NASCAR partners with marketing powerhouse IMG to expand global broadcasting reach

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With NBC Sports set to take over the final 20 races of the Sprint Cup Season and the final 19 races of the Nationwide Series (soon to be renamed) in 2015, NASCAR on Monday announced that it has hired marketing heavyweight firm IMG in “establishing a long-term and sustainable global commercial broadcast media distribution strategy,” according to a NASCAR media release.

Combined with Fox Sports’ telecasts of the first 16 Cup races, the first 14 Nationwide Series races and the entire 20-plus Camping World Truck Series schedule in 2015, IMG will, according to the media release, “be responsible for helping the sport increase its footprint, audience base and revenues outside of North America and South America.

“In addition to leveraging the popularity of motorsports in key international territories like Western Europe and Australia, IMG will further develop NASCAR television rights commercially in markets where motorsports are less widely known such as Southeast Asia, China and Eastern Europe.”

NASCAR races are currently broadcast in over 175 countries through more than 20 broadcast partners around the globe. All existing international rights expire at the end of this season and IMG will help in renewing existing contracts and potentially expanding to include new contracts with other entities, and especially extending NASCAR telecasts into international markets that do not currently broadcast races.

“NASCAR, already a global brand with deep international appeal, is positioning itself for robust growth beyond our borders by partnering with the world’s television and digital media content delivery leader,” said Brent Dewar, NASCAR chief operating officer. “This long-term partnership with IMG Media signals to the world our strong intentions to grow the sport in every corner of the world.”

Added IMG senior vice president and head of Media North America Hillary Mandel, “We have a history of working with ‘blue chip’ world-class sports in the U.S. and developing brands internationally. This experience and expertise will ensure the right broadcasters embrace NASCAR for the renowned sports property it is. Our dedicated team will work with NASCAR and alongside our unrivaled global sales force in more than 30 offices worldwide to ensure both extensive media coverage across all platforms and increased awareness worldwide. We are extremely excited by the opportunities that lie ahead.”

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Sebastian Vettel: Ferrari still in the dark over 2017 F1 chances

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Sebastian Vettel believes that Ferrari is still unsure about its Formula 1 championship chances in 2017 despite finishing as the fastest team through pre-season testing.

Following a winless campaign in 2016, Ferrari sprung a surprise in winter testing by dominating proceedings in Barcelona, with Vettel and teammate Kimi Raikkonen finishing as the fastest drivers.

The new SF70H car appears to be a marked improvement on its predecessor following the change in the technical regulations, with three-time world champion Lewis Hamilton naming Ferrari as the favorite to win the first race in Australia this weekend.

Vettel remained coy about his chances when speaking in Thursday’s FIA press conference, saying it won’t be until the first sessions of the weekend in Melbourne are complete that Ferrari will truly know where it stands.

“So far we don’t know anything. For all of us it will be exciting to find out where we are on Saturday and Sunday, to get a first impression,” Vettel said.

“For us a lot of new things last year didn’t really go the way we expected, so I think for this year we have really focused on ourselves. We have tried to do our job back in the factory and in testing.

“I think testing times, I don’t think they are that crucial, I think it matters much more what you show from here onwards. We’ll see. I think we are a bit in the dark like everyone else, not knowing what other people have done.

“For ourselves we can be reasonably happy, we did decent mileage, we didn’t have any major issues with the car and hopefully we can carry that momentum into the race.”

Vettel added that Mercedes rival Hamilton “must be” the favorite for the drivers’ title in 2017 given the German team’s form, having won over 50 races in the past three years.

“Mercedes obviously has been in very, very strong form the last three years and even though we changed the regulations, if a team is strong then they will build a strong car the year after, no matter what you do with the rules,” Vettel said.

“I think it’s very clear who is the favorite. For all of us sitting here, we are trying our best to catch-up. How much we have succeeded, we will see and, as the season goes on, I’m sure the cars will have big progression and all the teams will bring lots of stuff to develop the cars.

