NASCAR: Hendrick adds 3M for Gordon; so now what for Biffle, Roush?

1 Comment

Big sponsor news from the world of NASCAR – 3M leaves Roush Fenway Racing and will join Jeff Gordon’s No. 24 Hendrick Motorsports Chevrolet team as a primary sponsor in a multiyear deal, Hendrick announced Tuesday.

The new relationship will feature 3M as a primary sponsor in 11 Sprint Cup races annually and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 NASCAR seasons.

“At 3M, we play to win, and we push hard every day to do just that,” Jesse Singh, senior vice president, 3M Global Sales and Marketing, said in a team release. “With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”

This fills the remaining holes in the No. 24 car’s lineup alongside AARP Drive to End Hunger, Axalta, Pepsi and Panasonic among others.

Several things to note here: 3M makes a key point of noting “we are aligning with Jeff Gordon” – so that could imply the likely Chase Elliott full-time Cup leap, at least in what is now the 24 car, is several years away. Yes, Elliott has NAPA sponsorship with him and is likely to make Cup appearances next year.

But seeing Hendrick add another partner for the 24 is a sign both parties want Gordon to continue. And with Gordon at the top of his game this year, why stop now?

“Innovation is what 3M is known for,” said Gordon, 43, who has a lifetime contract with Hendrick Motorsports. “We’ve seen that approach throughout their involvement in NASCAR, and it’s a terrific fit for what we do at Hendrick Motorsports and with the No. 24 team. I’m personally excited about the opportunities and thrilled to represent a company that’s so passionately supported auto racing for such a long time.”

Secondly, it continues to show Hendrick’s marketing team is working diligently to prep for any sponsor holes. The status of the No. 88’s relationship with the National Guard remains to be seenthe Guard has said it’s drawing down but Hendrick claims it has a contract.

And third, now what for RFR and Greg Biffle? Biffle is on board as the team’s leader, but right now, the No. 16 Ford has some holes. We’ll see what RFR comes up with to replace.

Marco Andretti to drive throwback scheme to honor 25th anniversary of grandfather Mario’s last win

Photo courtesy Andretti-Herta Autosport
Leave a comment

Marco Andretti wanted to do something really special to honor the 25th anniversary of grandfather Mario Andretti’s final Indy car win in 1993 at Phoenix International Raceway (now known as ISM Raceway).

So the third-generation Andretti, along with his team, Andretti-Herta Autosport, came up with a plan and design that will take longtime race fans back in time when it appears early next month for the Phoenix Grand Prix.

Marco Andretti’s No. 98 Oberto Beef Jerky Circle K/Curb Honda will be decked out in the colors of the car his grandfather won his last race on the one-mile short track 25 years ago.

“When the idea of a throwback livery celebrating my grandfather’s final win was thrown around, Oberto was ready to get to the drawing board,” Marco Andretti said in a media release. “The black, white and red car resembles many of my family’s race cars and was a big part of my life growing up.

“It’s really cool to be able to add one of my cars to that family legacy.”

The car is a virtual double of the legendary Newman-Haas Racing and Texaco/Havoline-sponsored car Mario drove on that celebratory day in the Valley of the Sun 2 ½ decades ago.

Various events and ceremonies during the April 6-7 race weekend will honor the senior Andretti. That includes several of his former competitors who will be on hand to celebrate with Mario, including Emerson Fittipaldi, Bobby Rahal, Jimmy Vasser, Paul Tracy, Arie Luyendyk, and of course, son Michael Andretti and grandson Marco Andretti.

Check out what happened on that day 25 years ago:

Follow @JerryBonkowski