AP Photo/John Force Racing, Elon Werner

NHRA king John Force charging as hard in boardroom for new sponsors as on the dragstrip

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Wanted: Good home for easily excitable, uber-friendly, record-setting 16-time NHRA champion. Comes with massive fan base and plenty of references. Media darling. Will talk your ear off.”

We all know how difficult it has been over the last six or seven years for teams in all forms of motorsports to obtain sponsorship. While it’s difficult for small teams, it even impacts the biggest of the big, too.

NHRA Funny Car legend John Force is in such a predicament. After nearly 30 years with Castrol Oil and more than 15 years with Ford, drag racing’s biggest star ever will be losing both high-profile and high-dollar associations at the end of this season.

NASCAR’s Jeb Burton lost his trucks ride because his sponsor pulled its money just six weeks before the current season began. But Force was lucky because he was given a year’s notice by both Castrol and Ford that they were heading in a different direction with their marketing and sponsorship strategies.

“Last year was a wakeup call because I’ve always had a ride,” Force said recently. “I’ve been with Castrol 28, 29 years, Ford 16 years. All of a sudden, Robert’s (teammate, son-in-law and president of John Force Racing, Robert Height) got a ride, Courtney’s (daughter Courtney Force) got a ride with Traxxas, and John Force at the end of the year won’t.

“Sometimes you take it for granted and then you forget about the money that you even take for granted. That’s Corporate America. (Wife Laurie) said to me when all of this went down in August, ‘The first time in all these years, John Force over 25 years is going to be on the market.’ ”

And while sponsorship dollars have gotten a bit better to come by in NASCAR, Force is still beating the bricks, pitching his NHRA multi-million dollar, multi-championship and multi-team empire to some of the biggest corporate names in the business world.

“I run continually chasing money and trying to keep the rest of the ship on track,” Force said.

Force has reason for optimism, relating what an executive at his marketing agency, Just Marketing Inc., told him, “You’ll (normally) make a hundred calls and you’ll be lucky to get 10 or 15 returns. … With John Force, his name, (potential sponsors) are calling back.’ He’s excited about it. We’re all looking at the economy, what it’s done to us, okay.”

Force isn’t just trying to save his empire, he’s also trying to single-handedly resurrect the NHRA, which has slumped in attendance and TV ratings in recent years due to the downturn in the economy.

He recently spent five hours at his Yorba Linda, Calif., compound meeting with NHRA president Tom Compton and other NHRA officials to talk strategy, review demographics and data and try to package everything that’s positive about NHRA to use in meeting with potential sponsors not only for Force, but also for the sanctioning body and other teams looking for sponsors, as well.

“I’m getting hammered with questions about the state of NHRA drag racing, the state of our TV package,” Force said of questions Corporate America is peppering him with. “We’re not in bad shape. We’ve got to make changes. We’ve got to put people in the stands. … We have our problems. Tom Compton admits (it).

“… I want data, and I want to know the facts and where are we going in the future? What are we doing to protect this sport? How are we helping the kids? Get the younger generation in there. It’s all being addressed.”

In the season-opening Winternationals, he set a new elapsed time record in Funny Car. It’s clear he’s lost nothing in terms of reaction time and ability in his 40-plus years of racing.

Force turns 65 in less than two months. At a time when many of his peers have slowed down and retired, he remains in perpetual motion, both on and off the track.

“It isn’t just winning on that day that you’re going to get your mind right and go to the starting line,” Force said. “It starts with working with your team. And if anything I’m guilty of, I got so big, six corporations, could be seven now, the Eric Medlen Project, and building chassis, TV shows, a lot of stuff that I’ve done. Sometimes you get so overloaded in the office, that’s why I split and gave Robert Hight where he takes over the day-to-day stuff he runs.”

Coming off his record 16th Funny Car championship, Force isn’t entertaining retirement any time soon. As he likes to say, he’s too busy to retire. He also has dozens of employees relying upon him for their livelihoods.

He’s selling himself today much like he did when he first started racing more than 40 years ago, a simple truck driver from Bell Gardens, Calif.,  looking for sponsors who believed in a guy who had a dream to become the biggest and best drag racer ever.