“So, whoever’s in a good place in the beginning and still in a good place at the end will have a chance.”

Full 2017 F1 on NBC Grand Prix race schedule, air times and networks

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NBC Sports Group has released the air times for all 20 Grands Prix ahead of the 2017 season, with all races live on either NBC, NBCSN or CNBC.

Coverage begins with this weekend’s Australian Grand Prix; full times and details for the race at Melbourne’s Albert Park circuit can be found here. The race coverage starts at midnight on March 26 with F1 Countdown, with lights out at 1 a.m. ET on NBCSN.

There’s nearly 200 hours of coverage throughout the year throughout the networks. With most races on NBCSN, the four traditional NBC races (Monaco, Canada, United States, Mexico) continue and the remaining three races will be on CNBC for their live first airing.

NBC Sports Group’s Formula One commentating team returns for a fifth consecutive season, with lead race announcer Leigh Diffey (play-by-play), veteran analyst and former driver David Hobbs, analyst Steve Matchett, a former race mechanic for the Benetton F1 team, and F1 insider Will Buxton, who will provide live reports on-site for all 20 races this season.

This week’s coverage of the Australian Grand Prix will also include a season preview from veteran motorsports essayist Sam Posey, as he discusses the retirement of 2016 F1 champion Nico Rosberg, and the state of F1 without Bernie Ecclestone at the helm for the first time in 40 years.

Last season, NBCSN’s 2016 F1 coverage (14 races) averaged 429,000 viewers, up 3% vs. 2015 (418,000; 13 races), to rank as the best F1 season for a single cable network since 1995 (ESPN: 755,000 viewers). Viewership has more than doubled since the first season on NBCSN, up 107% vs. 2013. Click here for more information on last year’s record F1 viewership.

In addition, NBC Sports Group will present comprehensive coverage of practice and qualifying of all 20 races across its family of networks and NBCSports.com and the NBC Sports app. Streaming coverage will also enhance race coverage with dedicated feeds, including:

  • On-Board Feed –  NBCSports.com and the NBC Sports app’s channel for live on-board cameras;
  • Pit Lane Feed – A dedicated channel on pit lane featuring all pit stops and team communication;
  • Driver Tracker – real-time data showing where all 22 cars are on track.
2017 FORMULA ONE SCHEDULE (all times ET)
Date Grand Prix Time Network
Sun., March 26 Australian Grand Prix 12:30 a.m. NBCSN
Sun., April 9 Chinese Grand Prix 1:30 a.m. NBCSN
Sun., April 16 Bahrain Grand Prix 10:30 a.m. CNBC
Sun., April 30 Russian Grand Prix 7:30 a.m. NBCSN
Sun., May 14 Spanish Grand Prix 7:30 a.m. NBCSN
Sun., May 28 Monaco Grand Prix 7:30 a.m. NBC
Sun., June 11 Canadian Grand Prix 2 p.m. NBC
Sun., June 25 Azerbaijan Grand Prix 8:30 a.m. NBCSN
Sun., July 9 Austrian Grand Prix 7:30 a.m. CNBC
Sun., July 16 British Grand Prix 7:30 a.m. CNBC
Sun., July 30 Hungarian Grand Prix 7:30 a.m. NBCSN
Sun., August 27 Belgian Grand Prix 7:30 a.m. NBCSN
Sun., September 3 Italian Grand Prix 7:30 a.m. NBCSN
Sun., September 17 Singapore Grand Prix 7:30 a.m. NBCSN
Sun., October 1 Malaysian Grand Prix 2:30 a.m. NBCSN
Sun., October 8 Japanese Grand Prix 12:30 a.m. NBCSN
Sun., October 22 United States Grand Prix 3 p.m. NBC
Sun., October 29 Mexican Grand Prix 3 p.m. NBC
Sun., November 12 Brazilian Grand Prix 10:30 a.m. NBCSN
Sun., November 26 Abu Dhabi Grand Prix 7:30 a.m. NBCSN

 

Hamilton maintains Ferrari is F1 favorite, says Vettel is cooling hype

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Lewis Hamilton has maintained that Ferrari is the team to beat heading into this weekend’s Formula 1 season-opener in Australia, believing that Sebastian Vettel is trying hard to keep a lid on the hype surrounding his chances.

