Detroit Grand Prix delivers another dynamic event weekend

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Say what you will about Long Beach being North America’s marquee street race – for my money, it’s still a personal favorite and the gold standard for street race operations – but Detroit’s getting pretty close to usurping that “gold standard” title after just three years since coming back on the schedule in 2012.

For the second consecutive year (I wasn’t on site in 2012, so I can’t properly comment on that year), everything about the Chevrolet Detroit Belle Isle Grand Prix weekend on Belle Isle Park, run to near perfection by Roger Penske’s organization and with Bud Denker leading the on-site staff’s efforts, ran like clockwork.

The track flows in such a way that once you’re inside, everything runs in close proximity. The paddock is just behind pit lane and covers all four series that were in action – the Verizon IndyCar Series, TUDOR United SportsCar Championship, Pirelli World Challenge and SPEED Energy Stadium Super Trucks. Victory Lane and the media center are just next to the paddocks, which reduces a lot of unnecessary time spent going back-and-forth to get where you need to go.

The fan zone here is laid out in grand, open style, with a mix of vendors, booths, food options, family friendly activities and a giant concert stage – put onto great effect with Lifehouse and Shaggy performing on the two weekend days. Rising singing star Anna de Ferran, daughter of former Indianapolis 500 and CART champion Gil, also performed during the weekend.

Where this race really nails it is on the corporate side. Penske’s organization focuses heavily on the corporate suite side of things and works effortlessly to ensure the suites get sold out. The Shinola-backed suites were on the outside of the front straight this year, and combined with other corporate chalets, these offered a great vantage point for those clients on site.

The track is transparent with its grandstand numbers. On Friday, Trackside Online reported the numbers, from the track posting, as a total of 15,229 grandstand seats among the five grandstands. It’s not a huge number, but it’s also not the event’s primary focus.

The volunteers go out of their way to be friendly and helpful, almost to a fault. Occasionally you’ll be at an event where volunteers do whatever they can to make your life miserable; not so in Detroit.

As for the weekend on-track? Yes, the course is bumpy but that’s one of its defining characteristics. Denker confirmed at Thursday’s media lunch that a full-scale repave will occur before 2014 to eliminate some of the rough concrete bits.

It will smooth things out, although Cadillac Pirelli World Challenge driver Johnny O’Connell, who won both races this weekend joked during Sunday’s press conference, “With Detroit being a little bit on the bumpy side, I think that works to our advantage. It was funny, I was talking to Roger Penske and I said, please don’t make this track too nice. A couple of bumps are good for me!”

Chevrolet, too, has committed to the event for another two years, through 2016. Denker confirmed to RACER.com’s Marshall Pruett that next year’s weekend again features a Verizon IndyCar Series doubleheader and the Pirelli World Challenge, while also hoping to confirm the return of the TUDOR United SportsCar Championship.

This was the last of two weekends this year – Long Beach as well – where all three series competed alongside each other on the same card.

For IndyCar, this weekend was once again a showcase of varying strategies, which adds an extra layer of spice and intrigue because you never know which strategist or team will nail it.

You also had the emergence of rivalries in greater doses. The “#IndyRivals” campaign premiered on Sunday and it was rather appropriate that it did, considering Will Power appears to be on a quest to be the new Darth Vader of the paddock.

Perhaps, as I suggested on Twitter right before the end of Sunday’s race, Team Penske should revert his No. 12 Verizon Team Penske Chevrolet back to the all-black colors it premiered in when Power was a then-unheralded part-time third driver for the team in 2009.

The Power-Simon Pagenaud battle has enough momentum to where it can be promoted as “the new rivalry.” Power’s had brief encounters with Ryan Hunter-Reay and Scott Dixon before, after having one with Dario Franchitti for a few years. But now him and Pagenaud are the best at-odds thing to promote.

It’s a good thing for the sport, and Pagenaud’s the likeable underdog as the Schmidt Peterson Hamilton Motorsports lacks the resources of a Penske, or a Ganassi, or an Andretti Autosport, but still brings the fight and the bark on every weekend.

