Q&A: Kevin Healy on Milwaukee IndyFest activation heading into Wisconsin State Fair

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Throughout the year, MotorSportsTalk has been chronicling the preparation for the ABC Supply Co. Wisconsin 250 at Milwaukee IndyFest Presented by the Metro Milwaukee Honda Dealers. As the race nears, and the Wisconsin State Fair begins this Thursday at Wisconsin State Fair Park, we caught up with Milwaukee IndyFest general manager Kevin Healy of Andretti Sports Marketing for a wide-ranging chat of topics before the race. In part one of this two-part interview, Healy outlines plans for IndyFest activation at the State Fair, and expands on the race’s new partnership with Visit Milwaukee to expand the reach to fans outside the Milwaukee area:

MotorSportsTalk: Can you expand a bit on the Visit Milwaukee state tourism grant program? 

Kevin Healy: It’s a joint effort, marketing program. Essentially it’s a matching program that produces the economic benefit of tourism within the state of Wisconsin.

What it does for us is that it helps fund the marketing necessary to reach out to Northern Illinois/Chicago market to bring them in to the race. It helps us double our dollar value and do more marketing in conjunction with Visit Milwaukee. We’re able to build that into our overall marketing plan. That drives more into the event, adds to an important market and continues to expand the fan base for Milwaukee IndyFest.

Can you expand on what the plans for activation and promotion are at the Wisconsin State Fair?

KH: It is a full booth, display area throughout the State Fair. Whenever the fair is open, we’ll be there. It should be a lot of fun.

When you’re planning a race, you’re asking who are you trying to bring into the race.

There’s the core race fan – and you’re always going after them. You never want to take them for granted. Generally, they know racing in Milwaukee is excellent.

There’s families. With families, you’re building fans for the future. And that’s what we’ve done with the infield. 

The general entertainment seeker is another. State Fair had 1.1 million fan-goers last year, so that’s a lot of eyeballs. For us, activating in the fair, throughout the 10 days of the fair, is a great opportunity.

The activation will include multiple show cars – we will likely trade them out a couple times. That’s an obvious.

Then we will sort of replicate the winner’s circle. There will be the podium, with backdrop for a photo opp, and we will also have Trophy Night. The Milwaukee IndyFest trophy will be there, as well as the Astor Cup (the season-long Verizon IndyCar Series championship). It’s a long shot trying for the Borg-Warner – I’d love to get that out there – but we won’t give up.

There will be some interactive displays, including some science/tech elements for racing. Your goal is always to make that connection that turns someone into a fan.

There’s an IndyCar 101 component. We’ll have a couple different driver appearances; because once you meet a driver you can establish that connection.

At State Fair, they have a parade every day, a la Disney. There’s one day where probably the two-seater will be in the parade, and other days the Honda pace car. So you can see the pace car and two-seaters.

There’s a possible contest that if you’re a fair-goer, you can win a ride, work with IndyCar Experience for that. The grand prize is a hot lap 2-seater at Milwaukee IndyFest. That’s a big aspirational goal, since almost everyone would love to take that ride, and it creates that connection of winning and coming to the event. It’s a really cool opp.

For the State Fair – as I’ve said, when we first came back, without the State Fair and its level of cooperation, it just wouldn’t be possible for us to put on this event.

Here’s a deal on IndyFest tickets from the Wisconsin State Fair. State Fair runs July 31-August 10. 

Justin Timberlake to play this year’s U.S. Grand Prix at COTA

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Taylor Swift playing last year’s U.S. Grand Prix at Circuit of The Americas in Austin was always going to be a hard act to match, or perhaps top.

Yet COTA has pulled it off with confirmation Wednesday that Justin Timberlake will be playing on the Saturday before this year’s race, on October 21.

Timberlake will play at the conclusion of track activity on Saturday for a full show. Tickets go on sale this Friday at 10 a.m. CT, with more info via COTA’s website. Here’s the pertinent details:

  • The concert will take place at COTA’s Super Stage Festival Lawn, not Austin360 Amphitheater
  • Seating is general admission, first come first served
  • All holders of a Saturday ticket for USGP weekend, including the 3-day GA wristband, will have access to the show

Circuit of The Americas announced a crowd of more than 80,000 last year for T-Swift, for her first and only planned concert of the year.

Timberlake is on par from a stratospheric level as Swift is. And half the draw of the COTA weekend, it seems, is ensuring you can get concertgoers to the track as well.

This should make for a fun end-of-day on Saturday.

IMS Museum to reveal A.J. Foyt exhibit in April

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It’s been 40 years since A.J. Foyt won his fourth and final Indianapolis 500 as a driver in 1977. Perfect timing, then, for a special Foyt exhibit to grace the Indianapolis Motor Speedway, which will premiere next month.

The release from the museum is below:

In celebration of the 40th anniversary of his record-setting fourth Indianapolis 500 win, the Indianapolis Motor Speedway Museum is proud to present a once-in-a-lifetime exhibit honoring auto racing icon A.J. Foyt, opening April 14.

A.J. Foyt: A Legendary Exhibition, presented by ABC Supply is a limited-run celebration that traces the superstar’s rise from the dirt tracks of Texas to the pinnacle of auto racing history.

Nearly three dozen cars that Foyt drove in competition will be on display, including all four of his Indianapolis 500 winning machines, the 1961 Bowes Seal Fast Special, 1964 & 1967 Sheraton-Thompson Specials, and the 1977 Gilmore Coyote.

Photo: IMS Archives

“Everyone knows that the Indianapolis Motor Speedway is my favorite track and that people wouldn’t know me if it weren’t for the Indy 500, but to have the Museum put on this exhibit there, well I feel truly honored,” said the legendary Foyt. “This exhibit will give people a chance to see my winning Indy cars but also some of the other race cars I drove and won in over the years.”

