BisUi_UCMAAs-DF

IndyCar-Verizon pact should be viewed with cautious optimism

3 Comments

Sponsor activation is a beautiful thing in motorsports.

NASCAR fans see it every single day. When they’re printing up documents at Kinko’s, they see Denny Hamlin’s race car.

When they walk into a convenience store, they step on a floor sticker with a smiling, Skittles-hawking Kyle Busch.

When they’re pulling into a parking lot for a sports bar, they see signs with Kevin Harvick pushing $2.50 pints of Budweiser for Happy Hour.

And of course, when they’re in a Sprint shop to upgrade their phone, they see signs promoting the company’s title sponsorship of America’s most popular motorsport.

IndyCar fans on the other hand don’t see major sponsors beckoning to them. Beyond the Racing Capitol of the World (and NBCSN broadcasts, of course), these instances get scarce: A wall sign in a Target here, a stray Ryan Hunter-Reay/Sun Drop sticker there.

Your eyes are all you need to recognize the gap between the two series in the public consciousness.

Enter Verizon, which got into NASCAR in 2009 via its acquisition of Alltel but had a challenging time promoting itself in the sport thanks to its aforementioned association with Sprint.

In 2010, Verizon got involved full-time with IndyCar through a primary sponsorship deal with Team Penske and at the end of that year, it shifted its entire motorsports attention from NASCAR to North America’s top open-wheel series.

The telecommunications giant has become one of IndyCar’s biggest partners, both in sponsorship and technology aspects. Now they’re stepping up to the plate as IndyCar’s new title sponsor.

“I think of this day as a game-changer for IndyCar, for the series, for our fans, for the teams, for the drivers,” Hulman & Co. CEO Mark Miles said this morning in a teleconference.

“In a real sense, I think it represents a kind of confirmation of strategies that we’ve put in place and where we intend to take the sport. It is the beginning of the next phase of IndyCar’s growth.”

Obviously, optimism is rather high about this partnership and you can’t blame IndyCar for that.

IZOD may have made some nice apparel for us race fans who didn’t dare to pull out a shirt two-thirds covered by a driver’s face for a barbecue. But Verizon is close to ubiquitous in our society these days.

Millions of people use their phones and services. They clearly know how to promote their products. But most important of all, the company’s been in the series for a while now.

They’re not going into this blind or with some faint idea of what to expect. They haven’t been scared off by its assorted issues of TV ratings, live attendance, and occasional bouts of political infighting.

They actually seem interested in building the sport.

“We’ve had a great relationship as a partner and with [Team Penske], so when we looked at this, it just became the right time for Verizon to step up in this position,” said Verizon vice president of marketing Brian Angiolet.

“We have been evolving our brand from a mobile and wireless-centric company into more of a technology company. When you think about the role that technology plays in IndyCar, it just seemed like a great match…It’s a perfect match at a perfect time.”

But didn’t we think IZOD was interested too?

To be fair, the apparel brand was doing its part to activate its IndyCar sponsorship during the early stages of its deal with the series, which started in 2010.

But a management change at IZOD’s parent company that occurred midway through the deal resulted in a noticeable pullback of promotion for IndyCar, both on TV and elsewhere.

Last fall, IZOD left a year early, joining a list of ultimately ineffective title sponsors for the series that includes defunct search engine Northern Light and auto parts retailer Pep Boys.

Time will tell if Verizon can be IndyCar’s answer to what R.J. Reynolds and its Winston cigarettes brand did for NASCAR, or if it too winds up on that unenviable list.

For his part, Miles is keeping his eyes on the road ahead.

“I don’t think much about the past, to be frank,” he said. “I’m thinking about how we’re going to take the sport forward. I’ve never spent a second thinking about comparing this situation to prior ones, because I’m so completely convinced about how this partnership will make sense.

“They see the sport the way that we do: It is a compelling, exciting sport that is perfect as the sport to apply technology to make it more compelling to fans…We have complete confidence that this is going to be a home run for IndyCar.”

Fair enough. But Miles is talking about potential here. And while potential is one thing, results are another.

Again, IndyCar has a right to be optimistic. But for the rest of us, that optimism needs to be cautious.

IndyCar followers have been wanting results in regards to promotion for years now. They understood that reunification of the sport in 2008 wasn’t going to be the magic bullet, but seven years after, they’re tired of seeing a tremendous racing product get ignored.

IndyCar may be based in Indiana and Verizon may be based outside New York City. But both should consider making themselves believe that everybody waiting on their big push for the sport is living in Missouri.

Because those people are going to look at this announcement, remember the past failures, and then simply say, “Show me.”

Relive championship battle tonight at 7 pm ET on NBCSN — IndyCar Chronicles: Simon Pagenaud

Leave a comment

If you want to relive the excitement of the 2016 Verizon IndyCar Series championship battle between Simon Pagenaud and Will Power, make sure to tune in tonight at 7 p.m. ET to IndyCar Chronicles on NBCSN.

“IndyCar Chronicles: Simon Pagenaud” is the final episode of this year’s show and features interviews with the two Team Penske teammates as they break down before, during and after the season-ending GoPro Grand Prix of Sonoma.

Pagenaud dominated the season, winning five of the series’ 16 races, and put a bow on his first-ever IndyCar championship by winning the season finale at the picturesque road course north of San Francisco.

Power, who was seeking his second IndyCar championship (in three seasons), missed the first race of the season due to a health issue, but still bounced back to win four races in the season and was Pagenaud’s primary challenger heading to Sonoma.

Unfortunately for Power, a mechanical issue that his car suffered in the race paved the way for Pagenaud to win both the event and the championship.

Check out the video above for a two-minute preview of tonight’s show.

Previous editions of IndyCar Chronicles can also be viewed on YouTube.

