Q&A: Kevin Healy on Milwaukee IndyFest activation heading into Wisconsin State Fair

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Throughout the year, MotorSportsTalk has been chronicling the preparation for the ABC Supply Co. Wisconsin 250 at Milwaukee IndyFest Presented by the Metro Milwaukee Honda Dealers. As the race nears, and the Wisconsin State Fair begins this Thursday at Wisconsin State Fair Park, we caught up with Milwaukee IndyFest general manager Kevin Healy of Andretti Sports Marketing for a wide-ranging chat of topics before the race. In part one of this two-part interview, Healy outlines plans for IndyFest activation at the State Fair, and expands on the race’s new partnership with Visit Milwaukee to expand the reach to fans outside the Milwaukee area:

MotorSportsTalk: Can you expand a bit on the Visit Milwaukee state tourism grant program? 

Kevin Healy: It’s a joint effort, marketing program. Essentially it’s a matching program that produces the economic benefit of tourism within the state of Wisconsin.

What it does for us is that it helps fund the marketing necessary to reach out to Northern Illinois/Chicago market to bring them in to the race. It helps us double our dollar value and do more marketing in conjunction with Visit Milwaukee. We’re able to build that into our overall marketing plan. That drives more into the event, adds to an important market and continues to expand the fan base for Milwaukee IndyFest.

Can you expand on what the plans for activation and promotion are at the Wisconsin State Fair?

KH: It is a full booth, display area throughout the State Fair. Whenever the fair is open, we’ll be there. It should be a lot of fun.

When you’re planning a race, you’re asking who are you trying to bring into the race.

There’s the core race fan – and you’re always going after them. You never want to take them for granted. Generally, they know racing in Milwaukee is excellent.

There’s families. With families, you’re building fans for the future. And that’s what we’ve done with the infield. 

The general entertainment seeker is another. State Fair had 1.1 million fan-goers last year, so that’s a lot of eyeballs. For us, activating in the fair, throughout the 10 days of the fair, is a great opportunity.

The activation will include multiple show cars – we will likely trade them out a couple times. That’s an obvious.

Then we will sort of replicate the winner’s circle. There will be the podium, with backdrop for a photo opp, and we will also have Trophy Night. The Milwaukee IndyFest trophy will be there, as well as the Astor Cup (the season-long Verizon IndyCar Series championship). It’s a long shot trying for the Borg-Warner – I’d love to get that out there – but we won’t give up.

There will be some interactive displays, including some science/tech elements for racing. Your goal is always to make that connection that turns someone into a fan.

There’s an IndyCar 101 component. We’ll have a couple different driver appearances; because once you meet a driver you can establish that connection.

At State Fair, they have a parade every day, a la Disney. There’s one day where probably the two-seater will be in the parade, and other days the Honda pace car. So you can see the pace car and two-seaters.

There’s a possible contest that if you’re a fair-goer, you can win a ride, work with IndyCar Experience for that. The grand prize is a hot lap 2-seater at Milwaukee IndyFest. That’s a big aspirational goal, since almost everyone would love to take that ride, and it creates that connection of winning and coming to the event. It’s a really cool opp.

For the State Fair – as I’ve said, when we first came back, without the State Fair and its level of cooperation, it just wouldn’t be possible for us to put on this event.

Here’s a deal on IndyFest tickets from the Wisconsin State Fair. State Fair runs July 31-August 10. 

Conor Daly, Jack Harvey crash out of Indy 500

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Conor Daly and Jack Harvey have crashed out of the 101st Indianapolis 500 presented by PennGrade Motor Oil on lap 65.

Daly, in the No. 4 ABC Supply A.J. Foyt Racing Chevrolet, was working his way through traffic and attempted an outside pass on Charlie Kimball entering Turn 3.

However, Daly’s car broke loose on the outside in the middle of the corner. He corrected, but drifted too high and impacted the wall exiting the corner. He immediately took responsibility over the radio and apologized to his team before exiting the car on under his own power.

Jack Harvey, in the No. 50 Michael Shank Racing with Andretti Autosport Honda, was an innocent bystander and spun to avoid debris off Daly’s car. However, he spun to the inside wall between Turns 3 and 4. He, too, climbed from his car unhurt, although on replay it appeared his car was not far removed from one of the Holmatro Safety Team rescue vehicles.

Jack Harvey was an innocent bystander in Conor Daly’s accident. Photo: IndyCar

Both drivers were checked, cleared, and released from the infield medical center.

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Dixon OK after airborne crash with Howard; Indy 500 red-flagged

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Polesitter for the 101st Indianapolis 500 presented by PennGrade Motor Oil, Scott Dixon’s race has come to an early end.

