indy brickyard 400 2013 crowd

Perception of sparse Brickyard 400 crowd not necessarily reality

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INDIANAPOLIS – When Sunday’s 21st running of the Brickyard 400 is in the rearview mirror, we’re once again likely to hear significant griping about “did you see all the empty seats at Indy?”

Like they’ve done after the last five editions of the Brickyard, critics and so-called experts will once again lament about the poor crowd, how it was a poor show, how passing is virtually non-existent and how NASCAR doesn’t belong at Indianapolis Motor Speedway – even though Sunday will be the 21st time it’s been there.

Admittedly, since the embarrassing Goodyear tire debacle in the 2008 race, the Brickyard 400 has never been the same, seeing substantial drops in attendance in each subsequent year.

There were probably close to 125,000 fans at that 2008 race when a bad batch of Goodyear tires caused NASCAR to call numerous mandatory competition cautions after every 10 laps or so, allowing teams to switch tires over and over and over.

No matter what NASCAR officials did that day, they were damned if they did and damned if they didn’t. They could have cancelled the race, but that would have been a move of last resort, and likely would have been an even bigger mistake than what ultimately transpired. Could you imagine NASCAR and IMS refunding ticket costs to each and every race fan if the race was cancelled?

They could have postponed the race to the next day (Monday) and had a couple truckloads of new tires brought in from the company’s Akron, Ohio headquarters. But you can’t make Sprint Cup tires overnight, and to have enough of the type of compound and quality needed to run on the very gritty pavement at IMS would have taken time to produce – time that NASCAR didn’t have.

NASCAR could also have cut the race short, but that would have been just as bad as canceling it.

So the sanctioning body went ahead and got through the day as best as it could, knowing the outcome could have been a lot worse.

Thousands of fans screamed and booed at the conclusion of the technology-hampered race in 2008. Many, if not most, vowed to never return to Indy for another NASCAR race – and it would appear that the majority have indeed lived up to their word.

The following year, 2009, there were maybe 90,000 fans (IMS and NASCAR never announce exact attendance figures, so reporters are left to best-guess estimates).

And since then, the numbers – at least looking at the stands – have continued to decrease until they’ve leveled off around the 70,000 level the last couple of years.

In addition, the economic downturn over the last six-plus years has also had a major impact on why more fans don’t come to IMS to watch NASCAR. Airplane flights, hotels, rental cars and food costs have just become too prohibitive for many individuals, and even more difficult for families to want to pick up and head to central Indiana — even those who may live in-state.

But the critics and pundits seem to forget one very important thing:

One of the biggest reasons why the Brickyard’s attendance the last several years has been disappointing isn’t necessarily the crowd itself. When you have a facility that holds an estimated 250,000 to 300,000 seats, 70,000 makes the place look only a quarter-full … which is indeed the case.

Put 70,000 fans at Martinsville, and you’ll have standing room only.

Put 70,000 fans at nearby Chicagoland Speedway or Kentucky Speedway and you’ll have a near-sellout.

Put 70,000 fans at Sonoma and you’d likely set track records for road course race attendance.

Put 70,000 in Bristol and it will look half-full – which is still a lot better than IMS looking only a quarter-full.

Attendance at IMS has become a matter of perception over reality. It may look near-empty – when the fact of the matter remains that it’s a bigger crowd than on game day when the NFL’s Colts play a home game.

It’s a bigger crowd typically than the Final Four brings in, a bigger crowd than any World Series game.

So when “fans” start complaining about how empty IMS will be on Sunday, they should take pause and reconsider their assessment.

It’s not necessarily NASCAR’s fault that IMS doesn’t fill up.

Rather, it’s more that the place is just so darn big.

Face it, we’ll never see the 250,000 or so fans that streamed through the gates of IMS for the historic first Brickyard in 1994. It was a unique event at a legendary venue.

It was the place to be if you wanted to be part of NASCAR and motorsports history, the first “foreign” series to race at the fabled IMS in its history.

Sure, while 70,000 or so on Sunday won’t necessarily look all that good on TV, the fact remains that 70,000 filled seats at any professional sports venue is still a big success any way you slice it.

