We’re still in 2014, but the Formula DRIFT presented by GoPro series is already looking ahead to 2015 and 2016, extending contracts and event hosting through ’16 at Road Atlanta and Evergreen Speedway.
In addition, the series announced Thursday that it has extended its current deal with The Streets of Long Beach through 2015.
The announcement is especially poignant for Evergreen Speedway in Monroe, Washington, which hosts the fifth event of the 2014 Formula DRIFT schedule this weekend: Throwdown at Evergreen Speedway on July 18 and 19.
It also marks the ninth year Evergreen Speedway has hosted the drift racing circuit.
“Evergreen Speedway is excited and proud to announce a three-year contract extension with Formula DRIFT through the 2016 season” Evergreen Speedway president/CEO Doug Hobbs said in a media release. “Formula DRIFT is by far, the most exciting and single largest motorsport event each and every year at Evergreen Speedway.
“Having such a marquee world stage series in the Seattle market is also a boost to tourism with a major economic impact. The best part for me is seeing thousands of fans smiling and having fun watching some of the most talented drivers in the world wow the crowd.”
As for Road Atlanta, the annual Formula Drift race there has grown by leaps and bounds, prompting track and series officials to extend the present deal so soon.
“The growth of Drift Atlanta over the past 11 years has been phenomenal,” Road Atlanta president/general manager Geoff Lee said. “We are pleased to extend our relationship with Formula DRIFT through 2016, and continue to build on the momentum that has made Drift Atlanta one of the largest and most renowned drifting events in North America.”
Based in Long Beach, Formula DRIFT is also working on extending working agreements with other existing tracks on its 2014 schedule.
“Eleven years ago we were the last on the list to get dates locked in for some of the venues,” Formula DRIFT president Jim Liaw said. “Now here we are 11 years later and are towards the top of the list for venues across the country.
“We are proud of the growth of the sport and it couldn’t have been done without the relationships that we have with these top venues and we look forward to continuing the relationships for years to come.”
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