Inside Milwaukee IndyFest, Part 1: How it Works

1 Comment

Roughly once monthly over the next several months, with more to come in the last month, MotorSportsTalk will take you inside the preparation for the ABC Supply Co. Inc., Wisconsin 250 at Milwaukee IndyFest presented by the Metro Milwaukee Honda Dealers, taking place August 16-17, 2014, promoted by Andretti Sports Marketing. Through this series, we look to provide insight on the behind-the-scenes process of how a Verizon IndyCar Series event comes to be; from pre-race events, to partner activations and promotions, to staff overview.

At 5 p.m. on a frigid, March Sunday night, Andretti Autosport Indy Lights drivers Zach Veach and Matthew “Matty” Brabham visit JB’s on 41 bowling alley on 27th Street in Milwaukee, and meet their bowling opponents.

No, not us, the assembled media and race fans who have come out to the event; it’s the University of Wisconsin-Milwaukee collegiate bowling team.

It’s a fun local Milwaukee event, and one that may have seen Veach discover a backup career if his progression through the Mazda Road to Indy doesn’t fully work out.

He beat me by two pins after a 10th frame turkey in our first game, and then was busy exchanging high-fives and fist-bumps with the UWM team during the second, as his strikes were flowing like water.

Several weeks later, he carried the winning momentum into winning the Indy Lights Presented by Cooper Tires season opener at St. Petersburg, his first career victory.

But back to bowling: it was a fun night had by all. The historical anorak in me loved to see one kid wearing a 2010 KV Racing shirt, which featured both Lotus and Cosworth branding even though Honda provided the actual power that year.

This event is one of many supporting events organized by the Andretti Sports Marketing team, some five months ahead of the 2014 Milwaukee IndyFest, as the team works to plan the Verizon IndyCar Series weekend of August 16-17, 2014.

There are a few more months available this year in terms of preparation. In 2012 and 2013, the race was held on Father’s Day; a Saturday in June. In 2014, Milwaukee IndyFest moves to August to increase awareness and foot traffic throughout the Wisconsin State Fair.

What that means is that the Andretti Sports Marketing staff has been preparing for the event since November 2013. The Andretti Sports Marketing team meets once weekly to develop and execute key event planning and marketing tactics related to the race weekend.

This bowling event was capper to two days in the city; other events that featured a Milwaukee IndyFest presence included visiting a Milwaukee Wave soccer game and the Milwaukee Auto Show.

During the time in March, nine volunteer leads met for the first time, with direction from the Andretti Sports Marketing team. Volunteer leads assist the team with security, medical, track operations, safety, redemption, observation, event services, and guest services. Later on, the volunteer leads direct the 180+ volunteers that assist with the execution of Milwaukee IndyFest race weekend.

Specific duties related to the race itself are led and handled by Andretti Sports Marketing staff. The staff has a designated person or persons in charge of race PR/marketing and client services, operations, entertainment, and side events (such as the National Volleyball League, for instance).

Preparing the number of corporate sponsors is something the Andretti Sports Marketing organization is also working on at the moment, as is getting the infield logistics set up to handle the elements that make up the “three-day festival of speed.”

In April, further meetings will follow to help determine more about how the event comes together.

More information:

Websites: Milwaukee IndyFest, Andretti Sports Marketing

Twitter: @MKE_IndyFest, @AndrettiSM

Zach Veach confirmed with Belardi to start 2016 Indy Lights season

Photo: Belardi Auto Racing
Leave a comment

Two-year Indy Lights Presented by Cooper Tires series veteran Zach Veach will return to the series in 2016 following a year’s hiatus. At the moment, it’s for the start of the season only but with the intended plan of making it a full-season effort.

The young American joins the Belardi Auto Racing team, which he narrowly lost out to in his last full-time campaign in 2014 when he finished third in the points.

Veach, who turns 21 next month, is Brian Belardi’s first confirmed driver for the 2016 season. Perhaps one of the single most experienced drivers in the Mazda Road to Indy, Veach has been on all three rungs (Indy Lights, Pro Mazda, USF2000) since 2010 and spent 2015 as a color commentator for the IndyCar Radio Network.

He tested for the team last month at Sebring, and will have several other tests before the St. Petersburg season opening weekend March 11-13.

“I’m very thankful for this opportunity that Brian Belardi has given me,” Veach said. “After racing against his team for so many years, I’ve always had a ton of respect for him, his crew, and of course, his cars. Belardi Auto Racing competes to win championships and I would love to give them their second Indy Lights title.

“Right now, we only have a partial program in place, but with a great amount of effort on both sides. We will be doing everything possible to try to get funding together for an entire season, so we can put a championship fight in place. I look towards winter testing, and 2016, with a lot of hope and excitement.”

