National Guard to end sponsorship of Dale Jr., IndyCar’s Rahal (UPDATED)

14 Comments

UPDATE (9:45 p.m. ET): Hendrick Motorsports and Rahal Letterman Lanigan Racing co-owner Bobby Rahal have issued responses to today’s news that the National Guard will not continue to sponsor their respective NASCAR and IndyCar teams.

In their short statement, HMS said that the team has a contract in place to “continue the National Guard program at its current level in 2015.”

“We have not been approached by the Guard about potential changes and plan to honor our current agreement,” the release ends.

As for Rahal’s statement, here it is in its entirety:

“We were informed this afternoon that the National Guard will end all sponsorship of motorsports, including both IndyCar and NASCAR at the conclusion of the 2014 seasons. This is obviously very disappointing news to Rahal Letterman Lanigan Racing given the significant incremental brand exposure we have worked to produce for the National Guard in our first season together, including various off-track marketing and advertising programs focused on supporting the mission set forth.

“We will continue to work hard to uphold the honor and integrity of the National Guard throughout the remainder of the season. Rahal Letterman Lanigan Racing would like to thank the National Guard for allowing us the privilege of representing some of the finest men and women, those ‘citizen soldiers’ that protect our freedoms and safety each and every day… as we Focus Forward!”

The National Guard has been one of the most prominent sponsors of American motorsports in recent years. But as part of a planned redesign of its sports sponsorship program, it will sever ties with both NASCAR and IndyCar.

That means the end of their sponsorships with HMS driver and NASCAR superstar Dale Earnhardt Jr., and second-generation IndyCar pilot Graham Rahal.

Both contracts are set to expire at the end of this season according to the Army National Guard’s acting director, Maj. Gen. Judd H. Lyons.

“Significantly constrained resources and the likelihood of further reductions in the future call for more innovative and cost-effective ways of doing business,” Lyons said in a statement released today.

Lyons added: “We believe industry and open competition can help us identify effective and efficient solutions to help us meet our marketing and recruiting objectives within budget constraints.”

This year alone, the Guard spent $32 million on its NASCAR sponsorship with Earnhardt and Hendrick Motorsports, plus another $12 million for its IndyCar sponsorship with Rahal and Rahal Letterman Lanigan Racing.

Earnhardt has enjoyed the Guard’s backing since joining Hendrick Motorsports in 2008, while Rahal and RLL took over the Guard’s IndyCar program this season after it had been with now-defunct Panther Racing from 2009-2013.

However, the Guard’s NASCAR program came under fire in May when USA Today released a report stating that the Guard had spent more than $26 million on that particular sponsorship but failed to sign up a single recruit.

The USA Today report also revealed that out of almost 25,000 recruit prospects that the Guard received through the program in 2012, only 20 of them met the Guard’s entry qualifications – and none of those 20 decided to join.

Despite those numbers, Lt. Col. Christian Johnson, the Guard’s marketing head, maintained in today’s announcement that the Guard racing programs played “an important role” in building brand awareness that “helped us achieve extraordinary recruiting and end-strength objectives over the past decade.”

This year, Hendrick Motorsports has appeared to be working hard to prepare for a post-Guard life. The team has recently brought brands like Nationwide Insurance and DC Comics into the fold, with Nationwide in particular coming on as a primary sponsor for Earnhardt over the next three seasons.

Since 2012, the Guard has drawn down its sports sponsorships to just those in NASCAR and IndyCar while eliminating programs in motorcycle racing and professional fishing.

Today’s announcement from the Guard noted that its marketing budget in the 2015 fiscal year is expected to be about half of what it was in the 2012 fiscal year.

Dakar Rally champs: Walkner (Bikes), Sainz (Cars), Nikolaev (Trucks), Casale (Quads), Varela (UTV)

Getty Images
Leave a comment

EDITOR’S NOTE: NBCSN will air additional Dakar Rally highlights on Sunday at 5:30 p.m. ET and Monday at 7 p.m. ET.

For most of the 545 entrants into this year’s 40th Dakar Rally, just four words remain: Wait ‘til next year.

That’s right, the 14-stage, 15-day Rally, which began January 6 in Lima, Peru, carried through Bolivia and concluded Saturday in Cordoba, Argentina.

Overall class winners were:

  • BIKES: Austria’s Matthias Walkner
  • CARS: Spain’s Carlos Sainz
  • TRUCKS: Russia’s Eduard Nikolaev
  • QUADS: Chile’s Ignacio Casale
  • SxS UTV: Brazil’s Reinaldo Varela

Here’s how the Rally finished both in Stage 14 and, more importantly, the overall final standings:

BIKES

One year after finishing second, Austrian Matthias Walkner did one better by capturing his first-ever Rally championship in the motorcycle class.

Walkner, 31, finished eighth in Saturday’s Stage 14, but it was good enough to earn him the title by more than 16 minutes ahead of Argentina’s Kevin Benavides, who won Saturday’s final stage.

It was also a big day for KTM, the brand of bike Walkner rode throughout the Rally, as the company captured its 17th consecutive Rally title.

Here’s the top 5 Stage 14 finishers:

1 Argentina’s Kevin Benavides, Honda, 1:26:41

2 Australia’s Toby Price, KTM, 1:27:35

3 France’s Antoine Meo, KTM, 1:29:30

4 Spain’s Daniel Oliveras Carreras, KTM, 1:30:06

5 France’s Johnny Aubert, Gas Gas, 1:31:00

FINAL OVERALL STANDINGS

1 Austria’s Matthias Walkner — CHAMPION

2 Argentina’s Kevin Benavides, 16:53 behind

3 Australia’s Toby Price, 23:01 behind

4 France’s Antoine Meo, 47:28 behind

5 Spain’s Gerard Farres, 1:01:04 behind

***************************

CARS

South Africa’s Giniel de Villiers captured Stage 14, but it wasn’t close enough to unseat overall Rally winner Carlos Sainz of Spain.

