NASCAR: Panasonic expands partnership with Hendrick Motorsports

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Already a technology partner with Hendrick Motorsports, Panasonic has expanded their pact with the NASCAR juggernaut to include primary sponsorship for Jeff Gordon.

The three-year agreement will see Panasonic serve as the primary backer for Gordon’s No. 24 Chevrolet in two Sprint Cup events during the 2014, 2015, and 2016 seasons.

Gordon will race the Panasonic colors this weekend at Sonoma Raceway and again on Aug. 31 at Atlanta Motor Speedway. In all other events, Panasonic will be an associate sponsor for the No. 24.

Panasonic has worked with Hendrick since the 2007 season, providing the team with items such as laptops, cameras, projection units, and video production tools for their North Carolina headquarters.

However, this will be the company’s first foray into on-car branding since the alliance began.

“We use their technology across the organization, and it provides the best possible tools in every area, from competition to marketing to IT,” team owner Rick Hendrick said of Panasonic.

“To have them see more opportunities for their business and want to grow the relationship sends a very positive message.”

For Sonoma, the company will have its Toughbook line of computers on the No. 24’s quarter panels. You can check out the paint job below.

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Jeff Gordon will drive the No. 24 Panasonic Chevy this weekend at Sonoma and at Atlanta on Aug. 31. Credit: @JeffGordonWeb on Twitter.

F1 2017 driver review: Lance Stroll

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Team: Williams

Car No.: 18
Races: 20
Wins: 0
Podiums: 1
Best Finish: P3 (Azerbaijan)
Pole Positions: 0
Fastest Laps: 0
Points: 40
Championship Position: 13th

Lance Stroll’s arrival in Formula 1 at the start of the 2017 was a far from smooth one despite a significant private testing program being undertaken in the months leading up to his grand prix debut.

Even with older hand Felipe Massa at Williams, Stroll looked uneasy behind the wheel of the FW40 car through the opening run of races as he failed to reach the checkered flag in any of his first three starts.

The Canadian was left deflated after his first decent effort in Bahrain was cut short after a clash with Carlos Sainz Jr., calling it his “rock bottom” moment – but things would turn around on home soil.

Stroll produced a stunning fight through the field to take an excellent P9 in Canada, proving his talent seen in Formula 3 the previous year and shushing many of his critics.

Better would follow two weeks later in Baku when Stroll became the youngest rookie in F1 history to score a podium, dodging a crazy race to finish third. It would have been second had he not lost a drag race against Valtteri Bottas to the line.

Stroll’s form then fluctuated greatly. He was sublime on occasion, the best examples being Monza, when he started a remarkable P2 on the grid and ended as the top midfielder in P7, or Mexico where he took a brilliant sixth.

But there were too many weekends he was a little anonymous. Sure, Williams didn’t have the best car this year, but perhaps a little better was expected from Stroll.

2018 will be an even bigger challenge as he looks to the lead the team when a new teammate arrives – and at only 19, it is a lot to handle. Nevertheless, there are positive signs to be found; you just need to look for them a little.

Season High: Taking a shock podium in Baku after dodging chaos in front.

Season Low: A poor opening two races in Australia and China.