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Study: Carl Edwards may be only NASCAR driver to attract new, marginal and former fans to sport

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Carl Edwards, NASCAR driver … NASCAR savior?

According to a story in BusinessWeek.com, a recent study by analyst Andrew Maness, who runs the Racingnomics.com web site, suggests that Edwards is the only driver in the Sprint Cup Series who may be able to increase TV ratings by attracting new fans and former fans, as well as make today’s marginal fans more actively involved as regular race viewers.

The study made it clear that:

Dale Earnhardt Jr., who has been voted Most Popular Driver by fans the last 10 years, won’t do it.

Nor will six-time and defending Sprint Cup champ Jimmie Johnson.

And not four-time champ Jeff Gordon, three-time champ Tony Stewart … or even Danica Patrick.

Here’s how Maness did his study, according to BusinessWeek.com.

Maness tracked a series of performance variables across all the top active drivers going back to 1995. After accounting for other factors that might influence television ratings (a race’s start time, TV competition on race day), he correlated the success of individual drivers to audience size to determine which drivers have had an impact on bringing in the marginal fans. One driver clearly emerges from the data: Carl Edwards.

Edwards is the only driver in the study who improved audience size in a significant manner. His week-to-week success increases television ratings by 3.6 percent. No other driver’s success carries a positive relationship across all five models (measuring different components around winning races, leading many laps, overall points standings, etc.). … Edwards is the only driver with a statistical confidence interval above zero.”

Translated, Edwards is the only driver in the study that moved the needle – known as “success impacts ratings positively.”

Drivers whose “success has negligible impact on TV ratings” include Kurt Busch, Kevin Harvick, Ryan Newman, Greg Biffle, Tony Stewart, Brad Keselowski, Jamie McMurray, Dale Earnhardt Jr., Jeff Gordon, Matt Kenseth, Kyle Busch, Kasey Kahne and Clint Bowyer.

According to the study, there are only two drivers whose “success negatively impacts ratings,” Jimmie Johnson and Denny Hamlin, who had the worst showing of all drivers in the study.

Interestingly, Danica Patrick is not in the study.

Maness cited Edwards’ popularity, particularly his crossover appeal. Not only does he do well in TV commercials in NASCAR races, those same commercials also receive positive feedback from viewers when they’re played during other sporting event telecasts such as the NFL.

Plus, his trademark back-flip after winning a race strikes a positive chord in NASCAR fans, even if they aren’t Edwards fans. Also, Edwards’ Midwest roots (he’s from Columbia, Mo.), are in his favor, the study said.

“He brings a sensibility about NASCAR that’s a lot less Ricky Bobby (the main character in the NASCAR spoof, Talladega Nights: The Ballad of Ricky Bobby) and a lot more universal, charming, and polished,” the study said.

And NASCAR’s three strongest seasons in terms of positive ratings movement – 2005, 2008 and 2011 – are also the same years Edwards enjoyed his best seasons, including just barely losing the championship to Stewart by a tiebreaker in 2011.

To quote once again from the study:

Edwards is now in a contract year. He’ll be a free agent when the season is over and will have the option to go to any team he chooses. NASCAR should want him to get into the fastest car possible. … All else being equal, the numbers suggest Edwards is the single most important driver in keeping NASCAR’s ratings afloat.”

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PIRTEK Team Murray rolls out several tidbits as Brabham preps for debut

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Photo: PIRTEK Team Murray
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It’s been a busy last week or so for PIRTEK Team Murray and driver Matthew Brabham around the Indianapolis area.

And they haven’t even begun practicing or qualifying or even racing in the Indianapolis 500 on May 29.

* First, the team announced that the most decorated police officer in New York City Police history, Walter Wasilewski, has joined PIRTEK Team Murray’s CK Crew of Veterans and First Responders that will take part in the Tag Heuer Pit Stop Challenge for the Indianapolis 500 (photo below; photo credit: PIRTEK Team Murray).

056Wasilewski received over 200 medals and awards before retiring. He made over 3,000 arrests during his career with the NYPD, and also served at Ground Zero following the September 11, 2001 attacks on the World Trade Center.

The CK Crew, will allow the Chris Kyle Frog Foundation to host 500 members of the military and first responders at Indianapolis Motor Speedway throughout the month of May. Kyle was a highly-decorated NAVY Seal and sniper who was killed in 2013 in his native Texas.

