Sprint set to replace CEO; NASCAR title sponsor status TBD beyond 2016

1 Comment

One of the things in the business of racing you have to watch is when a company makes a change at the top, and what impact the new person will have on a company’s racing program.

Oftentimes, if the new person fails to match the enthusiasm of interest level of his or her predecessor, or deems the sponsorship isn’t worth the ROI, the sponsorship either runs to the end of its contract or ends early. This occurred in IndyCar last year as Phillips Van Heusen’s IZOD brand, under new management, slowly decreased its involvement before announcing – in what was no real surprise – it was withdrawing as a title sponsor at the end of the 2013 season.

So with the news Wednesday that Sprint is making a change at the top – CEO Dan Hesse will be replaced by billionaire entrepreneur Marcelo Claure, per media reports – the status of Sprint in the business world is something NASCAR will need to watch for at least the next two years.

Per The Wall Street Journal, a Sprint board meeting Tuesday determined the company would end its pursuit of T-Mobile, which after Sprint (third) is the fourth largest telecom company behind leaders Verizon and AT&T. Those two combining did not please regulators, the WSJ said.

The report has one other key piece of news that’s NASCAR-related: Sprint, as a company, has lost money every year since 2007. That 2007 season marked the end of Nextel’s title sponsorship before Sprint, the new parent company after it took over Nextel, was named starting with the 2008 season.

Per Sporting News’ Bob Pockrass, Sprint’s contract as NASCAR Cup title sponsor runs through 2016, and roughly a year from now, there will be questions as to whether this will be extended or whether NASCAR’s marquee series will need to begin a new search.

Sprint/Nextel has been the Cup Series’ title sponsor since 2004, when it replaced R.J. Reynolds and Winston – a partnership that dated to the 1970s.

The Nationwide Series has not yet named a title sponsor to replace Nationwide; that sponsorship ends at the end of this season.

NBC Sports presents IndyCar Grand Prix of Alabama Sunday live at 3:30 p.m. ET on NBCSN

Getty Images
Leave a comment

From NBC Sports Group PR:

* Sunday’s Pre-Race Coverage Begins with IndyCar Live Presented by Verizon at 3 p.m. ET on NBCSN

* Pre-Race Coverage Includes Robin Miller Feature on Rookie Zach Veach, Following Career-Best Fourth-Place Finish at Long Beach

* CNBC Presents Live Qualifying Saturday at 4 p.m. ET, Airs on NBCSN at 6:30 p.m. ET

STAMFORD, Conn. – April 19, 2018 – NBC Sports continues its coverage of the 2018 Verizon IndyCar Series this weekend from Barber Motorsports Park with live coverage of the Grand Prix of Alabama on Sunday at 3:30 p.m. ET on NBCSN. Pre-race coverage begins with IndyCar Live presented by Verizon at 3 p.m. ET.

NBCSports.com and the NBC Sports app — NBC Sports Group’s live streaming product for desktops, mobile devices, tablets, and connected TVs — will provide live streaming coverage of the Grand Prix of Alabama.

Alexander Rossi (Andretti Autosport) delivered a dominant performance at the Grand Prix of Long Beach last weekend, winning the pole and leading wire-to-wire for his third career victory, and third consecutive podium finish to start the 2018 Verizon IndyCar Series campaign. Rossi currently leads Josef Newgarden (Penske) in the driver standings by 24 points. Newgarden won last year’s Grand Prix of Alabama, his second career win at Barber, while Rossi finished fifth.

This weekend’s live coverage from Barber Motorsports Park begins Saturday at 4 p.m. ET with qualifying on CNBC. NBCSN will air qualifying on Saturday at 6:30 p.m. ET. Sunday’s pre-race coverage begins at 4 p.m. ET with IndyCar Live presented by Verizon and will take place from the grid in the lead up to the command, bringing viewers even closer to the action prior to the race.

Pre-race coverage will include a feature by IndyCar on NBC pit reporter Robin Miller on rookie driver Zach Veach, who’s coming off a career-best fourth place finish at the Grand Prix of Long Beach.

Lead IndyCar play-by-play commentator Leigh Diffey will call this weekend’s Grand Prix of Alabama, analysts Paul Tracy and Townsend BellMarty Snider, Robin Miller, Kevin Lee, and Katie Hargitt will report from the pits.

NBCSN will also present coverage of the Indy Lights race from Alabama late night on Monday, April 23, at 1:30 a.m. ET. Current IndyCar driver Conor Daly will join the NBCSN booth for the race broadcast, alongside Kevin Lee and Anders Krohn, with Katie Hargitt reporting from the pits.

Following is this weekend’s IndyCar schedule on NBCSN and CNBC:

Date Coverage Network Time (ET)
Sat., April 21 Grand Prix of Alabama – Qualifying LIVE CNBC 4 p.m.
Grand Prix of Alabama – Qualifying (Encore) NBCSN 6:30 p.m.
Sun., April 22 IndyCar Live presented by Verizon NBCSN 3 p.m.
Grand Prix of Alabama NBCSN 3:30 p.m.
IndyCar Post-Race NBCSN 5:30 p.m.
Mon., April 23 Grand Prix of Alabama (Encore) NBCSN 12 p.m.
Indy Lights – Alabama NBCSN 1:30 a.m.

NBC SPORTS GROUP AND INDYCAR PARTNER ON COMPREHENSIVE, MULTI-YEAR MEDIA RIGHTS AGREEMENT

On March 21, NBC Sports Group and INDYCAR announced a new, multi-year media rights agreement in which NBC Sports acquired the rights to present all INDYCAR races, qualifying, practices, and Indy Lights races across its platforms beginning in 2019.

The Indianapolis 500 and seven additional Verizon IndyCar Series races will be broadcast annually on NBC, with all remaining races televised on NBCSN. All races will be live streamed to authenticated subscribers on NBCSports.com and the NBC Sports app. Details of NBC Sports’ 2019 INDYCAR schedule will be announced at a later date.

NBC Sports Gold – NBC Sports Group’s direct-to-consumer product – will offer a package to INDYCAR fans that features all qualifying and practices not televised live, all Indy Lights races, and full-event replays. Additional details, including the cost of the Gold offering, will be announced at a later date. Click here for more information.


VERIZON INDYCAR SERIES ON NBCSPORTS.COM AND THE NBC SPORTS APP

NBCSports.com and the NBC Sports app — NBC Sports Group’s live streaming product for desktops, mobile devices, tablets, and connected TVs — will provide live streaming coverage of the 2018 Verizon IndyCar Series via “TV Everywhere,” giving consumers additional value to their subscription service, and making high quality content available to MVPD customers both in and out of the home and on multiple platforms.

NBCSports.com and the NBC Sports app are powered by Playmaker Media and available on the iTunes App Store, Google Play, Windows Store, Roku Channel Store, Apple TV and Amazon Fire.