F1 Grand Prix of Austria - Previews

Is Daniel Ricciardo the superstar that F1 is craving?

6 Comments

As 2014 continues to produce one of the most exciting and intense Formula 1 championships since the turn of the century, the focus continues to be on the perceived problems within the sport.

In the eyes of Christian Horner, these are being stirred by the media, but when you have the likes of Luca di Montezemolo and Bernie Ecclestone pointing at the cracks in the product, it doesn’t send out the right message. One team was reportedly subject to a takeover bid earlier this year, only for the potential buyers to pull out because they felt that the sport wasn’t going in the right direction.

When Rush came out last year, it brought back memories of a bygone era in Formula 1, when the drivers were seen as superstars. The likes of James Hunt and Niki Lauda caught the imagination of fans; Ayrton Senna did the same; to some extent, so did Michael Schumacher.

However, the recent crop of F1 drivers have been criticized for not capturing the imagination of the fans. As TV audiences fall in markets such as France and China, efforts are being made to remedy the situation: double points and standing restarts are just two of the ideas to come forward. But is the sport in need of an individual to bring in fans from outside of the sport? A Senna or a Hunt to really get people interested?

The answer could be Daniel Ricciardo, who is quickly becoming a favorite among fans despite only being in F1 for three years.

Daniel doesn’t have the playboy persona that Hunt boasted (then again, does anyone!?), nor is he the tearaway talent that Senna was in his early years. However, he is giving a human face to a sport that is largely hidden behind helmet visors and driver suits.

When speaking to Daniel in the paddock, it’s quite clear that he is two things. Firstly: highly determined and gunning to win (as is any racing driver). Secondly: a genuinely friendly person. It’s very rare to leave a press briefing with Daniel without a smile nearly as big as his own.

As with any major sportsman, there must be a certain detachment from the ‘real world’ in that they are elite; they are better at driving a Formula 1 car than you or I. However, the way to really connect with fans is to also show yourself to be like them in some cases. Social media is one of the easiest ways to achieve this. A simple retweet or reply can do wonders for your profile and popularity.

Daniel was quick to share his success in Hungary on Twitter with a few entertaining tweets, showing himself hugging his winner’s champagne and making no promises about how sober he would remain. “Wow I was hurting this morning haha…” was the tweet the next day!

And it’s tiny touches like this that are quickly making him one of the most likeable and big selling points for Formula 1. Some of the other high-profile drivers either stay away from Twitter (which they’re entitled to do) or – quite clearly – leave it to the PR departments. However, it doesn’t stir new fans in the sport. It’s nice to see drivers really connecting to the people that pack the grandstands and spend their hard-earned cash on tickets and merchandise.

Daniel has a great sense of humor, quite clearly, and this is even clear just when talking to him. He is open to a joke – even when I teased him about Australia losing to England at cricket last year, he was laughing – and hasn’t forgotten his roots. He knows how blessed he is to be doing what he is doing. He is living the dream.

This is all very good news for Formula 1. Bernie Ecclestone has said in the past that the sport needs a superstar, and Daniel could be exactly that, but not in the conventional sense. He is someone who the fans can connect to; he is a human face for the sport.

In many ways, he is following in the footsteps of his predecessor at Red Bull, Mark Webber. Also from Australia, Mark was loved in F1 for his no-nonsense attitude. When he bowed out at the end of last season, he took his helmet off for the warm down lap, quite literally showing the person that is underneath the helmet and in the car. It was an iconic shot from his swansong year.

Daniel is that much younger, though, and has quickly established himself to be more than ready to fight for wins and championships. It was missed on the FOM world feed broadcast, but when he passed Lewis Hamilton and Fernando Alonso in the dying moments of the Hungarian Grand Prix, he said over the radio “that’s how you do it, ladies” – not quite “shake and bake”, but still a pretty cool thing to say after putting two F1 champions firmly in their place.

With a cool brand like Red Bull behind him, Daniel is becoming a marketer’s dream. He may not be a superstar in the conventional sense, but he is becoming one of the most popular and most respected drivers in Formula 1. Could his success aid the sport’s crusade to bring new fans in? That remains to be seen. For the time being though, let us enjoy seeing a future great growing and flourishing under the shadow of Mercedes’ domination of the 2014 season. We’ll be able to say “I was there!” when he made his debut; when he won his first race; maybe even when he won his first championship.

For all the perceived bad in Formula 1, Daniel Ricciardo is so full of good. Long may that continue.

Ed Carpenter Racing reveals Preferred Freezer liveries for May

driver of the XXX during the Phoenix Grand Prix at Phoenix International Raceway on April 2, 2016 in Avondale, Arizona.
Getty Images
Leave a comment

With the calendar shifted over to May, Ed Carpenter Racing has taken the wraps off its pair of Preferred Freezer Services Chevrolets for the pair of Verizon IndyCar Series races at the Indianapolis Motor Speedway.

Josef Newgarden’s No. 21 car shifts from the 100th anniversary special commemorative livery for Fuzzy’s Vodka to a primarily blue with white trim PFS entry.

