After weeks and months of speculation, INDYCAR has confirmed Verizon as new title sponsor of the IndyCar Series. Verizon now formally replaces IZOD, which departed at the end of the 2013 season.
A new multi-dimensional partnership linking sports, entertainment and technology beginning at the Firestone Grand Prix of St. Petersburg, which kicks off the 18-race season March 30 (3 p.m. ET, check local listings).
“Verizon is delighted to become the title sponsor of the INDYCAR series and to bring even more of our innovative technology to the fans, to the teams and to the entire motorsports community,” Dan Mead, president and CEO of Verizon Wireless said in a series release. “The intersection of racing and technology has never been more relevant, and our expanded partnership with INDYCAR provides a unique opportunity to demonstrate that synergy, integrate new services like LTE Multicast and help propel the sport forward.”
Added Hulman & Co. CEO Mark Miles, head of INDYCAR’s parent company, “Verizon’s commitment to INDYCAR demonstrates its belief in the direction of our sport and further corroborates our long-term goals.”
The move is the latest enhancement to Verizon’s presence and stature within IndyCar.
Further details will follow in a teleconference later this morning.
Initially, Verizon entered IndyCar with Team Penske in 2009, as primary sponsor for Will Power for his part-time role. Power’s program was expanded into a full-time seat in 2010.
Some of the other areas of activation Verizon has gotten involved with is the Verizon P1 Award (pole position), the Verizon IndyCar mobile app, and with a presence on each car’s rear wheel guards (the latter began last year).
In some respects, this could have been seen to be coming with the gradual ramp-up in involvement Verizon has committed to IndyCar over the years.
For it to be formalized and confirmed, though, makes it more than just a perfect dream scenario: it makes it reality.
Here’s the new series logo below, and a link to a preview video below that.