Sprint set to replace CEO; NASCAR title sponsor status TBD beyond 2016

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One of the things in the business of racing you have to watch is when a company makes a change at the top, and what impact the new person will have on a company’s racing program.

Oftentimes, if the new person fails to match the enthusiasm of interest level of his or her predecessor, or deems the sponsorship isn’t worth the ROI, the sponsorship either runs to the end of its contract or ends early. This occurred in IndyCar last year as Phillips Van Heusen’s IZOD brand, under new management, slowly decreased its involvement before announcing – in what was no real surprise – it was withdrawing as a title sponsor at the end of the 2013 season.

So with the news Wednesday that Sprint is making a change at the top – CEO Dan Hesse will be replaced by billionaire entrepreneur Marcelo Claure, per media reports – the status of Sprint in the business world is something NASCAR will need to watch for at least the next two years.

Per The Wall Street Journal, a Sprint board meeting Tuesday determined the company would end its pursuit of T-Mobile, which after Sprint (third) is the fourth largest telecom company behind leaders Verizon and AT&T. Those two combining did not please regulators, the WSJ said.

The report has one other key piece of news that’s NASCAR-related: Sprint, as a company, has lost money every year since 2007. That 2007 season marked the end of Nextel’s title sponsorship before Sprint, the new parent company after it took over Nextel, was named starting with the 2008 season.

Per Sporting News’ Bob Pockrass, Sprint’s contract as NASCAR Cup title sponsor runs through 2016, and roughly a year from now, there will be questions as to whether this will be extended or whether NASCAR’s marquee series will need to begin a new search.

Sprint/Nextel has been the Cup Series’ title sponsor since 2004, when it replaced R.J. Reynolds and Winston – a partnership that dated to the 1970s.

The Nationwide Series has not yet named a title sponsor to replace Nationwide; that sponsorship ends at the end of this season.

Rebellion confirms LMP1 return, all-star line-up for WEC super season

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Rebellion Racing has confirmed it will return to the LMP1 class of the FIA World Endurance Championship for the 2018/19 ‘super season’ with an all-star line-up featuring Le Mans winners Neel Jani and Andre Lotterer.

Rebellion raced in LMP1 as a privateer between 2009 and 2016 before stepping down to LMP2 for the most recent season, capturing the class titles at the first attempt.

Following a push from the WEC and Automobile Club de l’Ouest (ACO) to make LMP1 more appealing to privateer teams, Rebellion announced on Wednesday it would return to the premier class for the 2018/19 season with a two-car effort.

WEC LMP2 champion Bruno Senna will return with Rebellion next year, as will Mathias Beche, with the pair set to be joined by four new faces.

The most notable arrivals are Porsche factory drivers Lotterer and Jani, both of whom were left without an LMP1 drive following the closure of the German manufacturer’s program at the end of the season.

American racer Gustavo Menezes will also join Rebellion, stepping up after two years in LMP2, while outstanding 2017 rookie Thomas Laurent completes the Swiss team’s line-up.

“I am looking forward to coming back where my endurance career started nine years ago,” said Jani.

“Rebellion Racing played a huge role in my career and also helped me become a factory driver for Porsche. When Porsche stopped in LMP1, it was clear for me that I wanted to race again for Rebellion.

“With the new regulations, I hope we can reach the overall podium at Le Mans and with a bit of luck, maybe we can even grab some wins during the super season of WEC.”

“I am very happy to join the champion Rebellion team,” added three-time Le Mans winner Lotterer.

“The LMP1 project is very exciting and to be able to go on with the 24 Hours of Le Mans and the FIA WEC challenge is something I did not want to miss.

“I am motivated and looking forward to have a great time with great people there.”