National Guard to end sponsorship of Dale Jr., IndyCar’s Rahal (UPDATED)

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UPDATE (9:45 p.m. ET): Hendrick Motorsports and Rahal Letterman Lanigan Racing co-owner Bobby Rahal have issued responses to today’s news that the National Guard will not continue to sponsor their respective NASCAR and IndyCar teams.

In their short statement, HMS said that the team has a contract in place to “continue the National Guard program at its current level in 2015.”

“We have not been approached by the Guard about potential changes and plan to honor our current agreement,” the release ends.

As for Rahal’s statement, here it is in its entirety:

“We were informed this afternoon that the National Guard will end all sponsorship of motorsports, including both IndyCar and NASCAR at the conclusion of the 2014 seasons. This is obviously very disappointing news to Rahal Letterman Lanigan Racing given the significant incremental brand exposure we have worked to produce for the National Guard in our first season together, including various off-track marketing and advertising programs focused on supporting the mission set forth.

“We will continue to work hard to uphold the honor and integrity of the National Guard throughout the remainder of the season. Rahal Letterman Lanigan Racing would like to thank the National Guard for allowing us the privilege of representing some of the finest men and women, those ‘citizen soldiers’ that protect our freedoms and safety each and every day… as we Focus Forward!”

The National Guard has been one of the most prominent sponsors of American motorsports in recent years. But as part of a planned redesign of its sports sponsorship program, it will sever ties with both NASCAR and IndyCar.

That means the end of their sponsorships with HMS driver and NASCAR superstar Dale Earnhardt Jr., and second-generation IndyCar pilot Graham Rahal.

Both contracts are set to expire at the end of this season according to the Army National Guard’s acting director, Maj. Gen. Judd H. Lyons.

“Significantly constrained resources and the likelihood of further reductions in the future call for more innovative and cost-effective ways of doing business,” Lyons said in a statement released today.

Lyons added: “We believe industry and open competition can help us identify effective and efficient solutions to help us meet our marketing and recruiting objectives within budget constraints.”

This year alone, the Guard spent $32 million on its NASCAR sponsorship with Earnhardt and Hendrick Motorsports, plus another $12 million for its IndyCar sponsorship with Rahal and Rahal Letterman Lanigan Racing.

Earnhardt has enjoyed the Guard’s backing since joining Hendrick Motorsports in 2008, while Rahal and RLL took over the Guard’s IndyCar program this season after it had been with now-defunct Panther Racing from 2009-2013.

However, the Guard’s NASCAR program came under fire in May when USA Today released a report stating that the Guard had spent more than $26 million on that particular sponsorship but failed to sign up a single recruit.

The USA Today report also revealed that out of almost 25,000 recruit prospects that the Guard received through the program in 2012, only 20 of them met the Guard’s entry qualifications – and none of those 20 decided to join.

Despite those numbers, Lt. Col. Christian Johnson, the Guard’s marketing head, maintained in today’s announcement that the Guard racing programs played “an important role” in building brand awareness that “helped us achieve extraordinary recruiting and end-strength objectives over the past decade.”

This year, Hendrick Motorsports has appeared to be working hard to prepare for a post-Guard life. The team has recently brought brands like Nationwide Insurance and DC Comics into the fold, with Nationwide in particular coming on as a primary sponsor for Earnhardt over the next three seasons.

Since 2012, the Guard has drawn down its sports sponsorships to just those in NASCAR and IndyCar while eliminating programs in motorcycle racing and professional fishing.

Today’s announcement from the Guard noted that its marketing budget in the 2015 fiscal year is expected to be about half of what it was in the 2012 fiscal year.

Michael Andretti looking forward to new Australian Supercars venture

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If it seems like Michael Andretti is out to conquer the world, he is – kind of.

The former IndyCar star turned prolific team owner has won three of the last four Indianapolis 500s and five overall, second only to Roger Penske’s 16 Indy 500 triumphs.

Along the way, in addition to expanding his own IndyCar and Indy Lights operation, the son of Mario Andretti and the primary shareholder of Andretti Autosport has also branched out into Global RallyCross and Formula E racing in recent years.

And now, Andretti has further expanded his brand internationally, following Penske to the world down under — as in the world of Australian V8 Supercars.

Andretti has teamed with Supercars team owner Ryan Walkinshaw, along with veteran motorsports marketer and executive director of McLaren Technology Group and United Autosports owner and chairman, Zak Brown.

Together, the three have formed Walkinshaw Andretti United, based in suburban Melbourne, Australia. The new team kicks off the new season with the Adelaide 500 from March 1-4.

“It’s just extending our brand and putting it out there,” Andretti told NBC Sports. “The Supercars are such a great series.

“It all started with Zach Brown calling me and said ‘You have to talk to Ryan Walkinshaw. He’s got something interesting to talk to you about.’

“We talked and literally in like a half-hour, we said, ‘Let’s figure out how we’re going to make this work.’ And then Zack was like, ‘Hey, what about me?’ And then Zack came in as a partner and it’s cool now that we have the Walkinshaw Andretti United team.

“I’m really excited about that program, the guys at the shop are excited about it, we’ve been doing a lot of things to try and help it because it’s such a cool series and the cars are so cool.

“I went down there to Bathurst, which was to me one of the coolest tracks in the world. I wish I could have driven it, I really do. It looks like a blast.

“It’s amazing how big that series is when you go down there. It’s one of the biggest sports in Australia. It was just a great opportunity for us to extend our portfolio.”

Admittedly, Andretti had some extra incentive to want to get involved in the Supercars world: Penske joined forces with legendary Dick Johnson Racing in September 2014.

The organization came together quickly and the rebranded DJR Team Penske went on to win the 2017 V8 Supercars championship.

“Roger was down there the last few years,” Andretti said, adding that fact as incentive to get his own organization into the series. “So it’s cool to go race head-to-head with Roger. That was also in the back of our minds.”

This is no start-up venture for Andretti. The roots of the new venture began in 1990 as the Holden Racing Team, which went on to become one of the most successful organizations in Australian V8 Supercar racing, having won the drivers’ championship six times and the Virgin Australia Supercars Championship’s top race, the Bathurst 1000 (essentially Australia’s version of the Indy 500), seven times.

Last season, Holden Racing team morphed into Triple Eight Race Engineering and was renamed Mobil 1 HSV Racing.

And now the company has been renamed once again for the 2018 campaign under the Walkinshaw Andretti United banner.

The team will be composed of two Holden ZB Commodores with drivers James Courtney and Scott Pye, as well as a Porsche 911 GT3-R in the Australian GT championship.

What’s next for Andretti’s motorsports portfolio? Right now, it’s pretty full, but you can bet running for championships from Australia (Supercars) to globally (GRC) to Indianapolis (Indy 500) to the U.S. (Verizon IndyCar Series) are at the top of this year’s list.