IndyCar-Verizon pact should be viewed with cautious optimism


Sponsor activation is a beautiful thing in motorsports.

NASCAR fans see it every single day. When they’re printing up documents at Kinko’s, they see Denny Hamlin’s race car.

When they walk into a convenience store, they step on a floor sticker with a smiling, Skittles-hawking Kyle Busch.

When they’re pulling into a parking lot for a sports bar, they see signs with Kevin Harvick pushing $2.50 pints of Budweiser for Happy Hour.

And of course, when they’re in a Sprint shop to upgrade their phone, they see signs promoting the company’s title sponsorship of America’s most popular motorsport.

IndyCar fans on the other hand don’t see major sponsors beckoning to them. Beyond the Racing Capitol of the World (and NBCSN broadcasts, of course), these instances get scarce: A wall sign in a Target here, a stray Ryan Hunter-Reay/Sun Drop sticker there.

Your eyes are all you need to recognize the gap between the two series in the public consciousness.

Enter Verizon, which got into NASCAR in 2009 via its acquisition of Alltel but had a challenging time promoting itself in the sport thanks to its aforementioned association with Sprint.

In 2010, Verizon got involved full-time with IndyCar through a primary sponsorship deal with Team Penske and at the end of that year, it shifted its entire motorsports attention from NASCAR to North America’s top open-wheel series.

The telecommunications giant has become one of IndyCar’s biggest partners, both in sponsorship and technology aspects. Now they’re stepping up to the plate as IndyCar’s new title sponsor.

“I think of this day as a game-changer for IndyCar, for the series, for our fans, for the teams, for the drivers,” Hulman & Co. CEO Mark Miles said this morning in a teleconference.

“In a real sense, I think it represents a kind of confirmation of strategies that we’ve put in place and where we intend to take the sport. It is the beginning of the next phase of IndyCar’s growth.”

Obviously, optimism is rather high about this partnership and you can’t blame IndyCar for that.

IZOD may have made some nice apparel for us race fans who didn’t dare to pull out a shirt two-thirds covered by a driver’s face for a barbecue. But Verizon is close to ubiquitous in our society these days.

Millions of people use their phones and services. They clearly know how to promote their products. But most important of all, the company’s been in the series for a while now.

They’re not going into this blind or with some faint idea of what to expect. They haven’t been scared off by its assorted issues of TV ratings, live attendance, and occasional bouts of political infighting.

They actually seem interested in building the sport.

“We’ve had a great relationship as a partner and with [Team Penske], so when we looked at this, it just became the right time for Verizon to step up in this position,” said Verizon vice president of marketing Brian Angiolet.

“We have been evolving our brand from a mobile and wireless-centric company into more of a technology company. When you think about the role that technology plays in IndyCar, it just seemed like a great match…It’s a perfect match at a perfect time.”

But didn’t we think IZOD was interested too?

To be fair, the apparel brand was doing its part to activate its IndyCar sponsorship during the early stages of its deal with the series, which started in 2010.

But a management change at IZOD’s parent company that occurred midway through the deal resulted in a noticeable pullback of promotion for IndyCar, both on TV and elsewhere.

Last fall, IZOD left a year early, joining a list of ultimately ineffective title sponsors for the series that includes defunct search engine Northern Light and auto parts retailer Pep Boys.

Time will tell if Verizon can be IndyCar’s answer to what R.J. Reynolds and its Winston cigarettes brand did for NASCAR, or if it too winds up on that unenviable list.

For his part, Miles is keeping his eyes on the road ahead.

“I don’t think much about the past, to be frank,” he said. “I’m thinking about how we’re going to take the sport forward. I’ve never spent a second thinking about comparing this situation to prior ones, because I’m so completely convinced about how this partnership will make sense.

“They see the sport the way that we do: It is a compelling, exciting sport that is perfect as the sport to apply technology to make it more compelling to fans…We have complete confidence that this is going to be a home run for IndyCar.”

Fair enough. But Miles is talking about potential here. And while potential is one thing, results are another.

Again, IndyCar has a right to be optimistic. But for the rest of us, that optimism needs to be cautious.

IndyCar followers have been wanting results in regards to promotion for years now. They understood that reunification of the sport in 2008 wasn’t going to be the magic bullet, but seven years after, they’re tired of seeing a tremendous racing product get ignored.

IndyCar may be based in Indiana and Verizon may be based outside New York City. But both should consider making themselves believe that everybody waiting on their big push for the sport is living in Missouri.

Because those people are going to look at this announcement, remember the past failures, and then simply say, “Show me.”

Zach Veach confirmed with Belardi to start 2016 Indy Lights season

Photo: Belardi Auto Racing
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Two-year Indy Lights Presented by Cooper Tires series veteran Zach Veach will return to the series in 2016 following a year’s hiatus. At the moment, it’s for the start of the season only but with the intended plan of making it a full-season effort.

The young American joins the Belardi Auto Racing team, which he narrowly lost out to in his last full-time campaign in 2014 when he finished third in the points.

Veach, who turns 21 next month, is Brian Belardi’s first confirmed driver for the 2016 season. Perhaps one of the single most experienced drivers in the Mazda Road to Indy, Veach has been on all three rungs (Indy Lights, Pro Mazda, USF2000) since 2010 and spent 2015 as a color commentator for the IndyCar Radio Network.

