Inside Milwaukee IndyFest, Part 1: How it Works

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Roughly once monthly over the next several months, with more to come in the last month, MotorSportsTalk will take you inside the preparation for the ABC Supply Co. Inc., Wisconsin 250 at Milwaukee IndyFest presented by the Metro Milwaukee Honda Dealers, taking place August 16-17, 2014, promoted by Andretti Sports Marketing. Through this series, we look to provide insight on the behind-the-scenes process of how a Verizon IndyCar Series event comes to be; from pre-race events, to partner activations and promotions, to staff overview.

At 5 p.m. on a frigid, March Sunday night, Andretti Autosport Indy Lights drivers Zach Veach and Matthew “Matty” Brabham visit JB’s on 41 bowling alley on 27th Street in Milwaukee, and meet their bowling opponents.

No, not us, the assembled media and race fans who have come out to the event; it’s the University of Wisconsin-Milwaukee collegiate bowling team.

It’s a fun local Milwaukee event, and one that may have seen Veach discover a backup career if his progression through the Mazda Road to Indy doesn’t fully work out.

He beat me by two pins after a 10th frame turkey in our first game, and then was busy exchanging high-fives and fist-bumps with the UWM team during the second, as his strikes were flowing like water.

Several weeks later, he carried the winning momentum into winning the Indy Lights Presented by Cooper Tires season opener at St. Petersburg, his first career victory.

But back to bowling: it was a fun night had by all. The historical anorak in me loved to see one kid wearing a 2010 KV Racing shirt, which featured both Lotus and Cosworth branding even though Honda provided the actual power that year.

This event is one of many supporting events organized by the Andretti Sports Marketing team, some five months ahead of the 2014 Milwaukee IndyFest, as the team works to plan the Verizon IndyCar Series weekend of August 16-17, 2014.

There are a few more months available this year in terms of preparation. In 2012 and 2013, the race was held on Father’s Day; a Saturday in June. In 2014, Milwaukee IndyFest moves to August to increase awareness and foot traffic throughout the Wisconsin State Fair.

What that means is that the Andretti Sports Marketing staff has been preparing for the event since November 2013. The Andretti Sports Marketing team meets once weekly to develop and execute key event planning and marketing tactics related to the race weekend.

This bowling event was capper to two days in the city; other events that featured a Milwaukee IndyFest presence included visiting a Milwaukee Wave soccer game and the Milwaukee Auto Show.

During the time in March, nine volunteer leads met for the first time, with direction from the Andretti Sports Marketing team. Volunteer leads assist the team with security, medical, track operations, safety, redemption, observation, event services, and guest services. Later on, the volunteer leads direct the 180+ volunteers that assist with the execution of Milwaukee IndyFest race weekend.

Specific duties related to the race itself are led and handled by Andretti Sports Marketing staff. The staff has a designated person or persons in charge of race PR/marketing and client services, operations, entertainment, and side events (such as the National Volleyball League, for instance).

Preparing the number of corporate sponsors is something the Andretti Sports Marketing organization is also working on at the moment, as is getting the infield logistics set up to handle the elements that make up the “three-day festival of speed.”

In April, further meetings will follow to help determine more about how the event comes together.

More information:

Websites: Milwaukee IndyFest, Andretti Sports Marketing

Twitter: @MKE_IndyFest, @AndrettiSM

Hunter-Reay released from hospital; not yet cleared to drive at Pocono

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Ryan Hunter-Reay has been released from a nearby hospital at Pocono Raceway after his accident in qualifying for Sunday’s ABC Supply 500 (2 p.m. ET, NBCSN) but has not yet been cleared to drive. He’ll be re-evaluated by INDYCAR Sunday morning.

The full release from INDYCAR and Andretti Autosport is below:

Verizon IndyCar Series driver Ryan Hunter-Reay was evaluated at Lehigh Valley Hospital – Cedar Crest in Allentown, Pennsylvania, on Saturday for injuries to his left hip and knee sustained in a crash in qualifying for the ABC Supply 500 at Pocono Raceway. Hunter-Reay was treated and released but has not been cleared to drive, pending a re-evaluation Sunday morning.

“During qualifying today, out of nowhere, the car stepped out on me,” Hunter-Reay said. “It was a bit of a wiggle, which I caught. The second time it happened, it came with no warning – which is a bit confusing. I hit my hip pretty bad as well as my knee, so the doctors thought it would be best to go in for further evaluation. After a CT scan and MRI, I am able to go and get a good night’s sleep. I’m sure I’ll wake up sore, but will hopefully be able to get back in the DHL machine tomorrow.

“I know the entire Andretti Autosport team worked hard to get the car put back together and with 500 miles, there is still a chance to win from the back of the field. I can’t thank the Holmatro Safety Team enough for their quick response along with the medical staff at INDYCAR, Pocono and Lehigh Valley Hospital – Cedar Crest. Also, thank you to the fans for reaching out with their support.”

IndyCar Paddock Pass: Pocono (VIDEO)

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NBCSN’s coverage of the Verizon IndyCar Series continues this weekend with the series trip to the “Tricky Triangle” for the ABC Supply 500 (Sunday, 2 p.m. ET, NBCSN).

The NBC Sports Group original digital series Paddock Pass also continues for another episode from the three-turn oval, Pocono Raceway, in Long Pond, Pa.

