NASCAR partners with marketing powerhouse IMG to expand global broadcasting reach

1 Comment

With NBC Sports set to take over the final 20 races of the Sprint Cup Season and the final 19 races of the Nationwide Series (soon to be renamed) in 2015, NASCAR on Monday announced that it has hired marketing heavyweight firm IMG in “establishing a long-term and sustainable global commercial broadcast media distribution strategy,” according to a NASCAR media release.

Combined with Fox Sports’ telecasts of the first 16 Cup races, the first 14 Nationwide Series races and the entire 20-plus Camping World Truck Series schedule in 2015, IMG will, according to the media release, “be responsible for helping the sport increase its footprint, audience base and revenues outside of North America and South America.

“In addition to leveraging the popularity of motorsports in key international territories like Western Europe and Australia, IMG will further develop NASCAR television rights commercially in markets where motorsports are less widely known such as Southeast Asia, China and Eastern Europe.”

NASCAR races are currently broadcast in over 175 countries through more than 20 broadcast partners around the globe. All existing international rights expire at the end of this season and IMG will help in renewing existing contracts and potentially expanding to include new contracts with other entities, and especially extending NASCAR telecasts into international markets that do not currently broadcast races.

“NASCAR, already a global brand with deep international appeal, is positioning itself for robust growth beyond our borders by partnering with the world’s television and digital media content delivery leader,” said Brent Dewar, NASCAR chief operating officer. “This long-term partnership with IMG Media signals to the world our strong intentions to grow the sport in every corner of the world.”

Added IMG senior vice president and head of Media North America Hillary Mandel, “We have a history of working with ‘blue chip’ world-class sports in the U.S. and developing brands internationally. This experience and expertise will ensure the right broadcasters embrace NASCAR for the renowned sports property it is. Our dedicated team will work with NASCAR and alongside our unrivaled global sales force in more than 30 offices worldwide to ensure both extensive media coverage across all platforms and increased awareness worldwide. We are extremely excited by the opportunities that lie ahead.”

Follow me @JerryBonkowski

NHRA Houston winners: Brittany Force (TF), J.R. Todd (FC), Matt Hartford (PS)

Photo and videos courtesy NHRA
Leave a comment

John Force may have failed to qualify for a race for the first time in 221 races (dating back to September 2008), but daughter Brittany came through for dear old dad.

Brittany Force captured the Top Fuel division in Sunday’s final round of the 31st annual NHRA SpringNationals at Royal Purple Raceway in suburban Houston.

Also winning: J.R. Todd earned his second consecutive Funny Car victory, while Matt Hartford captured his first career Pro Stock victory.

John Force failed to reach Sunday’s four rounds of eliminations after falling short during Friday’s and Saturday’s four qualifying sessions.

That left John Force Racing to be represented Sunday by Brittany Force, sister Courtney Force and the president of the organization and also John Force’s son-in-law, Robert Hight.

It was the first win of 2018 for Brittany Force in the fifth of 24 races on the NHRA Mello Yello Drag Racing Series schedule.

Brittany Force, the defending Top Fuel world champion, defeated Terry McMillen in the final round with a winning pass of 3.762 seconds at 299.46 mph.

Brittany finally earned her first win at Royal Purple Raceway, becoming the last of all Force family members to have won at the Baytown, Texas track. She’s also the seventh member of JFR to have won there.

It was also the eighth win of her Top Fuel career.

“The tires were spinning and I’m trying to drive the thing down there and try to get it to the finish line,” Brittany Force said of her winning run vs. McMillen. “I didn’t know where (McMillen) was next to me, but it was just about getting down there first.

“I saw our win lights come on in the final round and that was the most important one.”

In Funny Car, Todd earned back-to-back wins for the first time in his career and the 13th overall win of his career. He defeated Hight in the final round with a run of 3.955 seconds at 313.29 mph to bring home the win to Kalitta Motorsports.

“It’s nice to have this much momentum early in the season,” Todd stated. “We struggled really bad last season and didn’t really turn around till probably the Western Swing. It’s nice as Kalitta Motorsports to come out swinging at these races this year.”

In Pro Stock, Hartford defeated local Houston-area favorite Erica Enders with a pass of 6.552 seconds at 211.36 mph, to become the 66th different driver to win in Pro Stock in NHRA history.

