Too much, too fast, too soon: The sad saga of Swan Racing

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Brandon Davis did all he could to keep Swan Racing afloat. But even a multi-millionaire oil and gas industrialist can only bleed so much money before deciding to throw a red flag on the operation.

When anticipated funding and sponsorship failed to materialize, the two-team Sprint Cup operation sank so fast that Davis had no other choice but to essentially go out of business.

That’s what Davis told NASCAR.com’s David Caraviello in the most revealing and expansive explanation of why the two-car Swan operation failed, and why Davis was forced to sell or merge its two cars with other organizations.

“It went from a lot of fun to a nightmare in a matter of months,” Davis told NASCAR.com. “I’m not going to point my finger in any one direction. It was just the overall thing, probably adding two cars, etc. … There were challenges there.”

After Davis purchased the assets of Inception Motorsports in 2012, he continued to field a one-car operation in 2013 with several different drivers through the course of the season.

However, Davis had bigger aspirations for Swan in 2014.

After taking on minority investors/partners Anthony Marlowe and former NFL great Bill Romanowski, and then securing an investment/sponsorship deal with rapper Curtis “50 Cent” Jackson, Swan grew to a two-car operation in 2014 with rookies Parker Kligerman and Cole Whitt behind the wheel.

As both drivers struggled on the racetrack, so did efforts to attract sponsorship or additional investors. Little success on the racetrack isn’t exactly a great lure for companies to spend their money on. All the while, Davis tried to continue bankrolling the team from his own oil and gas company, Swan Energy (hence the name of the team).

But it quickly became much more of a financial drain than Davis anticipated, essentially twice the amount of what he spent on a one-car operation last season. Everything was doubled from 2013 to 2014, including cars, drivers, expenses, employees and overall costs. And when anticipated sponsorship failed to come through, things went from bad to worse in a hurry.

“It started in Daytona, and things that were supposed to happen didn’t,” Davis told NASCAR.com. “It kind of snowballed from there, I guess, and it kept getting worse, not better.”

While his race operation struggled, Davis’ energy company was experiencing growth and demands that took more of his time.

“From a time perspective, my company has grown a lot, even since January as far as Swan Energy, and my other oil company,” Davis said. “The time necessity, for what I needed to do and the time I needed to spend with the race team and working on it, I just haven’t had.

“So it kind of all came to a head the week before Texas, and that’s when we started trying to figure out what do we need to do to ensure as many people stay employed as possible, and to keep the cars on track.”

To his credit, Davis worked feverishly to find jobs with other teams for as many of his now-former employees as he could.

“My first mission was to make sure everybody had a job,” he said. “That was No. 1, and not just kill it and let them go figure it out for themselves.

“From that, we’re going to let the dust settle, I guess, and see. I don’t know. I can’t tell you (what his racing future – if any – holds).”

Davis turned over ownership of Whitt’s No. 26 Toyota to Marlowe, who merged earlier this week with BK Racing, going from a two- to three-car operation.

Whitt will continue driving the No. 26, competing in Saturday’s Toyota Owners 400 at Richmond International Raceway.

Meanwhile, Davis sold the No. 30 team – but without Kligerman as the driver — to John Cohen, owner of XxxTreme Motorsports.

With the sale, Kligerman is out of a job, as J.J. Yeley will drive the No. 30 Toyota starting this weekend in Richmond (the car number will switch back to XxxTreme’s former number of 44 starting next week at Talladega).

“Will I be around the track? Yeah, I plan on helping John as much as I can,” Davis said. “I like John, he’s a great guy, and I want to support him as much as I’m able to. So yeah, I’ll be around. As far as Swan having a race car on the track, at this point I have no loose plans, or any plans.”

XxxTreme has attempted to qualify for four races thus far this season, and failed to do so each time.

As for Kligerman, he’ll remain under contract to Davis for the meantime – although he doesn’t have a car to drive. But Davis is also giving the young driver the opportunity to explore any and all other options.

“For me, it just quit being fun,” Davis said of his ultimate decision to close up shop. “I just didn’t enjoy going to the racetrack.

“Whenever I got to the racetrack and didn’t enjoy it, that’s when all the thoughts started racing through my head of — what did I do here, and how do I fix it? … At the end of the day, this one (parceling off the two teams) kept the most people working and had the most cooperation from the other parties.”

When NASCAR.com asked Davis if expanding to two cars proved to be too much, too fast and too soon, his brief answer told the entire tale:

“Yes. Most definitely.”

