Dover, FedEx, Autism Speaks team up again for “Day at the Races”

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For the third consecutive year, children and families affected by autism will be able to enjoy the excitement of NASCAR at Dover International Speedway through the “Day at the Races” event during Sunday’s FedEx 400 benefiting Autism Speaks.

Track, sponsor and organization are teaming up to provide an air-conditioned, sensory-friendly backstretch viewing area for those families.

In addition to pre-race visits from drivers, food and drink, and presentations on autism from educational speakers, the attendees will have use of a ‘quiet zone’ with muted lighting so parents can help their children get out of the crowd if necessary. Among other things, the zone will have video screens in case they still want to keep tabs on the race or watch a movie instead.

“There are a lot of kids on the [autistic spectrum] who love to watch NASCAR,” said Artie Kempner, a board member of Autism Speaks and NASCAR broadcast director, today at Dover.

“Whatever it is, whether it’s the cars being the way they look going around in a circle, there’s a symmetry to it, and a lot of folks on the spectrum just get into that symmetry. We’ve got a lot of NASCAR fans out there, and it’s great to put it all together. For me to be a part of this is a real honor.”

Also helping is Joe Gibbs Racing and FedEx-backed driver Denny Hamlin, who is running a special Autism Speaks livery on his No. 11 Toyota this weekend.

It is comprised primarily of blue puzzle pieces, each of them containing the first name and last initial of people who donated $11 or more to Autism Speaks in order to be represented on the car. Per Hamlin himself, the project netted more than $40,000 for the organization.

Earlier this year, the Center for Disease Control and Prevention estimated that 1 in 68 children have been identified as part of the autistic spectrum.

That estimate is roughly 30 percent higher than the previous estimate of 1 in 88 that was released in 2012, and now more than ever, further awareness is necessary as more people are impacted by the disorder.

“Nine times out of 10, you’re gonna know somebody that’s affected by it or a family member that’s affected by it,” Hamlin said. “For us, it was an easy collaboration between myself, FedEx, and Autism Speaks.

“The ratio of how many children are affected is heading in a direction we don’t like to see. It costs these families a lot of money to have a child with autism – a lot of time – so it’s important for us to keep with that cause.”

To help make the “Day at the Races” even better for the youngsters on Sunday, Hamlin added that the group would go to a nearby Toys ‘R’ Us during Saturday’s Nationwide Series event and fill up “a truck full” of toys that are especially designed for autistic children.

“We’re going to load up a bunch of those toys tomorrow afternoon and bring them over to the hospitality area at Dover,” he said. “Along with the entertainment of the racing and everything that’s going on for the kids to take part and watch in, they’ll also have quite a few toys to keep them occupied as well.”

source: Getty Images
A detailed view of Denny Hamlin’s No. 11 Dover car, which bears the names of fans who donated $11 or more to Autism Speaks. Photo: Getty Images.

‘Game-changing’ multi-year agreement will take INDYCAR, NBC Sports ‘to the next level’


NEW YORK – As the fourth Nor’easter in three weeks bore down on the Big Apple, it was tough to spot people that were clearly in a good mood.

But Jon Miller, president of programming for NBC Sports and NBCSN, was clearly in a good mood.

On Wednesday morning at 10 am ET, we all found out why: NBC will become the exclusive home of the IndyCar Series and the Indianapolis 500, starting in 2019.

The new three-year deal not only makes “The Greatest Spectacle in Racing” part of the network’s “Championship Season” – its collection of high-profile championship events from May to July – but also reaffirms NBC’s status as the home of motorsports television in the United States.

That status is something Miller doesn’t take for granted.

“It’s important people know that storytelling is in our DNA, and motorsports lends itself very well to storytelling,” Miller said as he, INDYCAR CEO Mark Miles and driver James Hinchcliffe made a snowy trek to the New York Stock Exchange to promote the deal on CNBC’s “Squawk on the Street.”

“We’ve had great success with the second half of the entire NASCAR season, and then we’ve had half of the IndyCar package [since 2009] … But we never had the real meat of the series and that didn’t set anybody up for success.

“Having the entire package of IndyCar now – all 17 races, qualifying, practice, you name it – really sets IndyCar on a strong path and solidifies NBC’s position as the home of motorsports. I think it becomes a property much like the Premier League, the NHL, and even the Olympics and the Triple Crown. We have 100 percent of the media opportunity and we can put all those great assets behind it.”

With the storm no doubt keeping some traders home, the floor of the NYSE was relatively subdued. But that made it no less important to be at the heart of Wall Street. Miles and his team are pursuing a new title sponsor for the IndyCar Series to replace Verizon, which will fully focus its efforts in the series with the powerhouse Team Penske going forward in 2019.

The new deal – which includes 8 races per year on the NBC network (with the remaining races going to NBCSN), live streaming of all races, and a direct-to-consumer package with NBC Sports Gold – gave Miles plenty to push for any potential backers. As for Hinchcliffe, he held his own nicely in an interview that also explored IndyCar’s global ambitions, the impact of technology on the sport, and of course, his spin around the ballroom on “Dancing with the Stars.”

On the ride back to 30 Rock, Miles was confident that NBC can play a big role in attracting a sponsor that can help the series keep growing.

“With respect to our work in finding the best title sponsor, it’s really important – and this has not been talked about much – but we expect to work with hand in glove with NBC’s sales,” he explained. “We have the opportunity to create packages which are both broadcast sponsorship and series sponsorship, I think, in a way that doesn’t come along very often.

“Usually, the media deal and the sponsorship deal doesn’t align like this, so we’re really excited about the offering we’ll have and the approach to the market we can take.”

Should the partnership with NBC bear fruit on that front and others, it will only add to the upswing that the IndyCar Series has had in recent years.

Hinchcliffe has been a witness to that. He entered the series in 2011, when it was trying to find its footing after the sport’s reunification three years earlier. After 13 years of CART vs. the Indy Racing League, getting everything back under one roof was not a smooth process.

But fast-forward seven years, and things have changed for the better. TV ratings and digital viewers have gone up. Race scheduling has become more stable and enhanced with the return of traditional open-wheel markets. And this year’s debut of the universal aero kit aims to pump up the action on the track, while also giving the cars a cleaner, meaner look.

Now, with NBC all in, Hinchcliffe is bullish on his sport’s future.

“This is a game-changing thing for us,” he declared. “If you look at the last four or five years, we’ve seen a steady growth in pretty much every measureable metric that there is – in a time where, globally, motorsports is in a bit of a downturn.

“The fact that IndyCar was able to rally against a global dip in motorsports interest, attendance, sponsorship – it speaks volumes to what we have been doing and this is just gonna take us to that next level.”