In addition to several of Foyt’s IndyCars, many incredible machines representing Foyt’s career in NASCAR, USAC and road racing will be on display, many for the first time, and visitors will also have the chance to see rare memorabilia from Foyt’s personal collection.

“Based on the stuff we shipped to Indy, I think the Museum has a lot of personal memorabilia and photos that their visitors will like seeing” Foyt said. “I haven’t seen some of the cars in many, many years so to be truthful, I’m looking forward to the exhibit too!”

“A.J. Foyt is perhaps the most iconic driver in the 108-year history of the Brickyard” said Indianapolis Motor Speedway Museum Director & Curator Ellen Bireley. “We are proud to honor this incredible champion with an exhibit of memories and memorabilia that pays tribute to one of the most diverse and successful careers in auto racing history.”

A.J. Foyt: A Legendary Exhibition is presented by ABC Supply, with additional support from Chevrolet and Al-Fe Heat Treating. The exhibit runs until October 31.

Social roundup: Media day at Toyota Grand Prix of Long Beach

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The Toyota Grand Prix of Long Beach is still more than a week away, but Media Day was in full swing on Tuesday with a number of attractions for fans and media in attendance.

That being said, it’s easier to get all the pre-advance work done before cars from six different series hit the track starting on Friday, April 7. The Long Beach IndyCar race airs on April 9 at 4 p.m. ET on NBCSN.

The day began with Team Penske’s Josef Newgarden fielding interviews with the local L.A. affiliates for NBC, Fox, and ABC before being a attending a midday luncheon. He also did various interviews with other outlets.

There were also a number of opportunities for rides around the 1.968-mile street circuit. IndyCar drivers Zach Veach and Gabby Chaves were in charge of the Verizon IndyCar Series two-seater while Scott Pruett manned driving duties in a two-seat version of his Lexus RC F GT3. Rocky Moran Sr. and Jr. also held demo rides of their own around the circuit in a Camry; James Sofronas took folks for rides in a GMG Racing Porsche 911 GT3 R.

Formula Drift was on hand as well, though their days were spent preparing for the event. Several cars made practice runs along Seaside Way and through turns 9, 10, and 11 of the circuit.

The Toyota Grand Prix of Long Beach is slated for April 7-9, with first practice for the Verizon IndyCar Series rolling off at 1:00 p.m. local time on Friday April 7.

INDYCAR reveals next round of design for 2018 common aero kit

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After the initial renderings of the 2018 common aero kit were released in January at the North American International Auto Show in Detroit, questions then turned to when INDYCAR would release the next round of what the future of the single kit would look like.

The date was something of a moving target, without a set time piece either just before or just after the 2017 Verizon IndyCar Series season began with the Firestone Grand Prix of St. Petersburg on March 12.

That being said, today marks the arrival of round two of what the new kit will look like, revealed first on IndyCar.com. The timing works well as it’s just after St. Petersburg but before Round 2, the Toyota Grand Prix of Long Beach, which runs April 9 at 4 p.m. ET on NBCSN to kick off the NBC Sports Group’s coverage portion of the season.

In today’s release, INDYCAR is still yet to confirm the supplier of the new common aero kit. But the car’s development remains on track to be revealed in the flesh this summer before a mid-summer testing debut.

Rendering courtesy of INDYCAR

“While this remains a work in progress, we are encouraged with where the development of the 2018 car stands,” Jay Frye, INDYCAR president of competition and operations, said in the release. “The look of the car is bold, the performance data from simulations is meeting targeted goals and safety enhancements built into the design will be substantial.”

Tino Belli, INDYCAR director of aerodynamic development, explained the design process with a focus on producing more downforce from the underside of the car rather than on top, addressing driver feedback.

“We’ve been working on the aerodynamics to suit the look, rather than the other way around,” Belli said in the release.

“We’re working on creating more of the downforce from the underwing,” Belli said. “The hole in the floor (of the undertray on this year’s car) will be sealed for the road courses and short ovals, but will still be open for the superspeedways.”

While aerodynamic targets and additional safety enhancements are set to include side impact structures in the sidepods and repositioned radiators, with turbocharger inlets moving to the inside of the radiator inlet ducts, no word was given today in terms of a windscreen or other cockpit protection enhancement device which has been rumored but not officially confirmed to be part of the 2018 kit. Belli said in the release that INDYCAR has achieved “97 percent” of its goals from developing the new car’s look and efficiency.

Of note, INDYCAR announced long-term contract extensions with four key partners, Dallara, Chevrolet, Honda and Firestone, at St. Petersburg, which was great news for the series but perhaps overshadowed in the kickoff to the new season. It further pushed the development of Frye’s much-mentioned “five-year plan” for the series.

Just because the base Dallara DW12 chassis remains as the tub does not necessarily mean it will be Dallara as the common kit supplier. Dallara’s Stefano De Ponti, director of the company’s U.S. operations, did say how much it has meant to the company to be celebrating its 20th year with INDYCAR during the St. Petersburg announcement.

“Dallara came here in 1997. That has marked the Dallara presence in North American motorsports. It was an important step,” De Ponti said at St. Petersburg.

“Obviously the plant, facility, engineering center we built in Indianapolis was, for the most part of it, obviously to support our program here as a partner with IndyCar.

“I personally wish, yes, that the extension will go beyond the set extension we have so far. We would like to be very, very clear, to be trustful and a supported partner of IndyCar as a manufacturer.

“Obviously, as an engineering company, we like competition, of course. We welcome everything that IndyCar decides to do with us for the future.

“At the end of the day, we want to be, and we are committed, to work with IndyCar for the benefit of the series. That would benefit all of us.”