BisUi_UCMAAs-DF

IndyCar-Verizon pact should be viewed with cautious optimism

3 Comments

Sponsor activation is a beautiful thing in motorsports.

NASCAR fans see it every single day. When they’re printing up documents at Kinko’s, they see Denny Hamlin’s race car.

When they walk into a convenience store, they step on a floor sticker with a smiling, Skittles-hawking Kyle Busch.

When they’re pulling into a parking lot for a sports bar, they see signs with Kevin Harvick pushing $2.50 pints of Budweiser for Happy Hour.

And of course, when they’re in a Sprint shop to upgrade their phone, they see signs promoting the company’s title sponsorship of America’s most popular motorsport.

IndyCar fans on the other hand don’t see major sponsors beckoning to them. Beyond the Racing Capitol of the World (and NBCSN broadcasts, of course), these instances get scarce: A wall sign in a Target here, a stray Ryan Hunter-Reay/Sun Drop sticker there.

Your eyes are all you need to recognize the gap between the two series in the public consciousness.

Enter Verizon, which got into NASCAR in 2009 via its acquisition of Alltel but had a challenging time promoting itself in the sport thanks to its aforementioned association with Sprint.

In 2010, Verizon got involved full-time with IndyCar through a primary sponsorship deal with Team Penske and at the end of that year, it shifted its entire motorsports attention from NASCAR to North America’s top open-wheel series.

The telecommunications giant has become one of IndyCar’s biggest partners, both in sponsorship and technology aspects. Now they’re stepping up to the plate as IndyCar’s new title sponsor.

“I think of this day as a game-changer for IndyCar, for the series, for our fans, for the teams, for the drivers,” Hulman & Co. CEO Mark Miles said this morning in a teleconference.

“In a real sense, I think it represents a kind of confirmation of strategies that we’ve put in place and where we intend to take the sport. It is the beginning of the next phase of IndyCar’s growth.”

Obviously, optimism is rather high about this partnership and you can’t blame IndyCar for that.

IZOD may have made some nice apparel for us race fans who didn’t dare to pull out a shirt two-thirds covered by a driver’s face for a barbecue. But Verizon is close to ubiquitous in our society these days.

Millions of people use their phones and services. They clearly know how to promote their products. But most important of all, the company’s been in the series for a while now.

They’re not going into this blind or with some faint idea of what to expect. They haven’t been scared off by its assorted issues of TV ratings, live attendance, and occasional bouts of political infighting.

They actually seem interested in building the sport.

“We’ve had a great relationship as a partner and with [Team Penske], so when we looked at this, it just became the right time for Verizon to step up in this position,” said Verizon vice president of marketing Brian Angiolet.

“We have been evolving our brand from a mobile and wireless-centric company into more of a technology company. When you think about the role that technology plays in IndyCar, it just seemed like a great match…It’s a perfect match at a perfect time.”

But didn’t we think IZOD was interested too?

To be fair, the apparel brand was doing its part to activate its IndyCar sponsorship during the early stages of its deal with the series, which started in 2010.

But a management change at IZOD’s parent company that occurred midway through the deal resulted in a noticeable pullback of promotion for IndyCar, both on TV and elsewhere.

Last fall, IZOD left a year early, joining a list of ultimately ineffective title sponsors for the series that includes defunct search engine Northern Light and auto parts retailer Pep Boys.

Time will tell if Verizon can be IndyCar’s answer to what R.J. Reynolds and its Winston cigarettes brand did for NASCAR, or if it too winds up on that unenviable list.

For his part, Miles is keeping his eyes on the road ahead.

“I don’t think much about the past, to be frank,” he said. “I’m thinking about how we’re going to take the sport forward. I’ve never spent a second thinking about comparing this situation to prior ones, because I’m so completely convinced about how this partnership will make sense.

“They see the sport the way that we do: It is a compelling, exciting sport that is perfect as the sport to apply technology to make it more compelling to fans…We have complete confidence that this is going to be a home run for IndyCar.”