Seven of those 500 members of the CK Crew will train and crew Brabham’s PIRTEK Team Murray car in the Tag Heuer Pit Stop Challenge, to be held on Miller Lite Carb Day on May 27.

“This concept is unique and it will allow a number of guys and girls to come together and form a team to hopefully get PIRTEK Team Murray to victory lane in the Pit Stop Challenge,” said Walter Wasilewski.

“Everyone knows what Chris Kyle did for America and Taya (Kyle’s widow) is carrying on his legacy with such dignity and class. I’ve had the chance to meet with Taya on several occasions in New York and she is an amazing American.

“My career in the Police Department was through some of the most dangerous times in New York’s history. Period.

“That training is going to come in handy when standing waiting for the PIRTEK Team Murray racecar to come at me. In the Police Department, you have to have faith in those around you to protect you – in this case, I have to have the faith in Matt to stop the car on his marks so we can then go about our job.”

* Second, Brabham recently had the opportunity to take part in the Indianapolis Colts’ NFL Draft announcement (see main photo).

Brabham, 22, joined four-time and reigning Verizon IndyCar Series champion Scott Dixon in announcing two of the Colts’ draft picks: Hassan Ridgeway from Texas and Florida’s Antonio Morrison.

The draft announcement was made on the start-finish line of bricks at Indianapolis Motor Speedway.

“I knew nothing about American football when I first moved back to the US from Australia in 2012, but I have really grown to love it,” Brabham said. “I have been to several Colts games and the more I know the more I am really starting to get into it.

“We had a fantasy football league with several of the drivers last year and I won it, so I must be learning something.

“It is great that we can combine two things as significant as the Colts and NFL Draft and the Indianapolis Speedway and the 100th Indy 500.

“To get up close to the Colts’ 2006 Super Bowl trophy (Vince Lombardi Trophy) was pretty cool. You don’t get to do that every day.”

* Third, Matthew Brabham’s grandfather, three-time Formula One champion Sir Jack Brabham, has been named to “The Top 100 Most Important People in Indy 500 History” by the Indianapolis Star.

“Sir Jack,” as he was called in the later years of his life, is ranked 56th on the list. The patriarch of the Brabham family passed away on May 19, 2014 at the age of 88.

Young Matthew is only the third third-generation racer to attempt to race in the 500, following his grandfather and father Geoff.

The other two families that have had three generations of racers compete at Indianapolis are the Vukovich family – Bill, Billy Jr. and Billy III – as well as the Andretti family: Mario, Michael and Marco.

“We have said it many times, but it is just an honor and a privilege to be part of this year’s Month of May and everything that goes with it,” Matthew Brabham said in a media release.

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Marty Snider’s son Myatt Snider set for ARCA debut

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Photo: Cunningham Motorsports
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Myatt Snider, the 21-year-old eldest son of NBCSN NASCAR and IndyCar reporter Marty Snider, will make his ARCA Series debut later this month.

His series debut will come at Toledo Speedway on May 22, driving the No. 22 Ford for Cunningham Motorsports. It will be the first of nine starts for him this year.

“This is the big opportunity that I have been dreaming about for several years,” the younger Snider said in a release. “I feel so blessed to drive for Paul Andrews and Cunningham Motorsports. I’m confident the move up to ARCA will be a smooth transition, especially since Jeff Caudill will be coming with me and continue being my crew chief.”

With Kevin Lee’s son Jackson also a rising star in the karting ranks, it’s cool to see the next generation of talent start to grow and develop in the stock car ranks. Marty Snider will work on NBCSN’s IndyCar broadcasts through Road America on June 26 on pit road, before the return of NASCAR on NBC on July 2 at Daytona.

A more extensive report can be found here via NASCAR TALK’s Nate Ryan.

Pagenaud disappointed by Boston drop; would love Watkins Glen option

LONG BEACH, CA - APRIL 17: Simon Pagenaud is the winner of the 42nd Toyota Grand Prix of Long Beach on April 17, 2016 in Long Beach, California.  (Photo by Frederick M. Brown/Getty Images)
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The Verizon IndyCar Series points leader, Simon Pagenaud, was one of several drivers the series deployed to Boston (James Hinchcliffe was another) to promote what would have been the inaugural Grand Prix of Boston on Labor Day weekend.

