Quaker State 400 presented by Advance Auto Parts - Qualifying

National Guard to end sponsorship of Dale Jr., IndyCar’s Rahal (UPDATED)

14 Comments

UPDATE (9:45 p.m. ET): Hendrick Motorsports and Rahal Letterman Lanigan Racing co-owner Bobby Rahal have issued responses to today’s news that the National Guard will not continue to sponsor their respective NASCAR and IndyCar teams.

In their short statement, HMS said that the team has a contract in place to “continue the National Guard program at its current level in 2015.”

“We have not been approached by the Guard about potential changes and plan to honor our current agreement,” the release ends.

As for Rahal’s statement, here it is in its entirety:

“We were informed this afternoon that the National Guard will end all sponsorship of motorsports, including both IndyCar and NASCAR at the conclusion of the 2014 seasons. This is obviously very disappointing news to Rahal Letterman Lanigan Racing given the significant incremental brand exposure we have worked to produce for the National Guard in our first season together, including various off-track marketing and advertising programs focused on supporting the mission set forth.

“We will continue to work hard to uphold the honor and integrity of the National Guard throughout the remainder of the season. Rahal Letterman Lanigan Racing would like to thank the National Guard for allowing us the privilege of representing some of the finest men and women, those ‘citizen soldiers’ that protect our freedoms and safety each and every day… as we Focus Forward!”

The National Guard has been one of the most prominent sponsors of American motorsports in recent years. But as part of a planned redesign of its sports sponsorship program, it will sever ties with both NASCAR and IndyCar.

That means the end of their sponsorships with HMS driver and NASCAR superstar Dale Earnhardt Jr., and second-generation IndyCar pilot Graham Rahal.

Both contracts are set to expire at the end of this season according to the Army National Guard’s acting director, Maj. Gen. Judd H. Lyons.

“Significantly constrained resources and the likelihood of further reductions in the future call for more innovative and cost-effective ways of doing business,” Lyons said in a statement released today.

Lyons added: “We believe industry and open competition can help us identify effective and efficient solutions to help us meet our marketing and recruiting objectives within budget constraints.”

This year alone, the Guard spent $32 million on its NASCAR sponsorship with Earnhardt and Hendrick Motorsports, plus another $12 million for its IndyCar sponsorship with Rahal and Rahal Letterman Lanigan Racing.

Earnhardt has enjoyed the Guard’s backing since joining Hendrick Motorsports in 2008, while Rahal and RLL took over the Guard’s IndyCar program this season after it had been with now-defunct Panther Racing from 2009-2013.

However, the Guard’s NASCAR program came under fire in May when USA Today released a report stating that the Guard had spent more than $26 million on that particular sponsorship but failed to sign up a single recruit.

The USA Today report also revealed that out of almost 25,000 recruit prospects that the Guard received through the program in 2012, only 20 of them met the Guard’s entry qualifications – and none of those 20 decided to join.

Despite those numbers, Lt. Col. Christian Johnson, the Guard’s marketing head, maintained in today’s announcement that the Guard racing programs played “an important role” in building brand awareness that “helped us achieve extraordinary recruiting and end-strength objectives over the past decade.”

This year, Hendrick Motorsports has appeared to be working hard to prepare for a post-Guard life. The team has recently brought brands like Nationwide Insurance and DC Comics into the fold, with Nationwide in particular coming on as a primary sponsor for Earnhardt over the next three seasons.

Since 2012, the Guard has drawn down its sports sponsorships to just those in NASCAR and IndyCar while eliminating programs in motorcycle racing and professional fishing.

Today’s announcement from the Guard noted that its marketing budget in the 2015 fiscal year is expected to be about half of what it was in the 2012 fiscal year.

Ahead of #DWR2, check out Jeff Braun’s house (VIDEO)

Leave a comment

There will be more to come very likely later this week regarding the launch of Dinner with Racers season two, as supported by Continental Tire and Acura.

The popular podcast hosted by sports car veteran driver Ryan Eversley, a factory driver for Acura Motorsports’ NSX GT3 program with RealTime Racing in Pirelli World Challenge, and veteran behind-the-scenes PR/video/marketing maven Sean Heckman had 28 episodes in its first season and should have a similar number for season two.

Two of the more popular episodes from Season 1 involved veteran engineer Jeff Braun, father of Colin and Travis Braun. The elder Braun hosted the guys at his family’s house in Ovalo, Texas, which is about as “middle of nowhere” as it gets. Colin Braun and Jon Bennett will share the No. 54 CORE autosport Porsche 911 GT3 R next season in the IMSA WeatherTech SportsCar Championship.

