcliffe all but set to stay with Schmidt Peterson Motorsports
  • Tony Kanaan set to move to Foyt
  • Ed Jones planning to re-up with Coyne
  • Max Chilton, Carlin announcing a likely step-up
  • Gabby Chaves, Harding Racing locking down its program
  • Brendon Hartley moving from sports cars into Ganassi
  • Indy Lights champion Kyle Kaiser confirming his team choice

What that means on Sept. 25 is that realistically there’s only three or four rides for 2018 yet to be determined if all those “all but official” scenarios become official in the coming weeks. Those would be the second seats at SPM and Foyt, the likely second seat at Carlin and the road/street course seat at Carpenter.

Like Harding and Carlin, Juncos Racing is also poised to run at least some IndyCar races, but whether it’s a full-season remains to be seen. And like Carlin and Juncos, there’s a wealth of Indy Lights drivers keen to make their way into IndyCar.

As it is, the fact most of the IndyCar grid is known or almost set before October 1 – even if many programs haven’t been officially announced – is both rare and awesome to see at the same time. Teams need as much time to test their drivers with the new kits in the offseason, and so there’s been a mad rush to get next year locked down ASAP.

It seems hard to believe, but the days of “TBA” appearing on an IndyCar entry list days before St. Petersburg may be at an end.

HELIO’S OFFICIALLY UNOFFICIAL SWAN SONG

What a couple weeks it’s been for Helio Castroneves. Despite yet another top-five finish in the championship, Castroneves’ Sonoma race felt like a goodbye to full-time competition in IndyCar, especially as he thanked members of the media in the race’s aftermath.

Still, reports emerged heading into the weekend a fourth car full-time with Team Penske was still on the table. And partners Hitachi and Pennzoil also tweeted about Castroneves and his excellent season, which Castroneves re-tweeted.

Castroneves has tested Team Penske’s new Acura ARX-05 sports car last week (video below) and his departure from full-time driving in IndyCar seems all but inevitable at this point.

Despite Castroneves’ best efforts, it appears as though he’s had his swan song. He’ll be an asset to the Penske Acura program provided he winds up there, but IndyCar would feel his loss on the full-time grid. He’s been someone to appreciate for 20 years, the last 18 at Team Penske.

This is VERY interesting!! Oia isso!!

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OTHER INDYCAR DRIVERS IN SPORTS CARS

With Motul Petit Le Mans set for October 7, at least three IndyCar drivers – Scott Dixon, Sebastien Bourdais and Ryan Hunter-Reay – will be in action at the IMSA WeatherTech SportsCar Championship season finale at Road Atlanta. Dixon and Bourdais will be third drivers in Ford Chip Ganassi Racing Ford GTs while Hunter-Reay will be third driver in the No. 10 Konica Minolta Cadillac DPi-V.R, with the Taylor brothers.

Petit Le Mans and the Rolex 24 at Daytona always offer up a bevy of IndyCar drivers making guest appearances in sports car land. The latter event, with Team Penske premiering the aforementioned Acura ARX-05 there, figures to have a wealth of IndyCar interest – and quite likely IndyCar drivers – split among its two cars.

WHAT OFFSEASON FUN, ANTICS ARE IN STORE?

Last year, IndyCar had James Hinchcliffe on ABC’s “Dancing with the Stars” to carry it through the offseason.

Some of the other items IndyCar has released in recent years included Damien Power’s offbeat “Exclusive: Behind the Scenes” interview series with drivers in 2015 and “The Offseason” digital shorts as modeled after NBC’s “The Office.”

There’s usually some degree of entertainment, fun and games that emerges from the IndyCar offices over the offseason and what the creative minds there come up with will be interesting to see.

Or, there’s always more Visor Cam, which was utilized in-race this year starting at the Indianapolis 500 through to the Sonoma finale. Thanks to IMS Productions, this was one of racing’s coolest innovations in years. Considering how much testing is scheduled, some more Visor Cam would easily satisfy the appetite of the IndyCar fan base heading into the five or six-month period without IndyCar racing.

MRTI’S OFFSEASON PLANS

We’ll have more on this separately, but the Mazda Road to Indy presented by Cooper Tires also has a bit to look forward to this offseason. The two key items are the Chris Griffis Memorial Mazda Road to Indy test, the traditional event that takes place at Indianapolis Motor Speedway’s road course October 20-22, and the delivery and debut for teams with the new Tatuus PM-18 chassis in the Pro Mazda Championship Presented by Cooper Tires series. Some teams have taken delivery of those now in anticipation of running next month.

Driver movement will also be afoot there as the next generation of IndyCar drivers seek to position themselves for 2019 and beyond.

IndyCar world comes to Nazareth for Marco Andretti’s wedding

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Fresh off the 2017 Verizon IndyCar Series season, a large percentage of the field made its return to Nazareth to celebrate Marco Andretti and Marta Krupa’s wedding.

Andretti, who turned 30 in March, wed his longtime girlfriend on Saturday in his and his Andretti family’s hometown.

The Andrettis are one of racing’s elite families and judging by a number of driver posts on Instagram, it looked like they put on an incredible night.

“We did the damn thing!” Andretti posted on Instagram, one of several driver posts on Instagram.