Hamilton enters 2017 chasing a fourth world title after losing out to ex-Mercedes teammate Nico Rosberg last year, and is one of the favorites for the drivers’ championship.

Ferrari sprung a surprise in testing by finishing as the fastest team ahead of Mercedes – winner of over 50 races in the last three years alone – after capitalizing on the change in the technical regulations for this year.

Hamilton said throughout testing that he believed Ferrari would be the team to beat in Melbourne, and did not change his view in the Thursday press conference ahead of Sunday’s race.

“I see Ferrari being the quickest at the moment and I think they will definitely be the favorites, but we’ll find out more going into the weekend,” Hamilton said.

“It’s interesting to see, Sebastian’s usually a lot more hyped and I can tell he’s trying to keep a lid on it. But their pace was obviously great in testing.

“I’m very keen to see what Red Bull bring because they were quite far behind through testing, at least compared to Ferrari and didn’t see them bring many upgrades, or an upgrade as far as I could see.

“So I’m assuming they’re bringing something here which I’m excited to see what they do bring.”

Hamilton has ordinarily battled with just one driver – Rosberg – for race wins over the past three years given Mercedes’ pace advantage, but is excited about the prospect of battling with multiple racers from different teams at the front in 2017.

“Having more teams and more drivers up at the front fighting for wins, that’s what racing is all about. I’m hoping that’s the case,” Hamilton said.

“As far as I know, no team has won back-to-back through rule regulation changes, so that is our goal as a team. We’re here to win, we’re here to do something no-one else has done.

“Whether or not we’re in the right place at this moment in the season, we’ll find out. But I have every belief in my team that we can do that.”

Sam Schmidt to enter the Southern Nevada Sports Hall of Fame

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Sam Schmidt, co-owner of Schmidt Peterson Motorsports, is set to be inducted into the Southern Nevada Sports Hall of Fame as part of its 2017 class. He joins boxer Floyd Mayweather, professional golf coach Butch Harmon, and 1950s college football star Overton Curtis as inductees. The Las Vegas Bowl college football game will also be inducted as part of the ceremonies.

“I’m truly honored to be recognized with this group of incredible athletes and organizations,” said Schmidt, who resides in Henderson, Nevada. “When you look at the other recipients over the past 21 years, it is truly a who’s who of Nevada sports and community leaders, all of whom I respect tremendously and several I call friends. I am proud that this award represents both accomplishments on the track and as a team owner, as well as a commitment to giving back to the local community which has always been important to my family.”

Dan Dolby, executive director of the Southern Nevada Sports Hall of Fame, described that this year’s inductees exemplify everything they look for in the Nevada sports community. “The class of 2017 is accomplished in so many different ways. We have an outstanding group of athletes who have contributed so much both in the competitive arena and in the community, as well as one of most iconic and longest-lasting sporting events in our city. This class again represents the best attributes of our community, and we are thrilled to bestow upon them the state’s highest sports honor in welcoming them to the Southern Nevada Sports Hall of Fame.”

Sam Schmidt’s teams have claimed seven Indy Lights championships, the most of any team in series’ history, although the Lights team ceased operations this offseason. His Verizon IndyCar Series teams have also claimed two poles for the Indianapolis 500.

But, Schmidt’s accomplishments extend beyond the IndyCar and Indy Lights paddocks. He piloted a specially prepared Corvette, using a combination of breathing and neck movements, that was designed by team partner and sponsor Arrow Electronics to the top of Pikes Peak, which stands at more than 14,000 feet. He also completed an exhibition run in the same car prior to pole qualifying for the 100th Running of the Indianapolis 500 presented by PennGrade Motor Oil.

The ceremony will take place on June 2 a the Orleans Arena in Las Vegas.