Indy 500 Insights: How Townsend Bell puts a deal together

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Every year, Townsend Bell puts together a one-off Indianapolis 500 program. The 2014 edition will be Bell’s eighth ‘500 appearance, after making his debut in 2006 and running every year consecutively since 2008. This year, he returns to KV Racing Technology, the team where he posted his career-best ‘500 finish of fourth in 2009, and where he seeks to improve upon it this year. The NBC Sports Group Verizon IndyCar Series analyst is able to provide both a driver’s an analyst’s perspective in the field. For part one of this daily series through this week, we look at how he put his 2014 deal together.

Preparations for the next year’s Indianapolis 500 begin pretty much the day after the current year’s Indianapolis 500 takes the checkered flag.

And for Townsend Bell, erasing what was a frustrating 2013 attempt in the race is the goal.

In a second Panther Racing entry, Bell started 22nd and finished 27th – he did have one moment where he made an excellent save exiting Turn 2, after a lurid slide. But otherwise, Bell’s 2013 ‘500 experience was the story of new partnerships.

It was the first time he’d raced the ‘500 in a Chevrolet, after running with Honda in all six of his prior attempts. It came in the recognizable yellow-and-blue Sunoco colors, matching the livery for DreamWorks Animation’s Turbo, which premiered in theaters later that year.

And it was the first time we got introduced to his yellow with blue polka dot Robert Graham hat.

source: Getty Images
Photo: Getty Images

It’s a wonder the hat didn’t gain its own Twitter account, but it was one of the most memorable parts of Bell’s 2013 experience. It even made it to the Indianapolis 500 banquet, where Bell had a suit and rocked the hat while giving the speech.

This year, with support from Robert Graham NYC, now the primary partner on the No. 6 KV Racing Technology entry, and additionally from Royal Purple and Beneteau USA, Bell is back for his second stint with the team where he found his greatest Indianapolis 500 success.

As a one-off entry, it’s difficult to succeed, but having the partners behind makes the effort possible.

“I’ve been fortunate to have had some great supporters through the years,” Bell told MotorSportsTalk. “We’re all linked… me, my sponsors, and we’re all linked by a common thread of being driven by the dream to win the biggest race in the world. Great people jump on board to pursue that. Everyone’s been handpicked for the job.”

The team’s not afraid to have fun – witness Bell’s Robert Graham checkered driver cap now adorned by every member of his No. 6 KVRT crew.

The livery itself has gotten people talking, with a zipper down the middle to reveal a burst of speed. The inside of the car, wrapped in the color explosion, is also something to behold.

“In terms of getting partners together, I’m lucky to have a group that believe in me and want to have some fun at the same time,” Bell says. “We’ve had a great time entertaining, hats and things like that. It’s been fun. But we’re here for one main reason.”

That reason is, from a joke on Twitter, “dealing with lactose intolerance” – in reference to hoping to drink the milk Sunday afternoon.

McLaren unveils 2018 F1 car, the MCL33

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McLaren F1 Team became the latest to launch their 2018 challenger on Friday, taking the covers off their new MCL33 chassis early on Friday morning.

McLaren endured a difficult 2017 season of the FIA Formula 1 World Championship, with their partnership with Honda eventually dissolving after a troublesome power unit saw them plagued by unreliability and low power.

A switch to Renault power units is expected to see them get an uptick in form, and the MCL33 chassis itself is actually an evolution on last year’s MCL32. Still, the team highlighted areas to improve upon, and aims for a return to prominence in 2018.

“The McLaren team was created by a brave pioneer, and has had bravery at its core ever since. Whether it’s been with brave drivers, brave leaders or brave fortune, this team has always fought back. And we definitely view 2018 as the year when McLaren will move closer to the front, fighting teams and drivers as we improve our fortunes,” said Zak Brown, executive director of McLaren Technology Group.

Brown also highlighted the car’s new papaya orange livery, a throwback to some of the most popular color schemes that have adorned McLaren entrants in a variety of disciplines. Brown indicated that this came about from requests of fans who wanted to see such a livery return to the McLaren marque.

“Our return to a papaya orange livery for this year wasn’t simply an emotional decision; it demonstrates that we are listening to our fans, building deeper engagement with them and the Formula 1 community as a whole. We want McLaren to earn respect on and off the track, and this felt like a good starting point. We want to show everyone what makes this team special, whether that’s our fans or our partners – there’s room for more on our journey.”

The team’s racing director Eric Boullier expressed optimism about the team’s potential for 2018, but also acknowledged the season will be sure to see its fair share of challenges.

“I think the whole team feels proud of this car,” he asserted. “The design, engineering and aerodynamic departments have done an incredible job delivering a new car with a new power unit in an extremely short timeframe. We never took the easy route or looked to shortcut a process or a solution; and the result is a car that is neat and well-resolved.

“That said, we are under no illusions that it will be difficult to splinter the hegemony at the front; and that the midfield will be full of well-funded, experienced outfits with plenty to prove. We are humble about the challenge ahead, but feel we’ve prepared well, have a solid package that we can build upon and exploit as the season progresses, and have two excellent drivers who will make the difference in races.”

The MCL33 took to the track on Friday for filming at a test track in Spain, and will be run in anger for the first time when testing begins next week at the Circuit de Barcelona-Catalunya.

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