061713_IndyFest

Inside Milwaukee IndyFest, Part 1: How it Works

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Roughly once monthly over the next several months, with more to come in the last month, MotorSportsTalk will take you inside the preparation for the ABC Supply Co. Inc., Wisconsin 250 at Milwaukee IndyFest presented by the Metro Milwaukee Honda Dealers, taking place August 16-17, 2014, promoted by Andretti Sports Marketing. Through this series, we look to provide insight on the behind-the-scenes process of how a Verizon IndyCar Series event comes to be; from pre-race events, to partner activations and promotions, to staff overview.

At 5 p.m. on a frigid, March Sunday night, Andretti Autosport Indy Lights drivers Zach Veach and Matthew “Matty” Brabham visit JB’s on 41 bowling alley on 27th Street in Milwaukee, and meet their bowling opponents.

No, not us, the assembled media and race fans who have come out to the event; it’s the University of Wisconsin-Milwaukee collegiate bowling team.

It’s a fun local Milwaukee event, and one that may have seen Veach discover a backup career if his progression through the Mazda Road to Indy doesn’t fully work out.

He beat me by two pins after a 10th frame turkey in our first game, and then was busy exchanging high-fives and fist-bumps with the UWM team during the second, as his strikes were flowing like water.

Several weeks later, he carried the winning momentum into winning the Indy Lights Presented by Cooper Tires season opener at St. Petersburg, his first career victory.

But back to bowling: it was a fun night had by all. The historical anorak in me loved to see one kid wearing a 2010 KV Racing shirt, which featured both Lotus and Cosworth branding even though Honda provided the actual power that year.

This event is one of many supporting events organized by the Andretti Sports Marketing team, some five months ahead of the 2014 Milwaukee IndyFest, as the team works to plan the Verizon IndyCar Series weekend of August 16-17, 2014.

There are a few more months available this year in terms of preparation. In 2012 and 2013, the race was held on Father’s Day; a Saturday in June. In 2014, Milwaukee IndyFest moves to August to increase awareness and foot traffic throughout the Wisconsin State Fair.

What that means is that the Andretti Sports Marketing staff has been preparing for the event since November 2013. The Andretti Sports Marketing team meets once weekly to develop and execute key event planning and marketing tactics related to the race weekend.

This bowling event was capper to two days in the city; other events that featured a Milwaukee IndyFest presence included visiting a Milwaukee Wave soccer game and the Milwaukee Auto Show.

During the time in March, nine volunteer leads met for the first time, with direction from the Andretti Sports Marketing team. Volunteer leads assist the team with security, medical, track operations, safety, redemption, observation, event services, and guest services. Later on, the volunteer leads direct the 180+ volunteers that assist with the execution of Milwaukee IndyFest race weekend.

Specific duties related to the race itself are led and handled by Andretti Sports Marketing staff. The staff has a designated person or persons in charge of race PR/marketing and client services, operations, entertainment, and side events (such as the National Volleyball League, for instance).

Preparing the number of corporate sponsors is something the Andretti Sports Marketing organization is also working on at the moment, as is getting the infield logistics set up to handle the elements that make up the “three-day festival of speed.”

In April, further meetings will follow to help determine more about how the event comes together.

More information:

Websites: Milwaukee IndyFest, Andretti Sports Marketing

Twitter: @MKE_IndyFest, @AndrettiSM

Josef Newgarden channels his inner ‘Ted Crasnick,’ fools almost all IndyCar drivers

"Ted Crasnick," aka Josef Newgarden, in action Thursday. (Photo courtesy ESPN)
(Photos courtesy ESPN)
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INDIANAPOLIS — Ted Crasnick stole the show during Thursday’s Indianapolis 500 media day at Indianapolis Motor Speedway.

Who?

Well, Crasnick’s alter ego is IndyCar driver Josef Newgarden, who dressed up with heavy makeup, a huge fake nose and looked like something out of the 1950s — and then pretended to be a member of the media.

“I wanted to do this idea three years ago,” Newgarden said. “I wanted to first do it as a yellow shirt (track security), but logistically it would have been too difficult.”

Newgarden’s plan finally came to fruition when ESPN agreed to tag along with him during media day for a feature that will be aired Sunday on ABC’s pre-race show before the Indianapolis 500.

“ESPN and I decided together this would be a better idea to do it in the media crowd and I’d be part of the media.”

Newgarden was part of the second scheduled group of drivers that came through later in the session, allowing him to transform into “Ted” for the opening segment – and with no one being the wiser.

Well, almost no one.

Crasnick/Newgarden fooled everyone – with the exception of Will Power. Even one of Newgarden’s best buddies, Graham Rahal, fell for the ruse.

“Will Power was the only guy that knew it was me, and I was shocked he figured it out,” Newgarden said. “No one else knew. Oriol (Servia) didn’t know, Helio (Castroneves) didn’t know, Graham, I don’t think knew. Mikhail (Aleshin) was just awkward to talk to.”

Even Newgarden’s boss, Ed Carpenter, was completely in the dark.

“Ed didn’t know,” Newgarden said. “The one guy that probably should have known it was me didn’t know it was me.”

