Milwaukee IndyFest 225 - Day 2

Q&A: Kevin Healy on Milwaukee IndyFest activation heading into Wisconsin State Fair


Throughout the year, MotorSportsTalk has been chronicling the preparation for the ABC Supply Co. Wisconsin 250 at Milwaukee IndyFest Presented by the Metro Milwaukee Honda Dealers. As the race nears, and the Wisconsin State Fair begins this Thursday at Wisconsin State Fair Park, we caught up with Milwaukee IndyFest general manager Kevin Healy of Andretti Sports Marketing for a wide-ranging chat of topics before the race. In part one of this two-part interview, Healy outlines plans for IndyFest activation at the State Fair, and expands on the race’s new partnership with Visit Milwaukee to expand the reach to fans outside the Milwaukee area:

MotorSportsTalk: Can you expand a bit on the Visit Milwaukee state tourism grant program? 

Kevin Healy: It’s a joint effort, marketing program. Essentially it’s a matching program that produces the economic benefit of tourism within the state of Wisconsin.

What it does for us is that it helps fund the marketing necessary to reach out to Northern Illinois/Chicago market to bring them in to the race. It helps us double our dollar value and do more marketing in conjunction with Visit Milwaukee. We’re able to build that into our overall marketing plan. That drives more into the event, adds to an important market and continues to expand the fan base for Milwaukee IndyFest.

Can you expand on what the plans for activation and promotion are at the Wisconsin State Fair?

KH: It is a full booth, display area throughout the State Fair. Whenever the fair is open, we’ll be there. It should be a lot of fun.

When you’re planning a race, you’re asking who are you trying to bring into the race.

There’s the core race fan – and you’re always going after them. You never want to take them for granted. Generally, they know racing in Milwaukee is excellent.

There’s families. With families, you’re building fans for the future. And that’s what we’ve done with the infield. 

The general entertainment seeker is another. State Fair had 1.1 million fan-goers last year, so that’s a lot of eyeballs. For us, activating in the fair, throughout the 10 days of the fair, is a great opportunity.

The activation will include multiple show cars – we will likely trade them out a couple times. That’s an obvious.

Then we will sort of replicate the winner’s circle. There will be the podium, with backdrop for a photo opp, and we will also have Trophy Night. The Milwaukee IndyFest trophy will be there, as well as the Astor Cup (the season-long Verizon IndyCar Series championship). It’s a long shot trying for the Borg-Warner – I’d love to get that out there – but we won’t give up.

There will be some interactive displays, including some science/tech elements for racing. Your goal is always to make that connection that turns someone into a fan.

There’s an IndyCar 101 component. We’ll have a couple different driver appearances; because once you meet a driver you can establish that connection.

At State Fair, they have a parade every day, a la Disney. There’s one day where probably the two-seater will be in the parade, and other days the Honda pace car. So you can see the pace car and two-seaters.

There’s a possible contest that if you’re a fair-goer, you can win a ride, work with IndyCar Experience for that. The grand prize is a hot lap 2-seater at Milwaukee IndyFest. That’s a big aspirational goal, since almost everyone would love to take that ride, and it creates that connection of winning and coming to the event. It’s a really cool opp.

For the State Fair – as I’ve said, when we first came back, without the State Fair and its level of cooperation, it just wouldn’t be possible for us to put on this event.

Here’s a deal on IndyFest tickets from the Wisconsin State Fair. State Fair runs July 31-August 10. 

Here are your Russian Grand Prix air times on NBCSN, Live Extra

Photo: NBC
Leave a comment

The Russian Grand Prix airs this weekend on NBCSN, marking the second time for Formula 1 to hit the streets of Sochi after its debut at the new track last year.

Here’s your TV times breakdown:


Formula One returns to Sochi for its second race in Russia in as many years, following the first running of the Russian Grand Prix in a century last year. Mercedes enjoyed success at last year’s Russian GP, as Lewis Hamilton led Mercedes to a 1-2 finish and the team clinched its first-ever constructors’ championship. Mercedes is on the brink of winning its second straight constructors’ championship, and needs to outscore Ferrari by just three points this weekend in Sochi to secure the title.

