Sprint set to replace CEO; NASCAR title sponsor status TBD beyond 2016

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One of the things in the business of racing you have to watch is when a company makes a change at the top, and what impact the new person will have on a company’s racing program.

Oftentimes, if the new person fails to match the enthusiasm of interest level of his or her predecessor, or deems the sponsorship isn’t worth the ROI, the sponsorship either runs to the end of its contract or ends early. This occurred in IndyCar last year as Phillips Van Heusen’s IZOD brand, under new management, slowly decreased its involvement before announcing – in what was no real surprise – it was withdrawing as a title sponsor at the end of the 2013 season.

So with the news Wednesday that Sprint is making a change at the top – CEO Dan Hesse will be replaced by billionaire entrepreneur Marcelo Claure, per media reports – the status of Sprint in the business world is something NASCAR will need to watch for at least the next two years.

Per The Wall Street Journal, a Sprint board meeting Tuesday determined the company would end its pursuit of T-Mobile, which after Sprint (third) is the fourth largest telecom company behind leaders Verizon and AT&T. Those two combining did not please regulators, the WSJ said.

The report has one other key piece of news that’s NASCAR-related: Sprint, as a company, has lost money every year since 2007. That 2007 season marked the end of Nextel’s title sponsorship before Sprint, the new parent company after it took over Nextel, was named starting with the 2008 season.

Per Sporting News’ Bob Pockrass, Sprint’s contract as NASCAR Cup title sponsor runs through 2016, and roughly a year from now, there will be questions as to whether this will be extended or whether NASCAR’s marquee series will need to begin a new search.

Sprint/Nextel has been the Cup Series’ title sponsor since 2004, when it replaced R.J. Reynolds and Winston – a partnership that dated to the 1970s.

The Nationwide Series has not yet named a title sponsor to replace Nationwide; that sponsorship ends at the end of this season.

SMP Racing unveils BR1 LMP1 car in Bahrain ahead of WEC entry

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SMP Racing has publicly unveiled its new BR1 LMP1 car that will enter the FIA World Endurance Championship from 2018.

SMP Racing opted to pull out of racing full-time in the WEC for 2017 in order to focus on its preparations for an LMP1 entry the following year, with the decision being taken long in advance of Porsche’s exit announcement.

Officials from the Russian-backed SMP Racing, as well as drivers including recent IndyCar racer Mikhail Aleshin (sporting a broken arm in a sling), Vitaly Petrov and Sergey Sirotkin were all on hand to unveil the car on Friday in the Bahrain International Circuit paddock ahead of this weekend’s WEC finale.

The BR Engineering BR1 features a Dallara chassis and an AER engine, and has completed over 2,000 km in private testing, with further running set to be completed in the coming weeks.

SMP Racing plans to field two cars in the WEC’s LMP1 class next year, and is keen to get as many Russian drivers as possible in the seats from its wide pool of talent.

Even with Porsche’s departure from LMP1, the class is set to feature a bigger field thanks to the increased number of privateers moving up, with Toyota set to remain the sole manufacturer in the class.