Follow me @JerryBonkowski

Cooper Tire extends as FIA World RX official tire supplier

CANTERBURY, ENGLAND - MAY 25:  Andreas Bakkerud of Norway leads Timmy Hansen of Sweden out of a corner drives during the FIA World Rallycross Championship at Lydden Hill Circuit on May 25, 2014 in Canterbury, England.  (Photo by Jordan Mansfield/Getty Images)
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Cooper Tire has been confirmed Tuesday as the official tire supplier for the FIA World Rallycross Championship for three more years, starting in 2017.

The move was announced today by the FIA World Motor Sport Council.

It continues Cooper Tire Europe’s run as the official tire supplier that’s occurred for several years.

Hinchcliffe embraces ambassadorial role to help grow IndyCar

INDIANAPOLIS, IN - MAY 27:  James Hinchcliffe, driver of the #5  Honda Dallara, prepares to practice during Carb Day ahead of the 100th running of the Indianapolis 500 at Indianapolis Motorspeedway on May 27, 2016 in Indianapolis, Indiana.  (Photo by Jamie Squire/Getty Images)
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Those of us who remember the early James Hinchcliffe videos circa 2006 to 2008 – the brat video at Road America, the novelty size check, the spot-on Kimi Raikkonen imitation among others – knew then that the Canadian was never shy of being goofy to help promote not only himself, but his racing series that he competed in at the time. At that point, it was the Champ Car Atlantic series, where he spent three years before moving into Indy Lights for two years in 2009. These were the early days for the “Mayor of Hinchtown,” the head of his own fictional city.

Now though, into his sixth season in the Verizon IndyCar Series, the driver of the No. 5 Arrow Schmidt Peterson Motorsports Honda is busier than ever with other external commitments, but he’s never stopped being an ambassador for the sport.

If anything, he’s continued to grow in that department.

This year alone has been no exception. Hinchcliffe won the pole for the 100th Indianapolis 500 presented by PennGrade Motor Oil, which made for a remarkable story in its own right, and also meant he’d be going through the ringer of the in-between week media tour to help promote the race.

Then there was Hinchcliffe’s role as one of five IndyCar drivers on an appearance of Celebrity Family Feud, along with Helio Castroneves, Tony Kanaan, the surprisingly funny Will Power (those of us in the paddock know his humor, but probably not the national audience at large) and Hinchcliffe’s roommate and good friend Conor Daly.

Today, of course, Hinchcliffe has been named to the cast of the new season of “Dancing with the Stars.” It’s a move that sure, can grow his profile, but by default is also tasked with growing IndyCar’s, knowing how dedicated its smallish but hardcore group of fans are.

“For me personally, it’s a great opportunity to get outside my comfort zone and do something you probably don’t have the opportunity to do again,” he said during a conference call today. “After everything last year, it’s definitely given me a different approach to life and maybe given me a little bit more confidence to try things like this.

“But certainly getting one of our drivers out into some primetime, mainstream media and especially during the off-season, kind of keep IndyCar’s name out there a little bit. Again, we’re all assuming this is me making it past week one, so it’s already a bit of a bold statement. But for sure, it’s definitely got two sides to it.”

Couple all this with his outside business commitments – Hinchcliffe has been a race analyst for Champ Car races in the past, now hosts his own “Mayor on Air” podcast, has his own beer brewed by Flat 12 Bierworks (Hinchtown Hammerdown) is a co-founder of Speed Group, a driver development, management and social media/PR company and he’s a spokesperson for Honda Canada via a personal deal – and sometimes you wonder how the 29-year-old Canadian does it all.

One, he has a good group of people around him.

And two, he takes it seriously in terms of knowing what he needs to do to help promote the sport he’s been so blessed and fortunate to be a part of.

“It’s a combination of things,” he said. “From a young age, I was counseled that this is the world, this is the motorsports world that we live in, and I’ve always just prepared myself for that, and so I’ve not shied away from extra commitments.

