(Image courtesy NASCAR.com Superstore)

Dale Earnhardt Jr. still No. 1 in souvenir sales, but Austin Dillon, Kevin Harvick make big gains


Dale Earnhardt Jr. may soon start hearing more footsteps of Austin Dillon closing in on him.

Maybe not so much on the racetrack, but certainly in online souvenir memorabilia sales, according to a story in the Daytona Beach News-Journal.

While Earnhardt is going for his 12th consecutive Most Popular Driver Award this season, he also continues to be No. 1 driver on the NASCAR.com Superstore list of online souvenir and memorabilia sales.

But Dillon is climbing fast, going from 22nd last season (his last in the Nationwide Series) to 10th this season (his rookie Sprint Cup campaign).

Blake Davidson, vice president of licensing and consumer products for NASCAR, explained Dillon’s surge in an email response to the News-Journal.

“There was a lot of anticipation and excitement about having the No. 3 back on the track,” Davidson said. “Here we had a very talented, up-and-coming driver in Dillon behind the wheel of a car owned by his grandfather, Richard Childress, with the number that Dale Earnhardt made famous.

“Those are great storylines. Dillon had already won two NASCAR Nationwide Series championships, so he’d built a sizable fan following before he arrived at the Sprint Cup Series.”

Citing figures provided by the NASCAR.com Superstore, the News-Journal reported that seven of the top 10 drivers with the hottest selling merchandise changed positions from the 2013 year-to-date listing.

The biggest climbers in the rankings were Dillon (up 12 spots), Kevin Harvick (five spots) and Jeff Gordon (one spot).

Dropping in the rankings from 2013 to 2014 were Tony Stewart (two spots), Danica Patrick (two spots), and one spot each for Kasey Kahne and Carl Edwards.

We don’t know if it’s a coincidence or not, but four of the top eight drivers on the list race for Hendrick Motorsports.

In addition, eight of the top-10 drivers are powered by Chevrolet. Sixth-ranked Kyle Busch (Toyota) and ninth-ranked Carl Edwards (Ford) are the only non-Chevy drivers on the list.

What are the hottest-selling items?

“Die-cast replicas and apparel (t-shirts, hats, jackets) are the two most popular categories,” Davidson told the News-Journal. “The die-cast is kind of like our sport’s jersey — it represents an authentic replica of what is on the track. Those have always been a major item for fans.

“We offer the very same hats that drivers are wearing themselves, so that creates a connection between the fan and driver. (And) the Daytona Rising Collection gives fans an opportunity to take home a piece of track history, including the actual seats where they may have once sat to watch the Great American Race.”

Here’s the breakdown, with this year’s rank, driver name and last year’s year-to-date sales ranking (source: NASCAR.com Superstore):

1) Dale Earnhardt Jr. (No. 1 in 2013)

2) Jimmie Johnson (No. 2 in 2013)

3) Jeff Gordon (No. 4 in 2013)

4) Kevin Harvick (No. 9 in 2013)

5) Tony Stewart (No. 3 in 2013)

6) Kyle Busch (No. 6 in 2013)

7) Danica Patrick (No. 5 in 2013)

8) Kasey Kahne (No. 7 in 2013)

9) Carl Edwards (No. 8 in 2013)

10) Austin Dillon (No. 22 in 2013)

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IndyCar 2015 Driver Review: Ryan Briscoe

Ryan Briscoe
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MotorSportsTalk continues its review of the Verizon IndyCar Series field, driver-by-driver, with a look at Ryan Briscoe. Despite not having a ride to start the year, Briscoe ended strongly courtesy of a series of strong runs at Schmidt Peterson Motorsports.

Ryan Briscoe, No. 5 Schmidt Peterson Motorsports Honda

  • 2014: 11th Place, Best Finish 4th, Best Start 4th, 1 Top-5, 11 Top-10, 5 Laps Led, 12.8 Avg. Start, 10.6 Avg. Finish
  • 2015: 18th Place (8 starts), Best Finish 5th, Best Start 2nd, 1 Top-5, 4 Top-10, 10 Laps Led, 17.8 Avg. Start, 12.0 Avg. Finish

For those who slag on Briscoe as being undeserving of top level equipment, his 2015 second half provided a friendly reminder of his overall ability level in what might be less than the best machinery.

Briscoe was thrust into the No. 5 car under trying circumstances to begin with, getting all of an hour’s worth practice replacing the injured James Hinchcliffe ahead of the Indianapolis 500. But subsequent drives on the ovals there, Texas, Fontana, Milwaukee and Iowa – even if the results were less than ideal – showcased a driver determined to show to the paddock he still had it, and then some. His defense against Juan Pablo Montoya in Sonoma was nothing short of brilliant, and courtesy of double points he actually finished ahead of full-season driver Stefano Coletti.

The Australian immediately gelled with the SPM team, engineer Allen McDonald and race strategist Robert Gue. He continues to prove he’s an asset, as he has enjoyed multiple opportunities to extend his career in various arenas of motorsport in both open-wheel and sports cars, the latter of which he won at both the Rolex 24 at Daytona and the Mobil 1 Twelve Hours of Sebring with Corvette Racing this year.

Race Recap: Hamilton closes on third title at Russia (VIDEO)

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Following an early retirement for Mercedes AMG Petronas teammate Nico Rosberg, Lewis Hamilton has closed even more on his third Formula 1 World Championship.

View it above in the race recap from the 2015 Russian Grand Prix.