Lotus is set to pay homage to legendary Spanish painter El Greco with a design on its livery for the race in Barcelona next weekend, which will promote an exhibition taking place to mark 400 years since his death.
El Greco was a leading figure and thinker in the Spanish renaissance, and spent the majority of his life living in Toledo. His work has stood the test of time, and Ernest Hemingway even enjoyed visiting the Metropolitan Museum in New York to view his painting “Vista de Toledo.”
In order to promote the series of events that will take place this year to celebrate his life and work, Lotus will run with a special logo on the side of its car.
“This is the first time a Formula 1 team has publicised a Spanish cultural event so prominently,” team owner and team principal Gerard Lopez commented.
“We will promote the El Greco exhibition for no commercial fee to a global TV audience of over 600 million people. Through this the legend of El Greco will be displayed in support of Spanish Culture and cultural tourism in Spain.”
Here’s what the car is set to look like for the Spanish Grand Prix next weekend:
— Lotus F1 Team (@Lotus_F1Team) May 4, 2014