Warner Bros./DC Entertainment join forces with Hendrick (UPDATED)

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Both Dale Earnhardt Jr. and Jimmie Johnson released new “Superhero” illustrated Twitter avatars, rather than their standard ones, Thursday morning.

Here’s what they both look like now.

Dale Jr. gave another tease when someone brought DC Comics into the mix.

For Dale Jr., the avatar wasn’t the only change.

His Twitter bio now reads: “Retired dealership service mechanic. Former backup fullback for the Mooresville Blue Devils varsity soccer team. Aspiring competition BBQ Pitmaster.”

But beyond that, the tease did build up to an announcement that comics and Hendrick Motorsports are coming together.

Warner Bros. Consumer Products (WBCP), in conjunction with DC Entertainment (DCE), Hendrick in a three-year agreement that will allow the team and its partners to develop consumer promotions and original content to engage youth, drive fan excitement and energize licensed merchandise initiatives.

The partnership will see on and off-track programs featuring Earnhardt, Johnson, Jeff Gordon and Kasey Kahne, along with characters such as Batman, Superman, The Flash and The Green Lantern. Potential programs include co-developed car paint schemes, comic books and digital content incorporating DC Comics Super Heroes and illustrated likenesses of Hendrick Motorsports drivers.

“Working with Warner Bros. Consumer Products and DC Entertainment will make for an innovative and impactful partnership,” Rick Hendrick, Hendrick Motorsports team owner, said in a release. “Adding value to sponsor relationships, developing an even stronger retail licensing platform and engaging with young people are high priorities for us. This collaboration will generate many opportunities in those areas.”

Here’s a full-size shot of the DC Entertainment picture unveil:

source:
Photo via Hendrick Motorsports

Daniel Ricciardo would relish being Lewis Hamilton’s teammate

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BAKU, Azerbaijan (AP) — Daniel Ricciardo says he would relish the challenge of having Lewis Hamilton as his teammate if he joins Mercedes next year.

Ricciardo is out of contract at Red Bull at the end of the season and expressed interest in joining teams like Mercedes or Ferrari to help him challenge for the championship.

The Australian says he would “love to obviously be challenged against the best and Lewis is obviously up there.”

He adds: “I don’t want to say it’s just Lewis I’m looking for but that would be a good challenge.”

Ricciardo says he won’t accept a faster car if it means playing second fiddle to an established star.

He says “there’s always been really good clarity and fairness (at Red Bull) … and I would expect that environment everywhere.”