AP Photo/John Force Racing, Elon Werner

NHRA king John Force charging as hard in boardroom for new sponsors as on the dragstrip

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Wanted: Good home for easily excitable, uber-friendly, record-setting 16-time NHRA champion. Comes with massive fan base and plenty of references. Media darling. Will talk your ear off.”

We all know how difficult it has been over the last six or seven years for teams in all forms of motorsports to obtain sponsorship. While it’s difficult for small teams, it even impacts the biggest of the big, too.

NHRA Funny Car legend John Force is in such a predicament. After nearly 30 years with Castrol Oil and more than 15 years with Ford, drag racing’s biggest star ever will be losing both high-profile and high-dollar associations at the end of this season.

NASCAR’s Jeb Burton lost his trucks ride because his sponsor pulled its money just six weeks before the current season began. But Force was lucky because he was given a year’s notice by both Castrol and Ford that they were heading in a different direction with their marketing and sponsorship strategies.

“Last year was a wakeup call because I’ve always had a ride,” Force said recently. “I’ve been with Castrol 28, 29 years, Ford 16 years. All of a sudden, Robert’s (teammate, son-in-law and president of John Force Racing, Robert Height) got a ride, Courtney’s (daughter Courtney Force) got a ride with Traxxas, and John Force at the end of the year won’t.

“Sometimes you take it for granted and then you forget about the money that you even take for granted. That’s Corporate America. (Wife Laurie) said to me when all of this went down in August, ‘The first time in all these years, John Force over 25 years is going to be on the market.’ ”

And while sponsorship dollars have gotten a bit better to come by in NASCAR, Force is still beating the bricks, pitching his NHRA multi-million dollar, multi-championship and multi-team empire to some of the biggest corporate names in the business world.

“I run continually chasing money and trying to keep the rest of the ship on track,” Force said.

Force has reason for optimism, relating what an executive at his marketing agency, Just Marketing Inc., told him, “You’ll (normally) make a hundred calls and you’ll be lucky to get 10 or 15 returns. … With John Force, his name, (potential sponsors) are calling back.’ He’s excited about it. We’re all looking at the economy, what it’s done to us, okay.”

Force isn’t just trying to save his empire, he’s also trying to single-handedly resurrect the NHRA, which has slumped in attendance and TV ratings in recent years due to the downturn in the economy.

He recently spent five hours at his Yorba Linda, Calif., compound meeting with NHRA president Tom Compton and other NHRA officials to talk strategy, review demographics and data and try to package everything that’s positive about NHRA to use in meeting with potential sponsors not only for Force, but also for the sanctioning body and other teams looking for sponsors, as well.

“I’m getting hammered with questions about the state of NHRA drag racing, the state of our TV package,” Force said of questions Corporate America is peppering him with. “We’re not in bad shape. We’ve got to make changes. We’ve got to put people in the stands. … We have our problems. Tom Compton admits (it).

“… I want data, and I want to know the facts and where are we going in the future? What are we doing to protect this sport? How are we helping the kids? Get the younger generation in there. It’s all being addressed.”

In the season-opening Winternationals, he set a new elapsed time record in Funny Car. It’s clear he’s lost nothing in terms of reaction time and ability in his 40-plus years of racing.

Force turns 65 in less than two months. At a time when many of his peers have slowed down and retired, he remains in perpetual motion, both on and off the track.

“It isn’t just winning on that day that you’re going to get your mind right and go to the starting line,” Force said. “It starts with working with your team. And if anything I’m guilty of, I got so big, six corporations, could be seven now, the Eric Medlen Project, and building chassis, TV shows, a lot of stuff that I’ve done. Sometimes you get so overloaded in the office, that’s why I split and gave Robert Hight where he takes over the day-to-day stuff he runs.”

Coming off his record 16th Funny Car championship, Force isn’t entertaining retirement any time soon. As he likes to say, he’s too busy to retire. He also has dozens of employees relying upon him for their livelihoods.

He’s selling himself today much like he did when he first started racing more than 40 years ago, a simple truck driver from Bell Gardens, Calif.,  looking for sponsors who believed in a guy who had a dream to become the biggest and best drag racer ever.

“I can’t go back,” Force said. “I have to go back to work, do more shows, more appearances. Because to change these programs that we have created, hell, the crew chiefs that run them, if they went back wouldn’t know how to run them the other way.”

So Force is back to knocking on doors, shaking more hands than a politician and extolling the virtues of a company that is arguably one of the biggest pieces of the NHRA foundation. Without Force, who knows where professional drag racing would be today – or where it will be in the future if he goes away.

