Report: Home Depot leaving NASCAR, Joe Gibbs Racing at season’s end

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The Home Depot’s time as a primary sponsor in NASCAR are numbered according to a report from the Sports Business Journal.

The SBJ’s Tripp Mickle relays word from sources that the home improvement chain will leave the sport entirely when its contract with Joe Gibbs Racing runs out at the end of this season.

Home Depot currently serves as a main co-sponsor with Dollar General on the No. 20 JGR Toyota of former Sprint Cup champion Matt Kenseth.

Dollar General, however, has become the bigger backer of the two and is running as the No. 20’s primary sponsor for the bulk of the races this season. In those events, Home Depot’s branding and orange color has usually been relegated to the car’s rear bumper.

Home Depot has been part of the JGR portfolio since 1999, when it signed on to back Tony Stewart when he drove the No. 20 car. Stewart took Home Depot to two of his three Sprint Cup championships (2002, 2005) before leaving JGR following the 2008 season.

The company then ran with Joey Logano from 2009-2012, followed by Kenseth starting in 2013.

However, Dollar General announced last December it would increase its primary sponsorship of Kenseth’s No. 20 to a total of 27 races in 2014, up from 17 in 2013; Home Depot had been slated to run 21 races in that role prior to this particular decision.

Now, with the SBJ report comes obvious questions. It would appear that Dollar General now has an opening to turn its involvement with the No. 20 into a season-long sponsorship – but will they choose to do so?

Then there’s the matter of how this will impact JGR’s possible plans for expanding to a four-car operation for 2015. Sonoma winner Carl Edwards has been linked to joining the team in that scenario, but he has stayed quiet on that subject.

Team president J.D. Gibbs said this past weekend that a final decision on JGR’s expansion won’t come until at least September. He also confirmed that M&M’s would remain on the team’s No. 18 car for Kyle Busch next year.

Takuma Sato’s likeness revealed on Borg-Warner Trophy (PHOTOS)

Photos; Walt Kuhn
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INDIANAPOLIS – Rather than the traditional December unveil, this year’s reveal newest likeness added to the Borg-Warner Trophy came Tuesday at the Indianapolis Motor Speedway Museum.

Takuma Sato got to see the result of the sculpting done by William Behrends and then turned from wax, clay and ceramic into sterling silver on Tuesday evening, as the winner of the 101st Indianapolis 500 presented by PennGrade Motor Oil saw his face revealed on the trophy.

Sato took the No. 26 Ruoff Home Mortgage Honda for Andretti Autosport to the win in thrilling fashion this year over Helio Castroneves, denying the Brazilian his fourth Indianapolis 500 victory in the process. It atoned for his near-miss in 2012, driving for Rahal Letterman Lanigan Racing, the team he’ll return to in 2018.

It’s been a whirlwind last week-plus for Sato, doing the podium interviews at the Japanese Grand Prix, reflecting on his Indianapolis 500 triumph, then sharing the victory spoils with another Japanese pilot in Yoshihide Muroya, who won the Red Bull Air Race World Championship at Indianapolis this weekend.

Photos of Sato’s face on the most unique trophy in sports are below. This post will be updated following tonight’s full unveil. (All photos: Walt Kuhn)