NASCAR: Hendrick adds 3M for Gordon; so now what for Biffle, Roush?

1 Comment

Big sponsor news from the world of NASCAR – 3M leaves Roush Fenway Racing and will join Jeff Gordon’s No. 24 Hendrick Motorsports Chevrolet team as a primary sponsor in a multiyear deal, Hendrick announced Tuesday.

The new relationship will feature 3M as a primary sponsor in 11 Sprint Cup races annually and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 NASCAR seasons.

“At 3M, we play to win, and we push hard every day to do just that,” Jesse Singh, senior vice president, 3M Global Sales and Marketing, said in a team release. “With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”

This fills the remaining holes in the No. 24 car’s lineup alongside AARP Drive to End Hunger, Axalta, Pepsi and Panasonic among others.

Several things to note here: 3M makes a key point of noting “we are aligning with Jeff Gordon” – so that could imply the likely Chase Elliott full-time Cup leap, at least in what is now the 24 car, is several years away. Yes, Elliott has NAPA sponsorship with him and is likely to make Cup appearances next year.

But seeing Hendrick add another partner for the 24 is a sign both parties want Gordon to continue. And with Gordon at the top of his game this year, why stop now?

“Innovation is what 3M is known for,” said Gordon, 43, who has a lifetime contract with Hendrick Motorsports. “We’ve seen that approach throughout their involvement in NASCAR, and it’s a terrific fit for what we do at Hendrick Motorsports and with the No. 24 team. I’m personally excited about the opportunities and thrilled to represent a company that’s so passionately supported auto racing for such a long time.”

Secondly, it continues to show Hendrick’s marketing team is working diligently to prep for any sponsor holes. The status of the No. 88’s relationship with the National Guard remains to be seenthe Guard has said it’s drawing down but Hendrick claims it has a contract.

And third, now what for RFR and Greg Biffle? Biffle is on board as the team’s leader, but right now, the No. 16 Ford has some holes. We’ll see what RFR comes up with to replace.

NHRA Gatornationals: John Force has another spectacular motor explosion

Photo courtesy NHRA
Leave a comment

Legendary NHRA Funny Car driver John Force endured yet another spectacular motor explosion – his third in the NHRA’s first three national event races – during Friday’s qualifying at the Amalie Motor Oil Gatornationals in Gainesville, Florida.

It’s the kind of consistency the 16-time NHRA Funny Car champ could do without.

The 68-year-old Force came to Gainesville hoping to break the jinx that saw him endure explosions in both the season-opening Winternationals and the second race of the season in Phoenix.

Both motor explosions sent Force to the hospital for examination before he returned to the race track.

Friday, even though the motor in his Chevrolet Camaro blew up again (in the second round of qualifying), at least this time, Force didn’t wind up in the hospital.

He did have his right hand bandaged from a cut suffered in the explosion, but did not have to go to the hospital this time.

He even joked about not having to add yet another ambulance bill to the nearest Gainesville hospital.

But the explosion still proved costly.

“That was another body and that hurts the financial (bottomline),” Force said. “I was out $500,000 to $600,000, and now we are probably out $800,000, going on a million. In drag racing, you have to be tough.”

He ended the day qualifying 14th, not a very comfortable position with two more rounds of qualifying set for Saturday.

Force continues to be mystified why the motors keep exploding.

“I really thought we had it, I thought we were there,” Force said. “In the first round we drove it 500 feet and shut it off. It looked great. We ran it again that run and I was only going to drive it 800 feet even if we didn’t make The Show.”

Force will attempt to improve his qualifying spot during Saturday’s final two rounds to make Sunday’s eliminations.

Follow @JerryBonkowski