Dale Earnhardt Jr. still No. 1 in souvenir sales, but Austin Dillon, Kevin Harvick make big gains

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Dale Earnhardt Jr. may soon start hearing more footsteps of Austin Dillon closing in on him.

Maybe not so much on the racetrack, but certainly in online souvenir memorabilia sales, according to a story in the Daytona Beach News-Journal.

While Earnhardt is going for his 12th consecutive Most Popular Driver Award this season, he also continues to be No. 1 driver on the NASCAR.com Superstore list of online souvenir and memorabilia sales.

But Dillon is climbing fast, going from 22nd last season (his last in the Nationwide Series) to 10th this season (his rookie Sprint Cup campaign).

Blake Davidson, vice president of licensing and consumer products for NASCAR, explained Dillon’s surge in an email response to the News-Journal.

“There was a lot of anticipation and excitement about having the No. 3 back on the track,” Davidson said. “Here we had a very talented, up-and-coming driver in Dillon behind the wheel of a car owned by his grandfather, Richard Childress, with the number that Dale Earnhardt made famous.

“Those are great storylines. Dillon had already won two NASCAR Nationwide Series championships, so he’d built a sizable fan following before he arrived at the Sprint Cup Series.”

Citing figures provided by the NASCAR.com Superstore, the News-Journal reported that seven of the top 10 drivers with the hottest selling merchandise changed positions from the 2013 year-to-date listing.

The biggest climbers in the rankings were Dillon (up 12 spots), Kevin Harvick (five spots) and Jeff Gordon (one spot).

Dropping in the rankings from 2013 to 2014 were Tony Stewart (two spots), Danica Patrick (two spots), and one spot each for Kasey Kahne and Carl Edwards.

We don’t know if it’s a coincidence or not, but four of the top eight drivers on the list race for Hendrick Motorsports.

In addition, eight of the top-10 drivers are powered by Chevrolet. Sixth-ranked Kyle Busch (Toyota) and ninth-ranked Carl Edwards (Ford) are the only non-Chevy drivers on the list.

What are the hottest-selling items?

“Die-cast replicas and apparel (t-shirts, hats, jackets) are the two most popular categories,” Davidson told the News-Journal. “The die-cast is kind of like our sport’s jersey — it represents an authentic replica of what is on the track. Those have always been a major item for fans.

“We offer the very same hats that drivers are wearing themselves, so that creates a connection between the fan and driver. (And) the Daytona Rising Collection gives fans an opportunity to take home a piece of track history, including the actual seats where they may have once sat to watch the Great American Race.”

Here’s the breakdown, with this year’s rank, driver name and last year’s year-to-date sales ranking (source: NASCAR.com Superstore):

1) Dale Earnhardt Jr. (No. 1 in 2013)

2) Jimmie Johnson (No. 2 in 2013)

3) Jeff Gordon (No. 4 in 2013)

4) Kevin Harvick (No. 9 in 2013)

5) Tony Stewart (No. 3 in 2013)

6) Kyle Busch (No. 6 in 2013)

7) Danica Patrick (No. 5 in 2013)

8) Kasey Kahne (No. 7 in 2013)

9) Carl Edwards (No. 8 in 2013)

10) Austin Dillon (No. 22 in 2013)

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Here’s what drivers said after Sunday’s INDYCAR race was postponed until Monday

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Here’s what several drenched drivers had to say after Sunday’s Honda Indy Grand Prix of Alabama was postponed until Monday morning (11:30 a.m. ET, LIVE on NBCSN):

JOSEF NEWGARDEN (No. 1 Hitachi Team Penske Chevrolet, 2017 Honda Indy Grand Prix of Alabama winner, 2018 pole winner): “It’s tough because we have so many people that come out here to watch us. We want to put on a good race. We want to put on a show. So calling the race, running around behind the pace car not running, it’s tough, it’s tough to do that. But I think it was the right thing in the end. When we started the race, the conditions were OK. You could run at that level of rain. Then, it intensified right before that first caution. I think when the caution came out, it got to a point where it was just too much. There was too much puddling and pooling of water on every straightaway. Then the rivers started flowing, high-speed compressions in Turns 1 and 2, fast corner, 12 and 13, fast corner where the river starts to form. Just tough. I mean, look, we love racing in the rain. It’s got nothing to do with not wanting to run in the rain, not being able to do that. It’s that this type of track with this water level was too much to race today. We’ve run here in the rain before, but it intensified to the point where you’re starting to get in a situation where it’s going to take it out of the drivers’ hands. What happened with Will (Power), I don’t think is a driver error. I don’t know how anyone is going to drive hydroplaning on the front straightaway. I think you would have had that for the rest of the track, too. A tough situation. Thanks for the fans that came out and supported us. Hopefully we’ll get some people back tomorrow and we’ll get the show in and put on a great event.”

MATHEUS “MATT” LEIST (No. 4 ABC Supply AJ Foyt Racing Chevrolet):
“Tough day so far. We had some problems with our radio and fuel alarm, but otherwise the car was alright. It was just too dangerous out there, we couldn’t see anything, so I think they made the right call. Hopefully we’ll have a good race tomorrow.”

WILL POWER (No. 12 Verizon Team Penske Chevrolet): “It’s just a real shame for everyone on the Verizon Chevy team. The car was good and we were doing our best out there, but it was really hard to see anything in front of me. The conditions were just so bad. As soon as I got to the frontstraight, the car just came around, and I tried to keep it off the wall, but it was hydroplaning and there was nothing I could do. I feel bad for the team and for the fans in this weather. Just too bad. Hopefully our luck can turn around when we get to Indianapolis.”

TONY KANAAN (No. 14 ABC Supply AJ Foyt Racing Chevrolet): “Very difficult day for us. In the race we were 13th at the time and we had some electrical issues, so that caused us to pit and we lost a lap. Not the ideal situation, but we don’t give up. There’s still a race tomorrow and we’re going to go for the most points. Anything can happen.”

GRAHAM RAHAL (No. 15 Mi-Jack Honda): “It was a tough beginning, but when we kind of got going it was OK and kind of fun to challenge for a while, but visibility was a major issue today, no doubt. I’m glad that the series postponed it. I would have like to get it in today, but that’s life. We will go racing tomorrow.”

ALEXANDER ROSSI (No. 27 Kerauno / MilitaryToMotorsports.com Honda, Verizon IndyCar Series points leader): “I think definitely the right decision was made to red flag the race. It’s a very difficult position for everyone to be in. It’s never the result that you want, but safety is obviously a priority. I think everyone did a good job considering the conditions of looking out for each other. Not being able to see is not doing anybody any good. It is hard for everyone, but glad that we’re all in one piece and try again later.

TAKUMA SATO (No. 30 Mi-Jack / Panasonic Honda): “As you could see on TV, if you couldn’t see the car, it was probably three times worse in the cockpit on the main straight or any straight. You had to completely trust the guys that they were accelerating. Never the less, I made good progress on the short stint and I made up a few positions.  The car was working well, but also was aquaplaning a lot, too, so I have to respect INDYCAR’s decision for everyone’s safety. Now we really need to concentrate on having a good car for tomorrow. I’m sorry for the fans that sat in rain all day, but thank them for their support.”

RENE BINDER (No. 32 Binderholz tiptop timber Chevrolet): “It was a short day. In the beginning the conditions were not that good, but afterwards the conditions started to improve. The race was stopped, then restarted, and I think the conditions were not too bad at that point. Unfortunately, it was red flagged again and then cancelled for the day. It would have been nice to get halfway, but we will come back and try again tomorrow.”