He tested for the team last month at Sebring, and will have several other tests before the St. Petersburg season opening weekend March 11-13.

“I’m very thankful for this opportunity that Brian Belardi has given me,” Veach said. “After racing against his team for so many years, I’ve always had a ton of respect for him, his crew, and of course, his cars. Belardi Auto Racing competes to win championships and I would love to give them their second Indy Lights title.

“Right now, we only have a partial program in place, but with a great amount of effort on both sides. We will be doing everything possible to try to get funding together for an entire season, so we can put a championship fight in place. I look towards winter testing, and 2016, with a lot of hope and excitement.”

“We’re really happy to have Zach confirmed with us for next year, and we’ll work closely with him to make sure that we can get the funding we need to run him all season,” Belardi added.

“He’s a supreme talent both in and out of the car, and his initial test outings in the car were just as we expected.  Zach was on-pace very early in Sebring after familiarizing himself with the new Indy Lights car, and I know that we’ll challenge for race wins and the championship next year.”

ARCA releases 2016 schedule; Mobile out, Madison (Wisc.) returns

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The ARCA Racing Series presented by Menards will have only minor changes to the 2016 season, the sanctioning body said Wednesday after revealing next season’s schedule.

The biggest change is Mobile, Alabama is off the schedule, to be replaced by a return to Madison, Wisconsin.

As ARCA enters its 64th consecutive year of racing, the schedule will once again feature 20 races for the third consecutive year, starting at Daytona International Speedway on February 13 and ending on Oct. 14 at Kansas Speedway.

ARCA 2016 sked



All told, there will be nine races on short tracks, eight on superspeedways, two on dirt and one on a road course.

“We are pleased to announce our full and complete schedule,” ARCA President Ron Drager said. “We feel we have once again put together a schedule that highlights the diversity of the ARCA Racing Series presented by Menards. We are excited for the start of the new season.”

Other changes include:

* The annual Chicagoland Speedway race will be moved to Thursday night, Sept. 15, kicking off the opening weekend of NASCAR’s Chase for the Sprint Cup.

* The road course race at New Jersey will be moved to Saturday, May 28, rather than its previous Sunday afternoon date.

* The annual dirt race at DuQuoin State Fairgrounds in Illinois will shift from an afternoon to an evening race.

* The series will mark milestone events with the 75th series event at Toledo Speedway and the 99th and 100th races at southern Indiana’s Salem Speedway.

* The series will have companion races with all three of NASCAR’s pro touring series, as well as one weekend as the undercard for the Verizon IndyCar Series race at Iowa Speedway in July.

* As for the return to Madison, Drager said, “It was important for us to schedule a race in the Menards market. Last year, we did not have a race in either Minnesota or Wisconsin and this year, we decided to go back. We are definitely looking forward to racing again at Madison and the upper Midwest.”

* The annual awards banquet takes place Dec. 12 in Indianapolis.

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Ecclestone has ‘no doubts’ Monza will remain on F1 calendar

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MILAN (AP) Formula One boss Bernie Ecclestone is confident the Italian Grand Prix in Monza can find the needed cash to stay on the calendar.

Ecclestone tells the Gazzetta dello Sport, “We will find the right solution – I no longer have doubts – to provide a future for the Italian GP.”

No circuit has hosted more F1 racing than Monza, but officials at the track outside Milan have had trouble producing the estimated 25 million euros ($26.6 million) per year that Ecclestone seeks to keep the race in place after the current contract expires next year.

Ecclstone says, “Things have been cleared up and there is only one go between, (Angelo) Sticchi Damiani, the president of the Italian Automobile Club.”

The Italian GP next year is scheduled for Sept. 4.

Alternative engine solution rejected by F1 Commission

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Plans to introduce a new alternative, cheaper engine into Formula 1 for 2017 – hypothetically a 2.2-liter V6 similar to what is seen in IndyCar – will at least temporarily go on the backburner.

The F1 Commission has rejected the so called “alternative engine solution,” where several companies submitted proposals to be that alternative supplier.

“The F1 Commission voted not to pursue this option at this stage — however, it may be reassessed after the Power Unit manufacturers have presented their proposal to the Strategy Group,” the FIA said on Wednesday.

“The parties involved have agreed on a course to address several key areas relating to Power Unit supply in Formula One,” the statement added.

Meanwhile the statement outlined four things the current manufacturers – Mercedes, Ferrari, Renault and Honda – would be tasked with improving on the current 1.6-liter formula:

Those are:

  • a guarantee of supply to teams
  • the need to reduce the engines’ cost
  • simplification of the specification
  • “improved noise”

Further meetings between the manufacturers and the governing body are scheduled, including one this weekend at the Abu Dhabi Grand Prix season finale.

As F1 heads into the final weekend of the season, political/paddock items such as Red Bull and Toro Rosso’s respective power unit futures, whether Renault’s takeover of Lotus will finally become official and what will happen with Manor’s team leadership stake – this marks Graeme Lowdon and John Booth’s final weekends although ex-McLaren man Dave Ryan has been hired as the team’s new racing director – are among the talking points.