We did the damn thing !!!

A post shared by Marco Andretti (@marcoandretti) on

@freaks4live killed it for us last night.

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Other drivers included Andretti’s close friends James Hinchcliffe, Conor Daly and Alexander Rossi along with Will Power, Dario Franchitti, Scott Dixon, Tony Kanaan and Ryan Hunter-Reay, among others.

A number of social posts are below.

Congrats @marcoandretti @marta_krupa ! We love you guys #WeddingSeason #MK2MA

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Great night with these guys. Congratulations to Marta and Marco #mk2ma

A post shared by Will Power (@12willpower) on

This picture pretty much sums up our night!!! Pinky out @tkanaan 🥂🕺🏻#mk2ma

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🇺🇸 Great night with great friends. 🇧🇷 Noite agradável com ótimos amigos.

A post shared by Tony Kanaan (@tkanaan) on

NEWGARDEN SPENDS WEEKEND AS A WEDDING OFFICIANT

Newly crowned Verizon IndyCar Series champion Josef Newgarden, meanwhile, had a wedding of his own to attend to this weekend – one he was a part of in an entirely different manner.

Newgarden’s longtime friends Nicholas Jordon Love and Katie Donnar got married this weekend in Indianapolis and Newgarden, who had arrived in the city a couple days earlier as part of his championship media tour, was the wedding officiant/celebrant.

A couple photos of that are below.

"Some souls just understand each other upon meeting." n.r. hart

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Fitting that both Andretti and Newgarden would be involved with weddings only a week after both celebrated milestone starts in their IndyCar careers – Andretti’s 200th, and Newgarden’s 100th.

Final Malaysian Grand Prix comes up this week on NBCSN

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Formula 1 has six races remaining this year and four of them in the month of October, with two sets of back-to-back races coming up.

First on that list is F1’s final trip to the Sepang International Circuit at Kuala Lumpur in Malaysia, for the 19th and last scheduled Malaysian Grand Prix.

The circuit announced earlier this year due to rising costs that it would end its contract one year early.

So if you’re a night owl or early riser, you can watch all the Malaysian Grand Prix sessions live via NBCSN and/or the NBC Sports App. On NBCSN, free practice two is on Friday, Sept. 29, at 3 a.m. ET, qualifying on Saturday, Sept. 30 at 5 a.m. ET and pre-race coverage Sunday, Oct. 1 at 2 a.m. leading into lights out at 3 a.m. ET. Free practices one and three are on the NBC Sports App.

The Mercedes AMG Petronas team has, surprisingly, won only once in Malaysia in its history when Lewis Hamilton won in 2014. That’s also Hamilton’s only win here. But this was the site of his first podium for Mercedes, third in 2013 behind the Red Bull pairing of Sebastian Vettel and Mark Webber, Vettel having prevailed that day in the infamous “Multi 21” team orders controversy.

A devastating engine failure for Hamilton this race last year was the death knell in his title hopes for the season, and opened the door for Daniel Ricciardo to take a surprise win for Red Bull Racing.

Vettel, who is now on the back foot in this year’s championship fight after he, teammate Kimi Raikkonen and Max Verstappen all collided on the run to the first turn in Singapore, is the active wins leader at Malaysia with four triumphs (2015 with Ferrari; 2010, 2011, 2013 with Red Bull).

Hamilton leads Vettel by 28 points with six races remaining as a result of Hamilton’s win and Vettel’s DNF in Singapore.

Raikkonen is twice a winner in Malaysia, having taken his maiden Grand Prix win here in 2003 with McLaren Mercedes and adding a second triumph with Ferrari in 2008.

Fernando Alonso, who became F1’s youngest polesitter at the time in that 2003 race, is the other active winner in the field, having won three times for three different teams (2005 with Renault, 2007 with McLaren and 2012 with Ferrari).

Ricciardo’s win here last year was a Red Bull 1-2 over Verstappen – the team’s most recent 1-2 finish.

Here’s the schedule, with stream links and TV network if applicable:

  • Practice 1: Thursday, Sept. 28, 11 p.m.-12:30 a.m. ET (Streaming)
  • Practice 2: Friday, Sept. 29, 3 a.m.-4:30 a.m. ET (NBCSN)
  • Practice 2 (Replay): Friday, Sept. 29, 1 p.m.-2:30 p.m. ET (NBCSN)
  • Practice 3: Saturday, Sept. 30, 2 a.m.-3 a.m. ET (Streaming)
  • Qualifying: Saturday, Sept. 30, 5 a.m.-6:30 a.m. ET (NBCSN)
  • Pre-Race: Sunday, Oct. 1, 2 a.m.-3 a.m. ET (NBCSN)
  • Race: Sunday, Oct. 1, 3 a.m.-5 a.m. ET (NBCSN)
  • Post-Race: Sunday, Oct. 1, 5 a.m.-5:30 a.m. ET (NBCSN)
  • Race (Replay): Sunday, Oct. 1, 9 p.m.-11 p.m. ET (NBCSN)
  • Race (Replay): Monday, Oct. 2, 12:30 p.m.-2:30 p.m. ET (NBCSN)

The next race is the Japanese Grand Prix, on October 8.