DaleJrGuard

Hendrick doing well to prepare for possibility of National Guard leaving the 88

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Rick Hendrick didn’t get to be one of NASCAR’s most successful owners by not seeing the trends and directions the business is going.

Hendrick, and his entire Hendrick Motorsports organization, have done an excellent job of putting together partnerships to keep his empire at the top of the NASCAR heap.

He’s done it for more than 25 years, despite partners that have come and gone.

He’s doing it again, now, in preparing for the possible departure of the National Guard from Dale Earnhardt Jr.’s No. 88 car.

The increase in sponsor announcements with new partners Nationwide Insurance and DC Entertainment being announced within the last few weeks, and also with Mtn Dew stepping up its activation with a series of videos, are clear signs that Hendrick’s team is working ‘round the clock to get more companies on board the 88 in case the Guard departs.

It’s not inconceivable that they will – witness two reports of note from the past couple weeks.

A USA Today report indicated that despite the more than $26+ million spent on activation and sponsorships in 2012, there was not a single recruit signup at a NASCAR event.

While that doesn’t factor into account local branches where the Guard could attract –and sign – new recruits, it’s still a worrying report.

Then there’s this from Sporting News’ Bob Pockrass, veteran NASCAR reporter who is among the best at deciphering the business side of the sport:

The Army National Guard has a new leader in Judd Lyons, who took over in January. At a U.S. Senate subcommittee hearing last week, Lyons vowed to re-examine the effectiveness of the National Guard sponsorship. He said the Guard is conducting more in-depth surveys of those enlisting to determine what led them to enlist, which in turn should help them understand the value.

Political pressure of military sponsorships in NASCAR is nothing new. It’s been going on for several years. And that’s the way it should be — those in charge of spending taxpayer dollars have an interest in how those dollars are spent.

When a change at the top happens to any company – especially one whose motorsports’ spending have been as closely scrutinized as the Guard’s has been – you have to begin preparing for the eventuality that the deal is closer to the end of its life span than the beginning.

The Guard has backed Dale Jr. and the 88 since his move to Hendrick Motorsports in 2008.

If you’re the Guard, you’ve supported NASCAR’s most popular driver through thick-and-thin, and through what have been more trying years than actual delivery on track.

Junior’s made the Chase each of the last three years, but prior to his much appreciated Daytona 500 victory this year, he’s won only two other races in his stint at Hendrick. He’s still never won a championship, even though he has a good shot to this year in his last season with crew chief Steve Letarte (another area Hendrick will need to address for 2015).

Sponsors demand ROI, even if they happen to have one of the sport’s most marketable drivers, and even if they have the most popular driver.

But they don’t stay on forever. And at only seven years together, the Guard-Dale Jr. relationship isn’t at the length of a Jeff Gordon-DuPont or John Force-Castrol type relationship of 20 or more years.

Hendrick prepared for the eventuality of DuPont’s departure as Gordon’s primary backer by having other associates ready to step up, and ultimately putting together a deal with the AARP’s Drive to End Hunger that has now been the primary backer on the 24 car for several seasons.

You can tell he’s doing the same now on the 88 to keep Dale Jr., in the face of what appears to be a slowly phased down withdrawal by the Guard.

Handful of Indy 500 sponsor announcements made on Thursday

100th indy 500 logo
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It’s Cinco de Mayo and the sponsor announcements for the 100th Indianapolis 500 presented by PennGrade Motor Oil are flowing in a bit like margaritas will be later today around the country.

Get out your pen and paper, or laptop and spreadsheet, to add these names and figures to your entry list for the race. Because there’s a lot of companies and brands stepping up to the plate.

Four different teams have made sponsor announcements and here they are:

  • unnamed (1)Schmidt Peterson Motorsports (SPM) announced today that Lucas Oil and Jahia Solutions Group will co-sponsor the No. 77 SPM with Marotti Racing entry driven by Oriol Servia in the 100th running of the Indianapolis 500. Lucas Oil is a longtime SPM partner. “My number one aim was to make sure I was participating in the 100th Indy 500 with a team that could give me a car to contend for the win, and I have no doubt that Sam Schmidt and all his group at SPM will do exactly that,” Servia said in a release. “Being sponsored by Lucas Oil and Jahia are just the cherry on the cake and I couldn’t be happier to represent companies with such high standards. I can’t wait for May 29th to hopefully make them proud.”
  • unnamed (27)Royal Purple announced its sponsorship of the Ed Carpenter Racing team for the 2016 race season. The lubricant will adorn the engine cover of Carpenter’s No. 20 Chevrolet. Additionally, Royal Purple is launching the 2016 Royal Purple Indy 500 Sweepstakes, offering race fans the opportunity to win a one-of-a-kind Royal Purple racing helmet signed by Ed Carpenter. From May 5 – June 1, fans can enter the sweepstakes by completing the online entry form at http://www.RoyalPurple.com. Following the close of the sweepstakes’ entry period, one winner will be chosen at random to receive the grand prize.
  • BANDITRahal Letterman Lanigan Racing (RLL) announced today that Bandit Industries Inc., a premier global manufacturer of industrial wood chippers and wood processing equipment, will be an associate sponsor for the No. 16 Verizon IndyCar Series entry of reigning Indy Lights champion Spencer Pigot in both events at the Indianapolis Motor Speedway. Pigot raced the season opener at St. Petersburg and is hopeful to run further races after the pair of events during the month of May.
  • contextdesignThe latest partner to adorn the No. 88 Dale Coyne/Jonathan Byrd’s Racing Honda driven by Bryan Clauson is Context Design, which was established in 1998 as a small, client-focused landscape architecture and land planning firm near Indianapolis, Indiana. Context’s award-winning site design studio is passionate about helping clients to create meaningful spaces and experiences that connect people to the land.