“I can’t go back,” Force said. “I have to go back to work, do more shows, more appearances. Because to change these programs that we have created, hell, the crew chiefs that run them, if they went back wouldn’t know how to run them the other way.”

So Force is back to knocking on doors, shaking more hands than a politician and extolling the virtues of a company that is arguably one of the biggest pieces of the NHRA foundation. Without Force, who knows where professional drag racing would be today – or where it will be in the future if he goes away.

Even at his age, Force is even considering an unprecedented move – if he has to: switching from Funny Cars to the sport’s biggest and baddest beasts, Top Fuel dragsters.

It’s not like Funny Car is a dying class, but Top Fuel would present a new challenge and new attraction for fans to see how he matches up against veterans like multi-champion Tony Schumacher, Antron Brown and more.

It wouldn’t be the first time a Funny Car driver moved to Top Fuel. Kenny Bernstein did so in the 1990s, becoming the first driver to win championships in both of NHRA’s premier classes. So did Don “The Snake” Prudhomme and others.

“It’s called reinventing yourself,” Force said. “I didn’t create the concept. Somebody else did. But I lived by it for years, and that’s what I’m doing. I’m reinventing myself, my race teams, and we’ve got the (2013) championship that was critical, hoping to have sponsorships locked up before the next championship.

“But I ain’t taking no chances, I’m going after it. Me and Robert, my son-in-law, is president of my company. I made it clear to him, I’m racing. You’ve got a job, and you need to win for (primary sponsor) Auto Club, but I need a job, so don’t get in my way. Don’t anybody get in my way, because if I fail, I’m out of business and I can’t. So I’m going to find them (new sponsors to carry on the Force legacy).”

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James Key notes similarities between Toro Rosso, Mercedes 2017 F1 cars

MONTMELO, SPAIN - FEBRUARY 26: Scuderia Toro Rosso Team Principal Franz Tost, Daniil Kvyat of Russia and Scuderia Toro Rosso, Carlos Sainz of Spain and Scuderia Toro Rosso and James Key, Technical Director of Scuderia Toro Rosso unveil the Scuderia Toro Rosso STR12 in the pitlane during previews to F1 winter testing at Circuit de Catalunya on February 26, 2017 in Montmelo, Spain.  (Photo by Mark Thompson/Getty Images)
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Scuderia Toro Rosso technical chief James Key has noted the similarities in the design between his team’s new Formula 1 car and Mercedes’ W08 EQ Power+.

Toro Rosso unveiled its new STR12 car on Sunday in Barcelona prior to the start of pre-season testing on Monday, with the team’s striking new livery being the biggest talking point.

After returning to current-year power units courtesy of Renault, hopes are high at Faenza that Toro Rosso could be the surprise package of F1 in 2017, particularly given the change in the regulations.

Speaking to reporters following the STR12’s launch, Key was quick to note that Toro Rosso appeared to have coincidentally gone down a similar path to Mercedes when it came to interpreting the new regulations.

“I looked at the Mercedes and thought: ‘Ah, OK. They’ve got our front suspension’. Most people will say we’ve got Mercedes’ front suspension,” Key said, as quoted by Reuters.

“The nose is similar, the front of the side pods is similar, even the bodywork of the sidepods is similar. Let’s just hope the engines are similar!”

Despite being on the same wavelength as the three-time reigning constructors’ championship-winning team, Key admitted he felt a twinge of disappointment.

“On the one hand we were pleased to see someone else has done a similar thing; on the other hand we were disappointed that we weren’t the only team to think of something,” Key said.

“There are many different concepts out there, actually.”

Toro Rosso finished seventh in last year’s constructors’ championship, having spent the latter part of the season largely hamstrung by the 2015-spec Ferrari engine it was using.

Carlos Sainz Jr. and Daniil Kvyat return for another year with Toro Rosso in 2017, with the first public running of the STR12 coming in the next few days at the Circuit de Barcelona-Catalunya.

Formula 1 gets colorful: Here are all 10 liveries for 2017

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Following Scuderia Toro Rosso’s launch of the new STR12 car on Sunday night, the Formula 1 grid is now set ahead of the start of pre-season testing in Barcelona on Monday.

