In an age where sponsorships remain difficult to come by, it’s encouraging to hear Wednesday’s news that Toyota has extended its agreement to sponsor the annual Toyota/Save Mart 350 at Sonoma Raceway.
The final race of the existing deal is this weekend (June 20-22), capping off with Sunday’s Sprint Cup event, but the new agreement will extend the relationship between the auto manufacturer and the road course through 2017, track officials announced Wednesday.
Toyota has been co-sponsor of the race since 2007, and the new deal will extend it to a full decade. The automaker will also continue to provide the raceway’s official vehicle.
“Sonoma Raceway is one of the premier motor-sports venues on the West Coast and our partnership enables us to showcase the freshest line up of cars, trucks and SUVs in the industry,” Henry Hansel, president of the Northern California Toyota Dealer Advertising Association, said in a media release issued by the racetrack.
Added Sonoma Raceway president and general manager Steve Page, “We could not be more proud of our association with the Toyota brand, their terrific lineup of cars and trucks and the outstanding group of dealers in our region. We are grateful for their support of the raceway and the NASCAR event and look forward to working together for many years to come.”
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EDITOR’S NOTE: NBCSN will air additional Dakar Rally highlights on Monday at 7 p.m. ET.
As it has done so for four decades, the 40th annual Dakar Rally – the most grueling test of man and machine anywhere – produced a number of surprise finishes and also several disappointments for drivers or riders who were expected to do well in the nearly 5,600-mile trek that began in Peru and continued through Bolivia and ending in Argentina.
NBCSN has aired highlights from all 14 stages (actually 13, because one stage was completely rained out) during the Rally’s two-week run, which concluded Saturday.
Here’s some of the “best of” highlights from the overall Rally highlights, followed by a quick guide that gives you wrapups to all 14 stages.
So, without further adieu, here’s NBCSN’s “best of” the 2018 Dakar Rally:
2018 Dakar Rally: Best of cars
2018 Dakar Rally: Best of bikes
2018 Dakar Rally: Best of trucks
2018 Dakar Rally: Best of quads
Lastly, here’s a day-by-day wrapup of how the Rally played out.
MORE: Dakar Rally daily stages schedule, NBCSN broadcast schedule, list of all competitors.
MORE: Stage 14 overall Rally wrapup
MORE: Stage 13 wrapup
MORE: Stage 12 wrapup
MORE: Stage 11 wrapup
MORE: Stage 10 wrapup
MORE: Stage 9 cancelled due to weather, impassible course conditions
MORE: Stage 8 wrapup
MORE: Stage 7 wrapup
MORE: Stage 6 wrapup
MORE: Stage 5 wrapup
MORE: Stage 4 wrapup
MORE: Stage 3 wrapup
MORE: Stage 2 wrapup
MORE: Stage 1 wrapup