Allmendinger’s win was a positive on challenging weekend (VIDEO)

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At any other time, A.J. Allmendinger’s triumph on Sunday at Watkins Glen International would be hailed.

His win in the Cheez-It 355 was his first NASCAR Sprint Cup Series victory.

It propelled him and his single-car JTG Daugherty Racing team into the Chase for the Sprint Cup.

And it came after an electrifying battle over the last two laps with Marcos Ambrose, a driver equally skilled as he is in road racing, if not more so.

Then there’s the comeback aspect.

In 2012, Allmendinger failed a drug test and subsequently lost his full-time Sprint Cup ride with Team Penske. That led to a 2013 season in which he kept jumping between stock cars and open-wheel, where he first rose to fame as an American star in the tail end of the Champ Car era.

He then decided that NASCAR was where he needed to be and signed up for a full-time return to Cup this year with the small JTG Daugherty outfit.

And now, with Sunday’s win, they’re all going to be fighting the giants – Hendrick Motorsports, Team Penske, Joe Gibbs Racing, Stewart-Haas Racing and the like – for a championship this fall.

Allmendinger’s won some big races in his career, including the 2012 Rolex 24 at Daytona after holding off sports car ace Allan McNish in a great duel.

But considering everything he’s gone through, which he dubbed vividly yesterday as “absolute hell,” this is the topper.

When you think about it, this story has everything. Sadly, it also has unfortunate timing.

The shocking sprint car incident on Saturday night that involved SHR co-owner Tony Stewart and took the life of young Kevin Ward Jr. has become the talk of the sports world.

As investigators continue to hunt for any bits of information that can help them reach a final say on the matter, many in the fan base and in the media community have already – and loudly – taken sides.

And through it all, Ward’s family and Stewart are all having to come to grips with the fact that this will be with them for the rest of their days, no matter the final judgment from the authorities.

It’s a difficult situation that will only get tougher in the days and weeks ahead. And right now, it’s casting a dark cloud over all of motorsports.

Some could compellingly argue that it’s overshadowing Allmendinger’s moment in the sun. Other winners this year – notably Aric Almirola at the July Daytona race and Brad Keselowski at Loudon a week later – were overshadowed by accidents, so Allmendinger joins that unfortunate club.

But that doesn’t really matter in this instance. As beautiful as Allmendinger’s win was to see, it means nothing compared to matters of life and death.

However, to his great credit, Allmendinger struck the right tone on the subject after taking the checkered flag.

“This NASCAR community as a whole, we’re a family, and when anything like that happens, it’s something that you don’t just kind of erase and you forget about,” he said.

“And all of our thoughts and prayers, and it may not seem like it, or I wish there was more to do, but it goes to the Ward family and what happened. It also goes to Tony because it’s not like he’s sitting there and forgetting about it. It’s a tough scenario.

“You just try to come together. That’s all you can do. You try to be thankful every day for the things that we have, the things that we’re able to share together, and you also know that there’s a lot less fortunate out there and there’s a lot of disasters, whether it’s in racing or not.”

Think of the Wards. Think of Stewart. Be thankful for what you’ve got and who you’ve got to share them with. Be mindful of those that are troubled.

Allmendinger’s victory may not get its proper due. But he still deserves our thanks for that much-needed dose of perspective, and for lifting our spirits on what was an otherwise dreary Sunday.

‘Game-changing’ multi-year agreement will take INDYCAR, NBC Sports ‘to the next level’

Photo: Chris Estrada, NBC Sports
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NEW YORK – As the fourth Nor’easter in three weeks bore down on the Big Apple, it was tough to spot people that were clearly in a good mood.

But Jon Miller, president of programming for NBC Sports and NBCSN, was clearly in a good mood.

On Wednesday morning at 10 am ET, we all found out why: NBC will become the exclusive home of the IndyCar Series and the Indianapolis 500, starting in 2019.

The new three-year deal not only makes “The Greatest Spectacle in Racing” part of the network’s “Championship Season” – its collection of high-profile championship events from May to July – but also reaffirms NBC’s status as the home of motorsports television in the United States.

That status is something Miller doesn’t take for granted.

“It’s important people know that storytelling is in our DNA, and motorsports lends itself very well to storytelling,” Miller said as he, INDYCAR CEO Mark Miles and driver James Hinchcliffe made a snowy trek to the New York Stock Exchange to promote the deal on CNBC’s “Squawk on the Street.”

“We’ve had great success with the second half of the entire NASCAR season, and then we’ve had half of the IndyCar package [since 2009] … But we never had the real meat of the series and that didn’t set anybody up for success.

“Having the entire package of IndyCar now – all 17 races, qualifying, practice, you name it – really sets IndyCar on a strong path and solidifies NBC’s position as the home of motorsports. I think it becomes a property much like the Premier League, the NHL, and even the Olympics and the Triple Crown. We have 100 percent of the media opportunity and we can put all those great assets behind it.”

With the storm no doubt keeping some traders home, the floor of the NYSE was relatively subdued. But that made it no less important to be at the heart of Wall Street. Miles and his team are pursuing a new title sponsor for the IndyCar Series to replace Verizon, which will fully focus its efforts in the series with the powerhouse Team Penske going forward in 2019.

The new deal – which includes 8 races per year on the NBC network (with the remaining races going to NBCSN), live streaming of all races, and a direct-to-consumer package with NBC Sports Gold – gave Miles plenty to push for any potential backers. As for Hinchcliffe, he held his own nicely in an interview that also explored IndyCar’s global ambitions, the impact of technology on the sport, and of course, his spin around the ballroom on “Dancing with the Stars.”

On the ride back to 30 Rock, Miles was confident that NBC can play a big role in attracting a sponsor that can help the series keep growing.

“With respect to our work in finding the best title sponsor, it’s really important – and this has not been talked about much – but we expect to work with hand in glove with NBC’s sales,” he explained. “We have the opportunity to create packages which are both broadcast sponsorship and series sponsorship, I think, in a way that doesn’t come along very often.

“Usually, the media deal and the sponsorship deal doesn’t align like this, so we’re really excited about the offering we’ll have and the approach to the market we can take.”

Should the partnership with NBC bear fruit on that front and others, it will only add to the upswing that the IndyCar Series has had in recent years.

Hinchcliffe has been a witness to that. He entered the series in 2011, when it was trying to find its footing after the sport’s reunification three years earlier. After 13 years of CART vs. the Indy Racing League, getting everything back under one roof was not a smooth process.

But fast-forward seven years, and things have changed for the better. TV ratings and digital viewers have gone up. Race scheduling has become more stable and enhanced with the return of traditional open-wheel markets. And this year’s debut of the universal aero kit aims to pump up the action on the track, while also giving the cars a cleaner, meaner look.

Now, with NBC all in, Hinchcliffe is bullish on his sport’s future.

“This is a game-changing thing for us,” he declared. “If you look at the last four or five years, we’ve seen a steady growth in pretty much every measureable metric that there is – in a time where, globally, motorsports is in a bit of a downturn.

“The fact that IndyCar was able to rally against a global dip in motorsports interest, attendance, sponsorship – it speaks volumes to what we have been doing and this is just gonna take us to that next level.”