Milwaukee IndyFest 225 - Day 2

Q&A: Kevin Healy on Milwaukee IndyFest activation heading into Wisconsin State Fair

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Throughout the year, MotorSportsTalk has been chronicling the preparation for the ABC Supply Co. Wisconsin 250 at Milwaukee IndyFest Presented by the Metro Milwaukee Honda Dealers. As the race nears, and the Wisconsin State Fair begins this Thursday at Wisconsin State Fair Park, we caught up with Milwaukee IndyFest general manager Kevin Healy of Andretti Sports Marketing for a wide-ranging chat of topics before the race. In part one of this two-part interview, Healy outlines plans for IndyFest activation at the State Fair, and expands on the race’s new partnership with Visit Milwaukee to expand the reach to fans outside the Milwaukee area:

MotorSportsTalk: Can you expand a bit on the Visit Milwaukee state tourism grant program? 

Kevin Healy: It’s a joint effort, marketing program. Essentially it’s a matching program that produces the economic benefit of tourism within the state of Wisconsin.

What it does for us is that it helps fund the marketing necessary to reach out to Northern Illinois/Chicago market to bring them in to the race. It helps us double our dollar value and do more marketing in conjunction with Visit Milwaukee. We’re able to build that into our overall marketing plan. That drives more into the event, adds to an important market and continues to expand the fan base for Milwaukee IndyFest.

Can you expand on what the plans for activation and promotion are at the Wisconsin State Fair?

KH: It is a full booth, display area throughout the State Fair. Whenever the fair is open, we’ll be there. It should be a lot of fun.

When you’re planning a race, you’re asking who are you trying to bring into the race.

There’s the core race fan – and you’re always going after them. You never want to take them for granted. Generally, they know racing in Milwaukee is excellent.

There’s families. With families, you’re building fans for the future. And that’s what we’ve done with the infield. 

The general entertainment seeker is another. State Fair had 1.1 million fan-goers last year, so that’s a lot of eyeballs. For us, activating in the fair, throughout the 10 days of the fair, is a great opportunity.

The activation will include multiple show cars – we will likely trade them out a couple times. That’s an obvious.

Then we will sort of replicate the winner’s circle. There will be the podium, with backdrop for a photo opp, and we will also have Trophy Night. The Milwaukee IndyFest trophy will be there, as well as the Astor Cup (the season-long Verizon IndyCar Series championship). It’s a long shot trying for the Borg-Warner – I’d love to get that out there – but we won’t give up.

There will be some interactive displays, including some science/tech elements for racing. Your goal is always to make that connection that turns someone into a fan.

There’s an IndyCar 101 component. We’ll have a couple different driver appearances; because once you meet a driver you can establish that connection.

At State Fair, they have a parade every day, a la Disney. There’s one day where probably the two-seater will be in the parade, and other days the Honda pace car. So you can see the pace car and two-seaters.

There’s a possible contest that if you’re a fair-goer, you can win a ride, work with IndyCar Experience for that. The grand prize is a hot lap 2-seater at Milwaukee IndyFest. That’s a big aspirational goal, since almost everyone would love to take that ride, and it creates that connection of winning and coming to the event. It’s a really cool opp.

For the State Fair – as I’ve said, when we first came back, without the State Fair and its level of cooperation, it just wouldn’t be possible for us to put on this event.

Here’s a deal on IndyFest tickets from the Wisconsin State Fair. State Fair runs July 31-August 10. 

Helmut Marko: Modern-day F1 drivers are overpaid

xxxx during practice for the Formula One Grand Prix of Austria at Red Bull Ring on June 19, 2015 in Spielberg, Austria.
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Red Bull Racing team advisor Helmut Marko believes that modern-day Formula 1 drivers are overpaid due to the reduced risk and easier driving conditions they experience.

Mercedes’ Lewis Hamilton and Ferrari’s Sebastian Vettel are two of the highest-paid drivers on the grid in 2016, earning upwards of $30 million per year from their teams.

However, Marko believes that drivers in F1 are overpaid as there is now a reduced risk of suffering a fatal accident, and that with the cars being easier to drive, their worth has decreased.

“Basically, the drivers of today are definitely overpaid for two reasons,” Marko told Sport Bild in Germany.

“Firstly, there is only a small risk that serious accidents can result in injury or even be fatal.

“Secondly, young top talent like [Max] Verstappen or [Pascal] Wehrlein can take the modern car and straight away easily do 100 laps without tiring.

“Previously you had even a Vettel have to take breaks because he was not used to the high centrifugal forces. This means that the cars are easier to drive. The drivers must do less.”