Jeff Braun’s racing stories were one episode, while a special breakout episode was dedicated to Level 5 Motorsports, and remains one of the most popular downloaded episodes from the season. Both are linked below.

But in the above video, you can get a tour of the Braun household. We leave it to Jeff, Sean and Ryan to do the rest.

Sports cars: Lizards win Thunderhill; more confirmations

15219603_10154240109832875_4995017083017486282_n
Photo: Bob Chapman/Autosport Image
Leave a comment

Notes from the last week or so in the busy, wild world of sports car racing:

  • Flying Lizard Motorsports benefitted from late-race issues that hit the Ryno Racing Team, where the right rear stub axle broke on its Ginetta G57 LMP3. The Lizard’s No. 45 Audi R8 LMS of Darren Law, Johannes van Overbeek, Mike Hedlund and Dion von Moltke delivered a flawless drive en route to the win, the car’s second straight. More here from Sportscar365.
  • Rebellion Racing confirmed a Tequila Patron North American Endurance Cup entry. Nick Heidfeld, Neel Jani and Sebastien Buemi will be an all-star lineup in the team’s Oreca 07 at the 51st running of the 24 Hours of Daytona, January 26-29, and at the Roar, January 6-9.
  • Grasser Racing Team will run a two-car Lamborghini Huracán GT3 effort at the Rolex 24 at Daytona. Rolf Ineichen (Switzerland), Christian Engelhart (Germany), Mirko Bortolotti (Italy) and Ezequil Companc (Argentina) will be in one car, with Ineichen and Engelhart the first two drivers listed for the second car.
  • Former Fall-Line Motorsports team manager Michael Harvey has been named Director of Race Operations for VISIT FLORIDA Racing, which is a great get for the Troy Flis-owned team. Renger van der Zande and Marc Goossens are the team’s full-season drivers for the No. 90 Riley-Gibson car.
  • IMSA has confirmed a couple things on the Continental Tire SportsCar Challenge – which is linked here.
  • Mercedes-AMG will build a GT4. More here from Sportscar365.
  • Two Porsche announcements in PWC. Patrick Long will be back with Wright Motorsports in its No. 58 Porsche 911 GT3 R, while Jon Fogarty will be back in a Porsche, following a surprise switch by the GAINSCO/Bob Stallings Racing from McLaren this year.

Indy’s unsung heroes: RRDC hails Holmatro Safety Team (VIDEO)

Leave a comment

In this video produced by the Road Racing Drivers Club SAFEisFAST initiative, we take a look behind the scenes at the Verizon IndyCar Series’ unsung heroes: the Holmatro Safety Team.

You’ve heard about their heroic efforts over the years, particularly with saving James Hinchcliffe’s life last year in Indianapolis.

But how do they do what they do? This video explains it.

Red Bull, Aston Martin partnership continues into 2017

GAYDON, ENGLAND - JULY 05:  Daniel Ricciardo of Australia and Red Bull Racing talks on stage at the Aston Martin and Red Bull Racing Project AMRB 001 Unveil on July 5, 2016 at the Aston Martin Headquarters in Gaydon, England on July 5, 2016 in Gaydon, England.  (Photo by Mark Thompson/Getty Images)
Getty Images
Leave a comment

The partnership between Red Bull Racing and Aston Martin will continue into 2017, Red Bull confirmed on Tuesday.

Branding on the Red Bull Formula 1 chassis will continue, while bigger news has come in terms of the AM-RB 001 hypercar.

Red Bull and Aston Martin announced that all 150 road-going cars of the 175 cars built (the other 25 are track-only specials) have been sold and customer deliveries will begin in early 2019.

An AM-RB 001 prototype is expected to run for the first time by the end of this season.

“We first conceived our Innovation Partnership with Aston Martin in the realization that it could be truly pioneering,” said Christian Horner, Red Bull Racing team principal.

“In blending our distinct but unique skills under a shared creative vision, we have already seen tangible development to both of our brands and businesses. The extraordinary success of the AM RB-001 is testament to the expert and collaborative spirit in which it was forged, and extending our relationship with Aston Martin through 2017 was a simple and pleasing decision.”

Aston Martin President and CEO Andy Palmer added,  “By bringing together the talents of Red Bull Racing and Aston Martin, AM-RB 001 is destined to become the defining hypercar of this decade and a hugely desirable investment for collectors and enthusiasts.

“Our relationship with Red Bull Racing has done for Aston Martin exactly what we expected it to do,” he continued. “It is helping us to continue to build our brand across the globe. Partnerships like this are good for business both in terms of technical innovation and brand awareness, so we are pleased to continue into 2017.”