Perception of sparse Brickyard 400 crowd not necessarily reality

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INDIANAPOLIS – When Sunday’s 21st running of the Brickyard 400 is in the rearview mirror, we’re once again likely to hear significant griping about “did you see all the empty seats at Indy?”

Like they’ve done after the last five editions of the Brickyard, critics and so-called experts will once again lament about the poor crowd, how it was a poor show, how passing is virtually non-existent and how NASCAR doesn’t belong at Indianapolis Motor Speedway – even though Sunday will be the 21st time it’s been there.

Admittedly, since the embarrassing Goodyear tire debacle in the 2008 race, the Brickyard 400 has never been the same, seeing substantial drops in attendance in each subsequent year.

There were probably close to 125,000 fans at that 2008 race when a bad batch of Goodyear tires caused NASCAR to call numerous mandatory competition cautions after every 10 laps or so, allowing teams to switch tires over and over and over.

No matter what NASCAR officials did that day, they were damned if they did and damned if they didn’t. They could have cancelled the race, but that would have been a move of last resort, and likely would have been an even bigger mistake than what ultimately transpired. Could you imagine NASCAR and IMS refunding ticket costs to each and every race fan if the race was cancelled?

They could have postponed the race to the next day (Monday) and had a couple truckloads of new tires brought in from the company’s Akron, Ohio headquarters. But you can’t make Sprint Cup tires overnight, and to have enough of the type of compound and quality needed to run on the very gritty pavement at IMS would have taken time to produce – time that NASCAR didn’t have.

NASCAR could also have cut the race short, but that would have been just as bad as canceling it.

So the sanctioning body went ahead and got through the day as best as it could, knowing the outcome could have been a lot worse.

Thousands of fans screamed and booed at the conclusion of the technology-hampered race in 2008. Many, if not most, vowed to never return to Indy for another NASCAR race – and it would appear that the majority have indeed lived up to their word.

The following year, 2009, there were maybe 90,000 fans (IMS and NASCAR never announce exact attendance figures, so reporters are left to best-guess estimates).

And since then, the numbers – at least looking at the stands – have continued to decrease until they’ve leveled off around the 70,000 level the last couple of years.

In addition, the economic downturn over the last six-plus years has also had a major impact on why more fans don’t come to IMS to watch NASCAR. Airplane flights, hotels, rental cars and food costs have just become too prohibitive for many individuals, and even more difficult for families to want to pick up and head to central Indiana — even those who may live in-state.

But the critics and pundits seem to forget one very important thing:

One of the biggest reasons why the Brickyard’s attendance the last several years has been disappointing isn’t necessarily the crowd itself. When you have a facility that holds an estimated 250,000 to 300,000 seats, 70,000 makes the place look only a quarter-full … which is indeed the case.

Put 70,000 fans at Martinsville, and you’ll have standing room only.

Put 70,000 fans at nearby Chicagoland Speedway or Kentucky Speedway and you’ll have a near-sellout.

Put 70,000 fans at Sonoma and you’d likely set track records for road course race attendance.

Put 70,000 in Bristol and it will look half-full – which is still a lot better than IMS looking only a quarter-full.

Attendance at IMS has become a matter of perception over reality. It may look near-empty – when the fact of the matter remains that it’s a bigger crowd than on game day when the NFL’s Colts play a home game.

It’s a bigger crowd typically than the Final Four brings in, a bigger crowd than any World Series game.

So when “fans” start complaining about how empty IMS will be on Sunday, they should take pause and reconsider their assessment.

It’s not necessarily NASCAR’s fault that IMS doesn’t fill up.

Rather, it’s more that the place is just so darn big.

Face it, we’ll never see the 250,000 or so fans that streamed through the gates of IMS for the historic first Brickyard in 1994. It was a unique event at a legendary venue.

It was the place to be if you wanted to be part of NASCAR and motorsports history, the first “foreign” series to race at the fabled IMS in its history.

Sure, while 70,000 or so on Sunday won’t necessarily look all that good on TV, the fact remains that 70,000 filled seats at any professional sports venue is still a big success any way you slice it.

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Vandoorne re-upped with McLaren for 2018

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Heading into his first home Grand Prix, Belgian driver Stoffel Vandoorne will continue with McLaren Honda into 2018. Perhaps more notable was the continued inclusion of Honda as well within the confirmation.

Vandoorne made his Grand Prix debut at Bahrain 2016 and scored a point filling in for Fernando Alonso. He now scored his first 2017 point last race in Hungary, ending 10th as he did in Bahrain.

The Belgian was always expected to continue and it’s been confirmed the team won’t waffle on that.

“I’m delighted that the team has now formally announced that I will continue to race for them next year, because I’ll be able to approach the second half of my rookie season with total focus on the job in hand: namely getting the very most I can out of my car, my engineers, and everything and everyone around me,” Vandoorne said.

“I’ve already learned such a huge amount in the first half of my first season in Formula 1 – from my engineers, from my mechanics, from Eric [Boullier], from Zak [Brown] and from Jonathan [Neale], and also from Fernando [Alonso], who is a brilliant driver and also an excellent team-mate.

“Last but not least, I want to say thank you to McLaren’s partners and fans for their loyalty and enthusiasm – they are the best in the business – and also to McLaren’s Executive Committee Principals, [Shaikh] Mohammed and Mansour [Ojjeh], who continue to put their faith in me.”

Boullier added, “When we announced at the end of 2016 that Stoffel would be a McLaren Honda race driver for 2017, we indicated that our plan was that he’d race for us for a number of years.