“We’re really happy to have Zach confirmed with us for next year, and we’ll work closely with him to make sure that we can get the funding we need to run him all season,” Belardi added.

“He’s a supreme talent both in and out of the car, and his initial test outings in the car were just as we expected.  Zach was on-pace very early in Sebring after familiarizing himself with the new Indy Lights car, and I know that we’ll challenge for race wins and the championship next year.”

ARCA releases 2016 schedule; Mobile out, Madison (Wisc.) returns

arca logo
Leave a comment

The ARCA Racing Series presented by Menards will have only minor changes to the 2016 season, the sanctioning body said Wednesday after revealing next season’s schedule.

The biggest change is Mobile, Alabama is off the schedule, to be replaced by a return to Madison, Wisconsin.

As ARCA enters its 64th consecutive year of racing, the schedule will once again feature 20 races for the third consecutive year, starting at Daytona International Speedway on February 13 and ending on Oct. 14 at Kansas Speedway.

ARCA 2016 sked



All told, there will be nine races on short tracks, eight on superspeedways, two on dirt and one on a road course.

“We are pleased to announce our full and complete schedule,” ARCA President Ron Drager said. “We feel we have once again put together a schedule that highlights the diversity of the ARCA Racing Series presented by Menards. We are excited for the start of the new season.”

Other changes include:

* The annual Chicagoland Speedway race will be moved to Thursday night, Sept. 15, kicking off the opening weekend of NASCAR’s Chase for the Sprint Cup.

* The road course race at New Jersey will be moved to Saturday, May 28, rather than its previous Sunday afternoon date.

* The annual dirt race at DuQuoin State Fairgrounds in Illinois will shift from an afternoon to an evening race.

* The series will mark milestone events with the 75th series event at Toledo Speedway and the 99th and 100th races at southern Indiana’s Salem Speedway.

* The series will have companion races with all three of NASCAR’s pro touring series, as well as one weekend as the undercard for the Verizon IndyCar Series race at Iowa Speedway in July.

* As for the return to Madison, Drager said, “It was important for us to schedule a race in the Menards market. Last year, we did not have a race in either Minnesota or Wisconsin and this year, we decided to go back. We are definitely looking forward to racing again at Madison and the upper Midwest.”

* The annual awards banquet takes place Dec. 12 in Indianapolis.

Follow @JerryBonkowski

Ecclestone has ‘no doubts’ Monza will remain on F1 calendar

1 Comment

MILAN (AP) Formula One boss Bernie Ecclestone is confident the Italian Grand Prix in Monza can find the needed cash to stay on the calendar.

Ecclestone tells the Gazzetta dello Sport, “We will find the right solution – I no longer have doubts – to provide a future for the Italian GP.”

No circuit has hosted more F1 racing than Monza, but officials at the track outside Milan have had trouble producing the estimated 25 million euros ($26.6 million) per year that Ecclestone seeks to keep the race in place after the current contract expires next year.

Ecclstone says, “Things have been cleared up and there is only one go between, (Angelo) Sticchi Damiani, the president of the Italian Automobile Club.”

The Italian GP next year is scheduled for Sept. 4.

Alternative engine solution rejected by F1 Commission

Nico Rosberg

Plans to introduce a new alternative, cheaper engine into Formula 1 for 2017 – hypothetically a 2.2-liter V6 similar to what is seen in IndyCar – will at least temporarily go on the backburner.

The F1 Commission has rejected the so called “alternative engine solution,” where several companies submitted proposals to be that alternative supplier.

“The F1 Commission voted not to pursue this option at this stage — however, it may be reassessed after the Power Unit manufacturers have presented their proposal to the Strategy Group,” the FIA said on Wednesday.

“The parties involved have agreed on a course to address several key areas relating to Power Unit supply in Formula One,” the statement added.

Meanwhile the statement outlined four things the current manufacturers – Mercedes, Ferrari, Renault and Honda – would be tasked with improving on the current 1.6-liter formula:

Those are:

  • a guarantee of supply to teams
  • the need to reduce the engines’ cost
  • simplification of the specification
  • “improved noise”

Further meetings between the manufacturers and the governing body are scheduled, including one this weekend at the Abu Dhabi Grand Prix season finale.

As F1 heads into the final weekend of the season, political/paddock items such as Red Bull and Toro Rosso’s respective power unit futures, whether Renault’s takeover of Lotus will finally become official and what will happen with Manor’s team leadership stake – this marks Graeme Lowdon and John Booth’s final weekends although ex-McLaren man Dave Ryan has been hired as the team’s new racing director – are among the talking points.