(Illustration courtesy IMG)

NASCAR partners with marketing powerhouse IMG to expand global broadcasting reach

1 Comment

With NBC Sports set to take over the final 20 races of the Sprint Cup Season and the final 19 races of the Nationwide Series (soon to be renamed) in 2015, NASCAR on Monday announced that it has hired marketing heavyweight firm IMG in “establishing a long-term and sustainable global commercial broadcast media distribution strategy,” according to a NASCAR media release.

Combined with Fox Sports’ telecasts of the first 16 Cup races, the first 14 Nationwide Series races and the entire 20-plus Camping World Truck Series schedule in 2015, IMG will, according to the media release, “be responsible for helping the sport increase its footprint, audience base and revenues outside of North America and South America.

“In addition to leveraging the popularity of motorsports in key international territories like Western Europe and Australia, IMG will further develop NASCAR television rights commercially in markets where motorsports are less widely known such as Southeast Asia, China and Eastern Europe.”

NASCAR races are currently broadcast in over 175 countries through more than 20 broadcast partners around the globe. All existing international rights expire at the end of this season and IMG will help in renewing existing contracts and potentially expanding to include new contracts with other entities, and especially extending NASCAR telecasts into international markets that do not currently broadcast races.

“NASCAR, already a global brand with deep international appeal, is positioning itself for robust growth beyond our borders by partnering with the world’s television and digital media content delivery leader,” said Brent Dewar, NASCAR chief operating officer. “This long-term partnership with IMG Media signals to the world our strong intentions to grow the sport in every corner of the world.”

Added IMG senior vice president and head of Media North America Hillary Mandel, “We have a history of working with ‘blue chip’ world-class sports in the U.S. and developing brands internationally. This experience and expertise will ensure the right broadcasters embrace NASCAR for the renowned sports property it is. Our dedicated team will work with NASCAR and alongside our unrivaled global sales force in more than 30 offices worldwide to ensure both extensive media coverage across all platforms and increased awareness worldwide. We are extremely excited by the opportunities that lie ahead.”

Follow me @JerryBonkowski

Haas confirms driver running order for Barcelona F1 tests

MONTMELO, SPAIN - FEBRUARY 24:  Romain Grosjean of France and Haas F1 drives during day three of F1 winter testing at Circuit de Catalunya on February 24, 2016 in Montmelo, Spain.  (Photo by Mark Thompson/Getty Images)
© Getty Images
Leave a comment

The Haas Formula 1 team has confirmed its driver running order for the two upcoming collective tests in Barcelona, Spain.

Haas will unveil its new car for 2017, the VF-17, on Sunday ahead of the first day of pre-season testing in Barcelona on February 27.

New signing Kevin Magnussen will get the first run in the VF-17, having joined Haas from Renault during the winter.

Magnussen will take the first two days in Barcelona before handing the reins over to Romain Grosjean, who returns to Haas after an impressive year leading its charge in 2016, for days three and four.

Magnussen will once again open proceedings for Haas at the second test, starting on March 7, and is also due to run on March 9. Grosjean takes March 8 and March 10, the latter being the final day of testing before the first race of the season in Melbourne, Australia.

“In our first test of the season, you try to make sure everything works as you designed it,” Haas team principal Guenther Steiner said.

“You just prove out whatever you did, and in the second part of the test, you try to get performance out of the car. Or, better said, you try to get performance as quickly as possible.

“First of all, make sure everything works. Everything is new on the car. The first test is quite important just from a reliability factor.

“You try to learn as much as possible about the car. You get the baseline on the car and you work off that baseline the rest of the year.”

Haas F1 Team – Barcelona Test Schedule

Test 1
February 27 – Kevin Magnussen
February 28 – Kevin Magnussen
March 1 – Romain Grosjean
March 2 – Romain Grosjean

Test 2
March 7 – Kevin Magnussen
March 8 – Romain Grosjean
March 9 – Kevin Magnussen
March 10 – Romain Grosjean

Ferrari confirms Bruni’s exit, signs Pier Guidi to AF Corse WEC team

premiazione-gt-2
© Ferrari
Leave a comment

Ferrari has confirmed that Gianmaria Bruni will leave the company in June, making way for Alessandro Pier Guidi to join its AF Corse factory team in the FIA World Endurance Championship.

Bruni has been linked with a factory drive at Porsche for some time, with his exit from Ferrari by mutual consent being confirmed on Sunday.

“Ferrari and Gianmaria Bruni announce that, by mutual consent, they have early terminated their relationship,” a statement from Ferrari read.

“After a collaboration started in 2007, Bruni will leave Ferrari at the end of June of this year.

“Ferrari thanks Gianmaria Bruni for his professional contribution and wishes him the best of luck for his new challenges.”