“I’m a very driven person on track and off, whether it’s my racing or promoting the sport or outside business ventures I’m involved in. I like staying busy. I like staying active in that sense. This is a big part of our sport and is a huge help.

“This kind of thing, sure, it benefits me personally but it also benefits the sport, and I’ve always said from day one that anything that I can do outside of a race car to help grow the sport of IndyCar racing is something you can sign me up for because I’ve got such a passion for this sport.”

Hinchcliffe is in his sixth IndyCar season, but only fifth full-time after his injuries sustained last May at Indianapolis sidelined him for the rest of the year.

But like Castroneves – Hinchcliffe’s now “DWTS” compatriot and predecessor – his goal is to keep driving first and then tackle the rest of the to-do items later.

And looking at Castroneves provides him a window to do just that. The Brazilian is 41, but is in his 17th straight season with Team Penske, 19th overall since debuting as a rookie in CART driving for Tony Bettenhausen in 1998. Yet he’s still at the top of his game and in the top-five in points; Hinchcliffe is not too far behind him in eighth.

“I plan on being around it for a long time as a driver, for a long time after that, as well, and I just love the fact that we’ve got the opportunity to do this kind of stuff,” Hinchcliffe said.

“You just try and help spread the word and show people that IndyCar racing is an incredible form of sport.”

On a lighter note, Hinchcliffe’s training and dancing schedule will mean that he’ll spend quite a bit of time away from his home in Indianapolis. Daly, his good friend, is also his roommate.

Hinchcliffe joked that that part of the preparation is underway.

“I have a tremendous concern. I’ve already set up a network of people that will be coming to check on him and the house in my absence,” he deadpanned, in classic “Hinch” form.

Sabres’ favorite to sing Canadian, American anthems for IndyCar race at Watkins Glen

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Don’t be surprised if some fans attending Saturday’s Indy Lights race or Sunday’s Verizon IndyCar Series Grand Prix at the Glen, both at Watkins Glen International, wear jerseys or jackets of the NHL’s Buffalo Sabres.

The Sabres’ beloved national anthem singer, Doug Allen, will sing both the Canadian and American Anthems prior to the start of both of this weekend’s races.

Known as “Anthem Guy,” Allen has gotten Sabres fans fired up before home games for over 20 years by singing “O Canada” and “The Star Spangled Banner.”

Allen is also known for his charitable side, serving as Facilities Coordinator for the Buffalo City Mission and Worship director at his church, Fellowship Wesleyan Church in West Seneca, New York.

Sunday’s race is the second-to-last event on the 16-race IndyCar schedule. It replaces the originally scheduled race for this weekend, the inaugural event in Boston, which was subsequently cancelled.

Here’s an example of Allen and his stirring rendition of the anthems:

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Kevin Magnussen set to race Italian GP pending final check

during final practice for the Formula One Grand Prix of Belgium at Circuit de Spa-Francorchamps on August 27, 2016 in Spa, Belgium.
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Following a series of checks both on-site in hospital at Verviers and further checks back home in Denmark, Kevin Magnnussen appears set to compete in this weekend’s Italian Grand Prix, barring any hiccups from a final check on Thursday from the FIA.

Renault Sport F1 Team released the following update on Tuesday:

During the Belgian Grand Prix held at Spa-Francorchamps on Sunday 28 August Renault Sport Formula One Team driver Kevin Magnussen exited the track at high speed. After initial checks at the circuit’s medical centre, Kevin was referred to a local hospital in Verviers for further routine examinations.

Kevin had heavily bruised his left ankle but the tests showed no fracture or serious injury and he was released from hospital the same day and returned home to Denmark. He has since undergone further checks in Denmark that indicate he is able to race at the Italian Grand Prix in six days.

The FIA will confirm Kevin is fit to compete following a final assessment on Thursday in Monza.

Kevin commented, ‘I’m feeling much better, which is very good news. I’ve had several checks that show I am fit to race in Monza and I am sure I will be in the car this weekend. We were running in the top ten in Belgium and I’m very motivated to repeat this again in Italy.’

No further comment will be given.