Dale Earnhardt Jr.’s emergence as a threat for the NASCAR Sprint Cup Series championship was not enough to prevent the National Guard from announcing that it would drop its sponsorships of both him and IndyCar driver Graham Rahal at the end of the year.
Today at Watkins Glen, Earnhardt said that he didn’t really have any details on the matter: “That’s between the Guard and (Hendrick Motorsports) to sort all that out,” he said.
“Really enjoyed working with them over the last seven years and hope to be able to continue to represent them. It’s a huge honor.’’
In a statement released Wednesday night, HMS said that it had a contract in place with the Guard through 2015 while adding that it hadn’t been approached by the Guard about future changes to that pact.
HMS and Earnhardt have enjoyed the backing of the Guard since the 2008 season, when Earnhardt moved to the team from Dale Earnhardt Inc.
With the Guard’s departure, HMS now has to sell the 20 races that it covered on Earnhardt’s No. 88 car; right now, Nationwide Insurance (12 races), PepsiCo (five races), and Kelley Blue Book (one race) are set to be featured on the car in 2015.
The Guard’s acting director, Maj. Gen. Judd H. Lyons said in a Wednesday statement that “significantly constrained resources and the likelihood of further reductions in the future” helped lead to the decision to abandon its motorsports sponsorships.
This year, the Guard is spending more than $40 million on the combined programs for Earnhardt and Rahal (Earnhardt’s drew $32 million, while Rahal’s drew $12 million).
In additional comments, Earnhardt acknowledged the ongoing debate over military sponsorship in sports but insisted that the Guard’s program has been “very, very effective” in regards to recruiting and brand awareness.
The Guard’s decision to leave motorsports has drawn mixed reactions from fans and also from politicians on Capitol Hill.
In a statement, Sen. Claire McCaskill (Mo.) – who questioned the value of the Guard’s sports marketing efforts in a Senate subcommittee meeting in May – said that while she loved NASCAR and the Guard, “spending tens of millions of taxpayer dollars on a recruitment program that signed up zero recruits, and that has been abandoned by other service branches as ineffective, just makes no sense.”
On the other side, Sen. Kay Hagan (N.C.) relayed her disappointment and defended the Guard’s NASCAR program.
“…With a strong fan base of 77 million men and women, this partnership with NASCAR has resulted in significant exposure for the Army National Guard that has strengthened recruitment and retention,” she said in a statement.