Fair enough. But Miles is talking about potential here. And while potential is one thing, results are another.

Again, IndyCar has a right to be optimistic. But for the rest of us, that optimism needs to be cautious.

IndyCar followers have been wanting results in regards to promotion for years now. They understood that reunification of the sport in 2008 wasn’t going to be the magic bullet, but seven years after, they’re tired of seeing a tremendous racing product get ignored.

IndyCar may be based in Indiana and Verizon may be based outside New York City. But both should consider making themselves believe that everybody waiting on their big push for the sport is living in Missouri.

Because those people are going to look at this announcement, remember the past failures, and then simply say, “Show me.”

Ecclestone shocked by Rosberg exit, thinks Alonso could move to Mercedes

BAKU, AZERBAIJAN - JUNE 16:  Nico Rosberg of Germany and Mercedes GP and F1 supremo Bernie Ecclestone talk in the Paddock during previews ahead of the European Formula One Grand Prix at Baku City Circuit on June 16, 2016 in Baku, Azerbaijan.  (Photo by Mark Thompson/Getty Images,)
© Getty Images
Leave a comment

Bernie Ecclestone was shocked to learn of Formula 1 World Champion Nico Rosberg’s decision to retire with immediate effect, announced on Friday.

Rosberg clinched his first drivers’ title in Abu Dhabi last Sunday, ending Mercedes teammate Lewis Hamilton’s reign as World Champion.

Ahead of the FIA prize giving in Vienna on Friday, Rosberg announced that he would not be defending his title in 2017, retiring from racing with immediate effect.

The racing world has been shellshocked by the news, with F1 CEO Ecclestone revealing that he had no idea that the sport would be without its champion for next season.

“It was just as big a shock to me as you,” Ecclestone told Reuters.

“I had dinner with Toto [Wolff, Mercedes team boss] last night and he obviously couldn’t say anything to me.

“[Rosberg] needs more time to spend his money, that’s all.”

Following Rosberg’s announcement, speculation has been rife regarding a possible replacement at Mercedes for 2017, with names such as Fernando Alonso, Sebastian Vettel and Pascal Wehrlein being linked with the seat.

Ecclestone was open to the idea of Alonso leaving McLaren with one year to spare on his contract, suggesting that the recent management changes could allow the Spaniard to walk away.

“It’s possible I suppose, let’s see,” Ecclestone said.

“They’ve got new management now at McLaren. Maybe he’s fed up being there and they’re fed up having him.”

When asked if Vettel might be an option for Mercedes, Ecclestone said: “I think not. I don’t think Seb would want to be with Lewis.”

2017 will be the first year since 1994 that the defending World Champion has not raced in F1, with Alain Prost retiring at the end of his championship year in 1993.

Strategist shuffle set to take place in Andretti’s 2017 lineup

INDIANAPOLIS, IN - MAY 29:  Alexander Rossi of the United States, driver of the #98 Andretti Herta Autosport Honda Dallara, poses with team owners Michael Andretti and Bryan Herta during a photoshoot after winning the 100th running of the Indianapolis 500 at Indianapolis Motorspeedway on May 30, 2016 in Indianapolis, Indiana.  (Photo by Jamie Squire/Getty Images)
Getty Images
Leave a comment

With the four-car lineup confirmed for Andretti Autosport’s Verizon IndyCar Series program following Takuma Sato’s official announcement, attention turns to the personnel fielding those cars.

With the signings of Eric Bretzman and Jeremy Milless to bolster the overall engineering side of the team, and with Milless replacing the departed Tom German as Alexander Rossi’s race engineer, there’s also a strategist shuffle that appears set to take part.

Although team principal Michael Andretti stopped short of formally confirming he’ll step off the box for son Marco in his No. 27 hhgregg Honda next year, he said barring any unexpected changes that’s what’s going to happen.

