Toyota extends partnership with Sonoma Raceway through 2017

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In an age where sponsorships remain difficult to come by, it’s encouraging to hear Wednesday’s news that Toyota has extended its agreement to sponsor the annual Toyota/Save Mart 350 at Sonoma Raceway.

The final race of the existing deal is this weekend (June 20-22), capping off with Sunday’s Sprint Cup event, but the new agreement will extend the relationship between the auto manufacturer and the road course through 2017, track officials announced Wednesday.

Toyota has been co-sponsor of the race since 2007, and the new deal will extend it to a full decade. The automaker will also continue to provide the raceway’s official vehicle.

“Sonoma Raceway is one of the premier motor-sports venues on the West Coast and our partnership enables us to showcase the freshest line up of cars, trucks and SUVs in the industry,” Henry Hansel, president of the Northern California Toyota Dealer Advertising Association, said in a media release issued by the racetrack.

Added Sonoma Raceway president and general manager Steve Page, “We could not be more proud of our association with the Toyota brand, their terrific lineup of cars and trucks and the outstanding group of dealers in our region. We are grateful for their support of the raceway and the NASCAR event and look forward to working together for many years to come.”

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The Callaway Corvette GT3 is coming to America, in PWC

Photo: Callaway Competition USA
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Pirelli World Challenge has been in need of some good news from a car count standpoint early into this offseason, and receives it Monday with confirmation Callaway Competition will bring its GT3-spec homologated Corvette C7 GT3-R Stateside next season.

The withdrawal of the factory Cadillac Racing program after PWC’s season finale in Sonoma in September has opened the door for the factory-blessed Corvette C7 GT3-R to run in North America, because Cadillac’s ATS-V.R has been the lone GT3-spec car under the General Motors awning for the last three seasons, while the Callaway Corvette has raced only internationally.

Reeves Callaway has been on site at the tail end of the PWC season to survey the opportunity and now a deal has been struck for a factory effort to run next year, before the Callaway Corvette program becomes a customer effort in 2019. This follows the same timeline as Acura did with its new NSX GT3 this year to run it as a factory program in 2017 before shifting to customer efforts in 2018.

“Joining the Pirelli World Challenge has been a long term objective for Callaway Competition,” Callaway said in a release. “Now the field is a roll-call of the most capable sports cars from every country. To do well here, you must beat the best in the world. What better way to showcase our iconic American car?

“For 2018, we will run a Callaway factory team to give us the best chance of continuing the championship record the Corvette has achieved in international competition. For 2019, we will not race against our customers, but provide high-quality support to them in the tradition of other manufacturer customer racing support programs.”

“For several years fans have asked when they would see the Callaway Corvette GT3 run in the Pirelli World Challenge,” added Greg Gill, President and CEO of Pirelli World Challenge. “The wait is over and we are very pleased to announce the arrival of the Callaway Corvette GT3 for the 2018 season.”

The Callaway Competition USA Corvette C7 GT3-R will be unveiled and both full season drivers announced at the Performance Racing Industry show in Indianapolis on December 7 at the Pirelli World Challenge booth. Following the unveiling event, the car will be on display for the remainder of the trade show. Details of the presentation will be announced in the coming weeks.

Callaway’s confirmation comes amidst the likely drawdown of potentially nine or 10 cars that raced in PWC’s GT and GTA ranks either all season or most of it in 2017, among at least five manufacturers. That’s not to say those losses can’t be recouped elsewhere on the grid, over the next several months before the St. Petersburg season opener in March.

PWC will hold its annual state of the series and competitor meeting to finalize the next year’s plans at the PRI show as well.