Pier Guidi raced for AF Corse at Le Mans last year in the GTE Pro class, and also took part in five rounds of the IMSA WeatherTech SportsCar Championship in 2016 with Scuderia Corsa. The Italian also won the Rolex 24 at Daytona’s GTD class in 2014 driving a Ferrari 458 Italia.

Pier Guidi will race alongside James Calado in the No. 51 Ferrari 488 GTE in the WEC this season, leaving the second line-up of Sam Bird and Davide Rigon unchanged.

The new WEC season begins on April 16 at Silverstone in England.

Lewis Hamilton frustrated by sharing data with teammates in F1

SAO PAULO, BRAZIL - NOVEMBER 13:  Lewis Hamilton of Great Britain driving the (44) Mercedes AMG Petronas F1 Team Mercedes F1 WO7 Mercedes PU106C Hybrid turbo leads Nico Rosberg of Germany driving the (6) Mercedes AMG Petronas F1 Team Mercedes F1 WO7 Mercedes PU106C Hybrid turbo on track during the Formula One Grand Prix of Brazil at Autodromo Jose Carlos Pace on November 13, 2016 in Sao Paulo, Brazil.  (Photo by Clive Mason/Getty Images)
© Getty Images
2 Comments

Lewis Hamilton feels frustrated that sharing data between teammates has become commonplace in Formula 1, saying it is unfair to gain an advantage by studying someone else’s homework.

Most F1 teams operate an open garage policy that sees their drivers help each other find areas for improvement by studying data from both cars following sessions.

Hamilton revealed in a Q&A for UBS that he found this frustrating, and has asked his Mercedes team not to show him data from across the garage.

“I go out, do my laps, do all my homework – the other guy can see everything,” Hamilton said.

“I have asked my team: ‘I don’t want to see my teammate’s [data]’. I don’t feel it’s fair that he brings his A-game and I should be able to study his A-game on a computer.

“The other driver naturally may be able to do more or less than you are. But because of this data they can just copy you.

“He’s braking five metres later there, I’ll go out and I’ll try braking five metres later.”

Hamilton said that he missed the rawness of go-karting at times, with talent being the main difference between drivers instead of data analysis.

“That’s what I loved about go-karting. You weren’t able to do that and that was where just your raw talent is able to shine,” Hamilton said.

“I think it should be: ‘You hired me because I am the best, because I’ve studied, because I’ve won every class that I’ve been in, I’ve not missed one in terms of winning’.

“And you’re hiring whoever the next person is because they’ve hopefully won some things along the way as well and you’re hiring them for their ultimate skill all round.

“They should be able to go out there on their own and find it all themselves without you.

“If I can’t do it on my own then I’m not good enough and I don’t deserve to be there. And there are some drivers that don’t.”

Sebastien Buemi: Renault e.dams’ Formula E advantage is clear

2016/2017 FIA Formula E Championship.
Buenos Aires ePrix, Buenos Aires, Argentina.
Saturday 18 February 2017.

Photo: Sam Bloxham/LAT/Formula E
ref: Digital Image _SLA8482
© Formula E
Leave a comment

BUENOS AIRES, Argentina – Sebastien Buemi says that Renault e.dams’ current advantage over the Formula E field is clear for all to see after taking his third straight victory on Saturday in Buenos Aires.

Buemi followed his victories in Hong Kong and Marrakesh with a dominant display at the Puerto Madero street course in Argentina, taking the lead on lap six and never looking likely to lose the race from there.

The Swiss driver now stands 29 points clear at the top of the Formula E drivers’ championship after just three races, and is already the strong favorite to take a second crown in 2017.

“I think it’s clear that we have right now the best car, the best package. That obviously helps but it’s not everything,” Buemi said.

“You need to be doing good races, a good car and be a good team. I think as a package we’ve come out a bit better than the rest.

“We know that’s not going to last forever. If we can get as many points as possible as long as it lasts, that would be good.”

Buemi’s victory may have seemed straightforward, but the ex-Formula 1 driver revealed that the second stint of the race saw a number of problems arise that kept him on his toes.

“Today with the heat, there were many other things we had to manage, particularly the temperature of the battery,” Buemi said.

“We had some small issues on the brakes. It was quite difficult to actually drive the car.

“The car was not braking straight.”

To have finally won in Buenos Aires was also an important landmark for Buemi, having come close twice before.

“I’m quite happy because the first race here two years ago, I had pole and I did a mistake and ended up in the wall,” Buemi said.

“The second year I started last and finished second. In the end to get a win here is a great achievement. This race has never really gone our way but today it did.

“We’ll try to enjoy that a little bit and then look to Mexico.”