Report: Verizon close to deal to become IndyCar title sponsor

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The Sports Business Journal is reporting that Verizon and IndyCar are close to a deal that would see the telecommunications giant be named IndyCar’s title sponsor.

Per sources who spoke to the SBJ, Verizon would commit to spend approximately $10M a year in rights, activation and media. The length of the deal would be 10 years, valued at $100M.

Quite honestly, the move would make sense on so many levels that to my occasionally skeptical eye, I wasn’t sure a deal like this could actually happen. Because in theory, back in September when news of IZOD’s departure was confirmed, I thought a Verizon title sponsorship would be simply too good to be true.

If it happens, Verizon’s activation will be the key to the partnership, between retail stores and ad promotion and other outlets where they can promote.

They can promote a “speed” aspect – both in terms of its actual 4G LTE service and Internet speed – and with the comparison of IndyCar’s top speeds (230mph-plus) versus NASCAR’s (200mph-plus), with their title sponsor still Sprint.

For five years, Verizon has been among the most active in the motorsports sponsorship business with Roger Penske’s organization. It entered with Will Power on a part-time deal in 2009, before it became a full-time sponsor in 2010.

In 2013, Verizon signage was visible on all rear wheel guards in the field, and Verizon has also stepped up to sponsor the pole award – now officially known as the Verizon P1 Award.

This year, Verizon’s presence on cars will not only be for a full-season for Power, but for eight races on Juan Pablo Montoya’s No. 2 car and at all three cars at the inaugural Grand Prix of Indianapolis (Power, JPM and Helio Castroneves) May 10.

The company works with Indianapolis-based Just Marketing International, JMI for short, on its motorsports sponsorships.

NBC Sports presents IndyCar Grand Prix of Alabama Sunday live at 3:30 p.m. ET on NBCSN

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From NBC Sports Group PR:

* Sunday’s Pre-Race Coverage Begins with IndyCar Live Presented by Verizon at 3 p.m. ET on NBCSN

* Pre-Race Coverage Includes Robin Miller Feature on Rookie Zach Veach, Following Career-Best Fourth-Place Finish at Long Beach

* CNBC Presents Live Qualifying Saturday at 4 p.m. ET, Airs on NBCSN at 6:30 p.m. ET

STAMFORD, Conn. – April 19, 2018 – NBC Sports continues its coverage of the 2018 Verizon IndyCar Series this weekend from Barber Motorsports Park with live coverage of the Grand Prix of Alabama on Sunday at 3:30 p.m. ET on NBCSN. Pre-race coverage begins with IndyCar Live presented by Verizon at 3 p.m. ET.

NBCSports.com and the NBC Sports app — NBC Sports Group’s live streaming product for desktops, mobile devices, tablets, and connected TVs — will provide live streaming coverage of the Grand Prix of Alabama.

Alexander Rossi (Andretti Autosport) delivered a dominant performance at the Grand Prix of Long Beach last weekend, winning the pole and leading wire-to-wire for his third career victory, and third consecutive podium finish to start the 2018 Verizon IndyCar Series campaign. Rossi currently leads Josef Newgarden (Penske) in the driver standings by 24 points. Newgarden won last year’s Grand Prix of Alabama, his second career win at Barber, while Rossi finished fifth.

This weekend’s live coverage from Barber Motorsports Park begins Saturday at 4 p.m. ET with qualifying on CNBC. NBCSN will air qualifying on Saturday at 6:30 p.m. ET. Sunday’s pre-race coverage begins at 4 p.m. ET with IndyCar Live presented by Verizon and will take place from the grid in the lead up to the command, bringing viewers even closer to the action prior to the race.

Pre-race coverage will include a feature by IndyCar on NBC pit reporter Robin Miller on rookie driver Zach Veach, who’s coming off a career-best fourth place finish at the Grand Prix of Long Beach.

Lead IndyCar play-by-play commentator Leigh Diffey will call this weekend’s Grand Prix of Alabama, analysts Paul Tracy and Townsend BellMarty Snider, Robin Miller, Kevin Lee, and Katie Hargitt will report from the pits.

NBCSN will also present coverage of the Indy Lights race from Alabama late night on Monday, April 23, at 1:30 a.m. ET. Current IndyCar driver Conor Daly will join the NBCSN booth for the race broadcast, alongside Kevin Lee and Anders Krohn, with Katie Hargitt reporting from the pits.

Following is this weekend’s IndyCar schedule on NBCSN and CNBC:

Date Coverage Network Time (ET)
Sat., April 21 Grand Prix of Alabama – Qualifying LIVE CNBC 4 p.m.
Grand Prix of Alabama – Qualifying (Encore) NBCSN 6:30 p.m.
Sun., April 22 IndyCar Live presented by Verizon NBCSN 3 p.m.
Grand Prix of Alabama NBCSN 3:30 p.m.
IndyCar Post-Race NBCSN 5:30 p.m.
Mon., April 23 Grand Prix of Alabama (Encore) NBCSN 12 p.m.
Indy Lights – Alabama NBCSN 1:30 a.m.

NBC SPORTS GROUP AND INDYCAR PARTNER ON COMPREHENSIVE, MULTI-YEAR MEDIA RIGHTS AGREEMENT

On March 21, NBC Sports Group and INDYCAR announced a new, multi-year media rights agreement in which NBC Sports acquired the rights to present all INDYCAR races, qualifying, practices, and Indy Lights races across its platforms beginning in 2019.

The Indianapolis 500 and seven additional Verizon IndyCar Series races will be broadcast annually on NBC, with all remaining races televised on NBCSN. All races will be live streamed to authenticated subscribers on NBCSports.com and the NBC Sports app. Details of NBC Sports’ 2019 INDYCAR schedule will be announced at a later date.

NBC Sports Gold – NBC Sports Group’s direct-to-consumer product – will offer a package to INDYCAR fans that features all qualifying and practices not televised live, all Indy Lights races, and full-event replays. Additional details, including the cost of the Gold offering, will be announced at a later date. Click here for more information.


VERIZON INDYCAR SERIES ON NBCSPORTS.COM AND THE NBC SPORTS APP

NBCSports.com and the NBC Sports app — NBC Sports Group’s live streaming product for desktops, mobile devices, tablets, and connected TVs — will provide live streaming coverage of the 2018 Verizon IndyCar Series via “TV Everywhere,” giving consumers additional value to their subscription service, and making high quality content available to MVPD customers both in and out of the home and on multiple platforms.

NBCSports.com and the NBC Sports app are powered by Playmaker Media and available on the iTunes App Store, Google Play, Windows Store, Roku Channel Store, Apple TV and Amazon Fire.