Since Andretti Autosport has multiple race programs in other series – the team has won the last two Red Bull Global Rallycross titles with Volkswagen, then has a two-car FIA Formula E and at least three, possibly four-car Indy Lights Presented by Cooper Tires effort – Andretti said he needs to be available to miss IndyCar weekends occasionally if there’s conflicts.

“It hasn’t been 100 percent confirmed, but it looks like it’s going that way,” Andretti told NBC Sports.

“It’s been a real challenge being a strategist and team owner; not only being a team owner in other series, but it never gave me the flexibility to miss an IndyCar race. There were a couple times where I couldn’t get to other events. It’s important for the overall team.”

As a case in point even though this isn’t directly IndyCar-related, the FIA Formula E new season opener was in Hong Kong the weekend of October 8-9, while the Red Bull GRC season finale was in Los Angeles the same weekend.

Andretti opted to be in LA there to watch Scott Speed edge Tanner Foust for his second straight Red Bull GRC program, while JF Thormann was Andretti’s lead team representative in Hong Kong at FE. Andretti expects to attend the next FE round in Buenos Aires, which isn’t until February 18, 2017.

With FE’s season shifting into the spring and summer of 2017, there are several IndyCar/FE conflicts. Red Bull GRC is yet to release its 2017 calendar.

Anyway, with Andretti set to step off the strategist box, he all but indicated Bryan Herta will move over to Marco Andretti’s car, and that Rob Edwards (director of race operations and engineering) would move to Rossi’s No. 98 car. Edwards was on the No. 26 car for Carlos Munoz this year, and his departure there, if it’s confirmed, would leave a vacancy on the No. 26 box for Takuma Sato.

“I love having Bryan on board,” Michael Andretti said. “Having him there, if it works out that way, is that he and Marco are very close. It’d be really positive. I know Bryan would be up for the challenge in trying to improve that side.

“If that happens… then where we’re leaning is that it could be Rob on Rossi. That’d be good. Rossi would seem to be happy.”

Andretti said one of the challenges in being a strategist is that it’s one of the most important positions on a race weekend, and being split between strategist and team owner roles causes something of a loss of focus.

The rise of Graham Rahal and Rahal Letterman Lanigan Racing the last two years can be attributed to multiple things, including the fact Rahal’s dad Bobby Rahal stepped off the box in 2015 and let Ricardo Nault take over in that role.

“What would I miss about it? Not a lot, quite honestly!” Andretti admitted.

“It wasn’t my favorite thing to do. But I think, because of my experience, you can feel and see a race. Unfortunately there’s not a lot of guys out there that do that. We’re grooming guys to be in that place.”

Andretti did hail the immediate input Milless and Bretzman are having on the overall program. The team’s best road course performance of the year came at the Sonoma season finale in September, and it appears strides are following from there.

“It’s been great. I’m so excited and bullish on next year,” Andretti said. “In our first test with them, we’ve seen big results. There’s a lot more to come. I truly feel we’ll be a lot more competitive.

“We think we’re onto some things. We were onto some things going into Sonoma… and that wasn’t by mistake. We had found some things. We had the sense of where we needed to go. Getting these two in there, backed up where we were going, so that was a positive. I feel good about it.”

Takuma Sato formally confirmed with Andretti Autosport

HOUSTON, TX - JUNE 27: Takuma Sato of Japan, driver of the #14 ABC Supply A.J. Foyt Racing Dallara Honda sits in his car during practice for the Verizon IndyCar Series Shell and Pennzoil Grand Prix Of Houston at NRG Park on June 27, 2014 in Houston, Texas (Photo by Chris Trotman/Getty Images)
Getty Images
Leave a comment

Takuma Sato will join Andretti Autosport for the 2017 Verizon IndyCar Series season, and complete the team’s four-car full-season lineup.

The 39-year-old Japanese driver will begin his eighth season in IndyCar next year, in arguably his deepest opportunity yet driving the team’s No. 26 Honda.

