Hendrick doing well to prepare for possibility of National Guard leaving the 88


Rick Hendrick didn’t get to be one of NASCAR’s most successful owners by not seeing the trends and directions the business is going.

Hendrick, and his entire Hendrick Motorsports organization, have done an excellent job of putting together partnerships to keep his empire at the top of the NASCAR heap.

He’s done it for more than 25 years, despite partners that have come and gone.

He’s doing it again, now, in preparing for the possible departure of the National Guard from Dale Earnhardt Jr.’s No. 88 car.

The increase in sponsor announcements with new partners Nationwide Insurance and DC Entertainment being announced within the last few weeks, and also with Mtn Dew stepping up its activation with a series of videos, are clear signs that Hendrick’s team is working ‘round the clock to get more companies on board the 88 in case the Guard departs.

It’s not inconceivable that they will – witness two reports of note from the past couple weeks.

A USA Today report indicated that despite the more than $26+ million spent on activation and sponsorships in 2012, there was not a single recruit signup at a NASCAR event.

While that doesn’t factor into account local branches where the Guard could attract –and sign – new recruits, it’s still a worrying report.

Then there’s this from Sporting News’ Bob Pockrass, veteran NASCAR reporter who is among the best at deciphering the business side of the sport:

The Army National Guard has a new leader in Judd Lyons, who took over in January. At a U.S. Senate subcommittee hearing last week, Lyons vowed to re-examine the effectiveness of the National Guard sponsorship. He said the Guard is conducting more in-depth surveys of those enlisting to determine what led them to enlist, which in turn should help them understand the value.

Political pressure of military sponsorships in NASCAR is nothing new. It’s been going on for several years. And that’s the way it should be — those in charge of spending taxpayer dollars have an interest in how those dollars are spent.

When a change at the top happens to any company – especially one whose motorsports’ spending have been as closely scrutinized as the Guard’s has been – you have to begin preparing for the eventuality that the deal is closer to the end of its life span than the beginning.

The Guard has backed Dale Jr. and the 88 since his move to Hendrick Motorsports in 2008.

If you’re the Guard, you’ve supported NASCAR’s most popular driver through thick-and-thin, and through what have been more trying years than actual delivery on track.

Junior’s made the Chase each of the last three years, but prior to his much appreciated Daytona 500 victory this year, he’s won only two other races in his stint at Hendrick. He’s still never won a championship, even though he has a good shot to this year in his last season with crew chief Steve Letarte (another area Hendrick will need to address for 2015).

Sponsors demand ROI, even if they happen to have one of the sport’s most marketable drivers, and even if they have the most popular driver.

But they don’t stay on forever. And at only seven years together, the Guard-Dale Jr. relationship isn’t at the length of a Jeff Gordon-DuPont or John Force-Castrol type relationship of 20 or more years.

Hendrick prepared for the eventuality of DuPont’s departure as Gordon’s primary backer by having other associates ready to step up, and ultimately putting together a deal with the AARP’s Drive to End Hunger that has now been the primary backer on the 24 car for several seasons.

You can tell he’s doing the same now on the 88 to keep Dale Jr., in the face of what appears to be a slowly phased down withdrawal by the Guard.

F1 Preview: 2018 Australian Grand Prix

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Save for two occasions, in 2006, and 2010, the Australian Grand Prix has served as the season-opening event for the FIA Formula 1 World Championship since 1996, and this weekend’s event will be the 21st time that the city of Melbourne has kicked off the Formula 1 campaign.

The 2018 season is the fifth one of the current hybrid power unit era, the second season of the current aero regulations, and the second under Liberty Media’s guidance.

Last year saw titans Mercedes AMG Petronas and Scuderia Ferrari duel for supremacy for most of the season before Mercedes distanced Ferrari late in the season to take the constructor’s title and the driver’s title, with Lewis Hamilton, who is now tied with Sebastian Vettel on four world championships apiece.

Four drivers on the grid have Formula 1 world championships to their name: Hamilton, Vettel, Kimi Raikkonen, and Fernando Alonso. Scuderia Toro Rosso’s Brendon Hartley also has a world championship to his name as a two-time titlist in the FIA World Endurance Championship.

So, what can viewers expect from the 2018 curtain-raiser in Australia? A handful of things to watch are below?

2018 Australian Grand Prix – Talking Points

Does Anyone Have Anything for Mercedes?

Only on one day during pre-season testing did a Mercedes driver lead the way – Lewis Hamilton was fastest on the final day of Week 1 at the Circuit de Barcelona-Catalunya.

However, all indications were that was by design, with the team focusing the majority of the second week, if not the entire second week, on long runs with their W09 EQ Power+ chassis.

Such a decision is an ominous one, in that it indicates the team is very comfortable with the amount of speed in the car and did not see a need, or desire, to show their hand during testing.

With that in mind, the Mercedes duo of Hamilton and Valtteri Bottas may yet again have the best and fastest cars, and the team looks poised to potentially make it five constructor’s and driver’s championships in a row.

Ferrari and Red Bull Look to End Mercedes Reign

The biggest threats to Mercedes are undoubtedly Ferrari and Red Bull, the only other teams to win in 2017.

And both teams displayed a lot of pace during testing, particularly in the “one-lap speed” category. Ricciardo set a lap record around the Catalunya circuit during the second week, only for Vettel to supplant that mark later in the week. Teammate Kimi Raikkonen led the way during the final day of testing.

It is unknown how that pace will translate over the course of a race distance. Mercedes appeared to have an edge on both Ferrari and Red Bull over long runs and race simulations, but there is also a theory that neither Ferrari nor Red Bull had their true long-run form on display.

Still, if a team is going to knock off Mercedes, it will likely be either Ferrari or Red Bull.

McLaren on the Rebound?

Put simply, the previous three seasons for McLaren F1 Team were a bit of a disaster. Their partnership with Honda yielded point totals of 27 (2015), 76 (2016), and 30 (2017) in a three-year venture that was defined by poor reliability and underwhelming power.

The relationship hit a boiling point last year and both entities parted ways ahead of the 2018 season, with McLaren signing a new power unit deal with Renault.

Testing went better than in previous years, though the team continued to battle reliability problems. However, all issues appeared to be minor, needling issues rather than more significant, foundational problems, as the other Renault teams (Red Bull and Renault Sport F1 Team) had solid runs with few reliability issues.

The car does appear to have speed in it, so if the reliability problems are behind them, McLaren could be in for a rebound season.

Stuck in the Midfield Again

Formula 1’s battle amongst the midfield is set to be as fierce as ever as a host of a several teams have a chance at being “best of the rest.”

Sahara Force India has been the frontrunner from the the midfield teams each of the last two years, finishing fourth in the constructor’s title in both 2016 and 2017, though if the steady conflict between drivers Esteban Ocon and Sergio Perez continues through 2018, it could hamper their efforts significantly.

Renault Sport F1 Team and Haas F1 Team look to improve on their 2017 form, while Toro Rosso is in a new partnership with Honda power units…and has experienced a surprisingly smooth pre-season as Honda’s 2018 platform looks significantly better, with the team enjoying a solid run of testing with few, if any, reliability problems.

Williams Martini Racing and Alfa Romeo Sauber appear to be at the back of the pack entering the season, but both could battle for points finishes if those ahead of them falter.