Penske and GM ruled the weekend, but those on site will once again attest this was another first-class event through and through. Kudos to all who made it happen.

Street race in Vietnam could lead Formula One’s Asia expansion

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TOKYO (AP) — Formula One is expected to add more races in Asia, including a street circuit in the capital of Vietnam, a country with little auto racing history that is on the verge of getting a marquee event.

“We think Hanoi could come on in the next couple of years, and we’re working with the Hanoi government to that end,” Sean Bratches, Formula One’s managing director of commercial operations, told the Associated Press.

There is even speculation it could be on the schedule next season, which Bratches rebuffed.

Vietnam would join countries like Azerbaijan, Russia and Bahrain, which have Grand Prix races, little history in the sport, and authoritarian governments with deep pockets that serve F1 as it tries to expand into new markets.

“This (Hanoi) is a street race where we can go downtown, where we can activate a large fan base,” Bratches said. “And you have extraordinary iconography from a television standpoint.”

A second race in China is also likely and would join Shanghai on the F1 calendar. Bratches said deciding where to stage the GP will “be left to local Chinese partners” – Beijing is a strong candidate.

Bratches runs the commercial side of Formula One, which was acquired last year by U.S.-based Liberty Media from long-time operator Bernie Ecclestone.

Formula One’s long-term goal is to have 24-25 races – up from the present 21 – and arrange them in three geographical segments: Asia, Europe and the Americas. Bratches said the Europe-based races would stay in middle of the calendar, with Asia or the Americas opening or ending the season.

He said their positioning had not been decided, and getting this done will be slowed by current contracts that mandate specific places on the calendar for several races. This means eventually that all the races in Asia would be run together, as would races in Europe and the Americas.

The F1 schedule is now an inefficient jumble, allowing Bratches to take a good-natured poke at how the sport was run under Ecclestone.

“We’ve acquired an undermanaged asset that’s 67-years-old, but effectively a start-up,” Bratches said.

Early-season races in Australia and China this year were conducted either side of a trip to Bahrain in the Middle East. Late in the season Formula One returns to Asia with races in Japan and Singapore.

The Canadian GP this season is run in the middle of the European swing, separated by four months from the other races in the Americas – the United States, Mexico and Brazil. These three are followed by the season-ending race in Abu Dhabi, which means another trip across the globe.

“With the right economics, with the right structure and cadence of events across territories, 24 or 25 is probably where we’d like to be from a longer-term standpoint,” Bratches said.

Big changes are not likely to happen until the 2020 season ends. This is when many current rules and contracts expire as F1’s new owners try to redistribute some income to allow smaller teams to compete.

“There’s more interest than we have capacity in the schedule,” Bratches said, firing off Berlin, Paris or London as potentially attractive venues. “We want to be very selective.”

“Those cites from an economic impact standpoint would find us value, as do others around the world,” Bratches added. “It’s very important for us as we move forward to go to locations that are a credit to the Formula One brand.”

An expanded schedule would have to be approved by the teams, which will be stretched by the travel and the wear-and-tear on their crews. The burden will fall on the smaller teams, which have significantly smaller revenue compared with Ferrari, Mercedes or Red Bull.

Bratches also envisions another race in the U.S., joining the United States Grand Prix held annually in Austin, Texas. A street race in Miami is a strong candidate, as are possible venues like Las Vegas or New York.

“We see the United States and China as countries that could support two races,” he said.

Liberty Media has reported Formula One’s total annual revenue at $1.8 billion, generated by fees paid by promoters, broadcast rights, advertising and sponsorship. Race promotion fees also tend to be higher in Asia, which makes the area attractive – along with a largely untapped fan base.

In a four-year cycle, F1 generates more revenue than FIFA or the International Olympic Committee, which rely almost entirely on one-time showcase events.

Reports suggest Vietnamese promoters may pay between $50-60 million annually as a race fee, with those fees paid by the government. Bratches said 19 of 21 Formula One races are supported by government payments.

“The race promotion fee being derived from the government … is a model that has worked historically,” Bratches said.