“I am extremely excited that we were able to work out a deal with Michael and Andretti Autosport,” Sato said in a release. “With Honda an integral part of Andretti Autosport, it seemed like a great fit. The team has proven year after year that they are ultracompetitive on all types of circuits.

“Particularly the speed that team has shown in recent years at the Indy 500 were just incredible. I am also very impressed on how aggressively they have addressed their needs for 2017, and am really looking forward to working with my new environment and can’t wait to get started.”

Sato spent his first two seasons with the KVSH Racing team (then called KV Racing Technology), a year at Rahal Letterman Lanigan Racing and the last four at A.J. Foyt Enterprises.

Sato delivered Foyt its first win in more than a decade when he won at Long Beach, 2013, and also has scored five poles in his career. While he’s yet to finish better than 13th in points, Sato has long been one of the more enjoyable drivers to watch in the series for his aggressive, “no attack, no chance” style.

Sato joins the returning trio of Ryan Hunter-Reay, Marco Andretti and Alexander Rossi within the team.

Team principal Michael Andretti said Sato’s results over his IndyCar career to date really haven’t done his talent, ability or development work justice.

“We’re excited to have Takuma; we think he’ll surprise and turn some heads,” Andretti told NBC Sports. “I think he’ll be in a situation that should help him a lot.

“With three good teammates, I think he is personally excited. This will be his best chance to get results since being in IndyCar.

“To me I really believe he’s one of the fastest guys in the paddock. When it comes to qualifying… it’ll help us in that area. It’ll be good in that feedback. I’m real happy with having him on board. He’s such a great kid, he won’t upset the chemistry. It’s a positive all the way around.”

Andretti also noted how key it was to have all four full-time entries confirmed this early in the offseason. The Rossi car with Andretti-Herta Autosport was only finalized in late February last year.

“I don’t think it’s ever been done since I’ve owned the team,” Andretti admitted. “Where we have all four cars this early, it helps us in terms of putting it together. It’s not a last-minute thing. That makes it a better effort.”

Garrett Mothershead, who worked with the departed Carlos Munoz at Andretti last year, will be Sato’s race engineer. Munoz now replaces Sato at Foyt next season.

Andretti said he expects to see commercial partnerships for Rossi and Sato’s cars announced in mid-January.

Nico Rosberg’s F1 retirement came as no surprise to Lewis Hamilton

1 Comment

Lewis Hamilton says he was not surprised by Mercedes teammate and Formula 1 World Champion Nico Rosberg’s retirement announcement on Friday.

Hamilton lost out to Rosberg in the battle for the 2016 drivers’ championship, finishing five points shy of a fourth title in Abu Dhabi last weekend.

Rosberg announced on Friday ahead of the FIA prize giving in Vienna that he would be retiring from F1 with immediate effect, sending shockwaves through the sport.

However, Hamilton said that the news came as little surprise to him, given he has worked with Rosberg throughout his career and knows the German well.

“The sport will miss him but I wish him all the best,” Hamilton said at the press conference in Vienna, as quoted by F1i.

“I’m sure it was a surprise to many people. I’m probably one of the many people that it was not a surprise for but that’s because I’ve known him for a long, long time. But this is motor racing.

“This is the first time he’s won in 18 years, hence why it was not a surprise that he decided to stop. But also he’s got a family to focus on and probably wants to have more children. Formula 1 takes so much of your time.”

Rosberg’s decision brings an end to his fierce rivalry with Hamilton during their four years together as Mercedes teammates.

The two enjoyed a number of clashes both on- and off-track, but Hamilton said that he would miss not having Rosberg to go up against.

“We started karting when we were 13 and we would always talk about being champions,” Hamilton said.

“When I joined this team Nico was there which was something we spoke about when we were kids.

“It’s going to be very, very strange and for sure it will be sad to not have him in the team next year.”