NBCSN IndyCar pit reporter and Indy Lights analyst Anders Krohn checks in for the latest edition of the show, which you can see above.

On tap in this week’s episode are interviews with Team Penske teammates Josef Newgarden and Will Power, and Andretti Autosport’s Ryan Hunter-Reay.

Hunter-Reay led first practice; however was involved in a heavy accident in qualifying later Saturday afternoon and transported to a nearby hospital.

His status is unclear for Sunday.

Newgarden leads the championship but had a tough qualifying run – he was only 14th Saturday afternoon – while Power was second among Chevrolets and starts fifth. He is the defending Pocono race winner.

You can see the episode above. Past IndyCar Paddock Pass episodes are below:


Chaves, Harding continue to shine at Pocono

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LONG POND, Pa. – In two previous starts in the 2017 Verizon IndyCar Series season, Gabby Chaves and Harding Racing have been shining stars, finishing ninth at the Indianapolis 500 and fifth at the Rainguard Water Sealers 600 at Texas Motor Speedway, avoiding several crashes and incidents in both races to do so, and advancing from 25th and 20th on the grid, respectively.

Returning to the series for this weekend’s ABC Supply 500 at Pocono Raceway (Sunday 2:00 p.m. ET, NBCSN), the combination continues its remarkably strong form, qualifying eighth for Sunday’s race, third fastest of the Chevrolet runners.

And with the goal of turning the team into a full-time effort next year, Chaves and the team appear to be picking up right where they left off.

“We’re just here to improve our team, get it ready for next year,” Chaves told NBC Sports. “We’d like to go home with a great result of course, that’s always the aim. But I think the work we did throughout the practice improved the car enough to wear I was pretty comfortable at the end.”

Of course, even though the team is still very new to the world of racing (their first race was this year’s Indianapolis 500), it doesn’t stop Chaves from having lofty expectations.

“You always want to shoot for the win,” he asserted when asked about expectations for this weekend’s ABC Supply 500. “Obviously it’s never easy – with the limited time we have on track, it just makes it even harder on top of it. We’re always trying to keep our expectations high and do the best job we can to accomplish them.”

Gabby Chaves and Harding Racing have been very impressive out of the box. Photo: IndyCar

And perhaps Chaves is right to have big expectations given the team’s first two races. Ninth at Indianapolis and fifth at Texas are genuinely impressive results for the brand new team. And on the surface, they are a surprise, given the organization itself hadn’t run any races at any level prior to this year. But, Chaves explained that the people involved in the team are more than familiar with the sport and know how to build a successful operation.

“It’s just a matter of having the right people involved,” Chaves said of their early success. “Our team owner, Mike Harding, is very dedicated to making sure that we have the means to go out and hire the best people we can. It’s hard to do when the full-time teams have already got most of those guys, but there’s a few guys left out there who are very quality guys. Then that comes down to our team manager, Larry Curry, who has been able to track down these guys and give them a good offer to come on board with us. We’re just going to get better from here.”

Specifically, team manager Curry has been instrumental in recruiting talent and helping the team get ahead of the game, as Chaves explained.

“When it came down to our Indy deal, we started getting our car ready, and a little bit through his connections, we were able to get our mockup engine a little sooner, our body fit sooner – enough that we had the time to go out and test and do a shakedown run at Texas before Indy. It’s that type of experience and knowledge that Larry brings to the team that helps us out.”

NBCSN’s Robin Miller reported earlier this weekend in a piece for RACER.com that the team is ready for a full season in 2018, with Harding also telling the Advance Auto Parts IndyCar Radio Network’s Jake Query that “100 percent number” Miller cited is closer to 95 percent.

Chaves stopped short of going that far, but feels confident that a full-season effort will come together.

“Obviously, our plans are still to go out and run the full season. I’d say every day we get closer and closer to that. I’d say it’s looking really good. I know (Robin Miller’s report) mentions 100% – I think we’re close to that. But, it’s not done until it’s done. So I’ll just keep focused on my job here this weekend.”

Follow Kyle Lavigne.

Power tops final practice at Pocono

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LONG POND, Pa. – Team Penske’s Will Power topped final practice for tomorrow’s ABC Supply 500 from Pocono Raceway. Power’s best lap of 216.294 mph was turned late in the session and pipped teammate Simon Pagenaud for the top spot, making it a Team Penske 1-2 in final practice. Chip Ganassi Racing teammates Max Chilton and Tony Kanaan were third and fourth, the best of the Honda teams, while Helio Castroneves rebounded from his earlier qualifying crash to end the session in fifth, putting three Penske cars in the top five.

Of note: pole sitter Takuma Sato was 11th quickest and Ed Carpenter was 16th, Carpenter having missed qualifying as Ed Carpenter Racing made repairs to his No. 20 Fuzzy’s Vodka Chevrolet and missed the lineup time for pre-qualifying inspection by only a few minutes.

Also: Andretti Autosport’s No. 28 DHL Honda, usually piloted by Ryan Hunter-Reay, did not venture onto the track for final practice, with Hunter-Reay currently being evaluated at a local hospital following a qualifying crash.

Times are below. Tomorrow’s ABC Supply 500 begins at 2:00 p.m. ET on NBCSN.

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