Ten with Townsend: Toronto debrief

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A chaotic and crazy pair of Verizon IndyCar Series races in Toronto – both on Sunday – makes for interesting analysis as always from our NBCSN IndyCar analyst Townsend Bell, who offers the latest edition of “Ten with Townsend” on MotorSportsTalk (archive).

Since Toronto, Bell raced in the TUDOR United SportsCar Championship event at Indianapolis Motor Speedway (finished fourth in his GT Daytona class AIM Autosport Ferrari 458 Italia GT3) and called the Red Bull Global Rallycross event at Charlotte. As always, we thank him for his time and insights:

-First of all, how challenging is it to fill air time during a rain delay when you don’t know how long it will be and whether or not the race will get going?

It gets a little tough when we head down the road of discussing the caloric value of beer!

-How bad do you think the conditions were Saturday?

It’s easy for all of us armchair quarterbacks to say, but I would have liked to see them attempt.

-Was it kind of a case of damned if they did, damned if they didn’t for racing then?

Possibly. Outside of that, I think a little civil engineering on Shoreline should be a priority before next year. Some minimum circuit standards should be a requirement at every venue we visit. That should start months before the event. Don’t get me started on catch fencing.

-On-track, was it refreshing to see your Indy teammate Sebastien Bourdais (at KV Racing Technology) get back into victory lane?

He drove a perfect race. Always nice to see any of the smaller teams win.

-Thoughts on Mike Conway’s second win?

He got there on strategy but when the green dropped he showed why ECR hired him. He flat drove away from the field. If they can sort out their qualifying issues, then there’s no reason why we can’t see more of that at Mid-Ohio and Sonoma.

-Are you liking what you saw out of Tony Kanaan this weekend given he hasn’t had such a good weekend on street courses in a long time?

He seems very strong, and the more I wonder what Dario Franchitti does on a race weekend, the more I realize how valuable he is as a coach to TK. I’m sure (Scott) Dixon is peering over their shoulders regularly now.

-Even though Helio Castroneves and Will Power have 69 points on the rest of the field, we can’t rule out Ryan Hunter-Reay and Simon Pagenaud right?

No, clearly anything can happen like we saw at Toronto. I can’t wait to see what surprises are in store for us at Mid-Ohio.

-How do you think Helio and Will will hold up mentally? They’ve both been in this situation before of being in title contention late, but unable to close it out.

I think they’re both strong now. They’re battle tested in previous seasons and focused on learning from so many lessons. Nobody has more experience now battling down the stretch than those two. But cracks have been known to form… could this be the year where all goes right down the stretch for Penske? It has that feeling….

-Who really needs to prove themselves in these final four races as we head towards the end of the season?

Right now Sato, Rahal, Briscoe, Andretti, all seem to come to mind.

-More fun – riding shotgun with PT on the streets of Toronto? Or watching Toronto Mayor Rob Ford ride shotgun with PT?

I think we should have had PT room with Mayor Ford for the weekend. They seemed like fast friends and I would have enjoyed being a fly on the wall with the rest of the viewers. Who knows what could’ve happened.

‘Game-changing’ multi-year agreement will take INDYCAR, NBC Sports ‘to the next level’


NEW YORK – As the fourth Nor’easter in three weeks bore down on the Big Apple, it was tough to spot people that were clearly in a good mood.

But Jon Miller, president of programming for NBC Sports and NBCSN, was clearly in a good mood.

On Wednesday morning at 10 am ET, we all found out why: NBC will become the exclusive home of the IndyCar Series and the Indianapolis 500, starting in 2019.

The new three-year deal not only makes “The Greatest Spectacle in Racing” part of the network’s “Championship Season” – its collection of high-profile championship events from May to July – but also reaffirms NBC’s status as the home of motorsports television in the United States.

That status is something Miller doesn’t take for granted.

“It’s important people know that storytelling is in our DNA, and motorsports lends itself very well to storytelling,” Miller said as he, INDYCAR CEO Mark Miles and driver James Hinchcliffe made a snowy trek to the New York Stock Exchange to promote the deal on CNBC’s “Squawk on the Street.”

“We’ve had great success with the second half of the entire NASCAR season, and then we’ve had half of the IndyCar package [since 2009] … But we never had the real meat of the series and that didn’t set anybody up for success.

“Having the entire package of IndyCar now – all 17 races, qualifying, practice, you name it – really sets IndyCar on a strong path and solidifies NBC’s position as the home of motorsports. I think it becomes a property much like the Premier League, the NHL, and even the Olympics and the Triple Crown. We have 100 percent of the media opportunity and we can put all those great assets behind it.”

With the storm no doubt keeping some traders home, the floor of the NYSE was relatively subdued. But that made it no less important to be at the heart of Wall Street. Miles and his team are pursuing a new title sponsor for the IndyCar Series to replace Verizon, which will fully focus its efforts in the series with the powerhouse Team Penske going forward in 2019.

The new deal – which includes 8 races per year on the NBC network (with the remaining races going to NBCSN), live streaming of all races, and a direct-to-consumer package with NBC Sports Gold – gave Miles plenty to push for any potential backers. As for Hinchcliffe, he held his own nicely in an interview that also explored IndyCar’s global ambitions, the impact of technology on the sport, and of course, his spin around the ballroom on “Dancing with the Stars.”

On the ride back to 30 Rock, Miles was confident that NBC can play a big role in attracting a sponsor that can help the series keep growing.

“With respect to our work in finding the best title sponsor, it’s really important – and this has not been talked about much – but we expect to work with hand in glove with NBC’s sales,” he explained. “We have the opportunity to create packages which are both broadcast sponsorship and series sponsorship, I think, in a way that doesn’t come along very often.

“Usually, the media deal and the sponsorship deal doesn’t align like this, so we’re really excited about the offering we’ll have and the approach to the market we can take.”

Should the partnership with NBC bear fruit on that front and others, it will only add to the upswing that the IndyCar Series has had in recent years.

Hinchcliffe has been a witness to that. He entered the series in 2011, when it was trying to find its footing after the sport’s reunification three years earlier. After 13 years of CART vs. the Indy Racing League, getting everything back under one roof was not a smooth process.

But fast-forward seven years, and things have changed for the better. TV ratings and digital viewers have gone up. Race scheduling has become more stable and enhanced with the return of traditional open-wheel markets. And this year’s debut of the universal aero kit aims to pump up the action on the track, while also giving the cars a cleaner, meaner look.

Now, with NBC all in, Hinchcliffe is bullish on his sport’s future.

“This is a game-changing thing for us,” he declared. “If you look at the last four or five years, we’ve seen a steady growth in pretty much every measureable metric that there is – in a time where, globally, motorsports is in a bit of a downturn.

“The fact that IndyCar was able to rally against a global dip in motorsports interest, attendance, sponsorship – it speaks volumes to what we have been doing and this is just gonna take us to that next level.”