Even at his age, Force is even considering an unprecedented move – if he has to: switching from Funny Cars to the sport’s biggest and baddest beasts, Top Fuel dragsters.

It’s not like Funny Car is a dying class, but Top Fuel would present a new challenge and new attraction for fans to see how he matches up against veterans like multi-champion Tony Schumacher, Antron Brown and more.

It wouldn’t be the first time a Funny Car driver moved to Top Fuel. Kenny Bernstein did so in the 1990s, becoming the first driver to win championships in both of NHRA’s premier classes. So did Don “The Snake” Prudhomme and others.

“It’s called reinventing yourself,” Force said. “I didn’t create the concept. Somebody else did. But I lived by it for years, and that’s what I’m doing. I’m reinventing myself, my race teams, and we’ve got the (2013) championship that was critical, hoping to have sponsorships locked up before the next championship.

“But I ain’t taking no chances, I’m going after it. Me and Robert, my son-in-law, is president of my company. I made it clear to him, I’m racing. You’ve got a job, and you need to win for (primary sponsor) Auto Club, but I need a job, so don’t get in my way. Don’t anybody get in my way, because if I fail, I’m out of business and I can’t. So I’m going to find them (new sponsors to carry on the Force legacy).”

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Grace Autosport continuing to build program towards May

L to R: Grace Autosports Team Principal Beth Paretta and race driver Katherine Legge launch an all-female Indy 500 team to contest the 100th running of the Indianapolis 500 in 2016 (PRNewsFoto/Grace Autosport)
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One of the newest teams planning to field an entry at this year’s 100th Indianapolis 500 presented by PennGrade Motor Oil, Grace Autosport, continues its preparations in what could be a hectic month of February.

The primarily female initiative, led by Beth Paretta with Katherine Legge as nominated driver, has gained traction in the last month or so with further meetings, STEM events and Legge’s standout drive in the IMSA WeatherTech SportsCar Championship season-opening race, the Rolex 24 at Daytona.

While announced last May, time is of the essence for securing both an engine lease and a team partner, to go along with the crew already established.

The target to confirm both the engine and team partner is coming up next month.

“[We’d need to finalize] by the beginning of March to give it proper time,” Paretta told NBC Sports in an interview following the Rolex 24.

Paretta was on site at Daytona for the Rolex 24 for a number of meetings with manufacturers and other key industry stakeholders, to continue to promote the Grace Autosport message, brand and team.

“Yes, there were a few key meetings – some planned, some impromptu – which went very well,” she said.

“The awareness still surprises me. I was wearing a Grace Autosport hat in the paddock and a few people asked me about the team. Many people in the racing community have said they think the concept is cool and have offered help.

“I get offers for help from some guys that have worked on teams I’ve worked with in the past, which is lovely.”

Legge’s drive at Daytona in the DeltaWing DWC13 coupe didn’t hurt matters, either.

The Tim Keene-led team opted not to qualify in the treacherous, rain-soaked conditions. Legge started the car and went from 13th and last in the Prototype class field up to third within the first 20 minutes, and led by the end of the first hour.

In a career that’s had occasional standout drives, this was one of them, and came at a good time.

“Her drive in the DeltaWing was just fantastic. While she was leading overall I was talking with some other racing drivers in pit lane and one said, almost dismissively, ‘Well, that car was really fast,’” Paretta said of Legge.

“Yes, it was, but she has been an integral part of the development of that car and part of the reason why it’s become faster. Any IMSA fan knows that the DeltaWing project has had a lot of challenges so I think to see it running up front was a nice surprise for many fans. People like an underdog so I think it was really exciting to watch her climb through the field and run up front.”

Legge was due to share the car with Andy Meyrick, Sean Rayhall and Andreas Wirth before Meyrick got caught up in a strange accident, where a radio issue meant Meyrick didn’t fully hear there was another PC car stopped on course in the middle of Turn 1.

Although Meyrick braked earlier than normal to avoid it, proved by the data, he still wound up hitting Chris Cumming’s stranded car which took the DeltaWing out of the race. Cumming’s PC car was also severely wounded.

The DeltaWing aside, where Legge and Grace really seek to make strides is in STEM events. Legge and Paretta recently did an event in Indianapolis with the Hoosier Association of Science Teachers, Inc., last week.

The STEM portion is a major component of the Grace Autosport effort.

“STEM and education for girls is the foundation of Grace Autosport. It isn’t a throwaway comment connecting racing with a ’cause.’ It is why we are racing,” Paretta said.

“Even though we have yet to turn a wheel, we are working with different groups supporting educational initiatives for girls and young women. We participated in the Society of Women Engineers’ annual conference, which was held in Nashville in October, and this week Katherine and I will be delivering the keynote address to a conference for science teachers in the State of Indiana.

