NASCAR: Hendrick adds 3M for Gordon; so now what for Biffle, Roush?

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Big sponsor news from the world of NASCAR – 3M leaves Roush Fenway Racing and will join Jeff Gordon’s No. 24 Hendrick Motorsports Chevrolet team as a primary sponsor in a multiyear deal, Hendrick announced Tuesday.

The new relationship will feature 3M as a primary sponsor in 11 Sprint Cup races annually and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 NASCAR seasons.

“At 3M, we play to win, and we push hard every day to do just that,” Jesse Singh, senior vice president, 3M Global Sales and Marketing, said in a team release. “With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”

This fills the remaining holes in the No. 24 car’s lineup alongside AARP Drive to End Hunger, Axalta, Pepsi and Panasonic among others.

Several things to note here: 3M makes a key point of noting “we are aligning with Jeff Gordon” – so that could imply the likely Chase Elliott full-time Cup leap, at least in what is now the 24 car, is several years away. Yes, Elliott has NAPA sponsorship with him and is likely to make Cup appearances next year.

But seeing Hendrick add another partner for the 24 is a sign both parties want Gordon to continue. And with Gordon at the top of his game this year, why stop now?

“Innovation is what 3M is known for,” said Gordon, 43, who has a lifetime contract with Hendrick Motorsports. “We’ve seen that approach throughout their involvement in NASCAR, and it’s a terrific fit for what we do at Hendrick Motorsports and with the No. 24 team. I’m personally excited about the opportunities and thrilled to represent a company that’s so passionately supported auto racing for such a long time.”

Secondly, it continues to show Hendrick’s marketing team is working diligently to prep for any sponsor holes. The status of the No. 88’s relationship with the National Guard remains to be seenthe Guard has said it’s drawing down but Hendrick claims it has a contract.

And third, now what for RFR and Greg Biffle? Biffle is on board as the team’s leader, but right now, the No. 16 Ford has some holes. We’ll see what RFR comes up with to replace.

Rebellion confirms LMP1 return, all-star line-up for WEC super season

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Rebellion Racing has confirmed it will return to the LMP1 class of the FIA World Endurance Championship for the 2018/19 ‘super season’ with an all-star line-up featuring Le Mans winners Neel Jani and Andre Lotterer.

Rebellion raced in LMP1 as a privateer between 2009 and 2016 before stepping down to LMP2 for the most recent season, capturing the class titles at the first attempt.

Following a push from the WEC and Automobile Club de l’Ouest (ACO) to make LMP1 more appealing to privateer teams, Rebellion announced on Wednesday it would return to the premier class for the 2018/19 season with a two-car effort.

WEC LMP2 champion Bruno Senna will return with Rebellion next year, as will Mathias Beche, with the pair set to be joined by four new faces.

The most notable arrivals are Porsche factory drivers Lotterer and Jani, both of whom were left without an LMP1 drive following the closure of the German manufacturer’s program at the end of the season.

American racer Gustavo Menezes will also join Rebellion, stepping up after two years in LMP2, while outstanding 2017 rookie Thomas Laurent completes the Swiss team’s line-up.

“I am looking forward to coming back where my endurance career started nine years ago,” said Jani.

“Rebellion Racing played a huge role in my career and also helped me become a factory driver for Porsche. When Porsche stopped in LMP1, it was clear for me that I wanted to race again for Rebellion.

“With the new regulations, I hope we can reach the overall podium at Le Mans and with a bit of luck, maybe we can even grab some wins during the super season of WEC.”

“I am very happy to join the champion Rebellion team,” added three-time Le Mans winner Lotterer.

“The LMP1 project is very exciting and to be able to go on with the 24 Hours of Le Mans and the FIA WEC challenge is something I did not want to miss.

“I am motivated and looking forward to have a great time with great people there.”