Meanwhile JR Hildebrand, who has had the PFS colors each of the last two years at Indy, will continue in the standard white with blue trim No. 6 car. Hildebrand will run at both the Angie’s List Grand Prix of Indianapolis and the 100th Indianapolis 500 presented by PennGrade Motor Oil.

Ocon set for Spanish GP practice run-out with Renault

Esteban Ocon (FRA) Renault Sport F1 Team Test Driver.
Formula One Testing, Day 1, Tuesday 1st March 2016. Barcelona, Spain.
© Renault Sport
Leave a comment

Defending GP3 Series champion Esteban Ocon will take part in practice for the Spanish Grand Prix next month for Renault.

Ocon, 19, rose to attention in 2014 when he won the FIA F3 European Championship ahead of current Toro Rosso driver Max Verstappen.

The Frenchman took part in practice for Lotus in Abu Dhabi that year, and became a member of Mercedes’ development programme in 2015 en route to winning the GP3 title.

Ocon has been loaned to Renault for the 2016 season, with whom he works as reserve driver, and he will now take part in first practice for the Spanish Grand Prix on May 13.

McLaren now targeting regular points after double score in Sochi

SOCHI, RUSSIA - MAY 01: Fernando Alonso of Spain driving the (14) McLaren Honda Formula 1 Team McLaren MP4-31 Honda RA616H Hybrid turbo on track during the Formula One Grand Prix of Russia at Sochi Autodrom on May 1, 2016 in Sochi, Russia.  (Photo by Mark Thompson/Getty Images)
© Getty Images
Leave a comment

McLaren drivers Fernando Alonso and Jenson Button are now targeting regular top-10 finishes after scoring their first points of the season in Sunday’s Russian Grand Prix.

McLaren arrived in Sochi with just a single point to its name so far in 2016 courtesy of Stoffel Vandoorne, who deputized for the injured Alonso in Bahrain.

Alonso and Button missed out on a place in Q3 on Saturday, but both ran trouble-free races en route to sixth and tenth place respectively.

The result marked not only the first points of the year for both drivers, but just the second time that McLaren had got both of its cars to the line inside the top 10 since it rekindled its partnership with Honda at the start of the 2015 Formula 1 season.

“We were lucky in Turns 2 and 3 on the opening lap – due to those accidents, we were able to gain some places for free,” Alonso said.

“But, as we saw last year, we can make a good start but then not be able to maintain those strong starting positions. This year, it’s different, we have the pace. To finish sixth, and set the fifth-fastest lap, shows that our car is still gaining pace.”

Alonso was left to run quite a lonely race to P6, but did take one lap late on to turn the engine up to full power and have some fun by stretching the legs of the McLaren MP4-31.

“The car felt good all race. Obviously, we were saving fuel at some points of the afternoon, but, on one lap, I just decided to go for it – to wake myself up a little bit! – and the lap-time showed the potential is there,” Alonso said.

“Finishing in the points should be our regular target from now on.”

Button managed to take P10 from Carlos Sainz Jr. late on to complete an impressive fightback and score his first point since last year’s United States Grand Prix.

“To get both cars home in the points, and at a track which we didn’t feel would really suit our package, is a fantastic result for the whole team,” Button said.

“As the pack dived into Turn 2, I had to back off because it was mayhem. The bollard at Turn 2 is the problem at the start because people are trying to fight through Turns 2 and 3. I think that needs some looking at.

“From there, I was disadvantaged, but the pace was in the car. After that, it was just a case of fighting my way back – which I really enjoyed. It’s difficult to overtake around here, but I was able to make a few moves and enjoy myself.

“I think the next race in Barcelona will be reasonably difficult for us, but there’s no reason not to look forward to targeting another points haul in Monaco.”

Magnussen scores breakthrough points for Renault in Russia

during the Formula One Grand Prix of Russia at Sochi Autodrom on May 1, 2016 in Sochi, Russia.
© Getty Images
Leave a comment

Kevin Magnussen believes that his charge to seventh place in Sunday’s Russian Grand Prix was no less than Renault deserved as he score its first points since its return to Formula 1 as a constructor in 2016.

Renault last raced in F1 with its own team back in 2010 before taking over the Lotus operation at the end of last year.

The French manufacturer has said that 2016 is very much a year of rebuilding, yet the chiefs were known to be disappointed with its point-less start to the season.

Magnussen made the most of a messy start to charge from 17th on the grid to eventually finish the race seventh, marking Renault’s first F1 points as a constructor since the 2010 Abu Dhabi Grand Prix.

The result was also Magnussen’s first top 10 finish since the 2014 Brazilian Grand Prix when he finished ninth for McLaren.

“Feels good. It’s nice to finally get points on the board, and not even just one,” Magnussen told NBCSN after the race.

“I’m really happy. I think the whole team deserves it after the hard work and tough races. We have points on the board now, so it gives us a bit of a boost.”

Magnussen made up a number of positions on the first lap when a number of drivers got caught up in incidents before maintaining his placing throughout the race.

“First lap was really messy, we knew it would be difficult with something like that,” Magnussen said.

“Everyone was spinning and hitting the wall. I went outside all the front wings. But we made it up just before Turn 1 and 2, and gained it back into Turn 3. The guys in front didn’t finish.

“In the end of the day, a bit lucky but we made the best of it and we deserved.”