Sainz had built a big lead and just had to maintain with defense, needing to finish just ninth in the final stage to take home his second consecutive Rally crown.

France’s Stephane Peterhansel finished second and Qatar’s Nasser Al-Attiyah finished third to wrap up the final stage, but while both were strong challengers throughout the Rally, they were unable to overtake Sainz when they needed to do so the most.

As for American riders, Ricky Brabec had consistently finished most stages in the top 10 to top 20, including two stage finishes early on as high as fourth place.

But a poor run Saturday relegated him to a disappointing overall finish of 39th in the Rally.

Here’s the top 5 Stage 14 finishers:

1 South Africa’s Giniel De Villiers, Toyota, 1:26:29

2 France’s Stephane Peterhansel, Peugeot, 1:27:09

3 Qatar’s Nasser Al-Attiyah, Toyota, 1:17:10

4 Argentina’s Lucio Alvarez, Toyota, 1:27:12

5 Netherlands’ Peter van Merkstelin, 1:28:35

FINAL OVERALL STANDINGS

1 Spain’s Carlos Sainz — CHAMPION

2 Qatar’s Nasser Al-Attiyah, 43:40 behind

3 South Africa’s Giniel De Villiers 1:16:41 behind

4 France’s Stephane Peterhansel, 1:25:29

5 Poland’s Jakub Przygonski 2:45:24

AMERICAN RIDERS – Stage 14 finishes

13 Shane Esposito, KTM, 1:38:13

14 Mark Samuels, Honda, 1:38:22

25 Andrew Short, Husqvarna, 1:41:21

39 Ricky Brabec, Honda, 1:47:15

57 Bill Conger, Husqvarna, 1:53:38

AMERICAN RIDERS – FINAL OVERALL FINISHES

17 Andrew Short

21 Mark Samuels

25 Shane Esposito

39 Ricky Brabec

66 Bill Conger

***************************

TRUCKS

While the Netherlands’ Ton van Genugten was one of the stronger performers in the latter stages of the Rally, including winning Saturday’s final stage, he could finish no higher than eighth in the overall standings.

Frankly, no one could do much in the final stages to unseat eventual champ Eduard Nikolaev of Russia, who obliterated his nearest competitors in the last few stages.

Nikolaev won the overall Trucks class by nearly a four hour advantage over Belarus’s Siarhel Vlazovich and nearly a 5 ½ hour edge over Russian teammate Ayrat Mardeev.

Here’s the top 5 Stage 14 finishers:

1 Netherlands’ Ton van Genugten, Iveco, 1:39:47

2 Czech Republic’s Martin Macik, Liaz, 1:39:58

3 Russia’s Dmitry Sotnikov, Kamaz, 1:43:22

4 Russia’s Eduard Nikolaev, Kamaz, 1:44:04

5 Netherlands’ Gert Huznik, Renault, 1:44:42

FINAL OVERALL STANDINGS

1 Russia’s Eduard Nikolaev — CHAMPION

2 Belarus’s Siarhel Viazovich, 3:57:17 behind

3 Russia’s Ayrat Mardeev, 5:22:34 behind

4 Kazakhstan’s Artur Ardavichus, 6:38:22 behind

5 Czech Republic’s Martin Macik, 7:58:45 behind

***************************

QUADS

Here’s the top 5 Stage 14 finishers:

1 Chile’s Ignacio Casale, Yamaha, 1:43:25

2 Paraguay’s Nelson Sanabria Galeano, Yamaha, 1:44:46

3 Argentina’s Nicolas Cavigliasso, Yamaha, 1:45:01

4 France’s Alex Dutrie, Yamaha, 1:45:08

5 Argentina’s Jeremias Gonzalez Ferioli, Yamaha, 1:46:27

FINAL OVERALL STANDINGS

1 Chile’s Ignacio Casale – CHAMPION

2 Argentina’s Nicolas Cavigliasso, 1:38:52 behind

3 Argentina’s Jeremias Gonzalez Ferioli, 2:08:14

4 Brazil’s Marcelo Medeiros, 4:30:00

5 Peru’s Alexis Hernandez, 4:38:53

***************************

SxS UTV

Here’s the top 5 Stage 14 finishers:

1 Argentina’s Leonel Larrauri, Can-Am, 1:45:55

2 Brazil’s Reinaldo Varela, Can-Am, 1:53:59

3 France’s Patricie Garrouste, Polaris, 1:58:08

4 France’s Claude Fournier, Polaris, 2:01:12

5 Spain’s Jose Pena Campos, Polaris, 2:01:18

FINAL OVERALL STANDINGS

1 Brazil’s Reinaldo Varela – CHAMPION

2 France’s Patricie Garrouste, 57:37 behind

3 France’s Claude Fournier, 10:09:25

4 Spain’s Jose Pena Campos, 10:13:20

5 Argentina’s Leonel Larrauri, 27:54:15

**************************

MORE: Dakar Rally daily stages schedule, NBCSN broadcast schedule, list of all competitors.

MORE: Stage 13 wrapup

MORE: Stage 12 wrapup

MORE: Stage 11 wrapup

MORE: Stage 10 wrapup

MORE: Stage 9 cancelled due to weather, impassible course conditions

MORE: Stage 8 wrapup

MORE: Stage 7 wrapup

MORE: Stage 6 wrapup

MORE: Stage 5 wrapup

MORE: Stage 4 wrapup

MORE: Stage 3 wrapup

MORE: Stage 2 wrapup

MORE: Stage 1 wrapup