“So STEM education isn’t a pet cause for us, it is the cause for what we are doing. We will be making a few more announcements in the coming months that we will explain how we will connect our message to the community and the classroom.”

Jake Eidson steps up to Pro Mazda with Cape in 2016

Photo: Indianapolis Motor Speedway, LLC Photography
Photo: Indianapolis Motor Speedway, LLC Photography
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Jake Eidson came up short of the Cooper Tires USF2000 Championship Powered by Mazda championship last year, losing out to Cape Motorsports with Wayne Taylor Racing’s Nico Jamin.

Now, at the next step on the Mazda Road to Indy ladder, they’ll be teammates.

Jamin was confirmed last week with Cape for his step up from USF2000 into the Pro Mazda Championship Presented by Cooper Tires and this morning Eidson, the 20-year-old out of Littleton, Colorado, was confirmed as Cape’s second driver.

“I’m extremely grateful and excited to enter my first season of Pro Mazda and to rejoin Cape Motorsport with Wayne Taylor Racing,” Eidson offered.

“After finishing second in last year’s USF2000 championship, we weren’t sure if moving up to Pro Mazda was possible. When the season was over, we tested with the Capes and quickly knew that they have a winning team. Fortunately, we were able to make the 2016 season achievable.

“I know that my goal, as well as the team’s goal, is to aim for the top spot in the Pro Mazda championship and I have a lot of confidence in their ability to make it happen. This is a dream come true and I can’t wait to get started!”

It’s a natural progression for Eidson, who ran two full seasons in USF2000. His first came with Cape in 2014 where he finished third in points, before he moved to Pabst Racing and was one of only two drivers (Aaron Telitz) to pose a threat to Jamin as the year progressed.

Eidson is supported in his efforts by Rising Star Racing, DA Lubricants Company, Bell Helmets, OMP, Team USA Scholarship, and SafeisFast.

The top three USF2000 drivers all moving up to Pro Mazda is important for the second rung on the ladder; they’ll race arguably the championship favorite in Garett Grist plus his three young, hungry teammates at Juncos Racing, with other driver announcements to come in the coming days.

Red Bull GRC confirms Wild Horse Pass for season opener

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Phoenix was listed as the season opener for the 2016 Red Bull Global Rallycross season, but a location was not confirmed.

Today though, the series has confirmed where the Phoenix round will be held: at Wild Horse Pass Motorsports Park, the former Firebird Raceway.

It’s in Chandler, Arizona, technically, but it should still be a good spot for the season-opening doubleheader round.

The full release is below:

For the first time in series history, Red Bull Global Rallycross will visit the state of Arizona during the 2016 season. Red Bull GRC Phoenix, the season opener and first of four doubleheaders on the schedule, will take place at Wild Horse Pass Motorsports Park, one of the most diverse motorsports playgrounds in the United States.

“The southwest is a crucial market for Red Bull GRC, with many of our most passionate fans located in the region,” said Red Bull GRC CEO Colin Dyne. “The opportunity to bring our unique brand of racing to the Phoenix market for the first time was something we couldn’t pass up. Wild Horse Pass Motorsports Park is the perfect setting for us as we look to open our finest season yet.”

Located just off of I-10, Wild Horse Pass Motorsports Park is located only 15 minutes from downtown Phoenix, with ample parking and amenities on-site. Fans will be treated to a challenging and fast mile-long track, featuring the series’ signature 70-foot jump, and will be able to see all the action from great spectator areas overlooking the entire facility.

This will be the first time that a Red Bull GRC season begins with a doubleheader. Performing well in the opener has been a constant step towards winning a title, as no Red Bull GRC champion has ever finished worse than fourth in the first race of the year. Defending Supercar champion Scott Speed and defending GRC Lites champion Oliver Eriksson finished second and third in class, respectively, in last year’s opener; both drivers are expected to begin their title defense in Phoenix.

In no great surprise, McLaren also passes crash tests

xxxx during day four of Formula One Winter Testing at Circuit de Catalunya on February 22, 2015 in Montmelo, Spain.
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The new McLaren chassis, the MP4-31, has passed its crash tests ahead of the 2016 Formula 1 season, the team has confirmed today.

This means all 11 teams have had their new chassis complete the crash test and thus be ready for action starting with the first test of the winter February 22-25 at Barcelona, in Spain. Sauber has already indicated it will debut its new chassis at the second test.

McLaren, of course, will be looking for a better start to its season with race drivers Fernando Alonso and Jenson Button and reserve driver Stoffel Vandoorne. Alonso’s mysterious accident last spring at Barcelona ruled him out of the season-opening Australian Grand Prix.