Perception of sparse Brickyard 400 crowd not necessarily reality

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INDIANAPOLIS – When Sunday’s 21st running of the Brickyard 400 is in the rearview mirror, we’re once again likely to hear significant griping about “did you see all the empty seats at Indy?”

Like they’ve done after the last five editions of the Brickyard, critics and so-called experts will once again lament about the poor crowd, how it was a poor show, how passing is virtually non-existent and how NASCAR doesn’t belong at Indianapolis Motor Speedway – even though Sunday will be the 21st time it’s been there.

Admittedly, since the embarrassing Goodyear tire debacle in the 2008 race, the Brickyard 400 has never been the same, seeing substantial drops in attendance in each subsequent year.

There were probably close to 125,000 fans at that 2008 race when a bad batch of Goodyear tires caused NASCAR to call numerous mandatory competition cautions after every 10 laps or so, allowing teams to switch tires over and over and over.

No matter what NASCAR officials did that day, they were damned if they did and damned if they didn’t. They could have cancelled the race, but that would have been a move of last resort, and likely would have been an even bigger mistake than what ultimately transpired. Could you imagine NASCAR and IMS refunding ticket costs to each and every race fan if the race was cancelled?

They could have postponed the race to the next day (Monday) and had a couple truckloads of new tires brought in from the company’s Akron, Ohio headquarters. But you can’t make Sprint Cup tires overnight, and to have enough of the type of compound and quality needed to run on the very gritty pavement at IMS would have taken time to produce – time that NASCAR didn’t have.

NASCAR could also have cut the race short, but that would have been just as bad as canceling it.

So the sanctioning body went ahead and got through the day as best as it could, knowing the outcome could have been a lot worse.

Thousands of fans screamed and booed at the conclusion of the technology-hampered race in 2008. Many, if not most, vowed to never return to Indy for another NASCAR race – and it would appear that the majority have indeed lived up to their word.

The following year, 2009, there were maybe 90,000 fans (IMS and NASCAR never announce exact attendance figures, so reporters are left to best-guess estimates).

And since then, the numbers – at least looking at the stands – have continued to decrease until they’ve leveled off around the 70,000 level the last couple of years.

In addition, the economic downturn over the last six-plus years has also had a major impact on why more fans don’t come to IMS to watch NASCAR. Airplane flights, hotels, rental cars and food costs have just become too prohibitive for many individuals, and even more difficult for families to want to pick up and head to central Indiana — even those who may live in-state.

But the critics and pundits seem to forget one very important thing:

One of the biggest reasons why the Brickyard’s attendance the last several years has been disappointing isn’t necessarily the crowd itself. When you have a facility that holds an estimated 250,000 to 300,000 seats, 70,000 makes the place look only a quarter-full … which is indeed the case.

Put 70,000 fans at Martinsville, and you’ll have standing room only.

Put 70,000 fans at nearby Chicagoland Speedway or Kentucky Speedway and you’ll have a near-sellout.

Put 70,000 fans at Sonoma and you’d likely set track records for road course race attendance.

Put 70,000 in Bristol and it will look half-full – which is still a lot better than IMS looking only a quarter-full.

Attendance at IMS has become a matter of perception over reality. It may look near-empty – when the fact of the matter remains that it’s a bigger crowd than on game day when the NFL’s Colts play a home game.

It’s a bigger crowd typically than the Final Four brings in, a bigger crowd than any World Series game.

So when “fans” start complaining about how empty IMS will be on Sunday, they should take pause and reconsider their assessment.

It’s not necessarily NASCAR’s fault that IMS doesn’t fill up.

Rather, it’s more that the place is just so darn big.

Face it, we’ll never see the 250,000 or so fans that streamed through the gates of IMS for the historic first Brickyard in 1994. It was a unique event at a legendary venue.

It was the place to be if you wanted to be part of NASCAR and motorsports history, the first “foreign” series to race at the fabled IMS in its history.

Sure, while 70,000 or so on Sunday won’t necessarily look all that good on TV, the fact remains that 70,000 filled seats at any professional sports venue is still a big success any way you slice it.

Follow me @JerryBonkowski

Comedian Adam Carolla makes pro racing debut in Trans Am

Adam Carolla pilots the No. 33 GoShare Corvette at Willow Springs International Raceway. Photo: Burtin Racing
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As the host of such shows as CarCast, Ace on the House, and Adam Carolla and Friends Build Stuff Live, and with a massive classic car collection to boot, funnyman Adam Carolla is an unapologetic gearhead who is well-versed in the car industry. He even made a documentary honoring Paul Newman in recent years. However, he recently took his love of all things automotive one step further: he contested his first professional car race.