Follow @JerryBonkowski

Simon Pagenaud had The Force with him in winning IndyCar championship

The Force was definitely with Simon Pagenaud when he won the Verizon IndyCar Series championship on Sept. 18.
(Getty Images)
Leave a comment

So, Simon Pagenaud DID have an extra advantage when he won his first Verizon IndyCar Series championship on Sept. 18.

Pagenaud had The Force with him – no, we’re not talking about NHRA legend John Force – but rather The Force from Star Wars.

Our friends at IndyCar.com revealed in a story Wednesday that Pagenaud was part of a Verizon-sponsored advertisement for the popular “The Star Wars Show” on YouTube.

Show hosts Andi Gutierrez and Peter Townley tried to draw a connection between IndyCar racing and the popular Star Wars movie franchise.

“Star Wars is all about things going fast, spaceships (and) pod racers,” Townley said.

Added Gutierrez, “Right, it’s a natural connection.”

They interviewed Pagenaud at Sonoma Raceway, where the French driver would go on to win the championship later that weekend.

“I love this racetrack because it’s very difficult to get right,” Pagenaud said. “It’s quite slippery. You might experience up to 4Gs. Unleash the beast inside of you – and use The Force.”

See, we told you Pagenaud had an extra advantage.

It’s not surprising that Sonoma Raceway caught the attention of the show, given that George Lucas’ famed Skywalker Ranch is only about 20 miles from the racetrack.

Speaking of which, in one of the strangest Star Wars trivia contests we’ve ever heard of, both Townley and Gutierrez were peppered with questions about the film series while they “toured” the 2.385-mile racetrack at speeds of around 110 mph.

In addition to giving the answers, there was quite a bit of screaming from the hosts during the ride, with IndyCar driver Gabby Chaves and Indy Lights pilot Zach Veach serving as chauffeurs in the two-seat INDYCAR Experience car.

Who knows, maybe the next Star Wars film may include Indy cars in it instead of pod racers or TIE fighters. And instead of a lightsaber, maybe they could use the buttons on an IndyCar steering wheel to shoot all the menaces of The Empire.

Follow @JerryBonkowski

New York, Montreal switch dates on revised Formula E calendar

Formula E New York Press Conference Event.
New York, New York, USA.
Tuesday 20 September 2016.
Photo:  / FE
ref: Digital Image _L5R5688
© Formula E
Leave a comment

The planned Formula E races in New York City and Montreal have swapped dates on a revised calendar for the all-electric series’ third season issued by the FIA on Wednesday.

On the first calendar issued by Formula E over the London ePrix weekend in July, Montreal was slated for July 15-16 with New York set on July 29-30.

The New York race was officially launched last week, but no date was set amid ongoing discussions regarding its best placement.

Following a meeting of the World Motor Sport Council this week, a revised calendar for season three has been revealed with New York moving to the July 15-16 weekend.

Montreal now becomes the season finale on July 29-30, with both races remaining double headers and subject to the track being homologated.

The calendar also sees the removal of the two ‘TBA’ rounds, understood to be Singapore and London, leaving a 12-race calendar set for season three.

The new campaign starts in Hong Kong on October 9.

2016/17 Formula E calendar

1. Hong Kong – October 9
2. Marrakesh – November 12
3. Buenos Aires – February 18
4. Mexico City – April 1
5. Monaco – May 13
6. Paris – May 20
7. Berlin – June 10
8. Brussels – July 1
9. New York – July 15
10. New York – July 16
11. Montreal – July 29
12. Montreal – July 30

FIA confirms new wet start procedure for Formula 1 in 2017

MONTE-CARLO, MONACO - MAY 29:  The safety car drives ahead of the field including Daniel Ricciardo of Australia and  Red Bull Racing, Nico Rosberg of Germany and Mercedes GP and Lewis Hamilton of Great Britain and Mercedes GP and Sebastian Vettel of Germany and Ferrari  during the Monaco Formula One Grand Prix at Circuit de Monaco on May 29, 2016 in Monte-Carlo, Monaco.  (Photo by Dan Istitene/Getty Images)
© Getty Images
2 Comments

The FIA has confirmed a new wet start procedure for Formula 1 from the 2017 season, as approved by the World Motor Sport Council at its meeting this week.

Following criticism of races starting behind the safety car in heavy rain that denied fans the chance to see a proper standing start, the FIA will tweak the sporting regulations accordingly.

“A new procedure regarding wet weather starts was accepted,” a statement from the FIA reads.

“From 2017, if a safety car is deemed to be required for the beginning of a race due to wet weather, a normal standing start will occur once the track is deemed safe to race.

“The process will see the safety car return to the pit lane and the cars assemble on the grid for the start.”

The change will be in force from next year’s season-opening Australian Grand Prix on March 26, as confirmed on the provisional calendar also announced by the FIA on Wednesday.

Other changes approved by the WMSC at its meeting include a relaxing of the ban on helmet designs, an end to stockpiling of power unit components and a standard issue of tires for the early part of the season.

“Drivers must continue to present their helmets in substantially the same livery at every event of the FIA Formula 1 World Championship for easy recognition of the driver in the car,” the FIA statement reads.

“However a driver will now be allowed one event (such as a home race) for a special livery (at the driver’s choice). Drivers will also be allowed to change their helmet liveries if changing teams during the season.

“During any single event, if a driver introduces more than one of a power unit element that is subject to penalty, only the last element fitted may be used at subsequent events without further penalty. This is to prevent the stockpiling of spare power unit elements.

“For the first five events of the 2017 Championship season only, the normal team selection procedure for tires will not be used as the deadline occurs before pre-season testing.

“For these events the supplier will allocate two sets of the hardest compound specification, four sets of the medium compound specification and seven sets of the softest compound specification to each driver.”

You can read the full statement from the FIA here.