“We started in the back half of the field today and had to work our way through,” Hartford stated. “We earned this.

“We did a better job with our car today than the other teams. My driving is not why we won today and that is a fact. My crew tuned the car enough for us to be able to drive around her [Enders] at the end.”

The next NHRA national event is next weekend, April 27-29, with the NGK Spark Plugs NHRA Four-Wide Nationals at zMAX Dragway in Concord, North Carolina.

*********************

FINAL FINISHING ORDER:

TOP FUEL: 1. Brittany Force; 2. Terry McMillen; 3. Tony Schumacher; 4. Leah Pritchett; 5. Billy Torrence; 6. Steve Torrence; 7. Doug Kalitta; 8. Clay Millican; 9. Scott Palmer; 10. Bill Litton; 11. Terry Brian; 12. Antron Brown; 13. Kebin Kinsley; 14. Mike Salinas; 15. Terry Haddock; 16. Richie Crampton.

FUNNY CAR: 1. J.R. Todd; 2. Robert Hight; 3. Jack Beckman; 4. Tim Wilkerson; 5. Jonnie Lindberg; 6. Matt Hagan; 7. Del Worsham; 8. Jeff Diehl; 9. Tommy Johnson Jr.; 10. Ron Capps; 11. Richard Townsend; 12. Bob Tasca III; 13. Courtney Force; 14. Cruz Pedregon; 15. Shawn Langdon; 16. Todd Simpson.

PRO STOCK: 1. Matt Hartford; 2. Erica Enders; 3. Greg Anderson; 4. Jeg Coughlin; 5. Bo Butner; 6. Tanner Gray; 7. Alex Laughlin; 8. Rodger Brogdon; 9. Vincent Nobile; 10. Drew Skillman; 11. Chris McGaha; 12. Alan Prusiensky; 13. John Gaydosh Jr.; 14. Steve Graham; 15. Deric Kramer; 16. Jason Line.

*********************

SUNDAY’S FINAL RESULTS:

TOP FUEL: Brittany Force, 3.762 seconds, 299.46 mph def. Terry McMillen, 3.818 seconds, 311.56 mph.

FUNNY CAR: J.R. Todd, Toyota Camry, 3.955, 313.29 def. Robert Hight, Chevy Camaro, 3.993, 308.14.

PRO STOCK: Matt Hartford, Chevy Camaro, 6.522, 211.36 def. Erica Enders, Camaro, 6.570, 210.50.

*********************

FINAL ROUND-BY-ROUND RESULTS:

TOP FUEL: ROUND ONE — Billy Torrence, 3.753, 318.32 def. Kebin Kinsley, 6.589, 96.12; Steve Torrence, 3.741, 309.06 def. Scott Palmer, 3.771, 314.09; Terry McMillen, 3.777, 317.79 def. Antron Brown, 4.771, 163.79; Leah Pritchett, 3.697, 327.43 def. Terry Brian, 4.233, 258.37; Brittany Force, 3.755, 316.67 def. Terry Haddock, 8.779, 73.92; Tony Schumacher, 3.703, 325.85 def. Bill Litton, 4.228, 216.31; Clay Millican, 4.662, 206.04 def. Mike Salinas, 8.614, 70.10; Doug Kalitta, 3.738, 329.02 def. Richie Crampton, Foul – Red Light; QUARTERFINALS — McMillen, 3.766, 301.81 def. B. Torrence, 3.775, 311.49; Force, 3.739, 302.08 def. Kalitta, 3.819, 309.27; Schumacher, 3.737, 317.64 def. Millican, 6.473, 89.64; Pritchett, 3.740, 320.36 def. S. Torrence, 3.778, 312.64; SEMIFINALS — McMillen, 5.124, 213.64 def. Pritchett, 10.490, 73.72; Force, 3.766, 299.80 def. Schumacher, 5.074, 148.97; FINAL — Force, 3.762, 299.46 def. McMillen, 3.818, 311.56.