All 10 teams have sported cars that are quite the deviation from their predecessors, as forced by the overhaul of the technical regulations for the new season.

While the changes are mainly in place to make the cars quicker on-track, they also look more visually appealing than the 2016 grid – even if the debate over the ‘shark fin’ is set to rage on.

F1 has also got more colorful, with a number of teams sporting big livery changes that will make cars easier to pick out when you tune in across NBC Sports this season.

Here is what the grid will look like for F1 in 2017.

Mercedes W08 EQ Power+

2017 Silver Arrows Collateral Day Photography - Steve Etherington
© Mercedes AMG Petronas

Red Bull RB13

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© Red Bull Racing

Ferrari SF70H

© Scuderia Ferrari
© Scuderia Ferrari

Force India VJM10

© Sahara Force India
© Sahara Force India

Williams FW40

© Wil
© Williams Martini Racing

McLaren-Honda MCL32

 (Photo by McLaren F1 via Getty Images)
© McLaren F1 via Getty Images

Toro Rosso STR12

© Scuderia T
© Scuderia Toro Rosso

Haas VF-17

© Haas F1 Team
© Haas F1 Team

Renault R.S.17

© Getty Images
© Getty Images

Sauber C36

© Sauber
© Sauber

Toro Rosso reveals STR12 F1 car with striking new livery

© Scuderia T
© Scuderia Toro Rosso
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Scuderia Toro Rosso has completed a busy launch week for Formula 1 by unveiling its new STR12 car that will race in 2017.

As rumored, Toro Rosso presented a car with a drastically different livery to the one that has been present for much of its time in F1, varying from the dark blue and red colors the Red Bull sister team has been known for.

Now a metallic blue becomes the primary color for the car, with silver and red highlights being used for the Red Bull branding.

Drivers Carlos Sainz Jr. and Daniil Kvyat were on-hand to unveil the STR12, which sported a radical new look to fall in line with the new technical regulations in F1 for 2017.

Most noticeable on the car is the addition of a ‘shark fin’ to the engine cover, something that the majority of teams have ran with for their launches so far.

The team also released a launch video showing the STR12 enjoying its first on-track test.

Toro Rosso ended last year seventh in the constructors’ championship, but suffered a dip in form towards the end of the season after sticking with 2016-spec Ferrari power units.

For 2017, the team will once again link up with Renault and use current-year engines, giving it the chance to compete throughout the campaign.

Sainz was one of F1’s unsung heroes through 2017, leading Toro Rosso’s charge following Max Verstappen’s promotion into a Red Bull seat four races into the year.

After spending the middle part of the season regaining his confidence after moving in the opposite direction to Verstappen, Kvyat looked much stronger in the final flyaways, doing enough to secure a seat with Toro Rosso f0r 2017 in the process.

The STR12 has already completed a filming run at Misano in Italy, but will hit the track publicly for the first time on Monday with the start of pre-season testing in Barcelona.

Marc Marquez dislocates shoulder during private Honda MotoGP test

PHILLIP ISLAND, AUSTRALIA - FEBRUARY 15:  Marc Marquez of Spain and the Repsol Honda Team rides during 2017 MotoGP pre-season testing at Phillip Island Grand Prix Circuit on February 15, 2017 in Phillip Island, Australia.  (Photo by Robert Cianflone/Getty Images)
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Reigning MotoGP world champion Marc Marquez suffered a dislocated shoulder during a private test earlier this week, the Repsol Honda team has confirmed.

Marquez, 24, was testing with Honda at the Jerez circuit in Spain when he suffered a crash on the second day of running.

The Spaniard sustained a dislocated shoulder, but Honda confirmed that it does not expect him to miss the next private test in Qatar prior to the start of the season.

“Medical checks show neither further damage nor any other injuries, and the rider from Cervera should be fit to finish preseason testing ahead of the first race of the season,” a statement reads.

“Today was a productive day, as we were able to do many laps and to work on our bike well. We did most of the work we had planned, which is good,” Marquez said of his test day.

“I crashed in the afternoon and dislocated my shoulder, but luckily it was nothing serious. Now I’ll have some rest back at home and get ready for the next test, in Qatar.”

The new MotoGP season gets underway on March 26 with the Qatar Grand Prix.