“The underground aspect is very unique,” Pagenaud said in a series release in January. “I mainly look forward to hearing the sound of the car as I drive under it. The layout is very fun and the track itself is in a fast-growing area with a great dynamic. I should be able to get good speed because the wide track, fast corners and smooth roads after all of the work (is completed) will most likely make this track one of the fastest tracks there is.

“The Verizon IndyCar Series is very excited for the potential that Boston brings as a whole,” he added. “It is exciting to be able to reach out to another population in a great area and hopefully see its economy change for the better as a result of the race. I would really like to thank the city of Boston for this opportunity.”

But with news emerging late Friday that the race wouldn’t be on the 2016 schedule after all, Pagenaud reflected a bit of disappointment that people didn’t understand what the event could have provided.

“Yeah, I’m very disappointed,” Pagenaud told reporters Wednesday during a teleconference. “That was going to be a great event, perfect position in the city.

“I managed to see the excitement of I guess half of the population in Boston, because I know some of the population was not excited about it. There were a lot of people that were pulling for the race. I saw the excitement.

“The racetrack itself looked like it was going to be a beautiful layout. We were going to go through a tunnel, which would have been really cool.”

Naturally, the next follow-up question is where would Pagenaud like to race provided INDYCAR could fill the slot on the calendar.

A permanent road course in the vain of Road America – where Pagenaud’s had success in sports cars and clinched his Champ Car Atlantic crown in 2006 – immediately came to mind.

“I hope we can replace the race. For sure, I’m thinking of Watkins Glen. I’ve never been there, but it looks like a beautiful track. It’s been repaved, as well, recently. That would be a good market and really cool track to go to.

“There’s plenty of tracks in America that could be exciting to go to. I’d like to go back to Fontana personally. I love that oval. But I don’t know what’s going to happen.”

For what it’s worth, Watkins Glen has been discussed openly as an option although whether INDYCAR could make it happen and whether the track will be able to accommodate it remains to be seen.

Watkins Glen International Michael Printup told the Boston Herald that while the track would “be a great site for them,” it remains a long ways off and would require a minor miracle to do some schedule jostling.

“Where there’s a will, there’s a way, but we’re not even there yet. It’s a huge challenge,” Printup told the Herald, with neither INDYCAR officials nor Grand Prix of Boston officials available for further comment.

I had to joke with Pagenaud, who’s now driving a Menards-backed entry with John Menard’s support for the full month of May and for IndyCar’s return to Road America in late June, whether he could persuade Menard to help IndyCar return – again – to the Milwaukee Mile.

“There you go,” Pagenaud laughed, although such an option doesn’t seem realistic at this juncture.

Space dreams occur for Hildebrand, Daly at NASA’s Johnson Space Center

Hildebrand Daly
(Photo courtesy Conor Daly official Twitter page)
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To some awe-struck fans, their dreams of driving an Indy car are an out-of-this-world experience.

For Conor Daly and JR Hildebrand, driving an race car in the Verizon IndyCar Series is an orbital experience what they do for a living.

Earlier this week in Houston, on Tuesday, Daly and Hildebrand enjoyed a REAL out of this world experience as they visited NASA’s Johnson Space Center.

The day-long visit was an exceptional trip for the two drivers, who hung out with robots, did a virtual tour of the International Space Station, saw mockups of the Space Shuttle and more.

But the best part for the duo was the opportunity to have a live 10-minute conversation with astronauts Tim Kopra, Jeff Williams and Tim Peake.

“Man, I wanna go to space,” Daly said, via IndyCar.com. Of note, the driver of the No. 18 Jonathan Byrd’s Hospitality Honda also went to “Space Camp” prior to the series’ most recent round at Barber Motorsports Park.

Added Hildebrand, “Ultimately, you end the day feeling overwhelmed about how much amazing stuff you got to see.”

Later, as their trip came to an end, the drivers were more than just appreciative. They left the JSC in a kind of awe that they’ll likely feel for a long time to come.

“Right away we were able to find common ground on things that we do compared to things that they do,” Hildebrand said. “Coming from the motorsports community, there is so much crossover in terms of the way that things happen at NASA.”

Added Daly, “This is probably one of the greatest experiences of my life.”

Check out some of the many tweets both drivers and their new friends, the astronauts in the ISS, posted, as well as tweets of others including Indianapolis Motor Speedway president J. Douglas Boles:

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