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Miles bullish on Verizon IndyCar awareness plans


Less is more for Verizon Wireless as a company, according to Hulman & Co. CEO Mark Miles.

As Verizon has scaled back its sports sponsorships to just the National Football League and now title sponsor of the Verizon IndyCar Series, there is more room for growth, activation and promotion for both.

The NFL may be the sports behemoth, but IndyCar appeals to Verizon from a technology standpoint. Miles explained it during an appearance on Inside Indiana Business with Gerry Dick, in an interview with reporter Bill Brenner.

“They’ve been on a strategy where they’ve reduced their sports sponsorships, but increased involvement as title sponsor with us,” Miles said.

“Why? They have two principal sponsorships, NFL and IndyCar. They are determined to spread the message that they are a technology company, not just a telecommunications company.”

Verizon already released a teaser ad to go along with the entitlement partnership announcement. Now, Miles said the ad budget will be huge to moving IndyCar’s story forward.

“When they looked at our sport, they see so many moving parts, and want to improve the operations,” he said. “Their plans for that are terrific, and it will make a difference. They have a $1.2 billion advertising budget. They don’t want to keep it a secret.”

Other topics of the interview included more of his thoughts on expanding the month of May and discussing the various concert lineups as well. You can see a link to the full interview here.

The series kicks off this Sunday at St. Petersburg, with the first race on NBCSN and NBC Sports Live Extra Long Beach on April 13.

Report: Ecclestone believes F1 could be sold by year’s end

F1 Grand Prix of Germany
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Formula One boss Bernie Ecclestone on Tuesday said the racing series is up for sale and has as many as three potential buyers.

Ecclestone told The Associated Press that a deal could still be struck by year’s end.

“I think so, maybe this year,” Ecclestone said. “There are three people mentioned to buy. So it’s a case of whether CVC or Mr. Mackenzie wants to sell.”

Ecclestone was referring to F1’s largest and controlling shareholder, CVC Capital Partners co-chairman Donald Mackenzie.

But even if F1 is sold, the 84-year-old Eccelstone doesn’t plan on going anywhere.

“The people that I’ve spoken to … have asked me if I would stay,” Ecclestone told AP.

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IndyCar: Andretti, Hunter-Reay, Hinchcliffe test at Mid-Ohio

TORONTO, ON - JULY 19:  Marco Andretti driver of the #25 Andretti Autosport Dallara Honda stands on pit wall prior to qualifying for the Verizon IndyCar Series Honda Indy Toronto on the Streets of Toronto on July 19, 2014 in Toronto, Canada.  (Photo by Chris Trotman/Getty Images)
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Monday was IndyCar team owner Michael Andretti’s 53rd birthday and son Marco was nowhere to be found – but with good reason.

The younger Andretti and Andretti Autosport teammate Ryan Hunter-Reay were both testing at Mid-Ohio Sports Car Course near Lexington, Ohio.

Also taking part in the test was Schmidt Peterson Motorsport’s James Hinchcliffe.

It was Hinchcliffe’s second successful test since recovering from his horrific crash during practice for this year’s Indianapolis 500 in May.

Hinchcliffe’s first test was last week at Road America in Wisconsin.

Monday’s test session was not open to the public or media, but a Honda source told Motorsportstalk that drivers and teams reportedly focused on testing aerodynamics for the 2016 Verizon IndyCar Series season.

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