NASCAR partners with marketing powerhouse IMG to expand global broadcasting reach

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With NBC Sports set to take over the final 20 races of the Sprint Cup Season and the final 19 races of the Nationwide Series (soon to be renamed) in 2015, NASCAR on Monday announced that it has hired marketing heavyweight firm IMG in “establishing a long-term and sustainable global commercial broadcast media distribution strategy,” according to a NASCAR media release.

Combined with Fox Sports’ telecasts of the first 16 Cup races, the first 14 Nationwide Series races and the entire 20-plus Camping World Truck Series schedule in 2015, IMG will, according to the media release, “be responsible for helping the sport increase its footprint, audience base and revenues outside of North America and South America.

“In addition to leveraging the popularity of motorsports in key international territories like Western Europe and Australia, IMG will further develop NASCAR television rights commercially in markets where motorsports are less widely known such as Southeast Asia, China and Eastern Europe.”

NASCAR races are currently broadcast in over 175 countries through more than 20 broadcast partners around the globe. All existing international rights expire at the end of this season and IMG will help in renewing existing contracts and potentially expanding to include new contracts with other entities, and especially extending NASCAR telecasts into international markets that do not currently broadcast races.

“NASCAR, already a global brand with deep international appeal, is positioning itself for robust growth beyond our borders by partnering with the world’s television and digital media content delivery leader,” said Brent Dewar, NASCAR chief operating officer. “This long-term partnership with IMG Media signals to the world our strong intentions to grow the sport in every corner of the world.”

Added IMG senior vice president and head of Media North America Hillary Mandel, “We have a history of working with ‘blue chip’ world-class sports in the U.S. and developing brands internationally. This experience and expertise will ensure the right broadcasters embrace NASCAR for the renowned sports property it is. Our dedicated team will work with NASCAR and alongside our unrivaled global sales force in more than 30 offices worldwide to ensure both extensive media coverage across all platforms and increased awareness worldwide. We are extremely excited by the opportunities that lie ahead.”

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BREAKING: John Force taken to hospital after Phoenix eliminations crash

Photo courtesy NHRA
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16-time NHRA Funny Car champ John Force has been taken to a local hospital for evaluation and examination following a wicked crash with fellow Funny Car driver Johnnie Lindberg.

The crash occurred during the quarterfinals of Sunday’s final eliminations in the NHRA Arizona Nationals at Wild Horse Pass Motorsports Park in suburban Phoenix.

Force was headed for a win when the engine on his Peak Chevrolet Camaro blew up just as it crossed the finish line, destroying the body. Lindberg, meanwhile, lost traction about one-third of the way down-track, but then got back into the gas to try and catch Force.

Force appeared to lose control of the body-less car and went across from the left lane he was in to the right-hand lane, where he hit the retaining wall in front of Lindberg.

Lindberg tried to avoid Force, but couldn’t. To make matters worse, the body on Lindberg’s car then came off and Force’s and Lindberg’s cars got tangled up in Lindberg’s parachute, sending both chassis’ into the left retaining wall.

Lindberg emerged from his Funny Car under his own power and was checked at the medical center before heading back to his pit.

Force, meanwhile, was helped out of his mangled wreck by the NHRA Safety Safari and was transported by ambulance to the hospital due to the severity of the impact.

Even though Force will be credited with the round win, he obviously will not be able to continue for the remainder of the eliminations.

To add insult to injury, NHRA officials charged Force with oiling down the racetrack, his third of the season in just the first two races. That will cost him 15 points in the NHRA Mello Yello Drag Racing Series standings and a fine of $4,000.

Here are several posts from social media, including video of the incident from NHRA:

This is the second time Force has had an engine explode and the body blew off in the last two weeks. He also wrecked during the qualifying Feb. 9 for the season-opening Lucas Oil NHRA Winternationals in Pomona, California. Here’s the video of that wreck:

MORE: John Force taken to hospital as a precaution after Funny Car motor explodes.

We’ll update Force’s condition when it becomes available.

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