Hendrick doing well to prepare for possibility of National Guard leaving the 88

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Rick Hendrick didn’t get to be one of NASCAR’s most successful owners by not seeing the trends and directions the business is going.

Hendrick, and his entire Hendrick Motorsports organization, have done an excellent job of putting together partnerships to keep his empire at the top of the NASCAR heap.

He’s done it for more than 25 years, despite partners that have come and gone.

He’s doing it again, now, in preparing for the possible departure of the National Guard from Dale Earnhardt Jr.’s No. 88 car.

The increase in sponsor announcements with new partners Nationwide Insurance and DC Entertainment being announced within the last few weeks, and also with Mtn Dew stepping up its activation with a series of videos, are clear signs that Hendrick’s team is working ‘round the clock to get more companies on board the 88 in case the Guard departs.

It’s not inconceivable that they will – witness two reports of note from the past couple weeks.

A USA Today report indicated that despite the more than $26+ million spent on activation and sponsorships in 2012, there was not a single recruit signup at a NASCAR event.

While that doesn’t factor into account local branches where the Guard could attract –and sign – new recruits, it’s still a worrying report.

Then there’s this from Sporting News’ Bob Pockrass, veteran NASCAR reporter who is among the best at deciphering the business side of the sport:

The Army National Guard has a new leader in Judd Lyons, who took over in January. At a U.S. Senate subcommittee hearing last week, Lyons vowed to re-examine the effectiveness of the National Guard sponsorship. He said the Guard is conducting more in-depth surveys of those enlisting to determine what led them to enlist, which in turn should help them understand the value.

Political pressure of military sponsorships in NASCAR is nothing new. It’s been going on for several years. And that’s the way it should be — those in charge of spending taxpayer dollars have an interest in how those dollars are spent.

When a change at the top happens to any company – especially one whose motorsports’ spending have been as closely scrutinized as the Guard’s has been – you have to begin preparing for the eventuality that the deal is closer to the end of its life span than the beginning.

The Guard has backed Dale Jr. and the 88 since his move to Hendrick Motorsports in 2008.

If you’re the Guard, you’ve supported NASCAR’s most popular driver through thick-and-thin, and through what have been more trying years than actual delivery on track.

Junior’s made the Chase each of the last three years, but prior to his much appreciated Daytona 500 victory this year, he’s won only two other races in his stint at Hendrick. He’s still never won a championship, even though he has a good shot to this year in his last season with crew chief Steve Letarte (another area Hendrick will need to address for 2015).

Sponsors demand ROI, even if they happen to have one of the sport’s most marketable drivers, and even if they have the most popular driver.

But they don’t stay on forever. And at only seven years together, the Guard-Dale Jr. relationship isn’t at the length of a Jeff Gordon-DuPont or John Force-Castrol type relationship of 20 or more years.

Hendrick prepared for the eventuality of DuPont’s departure as Gordon’s primary backer by having other associates ready to step up, and ultimately putting together a deal with the AARP’s Drive to End Hunger that has now been the primary backer on the 24 car for several seasons.

You can tell he’s doing the same now on the 88 to keep Dale Jr., in the face of what appears to be a slowly phased down withdrawal by the Guard.

Recapping the 2018 Dakar Rally with “best of” video highlights

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EDITOR’S NOTE: NBCSN will air additional Dakar Rally highlights on Monday at 7 p.m. ET.

As it has done so for four decades, the 40th annual Dakar Rally – the most grueling test of man and machine anywhere – produced a number of surprise finishes and also several disappointments for drivers or riders who were expected to do well in the nearly 5,600-mile trek that began in Peru and continued through Bolivia and ending in Argentina.

NBCSN has aired highlights from all 14 stages (actually 13, because one stage was completely rained out) during the Rally’s two-week run, which concluded Saturday.

Here’s some of the “best of” highlights from the overall Rally highlights, followed by a quick guide that gives you wrapups to all 14 stages.

So, without further adieu, here’s NBCSN’s “best of” the 2018 Dakar Rally:

2018 Dakar Rally: Best of cars

2018 Dakar Rally: Best of bikes

2018 Dakar Rally: Best of trucks

2018 Dakar Rally: Best of quads

Lastly, here’s a day-by-day wrapup of how the Rally played out.

MORE: Dakar Rally daily stages schedule, NBCSN broadcast schedule, list of all competitors.

MORE: Stage 14 overall Rally wrapup

MORE: Stage 13 wrapup

MORE: Stage 12 wrapup

MORE: Stage 11 wrapup

MORE: Stage 10 wrapup

MORE: Stage 9 cancelled due to weather, impassible course conditions

MORE: Stage 8 wrapup

MORE: Stage 7 wrapup

MORE: Stage 6 wrapup

MORE: Stage 5 wrapup

MORE: Stage 4 wrapup

MORE: Stage 3 wrapup

MORE: Stage 2 wrapup

MORE: Stage 1 wrapup