Wolff: Wehrlein, Ocon deserve Formula 1 roles

SPIELBERG, AUSTRIA - JUNE 23:  Pascal Wehrlein of Germany and Mercedes GP drives during Formula One testing at the Red Bull Ring on June 23, 2015 in Spielberg, Austria.  (Photo by Andrew Hone/Getty Images)
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Mercedes AMG Petronas team boss Toto Wolff believes that junior talents Pascal Wehrlein and Esteban Ocon have both earned their roles in Formula 1 for the 2016 season “on merit”.

Wehrlein will make his grand prix debut in 2016 with Manor Racing after winning the DTM title for Mercedes last year, becoming the youngest champion in the history of the series.

Ocon has been loaned to Renault Sport F1 Racing for its comeback season, and will work as the team’s reserve driver following his GP3 title success last year.

Wolff feels that both drivers deserve their chance in F1 this year, and also said that Mercedes will look to expand its junior program across the course of the season.

“We’re delighted that Pascal and Esteban will tackle a fresh set of challenges in 2016,” Wolff said. “Our aim is to build their experience in the best possible environment and, following positive discussions with our counterparts at Manor and Renault, it became clear that their respective Formula 1 programmes presented ideal opportunities to achieve that.

“It is very pleasing to see young drivers earning their spot in Formula 1 on merit and to see that talent is being rewarded by the system. Pascal and Esteban have proven themselves to be amongst the top young drivers out there – and both come into 2016 as champions of their respective series.

“But they still have plenty to learn and they will be staying humble, with their feet on the ground. This is an important year for them and we will be following their progress with great interest, while also looking to expand our junior program.

“Mercedes-Benz has a strong tradition of developing young racing talent and our eyes are very much open to other promising prospects for the future.”

Social roundup: When Mika Hakkinen met CJ Wilson, and other cool shots

SHANGHAI, CHINA - APRIL 15:  Former F1 World Champion Mika Hakkinen is seen during practice for the Chinese Formula One Grand Prix at the Shanghai International Circuit on April 15, 2011 in Shanghai, China.  (Photo by Clive Mason/Getty Images)
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What happens when you put a McLaren P1 owned by baseball star and CJ Wilson Racing team principal, and occasional driver, CJ Wilson, with two-time F1 World Champion Mika Hakkinen, and you turn them loose at The Thermal Club for a track day?

Pure awesomeness.

Of course there’s other cars besides the McLaren and hockey legend, Teemu Selanne, was also on site.

This really isn’t a post so much that needs words, but one that does need proper photos and noise.

The CJWR pairing of Marc Miller and Daniel Burkett, who drive the No. 33 One Capital/Motor Oil Matters Porsche Cayman GT4 Clubsport dubbed “Darth Cayman” in the Continental Tire SportsCar Challenge, have been coaching and driving at an event this weekend out at The Thermal Club, a luxury race track in California.

See a mix of photos and videos below:

Ecclestone gives Monza until end of February to resolve F1 future

MONZA, ITALY - SEPTEMBER 06:  Lewis Hamilton of Great Britain and Mercedes GP celebrates on the podium next to Sebastian Vettel of Germany and Ferrari after winning the Formula One Grand Prix of Italy at Autodromo di Monza on September 6, 2015 in Monza, Italy.  (Photo by Mark Thompson/Getty Images)
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Formula 1 CEO Bernie Ecclestone has given officials at the Autodromo Nazionale Monza until the end of February to resolve the future of the Italian Grand Prix.

Monza has hosted the Italian Grand Prix for all but one year since 1950 when the F1 world championship was formed, establishing itself as one of the series’ most historic and legendary venues.

However, its future has come under increasing scrutiny in recent months following a cut in the amount of tax relief that the race receives by the Italian government.

Ecclestone said back in November that he had “no doubts” the race would remain on the calendar and extend its contract beyond the end of 2016 when it expires.

However, the 85-year-old has now cast fresh doubt on the race in an interview with Reuters, giving the circuit until the end of February to resolve its future.

“It’s Italian. A lot of conversations at the moment and not much action,” Ecclestone said.

“They said to me a few months ago: ‘Everything is sorted out, we know exactly where we are and it’s all agreed and no dramas.’

“And now I heard yesterday it’s become very political… They’ll get on with it. Or not. I don’t know what’s going to happen. Nothing we can do about it.

“The only people that can sort this out are the people that are currently involved in Italy. They can take as long as they like, provided it’s by the end of this month.”

The 2016 Italian Grand Prix is set to take place at Monza on September 4.