Newgarden’s alter ego posed as a “reporter” from several outlets, including HarveyWorld.com, Boca Raton Senior Society, ProstateHealth.com and RVWorld.com.

Josef Newgarden begins his transformation into "Ted Crasnick" Thursday at Indianapolis Motor Speedway.
Josef Newgarden midway through his transformation into “Ted Crasnick” Thursday at Indianapolis Motor Speedway. (Photo courtesy ESPN)

Two of “Crasnick’s” most memorable exchanges were with Oriol Servia and Helio Castroneves.

“Oreo, good to meet you. You’re named after a cookie, I understand,” Crasnick said. … “Oreo, I love that name, it’s so sweet.”

To his credit, Servia played it straight and answered all of Crasnick’s questions, even one that involved, uh, err, “relieving” himself in his race car during a race.

Now, Castroneves was a whole different story.

“Helio lost words about halfway through,” Newgarden said with a laugh. “I’ve never seen him at a loss for words.

“That was the funniest part. I was asking him about peeing in the car and he was so confused about what I was asking him that he just didn’t know what to say.”

Check out a few hits from social media showing “Crasnick” at work:

Follow @JerryBonkowski

 

 

Guess who showed up at Indy? New NASCAR Hall of Famer Mark Martin

INDIANAPOLIS, IN - JULY 26:  Mark Martin, driver of the #55 Aaron's Dream Machine Toyota, stands in the garage arstands in the garage areaduring practice for the NASCAR Sprint Cup Series Samuel Deeds 400 At The Brickyard at Indianapolis Motor Speedway on July 26, 2013 in Indianapolis, Indiana.  (Photo by Chris Trotman/Getty Images)
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INDIANAPOLIS — Newly NASCAR Hall of Fame inductee-elect Mark Martin isn’t even entered in either race, but he’ll be doing the proverbial motorsports “double” on Sunday.

Martin will be in Indianapolis for the start of the 100th running of the Indianapolis 500. A few hours after the green flag drops on the Greatest Spectacle In Racing, he’ll be on a plane headed for Charlotte to take in the Coca-Cola 600 that evening.

Actually, there’s a bit more to all that. Martin felt he had such little chance to be chosen for the Hall that he left his native Arkansas earlier this week to attend the 500.

“It was a bucket list sorta thing,” he said.

But then came Wednesday’s announcement that he had been elected to the NASCAR Hall of Fame Class of 2017 – while he was on the road headed to Indy, no less – and Martin’s travel plans suddenly got a lot more complicated.

He was in Indy on Thursday, attending Indianapolis 500 media day. He flies to Charlotte Friday afternoon, returns to Indy on Saturday, and then does the Indianapolis-Charlotte jaunt on Sunday.

“I was speechless, still not sure what to say, other than I’m surprised,” Martin said of his selection for the NASCAR Hall. “If I’d been voting, I’d have voted another way.

“But I’m humbled and honored and not only to be in this class because of the performance of the people in this class and the people, the persons they were. … I just feel really fortunate. It’s like icing on the cake, like the race you never won but always wanted to, and more.”

To further illustrate his total surprise at being chosen for the Hall, Martin quipped, “I did not expect it, or otherwise I wouldn’t have been in the motor home driving up here yesterday.

“I hadn’t been to (the Indy 500) in my lifetime, so now it appears I’m going to be doing the ‘double.’ I’m not driving, but I’m doing the ‘double’ anyway.”

Here’s a few posts from Martin’s Twitter account about his time at IMS on Thursday as well as his selection for the NASCAR Hall of Fame.

Follow @JerryBonkowski

Oh, Canada! James Hinchcliffe hopes to repay countrymen for support with Indy 500 win

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Photo: IndyCar
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INDIANAPOLIS — Polesitter James Hinchcliffe wants to obviously win Sunday’s 100th running of the Indianapolis 500 for himself and Schmidt Peterson Motorsports.

He also wants to win for his family – all 35 million of them.

Hinchcliffe understands very well the huge significance of what his being in the 500 means to everyone in his native Canada.

Since winning the pole, Hinchcliffe has been front-page news from Halifax to Vancouver. He also knows millions of his fellow Canadians will be watching the 500 on television and cheering for the guy who proudly wears the maple leaf.

“After last Sunday, the amount of support pouring out of home was very overwhelming,” Hinchcliffe said during Thursday’s Indy 500 Media Day at Indianapolis Motor Speedway. “The amount of messages I got that were ‘regardless of what happens Sunday (in the Indy 500), we’re all behind you,’ that’s so nice.”

Now Hinchcliffe hopes to repay the faith his countrymen have had in him throughout his racing career.

“Being the only full-time Canadian driver in the field. I want to do my country proud,” Hinchcliffe said. “I want to give Canadian motorsports fans something to cheer for.”

Hinchcliffe is one of a number of IndyCar drivers that have hailed from north of the border. Among those have been Paul Tracy (from Scarborough, Ontario), Scott Goodyear (Toronto), Alex Tagliani (Montreal) and Patrick Carpentier (LaSalle, Quebec). Tagliani, who starts 33rd, book-ends the field of 33 this year.