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NBC Sports presents IndyCar Grand Prix of Alabama Sunday live at 3:30 p.m. ET on NBCSN

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From NBC Sports Group PR:

* Sunday’s Pre-Race Coverage Begins with IndyCar Live Presented by Verizon at 3 p.m. ET on NBCSN

* Pre-Race Coverage Includes Robin Miller Feature on Rookie Zach Veach, Following Career-Best Fourth-Place Finish at Long Beach

* CNBC Presents Live Qualifying Saturday at 4 p.m. ET, Airs on NBCSN at 6:30 p.m. ET

STAMFORD, Conn. – April 19, 2018 – NBC Sports continues its coverage of the 2018 Verizon IndyCar Series this weekend from Barber Motorsports Park with live coverage of the Grand Prix of Alabama on Sunday at 3:30 p.m. ET on NBCSN. Pre-race coverage begins with IndyCar Live presented by Verizon at 3 p.m. ET.

NBCSports.com and the NBC Sports app — NBC Sports Group’s live streaming product for desktops, mobile devices, tablets, and connected TVs — will provide live streaming coverage of the Grand Prix of Alabama.

Alexander Rossi (Andretti Autosport) delivered a dominant performance at the Grand Prix of Long Beach last weekend, winning the pole and leading wire-to-wire for his third career victory, and third consecutive podium finish to start the 2018 Verizon IndyCar Series campaign. Rossi currently leads Josef Newgarden (Penske) in the driver standings by 24 points. Newgarden won last year’s Grand Prix of Alabama, his second career win at Barber, while Rossi finished fifth.

This weekend’s live coverage from Barber Motorsports Park begins Saturday at 4 p.m. ET with qualifying on CNBC. NBCSN will air qualifying on Saturday at 6:30 p.m. ET. Sunday’s pre-race coverage begins at 4 p.m. ET with IndyCar Live presented by Verizon and will take place from the grid in the lead up to the command, bringing viewers even closer to the action prior to the race.

Pre-race coverage will include a feature by IndyCar on NBC pit reporter Robin Miller on rookie driver Zach Veach, who’s coming off a career-best fourth place finish at the Grand Prix of Long Beach.

Lead IndyCar play-by-play commentator Leigh Diffey will call this weekend’s Grand Prix of Alabama, analysts Paul Tracy and Townsend BellMarty Snider, Robin Miller, Kevin Lee, and Katie Hargitt will report from the pits.

NBCSN will also present coverage of the Indy Lights race from Alabama late night on Monday, April 23, at 1:30 a.m. ET. Current IndyCar driver Conor Daly will join the NBCSN booth for the race broadcast, alongside Kevin Lee and Anders Krohn, with Katie Hargitt reporting from the pits.

Following is this weekend’s IndyCar schedule on NBCSN and CNBC:

Date Coverage Network Time (ET)
Sat., April 21 Grand Prix of Alabama – Qualifying LIVE CNBC 4 p.m.
Grand Prix of Alabama – Qualifying (Encore) NBCSN 6:30 p.m.
Sun., April 22 IndyCar Live presented by Verizon NBCSN 3 p.m.
Grand Prix of Alabama NBCSN 3:30 p.m.
IndyCar Post-Race NBCSN 5:30 p.m.
Mon., April 23 Grand Prix of Alabama (Encore) NBCSN 12 p.m.
Indy Lights – Alabama NBCSN 1:30 a.m.

NBC SPORTS GROUP AND INDYCAR PARTNER ON COMPREHENSIVE, MULTI-YEAR MEDIA RIGHTS AGREEMENT

On March 21, NBC Sports Group and INDYCAR announced a new, multi-year media rights agreement in which NBC Sports acquired the rights to present all INDYCAR races, qualifying, practices, and Indy Lights races across its platforms beginning in 2019.

The Indianapolis 500 and seven additional Verizon IndyCar Series races will be broadcast annually on NBC, with all remaining races televised on NBCSN. All races will be live streamed to authenticated subscribers on NBCSports.com and the NBC Sports app. Details of NBC Sports’ 2019 INDYCAR schedule will be announced at a later date.

NBC Sports Gold – NBC Sports Group’s direct-to-consumer product – will offer a package to INDYCAR fans that features all qualifying and practices not televised live, all Indy Lights races, and full-event replays. Additional details, including the cost of the Gold offering, will be announced at a later date. Click here for more information.


VERIZON INDYCAR SERIES ON NBCSPORTS.COM AND THE NBC SPORTS APP

NBCSports.com and the NBC Sports app — NBC Sports Group’s live streaming product for desktops, mobile devices, tablets, and connected TVs — will provide live streaming coverage of the 2018 Verizon IndyCar Series via “TV Everywhere,” giving consumers additional value to their subscription service, and making high quality content available to MVPD customers both in and out of the home and on multiple platforms.

NBCSports.com and the NBC Sports app are powered by Playmaker Media and available on the iTunes App Store, Google Play, Windows Store, Roku Channel Store, Apple TV and Amazon Fire.