He joined the Burtin Racing team, which fields Corvette C7.Rs in the Trans Am presented by Pirelli West Coast Championship, at California’s Willow Springs International Raceway for the High Desert Challenge, the season opener for Trans Am’s 2017 season. He piloted their No. 33 GoShare entry as a teammate to Richard Wall, who signed as a last-minute entrant for team’s the No. 7 machine.

Carolla was not daunted by the challenge. He quickly came to grips with the 850-horsepower beast and qualified a solid fifth for the 100-mile feature. In the race itself, he worked his way up to third before facing a tough challenge from Trans Am veteran and former champion Greg Pickett, who previously ran the Muscle Milk Pickett Racing effort in the American Le Mans Series and IMSA WeatherTech SportsCar Championship.

Photo: Burtin Racing

However, Carolla was unfazed by Pickett’s advance and he held off the former champion to claim third, not far behind teammate Wall, who crossed the line in second. Tomy Drissi won the event in the No. 8 Ghost in The Shell Chevrolet Corvette.

For Carolla, simply contesting the Trans Am event was an honor. “For me, Trans Am has always been huge,” said Carolla, who earned the COOLSHIRT Systems “Cool Move of the Race” award for his performance.

“I have old Trans Am cars from the 70’s and 80’s. I have some 2.5 (liter) Trans Am cars from the 70’s and I have Paul Newman cars that were raced in Trans Am. So just the idea of being asked to race in the modern Trans Am was a huge honor. Just being able to hold my own in modern Trans Am was exciting to me.”

Team owner Claudio Burtin was ecstatic with Carolla’s performance. “I think we all have to take our hat off to Adam Carolla on his debut in Trans Am,” he said of Carolla. “This is a fast and difficult track at Willow Springs, and the team is ecstatic with Adam’s podium finish. GoShare is thrilled with the results and we will work to improve one step higher on the podium next time.”

The Trans Am presented by Pirelli West Championships resume action on April 29-30 at Auto Club Speedway.

Preferred Freezer Services expands partnership with Hildebrand, Ed Carpenter Racing

Mike Finnegan/Ed Carpenter Racing
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Preferred Freezer Services, which has been a sponsor of Ed Carpenter Racing and driver J.R. Hildebrand since 2014, is set to expand its partnership with both driver and team. Hildebrand’s No. 21 Chevrolet with sport the white and blue Preferred Freezer Services livery at four races during the 2017 Verizon IndyCar Series season, the first being at the Toyota Grand Prix of Long Beach on April 7-9. The expansion also includes the entire month of May, which will see the brand on the No. 21 for the INDYCAR Grand Prix and the 101st running of the Indianapolis 500. They will return as a primary sponsor for the Honda Indy Toronto in July and will be an associate sponsor throughout the season.

“Preferred Freezer Services was a big part of helping me get to running just the Indy 500 with ECR the first year in 2014. We’ve been fortunate to see the program grow and help it expand over the last few years,” Hildebrand said of the relationship. “I’m really excited to be able to continue that partnership and have them on board for a few more races this year! It is great to work with these guys again and I can’t wait to kick it off at such an awesome event as Long Beach.”

As Hildebrand explained, the partnership between sponsor, driver and team dates back to 2014, when Preferred Freezer Services adorned a then one-off No. 21 entry for Hildebrand, incidentally his first start for Ed Carpenter Racing. They expanded their partnership in 2015, adorning Hildebrand’s entry at that year’s Grand Prix of Indianapolis and Indy 500. Their presence grew even more last year, when they appeared on the cars of Hildebrand and Josef Newgarden at both races at the Indianapolis Motor Speedway.

Hildebrand has finished in top ten in the last three Indianapolis 500 mile races. However, his best finish remains his infamous second place at the 2011 race, in which he crashed in the final corner while leading, which yielded victory to Dan Wheldon.

Pippa Mann returns to Dale Coyne Racing for fifth straight Indy 500

Photo: IndyCar
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Dale Coyne Racing has confirmed Pippa Mann will be back in the team’s third car for the 2017 Indianapolis 500, which will mark her fifth consecutive year with the team and sixth start in the race overall.