Wolff doubts Ferrari’s Sochi struggles will continue

SOCHI, RUSSIA - MAY 01: Lewis Hamilton of Great Britain driving the (44) Mercedes AMG Petronas F1 Team Mercedes F1 WO7 Mercedes PU106C Hybrid turbo ahead of Kimi Raikkonen of Finland driving the (7) Scuderia Ferrari SF16-H Ferrari 059/5 turbo (Shell GP) on track  during the Formula One Grand Prix of Russia at Sochi Autodrom on May 1, 2016 in Sochi, Russia.  (Photo by Mark Thompson/Getty Images)
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Mercedes Formula 1 chief Toto Wolff thinks that Ferrari’s lack of pace in last weekend’s Russian Grand Prix was specific to the Sochi Autodrom circuit and not a sign of things to come in 2016.

Ferrari entered 2016 hopeful of mounting a serious challenge to Mercedes after a strong showing in pre-season, only to struggle to keep up with the German marque in the first four races of the season.

The deficit was particularly worrying for Ferrari in Russia last weekend when Kimi Raikkonen finished as Ferrari’s lead driver but over 30 seconds down on race winner Nico Rosberg.

Talking to reporters after the race, Wolff refused to read too much into Ferrari’s pace, believing the deficit to be largely down to the nature of the track in Sochi.

“The track is very different with a very smooth surface, and we saw that the pace of many teams was different to the races before,” Wolff said.

“Williams was very strong, Red Bull weren’t, and Ferrari weren’t as good as expected. This is a circuit where you have to get it right in terms of mechanical grip and aerodynamic downforce – and engine power plays a role.

“I would say that the dent in the Ferrari performance is Sochi-specific. But that is only my guess.”

Mercedes’ advantage was perhaps even bigger than the 30-second gap between Rosberg and Raikkonen suggested, considering that the race winner was hindered by an issue on his power unit in the second half of the race.

Ferrari’s main problem so far this season has been with the reliability of its cars, as both Raikkonen and teammate Sebastian Vettel have hit trouble in the opening four races.

A James Hinchcliffe tattoo exists, and it is glorious (VIDEO)

AVONDALE, AZ - APRIL 02:  James Hinchcliffe of Canada, driver of the #5 Schmidt Peterson Motosports Honda IndyCar is introduced before the Phoenix Grand Prix at Phoenix International Raceway on April 2, 2016 in Avondale, Arizona.  (Photo by Christian Petersen/Getty Images)
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Only fitting that on Cinco de Mayo – 5/5 – we do a post about the driver of the No. 5 Arrow Schmidt Peterson Motorsports Honda in James Hinchcliffe.

And given Hinchcliffe’s proclivity for humour (the Canadian spelling is intentional here), we thought it appropriate to show off this gem of an advert produced by Honda Canada.

Apparently such a thing as a James Hinchcliffe tattoo exists, and it’s featured within the ad.

Hinchcliffe rocks up in a new 2016 Honda Civic Coupe. Problem is, the superfan played by Hinchcliffe’s countryman and Canadian actor Justin G Landry has the right tattoo, but no longer the right car to match his racing hero.

You can see the full video below, as well as a couple tweets to go along with it:

RGR Sport by Morand keen to build on debut WEC victory in Spa

Car # 43 / RGR SPORT BY MORAND / MEX / Ligier JS P2 - Nissan / Ricardo Gonzalez (MEX) / Filipe Albuquerque (PRT) / Bruno Senna (BRA) - WEC 6 Hours of Silverstone - Silverstone Circuit - Towcester, Northamptonshire - UK
© FIA WEC
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After claiming an impressive victory in its debut FIA World Endurance Championship race at Silverstone three weeks ago, the RGR Sport by Morand team heads to this weekend’s 6 Hours of Spa-Francorchamps with high hopes of a repeat result.

RGR Sport by Morand became the first Mexican team to enter the WEC earlier this year when it entered the LMP2 class, signing ex-Formula 1 driver Bruno Senna and former Audi racer Filipe Albuquerque to race alongside team owner Ricardo Gonzalez.

The iconic Circuit de Spa-Francorchamps plays host to its annual six-hour race this Saturday, and with the addition of the no. 38 G-Drive entry, the LMP2 class is now up to 12 cars, the biggest on the grid.

However, Gonzalez is unconcerned, instead relishing the challenge of racing at such a famous circuit as he bids to make it two wins from two races.

“Spa has always been one of my favorite tracks so to go there with our own team is going to be great,” Gonzalez said.

“We’re coming in off a win and as the championship leaders so it’s important to carry the momentum forward.

“The team has done a lot of work back at the shop to give us an even better car for Spa, so there’s no reason why we can’t go out and fight for another win.”

Senna hopes to follow in the footsteps of his uncle this weekend by claiming a first win at Spa. Ayrton Senna won the Belgian Grand Prix five times in F1, including four-in-a-row for McLaren between 1988 and 1991.

“After great success during the team’s first race at the 6 Hours of Silverstone, I’m looking even more forward to racing with Ricardo and Filipe and the RGR Sport by Morand team,” Senna said.

“Nothing has changed in terms of our approach for this weekend in Spa, but efforts have not been spared since Silverstone and lots of analysis and developments are ongoing to make sure we keep improving and get more competitive as the championship progresses.

“Spa is one of my favorite tracks and I’ve qualified on pole and front-row there many times, but I’m still yet to win it. Will push very hard for it!”

The 6 Hours of Spa-Francorchamps takes place on Saturday May 7.