(Illustration courtesy IMG)

NASCAR partners with marketing powerhouse IMG to expand global broadcasting reach

1 Comment

With NBC Sports set to take over the final 20 races of the Sprint Cup Season and the final 19 races of the Nationwide Series (soon to be renamed) in 2015, NASCAR on Monday announced that it has hired marketing heavyweight firm IMG in “establishing a long-term and sustainable global commercial broadcast media distribution strategy,” according to a NASCAR media release.

Combined with Fox Sports’ telecasts of the first 16 Cup races, the first 14 Nationwide Series races and the entire 20-plus Camping World Truck Series schedule in 2015, IMG will, according to the media release, “be responsible for helping the sport increase its footprint, audience base and revenues outside of North America and South America.

“In addition to leveraging the popularity of motorsports in key international territories like Western Europe and Australia, IMG will further develop NASCAR television rights commercially in markets where motorsports are less widely known such as Southeast Asia, China and Eastern Europe.”

NASCAR races are currently broadcast in over 175 countries through more than 20 broadcast partners around the globe. All existing international rights expire at the end of this season and IMG will help in renewing existing contracts and potentially expanding to include new contracts with other entities, and especially extending NASCAR telecasts into international markets that do not currently broadcast races.

“NASCAR, already a global brand with deep international appeal, is positioning itself for robust growth beyond our borders by partnering with the world’s television and digital media content delivery leader,” said Brent Dewar, NASCAR chief operating officer. “This long-term partnership with IMG Media signals to the world our strong intentions to grow the sport in every corner of the world.”

Added IMG senior vice president and head of Media North America Hillary Mandel, “We have a history of working with ‘blue chip’ world-class sports in the U.S. and developing brands internationally. This experience and expertise will ensure the right broadcasters embrace NASCAR for the renowned sports property it is. Our dedicated team will work with NASCAR and alongside our unrivaled global sales force in more than 30 offices worldwide to ensure both extensive media coverage across all platforms and increased awareness worldwide. We are extremely excited by the opportunities that lie ahead.”

Follow me @JerryBonkowski

Formula E adds Hong Kong race for October 2016

Photo: FIA Formula E
Leave a comment

The FIA Formula E Championship will add Hong Kong to its calendar for its third season, 2016-2017.

The race will take place on October 9, 2016 – exactly one year from now – around the city’s Central district. The 2km circuit will run between Lung Wo Road and the Star Ferry, with cars reaching speeds of up to 225kph (140mph).

The launch event today featured the Chief Executive of the Hong Kong Special Administrative Region, the Honourable CY Leung; Mr. Gregory So, Secretary for Commerce and Economic Development; Mr. Alejandro Agag, CEO, Formula E Holdings; Mr. Lawrence Yu Kam-Kee, President of the Hong Kong Automobile Association; and reigining FE champion Nelson Piquet Jr.

“The Hong Kong ePrix will be one of the highlights on the FIA Formula E Championship calendar,” Agag said in a release. “As one of the most innovative, cutting-edge and fun-loving cities in the world, Hong Kong and Formula E share many of the same qualities. We look forward to bringing all the fun and entertainment of Formula E to this amazing city, and international motorsport back to Hong Kong.”

The track map is linked below.

Hong Kong track map

Prema Powerteam to race in GP2 next season

MACAU, MACAO - NOVEMBER 16:  Prema Powerteam driver Esteban Ocon of France in action during the Formula 3 event as part of the 60th Macau Grand Prix on November 16, 2013 in Macau, Macau.  (Photo by Victor Fraile/Getty Images)
© Getty Images
Leave a comment

Prema Powerteam has confirmed that it will enter GP2 for the first time in 2016, taking over the entry of Team Lazarus.

Prema has established itself as one of the most formidable teams in junior motorsport over the past 30 years, winning countless championships – including the last five FIA F3 titles – and helping to launch the careers of Ryan Briscoe, Roberto Merhi and Esteban Ocon (pictured).

In 2016, it will enter GP2 – Formula 1’s feeder series – for the very first time, taking over Lazarus’ entry as its four-year association with the series comes to an end.

“We are delighted to line-up for this exciting new adventure in the GP2 Series,” Prema manager Rene Rosin said. “Prema always followed the evolution of the GP2 concept as an interested spectator, and it is now finally time to join the game in first person.

“The move to the GP2 Series is a logical step for Prema, following the successful experiences in the FIA Formula 3 European Championship and in the Italian and the German Formula 4 Championships, which will continue with the same level of commitment.”

Series CEO Bruno Michel was pleased to welcome Prema to GP2, and believes that it will adapt quickly to life in the championship thanks to its impressive racing record.

“I am very pleased to welcome Prema to the GP2 Series,” Michel said. “Their remarkable track record makes me believe that they should be able to adapt quickly to our category.

“I would like to take this opportunity to thank [Lazarus team principal] Tancredi Pagiaro and his team for their hard work and dedication for the past four seasons. I wish them the best for the future.”