She joins Sebastien Bourdais and rookie Ed Jones as Coyne’s three drivers in for the race, as the Coyne team is expected to focus just on these three after running four cars last year.

“I’m very happy to be rejoining Dale Coyne Racing for my fifth consecutive year with the team at the 101st Indy 500,” Mann said in a release.

“Dale has invested heavily in the team over the winter, and it’s an exciting time to be part of his organization. I’m looking forward to working with the same familiar faces from my 2016 campaign, like my race engineer Rob Ridgely, as well as working with the new members of the team, including my new teammates Sebastien (Bourdais) and Ed (Jones). I’m thrilled to be getting back on the race track this May for my sixth Greatest Spectacle in Racing.”

Mann continues her relationship with Susan G. Komen, the supporters of the pink No. 63 Honda for the last three years in an effort which first began in 2014.

As she’s done for the past four consecutive years, Mann will continue to raise awareness for the Get Involved Campaign alongside her racing program. This year, the campaign that raises money for Susan G. Komen® is partnering with Auction Cause, a premier cause marketing agency, that will run the auction on eBay for Charity. The campaign will launch May 1 and close the week following the Indy 500. The funds raised will be used to support Komen’s global breast cancer research, and community based programs throughout the U.S.

Komen continues as a key partner and Mann has announced another partnership with OrthoIndy, with further partnerships to be released soon.

“I’m also excited about the link up with Auction Cause and eBay for Charity this May,” she added. “They have so much experience running online campaigns, I feel like it’s a huge step for me, and for the Get Involved Campaign to partner with them. This new format has allowed me to reach out to more drivers, get them involved with more signed items, and I’m hoping we’re able to reach more race fans, and raise even more money for Susan G. Komen than we have ever done before.”

“It’s always a pleasure to have Pippa on board for the Indy 500 and to help promote the Get Involved Campaign, raising funds for Susan G. Komen,” Coyne said. “Pippa works hard every year to put together this program and to race in the Indy 500. With her perseverance and enthusiasm for our sport, it’s only fitting that we continue this relationship that started five years ago.”

Newgarden hails ‘spectacular’ Montoya after JPM’s first 2017 test

Photo: IndyCar
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At 26 years old, Josef Newgarden was watching Juan Pablo Montoya win races in CART, then Formula 1, then NASCAR as his own career was starting out.

When Montoya returned to IndyCar in 2014 at age 38, Newgarden was just 23, and the two had the chance to share a race track together for the first time.

After Newgarden’s subsequent rise over the years, he was scouted by Team Penske, and eventually signed to replace Montoya in the team’s No. 2 Verizon Chevrolet for the 2017 Verizon IndyCar Series season.

But Montoya remains part of the Team Penske landscape in 2017, driving the team’s fifth car during the month of May at both the IndyCar Grand Prix in Indianapolis and the 101st Indianapolis 500 presented by PennGrade Motor Oil at the Indianapolis Motor Speedway.

He’s also been mentioned as the leading candidate to drive with Penske’s highly likely but not officially confirmed future sports car program, which Penske discussed openly during a media roundtable at the Firestone Grand Prix of St. Petersburg season opener.

At last week’s test at Barber Motorsports Park, Newgarden and Montoya had the chance to work together as teammates and as Newgarden explained, having the chance to study his predecessor’s data was something he relished.

“Juan’s fun to be around. He’s an interesting guy,” Newgarden told NBC Sports. “He’s so competitive… and you can tell how competitive he is interacting with him. But it’s fun to look at his data, and have the privilege to look at that.

“I’m excited to see that at Indianapolis, because that’s the big race for all of us together at Team Penske.”

Montoya has mentioned his appreciation for Newgarden in the past, particularly after the two raced so closely for position at the KOHLER Grand Prix at Road America last season.

Newgarden said he’s looked up to Montoya for years and seeing him in this element provided such a rare glimpse into his world.

“The level of respect I have for Juan is tremendous,” he said. “He’s been so spectacular, and is even more so on ovals. I’ll be so thankful to get the chance to look at his data.”

It’s been a busy couple of weeks for Newgarden, who today is promoting the Toyota Grand Prix of Long Beach (April 9, 4 p.m. ET, NBCSN) and has that sandwiched in-between two tests at the Indianapolis oval. Team Penske used a team test last Friday and will be back in action as part of a Chevrolet manufacturer test on Saturday.

“It’s a great couple days to get my feet wet,” he said. “I hadn’t been around there with Team Penske yet. It’s good to get that type of knowledge early on.”