FUNNY CAR: ROUND ONE — Matt Hagan, Dodge Charger, 3.951, 311.49 def. Ron Capps, Charger, 4.152, 245.81; Robert Hight, Chevy Camaro, 3.878, 322.42 def. Todd Simpson, Charger, Broke; Jeff Diehl, Toyota Camry, 4.133, 293.35 def. Courtney Force, Camaro, 5.944, 131.25; Jack Beckman, Charger, 4.125, 317.12 def. Richard Townsend, Camry, 4.186, 298.93; Del Worsham, Camry, 4.009, 310.20 def. Cruz Pedregon, Camry, 6.032, 116.63; Tim Wilkerson, Ford Mustang, 4.351, 283.85 def. Shawn Langdon, Camry, 7.418, 93.67; J.R. Todd, Camry, 3.955, 321.73 def. Tommy Johnson Jr., Charger, 3.989, 309.49; Jonnie Lindberg, Camry, 3.958, 313.22 def. Bob Tasca III, Mustang, 4.449, 248.71; QUARTERFINALS — Beckman, 5.286, 233.72 def. Worsham, 5.563, 215.62; Hight, 3.950, 310.84 def. Lindberg, 4.002, 305.56; Wilkerson, 3.972, 308.71 def. Hagan, 4.190, 240.08; Todd, 3.985, 309.70 def. Diehl, 9.175, 48.27; SEMIFINALS — Todd, 4.017, 309.06 def. Wilkerson, 6.604, 145.45; Hight, 3.959, 312.50 def. Beckman, 4.113, 293.35; FINAL — Todd, 3.955, 313.29 def. Hight, 3.993, 308.14.

PRO STOCK: ROUND ONE — Alex Laughlin, Chevy Camaro, 7.496, 118.16 def. Deric Kramer, Camaro, 13.143, 64.83; Bo Butner, Camaro, 6.569, 210.77 def. Drew Skillman, Camaro, 6.543, 210.60; Matt Hartford, Camaro, 6.537, 211.13 def. Chris McGaha, Camaro, 6.545, 211.39; Rodger Brogdon, Camaro, 6.560, 209.46 def. Jason Line, Camaro, 40.752, 26.02; Erica Enders, Camaro, 6.537, 211.13 def. Vincent Nobile, Camaro, 6.534, 210.93; Tanner Gray, Camaro, 6.539, 210.54 def. John Gaydosh Jr., Chevrolet Camaro, 6.708, 208.91; Greg Anderson, Camaro, 6.531, 210.31 def. Steve Graham, Camaro, 12.327, 71.16; Jeg Coughlin, Camaro, 6.533, 210.70 def. Alan Prusiensky, Dodge Dart, Foul – Red Light; QUARTERFINALS — Enders, 6.529, 211.03 def. Brogdon, 19.247, 40.33; Hartford, 6.530, 211.26 def. Gray, Foul – Red Light; Coughlin, 6.512, 211.03 def. Butner, 6.550, 210.90; Anderson, 6.514, 211.46 def. Laughlin, 14.034, 59.80; SEMIFINALS — Enders, 6.561, 209.95 def. Anderson, 6.572, 212.23; Hartford, 6.564, 210.83 def. Coughlin, 10.727, 98.44; FINAL — Hartford, 6.522, 211.36 def. Enders, 6.570, 210.50.

*********************

UPDATED POINT STANDINGS:

TOP FUEL: 1. (tie) Tony Schumacher, 385; Steve Torrence, 385; 3. Antron Brown, 324; 4. Clay Millican, 309; 5. Doug Kalitta, 304; 6. Leah Pritchett, 284; 7. Brittany Force, 270; 8. Richie Crampton, 247; 9. Terry McMillen, 240; 10. Scott Palmer, 214.

FUNNY CAR: 1. Jack Beckman, 415; 2. Matt Hagan, 363; 3. J.R. Todd, 347; 4. Courtney Force, 342; 5. Robert Hight, 326; 6. Tommy Johnson Jr., 298; 7. Ron Capps, 289; 8. Shawn Langdon, 237; 9. Jonnie Lindberg, 221; 10. Del Worsham, 219.

Pro Stock: 1. Bo Butner, 374; 2. Greg Anderson, 337; 3. Chris McGaha, 330; 4. Deric Kramer, 322; 5. Vincent Nobile, 319; 6. Jason Line, 303; 7. Erica Enders, 292; 8. Tanner Gray, 287; 9. Drew Skillman, 277; 10. Alex Laughlin, 264.

Follow @JerryBonkowski