“That plan hasn’t changed, and I’m very happy therefore to be able to confirm that he’ll continue to race for us next season.

“Like all rookies, he’s had to learn a lot in the first half of his first Formula 1 season, but we have great confidence in him, and he’s getting better and better all the time. His team-mate is a tough opponent – that’s an understatement in fact, because he’s arguably the best driver in the sport today – but Stoffel’s robust talent and fierce ambition make us sure that he’ll achieve great successes with us in the future.”

Brown confirmed the multi-year number without putting a specific number down on it.

“Echoing Eric’s words, I’d like to add only that I regard Stoffel as a super talent – a future Formula 1 world champion in fact – and that’s why I’ve always been adamant that he should race for us on a multi-year basis,” he said.

“Before anyone asks me any questions about duration, we don’t want to go into that kind of confidential contractual detail, but let me put it this way: when we signed Stoffel, we intended that he would race for us for a significant number of years, and that remains our firm intention.

“We all know Stoffel’s potential, and when we have a package fast enough to win grands prix again – and we will – Stoffel will be in the right place to score his first Formula 1 victory.”

Alonso’s future, of course, remains a hot button topic set to be decided in September at the earliest.

Toro Rosso extends contract for technical director James Key

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Scuderia Toro Rosso technical director James Key will continue with the team for the foreseeable future, following a contract extension announced on Tuesday.

Key joined the team in 2012 and has seen the Faenza-based squad solidify its role in the upper midfield, with occasional surprise finishes that have pushed the team near the top three or four teams on the grid.

“I am delighted to continue with Toro Rosso and remain part of the Red Bull family,” he said. “This is a team which I have great respect for and have thoroughly enjoyed working with for the past 5 years; now I look forwards to continuing our project into the future.

“STR is unique, facing the challenges of being spread over two countries and fulfilling the roles of both a team in its own right and an important part of the Red Bull driver program: they are challenges that the team takes in its stride and, whilst doing so, continues to grow and improve year on year.

“Most importantly, the people I have had the pleasure to work with at STR are second to none: professional, ambitious and focussed, they have all worked incredibly hard to improve the team’s performance and will continue that hard work with the same dedication and optimism in the coming years too. I would like to thank Franz Tost and Red Bull for their continued support and confidence. We have more work to do, and I look forwards to taking the next steps with Toro Rosso towards our goals.”

Team principal Franz Tost added, Formula 1 is a team sport, but one in which an individual can still make a difference. So far, in his time with us, James has proved that he can indeed make that difference, leading the technical side of the operation.

“Not only has he been adept at producing chassis-aero packages that are well regarded throughout the paddock, he has also shown the management skills necessary to get the most out of all the various departments that work together both here in Faenza and in Bicester. I am therefore delighted that James will be with us for the foreseeable future to continue this fruitful process.”

Teams load up on supersoft tires for Italian GP

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There’s almost no variety in team Pirelli tire selections for the Italian Grand Prix, with nearly all teams going with two sets of softs and 10 sets of supersofts for next week’s race. All teams have selected just one set of mediums.

The only variance comes with Mercedes, Force India and Haas going with three sets of softs and nine supersofts. The rest are all the same choice, two softs and 10 supersofts.

Monza comes a week after Spa this week.

Pirelli’s tire breakdown is below.

Jackie Joyner-Kersee to serve as Gateway grand marshal

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The Verizon IndyCar Series’ return to Gateway Motorsports Park for the Bommarito Automotive Group 500 presented by Valvoline will feature quite an excellent grand marshal, in the form of three-time Olympic gold medalist Jackie Joyner-Kersee.

The full release from the track is below.

An Olympic champion has been selected to give the command to start engines for the Bommarito Automotive Group 500 presented by Valvoline comes to Gateway Motorsports Park in Madison, Illinois on August 26. Jackie Joyner-Kersee, considered to be one of the greatest athletes of all time, will serve as the grand marshal for the Verizon IndyCar Series event.

“I am humble,” said Joyner-Kersee, who is a native of East St. Louis, Illinois. “I do not take this honor for granted to be the INDYCAR race’s grand marshal at Gateway Motorsports Park. Very few people are asked to give the command and I am grateful to be one of the few. Thank you!”

Track-and-field star Joyner-Kersee has won three Olympic gold medals, as well as one silver and two bronze. She was the first American to win gold for the long jump and the first woman to earn more than 7,000 points in the seven-event heptathlon, making her the most decorated female athlete in Olympic track and field history.

As a teen, she won the National Junior Pentathlon championships for consecutive years and received widespread honors in high school in various sports, including track, basketball and volleyball. During her junior year, she set the Illinois high school long jump record for women, with a 6.68-meter jump. Joyner-Kersee attended the University of California, Los Angeles on a full scholarship and continued to gain fame on both the court and field. In 1981, at the age of 19, she began to focus on training for the Olympics, specifically for the heptathlon — an Olympic track-and-field competition comprised of seven separate events, including the 200-meter run, 800-meter run and 100-meter hurdles. She graduated from UCLA in 1985.

Joyner-Kersee won a silver medal in the heptathlon at the 1984 Summer Olympics, as well as gold and bronze medals in the long jump in 1988 and 1992, respectively, and is currently the heptathlon world record-holder.
Following her retirement from competition, she founded the Jackie Joyner-Kersee Youth Center Foundation. The mission of the foundation is to instill youth in the a Greater East St. Louis area with the dream, drive and determination necessary to succeed in academics, athletics and leadership. “Winners In Life.”

Chuck Wallis, Vice President of the Bommarito Automotive Group, will serve as honorary starter and will wave the opening green flag.