Jay Howard hit the wall coming out of Turn 2 and rolled through the middle of the straightaway with a broken car, with his right front suspension askew. Dixon was coming out of the turn and was unable to avoid the wreckage of Howard’s car.

Dixon bounced off and went airborne, turning over once before landing on all four wheels. Somehow during all of that, Helio Castroneves was able to sail under the airborne Dixon and was not involved in the incident.

Both drivers climbed out of their cars and were taken to the Indianapolis Motor Speedway infield care center.

The race was red flagged on Lap 55 to allow safety teams to clean up a significant amount of debris from both cars, as well as to repair safety fencing on the inside of the track.

Former two-time Formula 1 World Champion Fernando Alonso is scored in first place, followed by last year’s Indy 500 winner, Alexander Rossi and Takuma Sato.

Dixon, mercifully, was OK.

“Yeah just a little beaten up there. A bit of a rough ride,” Dixon told ABC’s Dr. Jerry Punch. “I’m bummed for the team and for Camping World. We got a little loose on the first stint. We were a bit light on downforce. I’m just bummed for them and glad everyone is OK. Definitely a wild ride. Thank you for Dallara and the safety status.

“It’s tough. I was hoping Jay would stay against the wall. I’d already picked that way to go and there was nowhere else to go. I’m glad he’s OK too. You believe in the safety progress of these cars.”

Howard told Punch, “Yeah, I’m fine. Credit to INDYCAR, Indianapolis Motor Speedway, the safety team, Dallara for building this car. I’m fine thanks to them. I’m really glad Scott’s okay. He was a victim of this. It sucks.”

Howard said he wasn’t sure what caused him to hit the wall, whether a part broke in the suspension or something else. But he did blast fellow driver Ryan Hunter-Reay.

“Hunter-Reay gets a run on me, I lift to let him go, try to be a nice guy, he moves right over on me and cuts me into the gray and all the marbles and the rest is history, he causes a massive accident,” Howard told ABC. “To say I’m unhappy is an understatement.”

Both Howard and Dixon have been checked and released from the care center and cleared to drive.

The race was red flagged for 19 minutes from 1:09 p.m. to 1:28 p.m. Engines have now been restarted as the field completed Lap 56.

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Hamilton exceeds Mercedes’ expectations with fightback to P7 in Monaco

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Lewis Hamilton was left pleased with his fightback from 13th on the grid to finish Sunday’s Monaco Grand Prix in seventh place, going some way to limit the damage of Formula 1 title rival Sebastian Vettel’s victory for Ferrari.

Hamilton qualified a lowly 14th on Saturday in Monaco after struggling with setup and tire management, but gained one place on the grid following Jenson Button’s penalty.

Hamilton passed just one car in the opening stint of the race and struggled to keep up with the cars ahead, prompting Mercedes to extend the Briton’s ultra-soft run for as long as possible.

Hamilton was able to find some clear air when the cars ahead made their pit stops, giving him the chance to lay down some rapid laps that vaulted him up to seventh thanks to the overcut, where he would finish the race.

“I’m really, really happy that I was able to fight back to seventh. The strategists said P10 was probably the maximum today, so it feels great to have beaten that target,” Hamilton said.

“To score six points, considering where I was on the grid after a disastrous day on Saturday is a good recovery. Today it was impossible to overtake and I tried everything to get past Carlos [Sainz] at the end!

“I’m just grateful to have ended up in P7. I went on the radio at the end there to make sure the team know that this battle isn’t over.

“We’ll be sure to push those red cars hard next time out in Canada. We’ve got a real fight on our hands, but there are still 14 races to go.”

With Vettel’s victory, Hamilton now sits 25 points behind in the F1 drivers’ championship with 14 races remaining this season.

Raikkonen disappointed as strategy calls costs him shot at Monaco win

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Kimi Raikkonen was left disappointed following Sunday’s Monaco Grand Prix after Ferrari’s strategy call cost him a shot at his first victory for the Scuderia since 2009.

Raikkonen took his first pole for almost nine years on Saturday in Monaco and led the early part of the race from teammate Sebastian Vettel.

Ferrari pitted Raikkonen just before half distance, but opted to keep Vettel out as the German put in a series of quick laps to get the overcut on his teammate.

Vettel emerged from his stop ahead of Raikkonen on-track and retained his advantage to the checkered flag, clinching Ferrari’s first win in Monaco since 2001.

While P2 marked Raikkonen’s best result of the season so far, the Finn was careful with his words in the post-race podium interviews, his disappointment clear to see.

“Hard to say really,” Raikkonen said when asked how he was feeling.

“Obviously… you know it’s still second place, but it doesn’t feel awful good. This is how it goes sometimes.

“We go for the next race and try to do better. One of those days that you wish you had a bit more.”