Starting grid for the 2014 Bahrain Grand Prix

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After dominating every practice session in Bahrain earlier this weekend, it came as little surprise that Mercedes was the team to beat once again in qualifying as Nico Rosberg and Lewis Hamilton locked out the front row on Saturday night.

Such was the Silver Arrows’ advantage that both drivers could run just once in every part of qualifying, and therefore saved three sets of tires compared to the other teams. The only concern that pole-sitter Rosberg had was about tire degradation, and with a safety net now in place, a one-two finish appears to be a formality.

The race for the final podium position appears to be far, far closer, thankfully. Daniel Ricciardo finished as ‘best of the rest’ behind the Mercedes, but he will start 13th due to a grid penalty. Valtteri Bottas will instead start in third place ahead of Sergio Perez, and with Kimi Raikkonen showing a good long run pace during practice, the Finn could be set to claim Ferrari’s first podium finish of the season.

Following qualifying, there have been two changes made to the grid due to penalties:

  • Daniel Ricciardo has been demoted from P3 to P13 after receiving a 10 place grid penalty in Malaysia for an unsafe release in the pit lane.
  • Adrian Sutil received a five place grid penalty for blocking Romain Grosjean during Q1 yesterday. Having qualified 18th, he will start last on the grid.

You can watch the Bahrain Grand Prix live on NBCSN and Live Extra from 10:30am ET. For more details, click here.

Starting grid for the 2014 Bahrain Grand Prix

1. Nico Rosberg Mercedes
2. Lewis Hamilton Mercedes
3. Valtteri Bottas Williams
4. Sergio Perez Force India
5. Kimi Raikkonen Ferrari
6. Jenson Button McLaren
7. Felipe Massa Williams
8. Kevin Magnussen McLaren
9. Fernando Alonso Ferrari
10. Sebastian Vettel Red Bull
11. Nico Hulkenberg Force India
12. Daniil Kvyat Toro Rosso
13. Daniel Ricciardo Red Bull
14. Jean-Eric Vergne Toro Rosso
15. Esteban Gutierrez Sauber
16. Romain Grosjean Lotus
17. Pastor Maldonado Lotus
18. Kamui Kobayashi Caterham
19. Jules Bianchi Marussia
20. Marcus Ericsson Caterham
21. Max Chilton Marussia
22. Adrian Sutil Sauber

‘Game-changing’ multi-year agreement will take INDYCAR, NBC Sports ‘to the next level’

Photo: Chris Estrada, NBC Sports
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NEW YORK – As the fourth Nor’easter in three weeks bore down on the Big Apple, it was tough to spot people that were clearly in a good mood.

But Jon Miller, president of programming for NBC Sports and NBCSN, was clearly in a good mood.

On Wednesday morning at 10 am ET, we all found out why: NBC will become the exclusive home of the IndyCar Series and the Indianapolis 500, starting in 2019.

The new three-year deal not only makes “The Greatest Spectacle in Racing” part of the network’s “Championship Season” – its collection of high-profile championship events from May to July – but also reaffirms NBC’s status as the home of motorsports television in the United States.

That status is something Miller doesn’t take for granted.

“It’s important people know that storytelling is in our DNA, and motorsports lends itself very well to storytelling,” Miller said as he, INDYCAR CEO Mark Miles and driver James Hinchcliffe made a snowy trek to the New York Stock Exchange to promote the deal on CNBC’s “Squawk on the Street.”

“We’ve had great success with the second half of the entire NASCAR season, and then we’ve had half of the IndyCar package [since 2009] … But we never had the real meat of the series and that didn’t set anybody up for success.

“Having the entire package of IndyCar now – all 17 races, qualifying, practice, you name it – really sets IndyCar on a strong path and solidifies NBC’s position as the home of motorsports. I think it becomes a property much like the Premier League, the NHL, and even the Olympics and the Triple Crown. We have 100 percent of the media opportunity and we can put all those great assets behind it.”

With the storm no doubt keeping some traders home, the floor of the NYSE was relatively subdued. But that made it no less important to be at the heart of Wall Street. Miles and his team are pursuing a new title sponsor for the IndyCar Series to replace Verizon, which will fully focus its efforts in the series with the powerhouse Team Penske going forward in 2019.

The new deal – which includes 8 races per year on the NBC network (with the remaining races going to NBCSN), live streaming of all races, and a direct-to-consumer package with NBC Sports Gold – gave Miles plenty to push for any potential backers. As for Hinchcliffe, he held his own nicely in an interview that also explored IndyCar’s global ambitions, the impact of technology on the sport, and of course, his spin around the ballroom on “Dancing with the Stars.”

On the ride back to 30 Rock, Miles was confident that NBC can play a big role in attracting a sponsor that can help the series keep growing.

“With respect to our work in finding the best title sponsor, it’s really important – and this has not been talked about much – but we expect to work with hand in glove with NBC’s sales,” he explained. “We have the opportunity to create packages which are both broadcast sponsorship and series sponsorship, I think, in a way that doesn’t come along very often.

“Usually, the media deal and the sponsorship deal doesn’t align like this, so we’re really excited about the offering we’ll have and the approach to the market we can take.”

Should the partnership with NBC bear fruit on that front and others, it will only add to the upswing that the IndyCar Series has had in recent years.

Hinchcliffe has been a witness to that. He entered the series in 2011, when it was trying to find its footing after the sport’s reunification three years earlier. After 13 years of CART vs. the Indy Racing League, getting everything back under one roof was not a smooth process.

But fast-forward seven years, and things have changed for the better. TV ratings and digital viewers have gone up. Race scheduling has become more stable and enhanced with the return of traditional open-wheel markets. And this year’s debut of the universal aero kit aims to pump up the action on the track, while also giving the cars a cleaner, meaner look.

Now, with NBC all in, Hinchcliffe is bullish on his sport’s future.

“This is a game-changing thing for us,” he declared. “If you look at the last four or five years, we’ve seen a steady growth in pretty much every measureable metric that there is – in a time where, globally, motorsports is in a bit of a downturn.

“The fact that IndyCar was able to rally against a global dip in motorsports interest, attendance, sponsorship – it speaks volumes to what we have been doing and this is just gonna take us to that next level.”