And let’s not forget Jacques Villeneuve (Saint-Jean-sur-Richelieu, Quebec), the only Canadian to ever win the 500, having done so in 1995, ironically when Goodyear passed the pace car.

“The support I’ve felt from back home from Day 1 of my IndyCar career has just been incredible,” said Hinchcliffe, who hails from the outlying Toronto suburb of Oakville. “We’ve had some good years and bad years, and regardless of the results and in true Canadian fashion, they’re behind you win, lose or draw.

“It’s just incredible. I’ve gotten so lucky to come from that place. To know you have that support and they’re behind you in any situation is huge.”

While Hinchcliffe was a huge Villeneuve fan, the one Indy car driver that he has tried to emulate in his career is the late Greg Moore, who was killed in a crash at Fontana, California, in 1999.

Moore never got the chance to race at Indianapolis, primarily due to the split between CART and the Indy Racing League in 1996.

“Obviously, we lost him too soon,” Hinchcliffe said of Moore. “I was a huge (Jacques) Villeneuve fan. He was really the guy that got me into it (Indy car racing).

“And when he switched to F1, sure, I followed his F1 career very closely, but in IndyCar, his replacement was Greg Moore. And that’s the guy that really connected with me somehow, and not just how he drove.

“There were a lot of bad-fast racing drivers, but Greg was a really great human being. That was the guy that I looked at and thought, ‘Hey, if I ever get to do this for a living, that’s the guy I want to be like.”

Follow @JerryBonkowski

Indy 500 Thursday notes: Logos, lights, Lilly, lunches and more

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Photo: Dale Coyne Racing
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INDIANAPOLIS – The beauty of media day for the 100th Indianapolis 500 presented by PennGrade Motor Oil is that you get a lot of interviews done. The downside of media day is that you then have to transcribe those interviews.

Alas, even though on-track activity was limited to just Indy Lights Presented by Cooper Tires practice and qualifying, it’s still been a busy day at the Indianapolis Motor Speedway.

Quick notes are below:

  • 101st500logoThe logo for the 101st Indy 500 and the “race to renew” were unveiled. Much, of course, is being made about the 100th running of the race and as you’d expect, the powers-that-be are concerned with the retention plan for the 101st race, which will take place May 28, 2017. A full release from IMS is linked here, while the logo is posted to the right.
  • Indy Lights qualifying got canceled. Not from a lack of effort. Practice was shortened from three hours – 9 a.m. to 12 p.m. – to just 90 minutes from 9 to 10:30. Juan Piedrahita led the way for Team Pelfrey. Qualifying then got through the first eight drivers before an accident for Zachary Claman De Melo and then rain hit. Carlin’s Ed Jones will have the pole position, with the field set by points, over Santiago Urrutia and Kyle Kaiser. The race airs live at noon on Friday as part of NBCSN’s Carb Day coverage, which begins at 11 a.m. ET.
  • Other lights announced. “Lights at the Brickyard” was announced late Wednesday, to tentatively run from Nov. 18 to Dec. 31. Here’s that full release.
  • Lilly to Conor Daly’s car. Lilly Diabetes joins Conor Daly’s No. 18 Dale Coyne Racing Honda as co-primary sponsor. From a team release: “Lilly Diabetes of Indianapolis-based Eli Lilly and Company (LLY) will serve as co-primary sponsor of the No. 18 ShirtsForAmerica.com/Lilly Diabetes Honda, driven by Conor Daly, in the 100th Running of the Indianapolis 500 on Sunday, May 29. As part of the sponsorship, Daly’s No. 18 car will run a special patriotic paint scheme with a series of four stars, one colored in blue to recognize the one in four veterans who live with diabetes, which is two and a half times greater than the general population.”
  • Newgarden “wins” media day. My colleague Jerry Bonkowski have a boat load of interviews to get through that you’ll see on NBCSports.com throughout the coming days. But a quick hat tip first to the Indianapolis Star, who already has this post up on Josef Newgarden’s prank as an interviewer himself.
  • Pennzoil, Penske host lunch. Team Penske’s usual Thursday night media dinner shifted to being a lunch this afternoon to pay tribute to its partnership with Shell Pennzoil – Pennzoil adorns the No. 3 “Yelio Submarine” Chevrolet driven by Helio Castroneves – and to prepare for the 100th Indianapolis 500 race. Castroneves, Simon Pagenaud, Will Power and Juan Pablo Montoya all spoke along with Roger Penske, Tim Cindric and a key Shell executive. Penske said IndyCar has “one of the best products” and is determined for his team to win his 17th Indianapolis 500 with any of its four drivers.
  • So does Townsend Bell with California Pizza Kitchen. Based on the pics below, we’re in for a doozy tomorrow as part of our Carb Day coverage.

  • Which speaking of that coverage… It runs from 11 a.m. to 3:30 p.m. on NBCSN and will feature Carb Day practice, the Indy Lights Freedom 100, and the 2016 Pit Stop Competition.

The Pit Stop Competition bracket is below:

PitStopComp16

More to come from Indy later today and tomorrow.