Mallya up for a fight in the constructors’ championship

Leave a comment

Force India owner Vijay Mallya is confident that the team can catch Williams and battle with Ferrari in the constructors’ championship this season.

The team has made its strongest ever start to a Formula 1 season since debuting in 2008, scoring 98 points in the first half of the year to sit just eleven points shy of its biggest haul of 109 for a season with eight races to go.

Nico Hulkenberg and Sergio Perez have both been in good form, making big gains on 2013, and Mallya is confident that this success can sustain until the end of the season.

“Yes, we’ve been in fourth position up to the eighth race, and we’re now sitting in P5, which is fine,” he explained to the official Formula 1 website. “We did not expect that we would reach fourth and maintain it right through the season.

“The difference in points between Ferrari, Williams, us and McLaren is still not so dramatic that we don’t believe that with a better race we can move forward. So as long as we are close enough I am not worried at all. That is the nature of Formula 1 racing.

“And we must never forget that at the last race it’s going to be double points, which can change everything again.”

Mallya refused to make any predictions for where the team will finish, but instead issued a rally cry to keep pushing.

“There is a huge amount of unpredictability on who will finish where in the constructors’ championship and the drivers’ championship this year, so it’s a question of focusing, keeping it going and making sure that none of the other teams are taking too much of a lead in front of us,” he said.

“Because we can always catch up – it’s still a long way to go.”

Given that Force India’s roots came from the back of the grid as an incarnation of Jordan Grand Prix, Mallya’s achievements are highly commendable. He has brought the team up the grid and made it a serious contender for podium finishes and even race wins, and 2014 looks set to be a year to remember if this form continues into the second half of the season.

Optimism abounds with new INDYCAR media partnership

Photo: IndyCar
Leave a comment

Wednesday morning’s announcement that NBC Sports Group will become the exclusive home to the Verizon IndyCar Series via TV, digital, streaming, and direct-to-consumer rights was the conclusion of a long and thorough process to finalize a media partnership that can build on the recent growth of the Verizon IndyCar Series.

And CEO of Hulman & Company Mark Miles believes the final outcome is one everyone can be happy about.

“We’re delighted by every aspect of this announcement today and these arrangements,” Miles asserted in a media teleconference on Wednesday, also making note of a number of highlights about the new media package. “The increase in broadcast, the number of races on broadcast, is really important to the continued growth of the series. The continuity with one media partner who is committed to the sport and to INDYCAR, who can help promote from race to race to race to race throughout the season is important. Having our first product, if you will, our first offering to fans in the direct-to-consumer channel is important to us.”

Miles added, “It met our objectives of increasing the exposure of the sport, increasing the promotion of the sport, and getting us into the over-the-top (streaming) market. We couldn’t be more pleased.”

MORE: NBC Sports Group, INDYCAR partner on new TV and digital rights agreement starting in 2019

John Miller, president of programing for NBC Sports and NBCSN, echoed Miles’ enthusiasm and noted that INDYCAR viewership on NBCSN has grown substantially in recent years, and this new and enhanced partnership, which will feature the 103rd Indianapolis 500 broadcast on NBC in 2019, will build upon that.

“From the NBC perspective, we’ve seen the growth of IndyCar on our cable network NBCSN. We’ve had sustained growth each of the past several years. So the opportunity to have the entire series was very important to us. Of course, to be able to do the crown jewel, the Indy 500 on NBC, really puts the icing on the cake for us and makes our championship season portfolio even stronger,” Miller said.

James Hinchcliffe, driver of the No. 5 Arrow Electronics Honda for Schmidt Peterson Motorsports, added that this will also help the individual drivers grow their brands and attract more sponsorship opportunities.

“As drivers, we’re out there risking our lives to put on a good show,” Hinchcliffe said. “The more people that get to see it, get entertained by it, the better it is for us. As athletes, we’re all individual brands in and of ourselves. Getting ourselves in front of more people, it raises our value to our current partners and potential partners. From every element, this is a huge win across the board.”

The sponsorship angle is a critical side-piece to the new media contract, especially in light of several new sponorship announcements for a number of IndyCar teams as well as IndyCar’s ongoing effort to find a new title sponsor for the series in 2019.

Miles further emphasized that new media partnership will do a lot to serve the business of the teams, drivers, and the series in regards to sponsorship.

“I think it’s important to the entirety of the IndyCar ecosystem,” Miles noted. “For the series itself, at some point we should talk about our sponsorship effort, how we think they’re going to be benefited with this relationship. James earlier talked about our drivers or athletes, and they are individual brands. They’ll get more exposure. That will be good for them.

“We earlier this morning spoke to our team owners. They’re enthusiastic about it as it gives them more to say in the marketplace, more value. Certainly that will be true for our promoters of the races as well.”

A few highlights of the partnership are below.

  • Eight races will be broadcast on NBC, including the Indianapolis 500. The remaining races will be broadcast on NBCSN.
  • Qualifying and practice for all events will also be available live, either through NBC, NBCSN,, the NBC Sports App, or NBC Sports Gold an over-the-top streaming service offered by NBC.
  • NBC Sports Gold will also feature extra content to further supplement IndyCar coverage such as archived races and full event replays. Further information about that content will be revealed in the coming months.
  • Details about international coverage are pending.
  • NBC Sports Gold will also do a handful of exclusive live broadcasts for practice and qualifying sessions that are not televised.
  • NBC Sports Gold will do live broadcasts for all Indy Lights Presented by Cooper Tires races. More details about coverage for the Indy Lights and Mazda Road to Indy Presented by Cooper Tires series will come at a later date.