Hamilton dominated the most recent race on the F1 calendar, the Japanese Grand Prix on Sept. 27, as he led all 53 laps to claim his eighth win of the 2015 campaign. Hamilton leads teammate Nico Rosberg by 48 points with just five races remaining in the season.

Live coverage from the Sochi Autodrom begins Friday morning with Practice 1 at 3 a.m. ET on NBC Sports Live Extra, followed by Practice 2 at 7 a.m. ET on NBCSN. Live Extra will stream Practice 3 on Saturday at 5 a.m. ET, prior to live qualifying at 8 a.m. ET on NBCSN.

Live Russian Grand Prix coverage begins Sunday at 6:30 a.m. ET on NBCSN, followed by F1 Extra at 9 a.m. ET. NBCSN will air an encore presentation of the Russian Grand Prix at noon ET on Sunday.

Lead F1 announcer Leigh Diffey will call the Russian Grand Prix, and will be joined by veteran analyst and former racecar driverDavid Hobbs, and analyst and former race mechanic for the Benetton F1 team Steve Matchett. F1 insider Will Buxton will serve as the team’s on-site reporter from the Sochi Autodrom. Alex Jacques will call the GP2 race in Sochi airing Sunday at 10:30 p.m. ET on NBCSN.

F1 Motorsports Coverage This Week on NBCSN & NBC Sports Live Extra (subject to change):

Date Program Time (ET) Network
Fri., October 9 F1 Russian Grand Prix – Practice 1 3 a.m. NBC Sports Live Extra
F1 Russian Grand Prix – Practice 2 7 a.m. NBCSN
/DRIVE on NBC Sports 8:30 a.m. NBCSN
Sat., October 10 F1 Russian Grand Prix – Practice 3 5 a.m. NBCSN
F1 Russia Grand Prix – Qualifying 8 a.m. NBCSN
Sun., October 11 F1 Russian Grand Prix 6:30 a.m. NBCSN
F1 Extra 9 a.m. NBCSN
F1 Russia Grand Prix (Encore) 12 p.m. NBCSN
GP2 – Russia* 10:30 p.m. NBCSN

Rosberg: F1 title race is not over yet

xxxx during the Formula One Grand Prix of Japan at Suzuka Circuit on September 27, 2015 in Suzuka, Japan.
© Getty Images
Leave a comment

Nico Rosberg is refusing to back down in the fight for the 2015 Formula 1 drivers’ championship despite trailing Mercedes teammate Lewis Hamilton by 48 points with five races remaining.

F1 arrives in Sochi this weekend for the Russian Grand Prix, and Rosberg knows that failing to score any points would leave Hamilton just one victory away from a third world title.

Rosberg has failed to put up the same kind of fight to his teammate this year as he did in 2014 when the championship was only decided at the final race in Abu Dhabi.

However, he is refusing to back down and write off his title hopes yet, despite not having won a race since June.

“Once I got back from Japan, I was able to focus on the positive elements from my weekend in Suzuka: pole position, the on-track pass on [Valtteri] Bottas and then having the speed to undercut [Sebastian] Vettel’s Ferrari at the second pit-stop,” Rosberg said, reflecting on his fightback to second place at Suzuka two weeks ago.

“I’m not backing down in my fight for the championship and gaining those positions back fair and square showed that. We have five races to go and, although the championship gap to Lewis is quite big, in my mind it’s definitely not over yet.

“The way the whole team has performed this year – from the factories to the garage – has been just incredible and I have the car I need to get back to the top step.”

Sochi was the site of Mercedes’ first constructors’ championship victory in 2014, and Rosberg is hoping to aid its bid to clinch a second title on Sunday.

“I really enjoyed our first trip to Russia last year and it was an awesome weekend for the team – one that I will always remember after seeing all the hard work they’ve put in during my time here,” Rosberg said.

“So, I’m aiming to put all those tools they’ve given me to good use and bring home a top result.”

The Russian Grand Prix is live on NBCSN and Live Extra this weekend.