Q&A: Kevin Healy on Milwaukee IndyFest Year 3 planning, ovals, festival model

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Throughout the year, MotorSportsTalk has been chronicling the preparation for the ABC Supply Co. Wisconsin 250 at Milwaukee IndyFest Presented by the Metro Milwaukee Honda Dealers. As the race nears, the Wisconsin State Fair has just concluded with a record 1,030,881 patrons, most of whom will have seen race signage. On-track action begins this Friday at Wisconsin State Fair Park with Mazda Road to Indy testing for the Indy Lights and Pro Mazda divisions.

Heading into the weekend we caught up with Milwaukee IndyFest general manager Kevin Healy of Andretti Sports Marketing for a wide-ranging chat of topics before the race. In part two of this two-part interview (view part one here), Healy discusses year three of the promotional efforts, the new date, and what it takes to promote an oval race in the current Verizon IndyCar Series:

MotorSportsTalk: How critical is year three to the future of the Milwaukee IndyFest, now that the date’s moved and Andretti Sports Marketing has two years worth of experience?

Kevin Healy: Every year’s event, you get incrementally better. The third year you now understand the operations better. Quite frankly, this August date, we couldn’t have done it the first year. Without having two years of understanding where things need to go, we can do this in a fairly quick turnaround. The third year is where you make the incremental entertainment improvements.

The infield festival, the idea came because I’ve been going to Milwaukee for years, and right up until green flag there was nobody there. We had to bring the idea of a street race inside, and have a race breakout around it. We’ll have pro beach volleyball, which will be a cool addition with working with the National Volleyball League, as there are people wanting to see NVL. There’s a much greater appreciation of seeing pro players play volleyball.

MST: As an oval event, how do you build up that atmosphere to attract more fans given there’s generally not as much on-track action as on a road or street circuit? 

KH: This situation is not just unique to racing, in that you have to build. The most successful baseball stadiums – or really any stadium in the last 10-15 years – have more than the game. Miller Park is a great example. There’s a lot is going on. Turner Field in Atlanta was built for people to come early and provide entertainment. The new Amway Center in Orlando, for examples, it’s incredible what’s going on.

The core fan; the diehard baseball or race fan will come for the game/race. A lot of others come because you’re competing with other entertainment challenges.

I know at times people tend to get down on racing, but I don’t view it as different than any other sort of professional sport. It’s entertainment, but it’s no different than baseball or basketball.

Even when you look at the Super Bowl, there are all the interactive elements to get everyone there. It’s tough to measure against the NFL. There’s so much activation around the Super Bowl and the NFL Experience, but it’s funny because the one game with the least amount of actual fans is probably the Super Bowl. I’ve always wanted to do a survey at the Super Bowl, and have them ask which teams are playing, can you named a player on each team and wonder how many get it right. I doubt more than about 60 percent would do so!

For my own experience, I grew up playing traditional sports and other things. I was aware of the Indy 500 and Daytona 500, and I knew who Mario Andretti and Richard Petty were. But I was not really a fan. I then got involved with Piedmont Airlines, working in North Carolina and reading the sports page, checking in on NCAA basketball and NASCAR. We’re spending money, so let’s see what it is.

When you leave the suite, walk down to the fence, and when cars fly by at high speed, it’s like, “Holy (expletive!)”, and you’re hooked. It’s not just the speed, but the sound, the feel… it’s what gets you. I often equate it to hockey. It’s hard to appreciate how fast it is.

From a promoter perspective, love the core fans, and I love chatting with them. But there’s something about that first experience. I love taking someone who’s never been there, then bring them to the fence or pits, and watch their face as it hits them.

It’s important for all of us to remember. We take it for granted. Racing creates this opportunity to get close… being on the NFL sidelines is near impossible. Baseball keeps a big distance. You can get pretty integrated at a race track.

MST: Can you speak to the corporate partners and suite setup at Milwaukee IndyFest?

KH: The VIP section is the Marcus Club, as it was last year. Marcus Hotels & Resorts is really important local champion of the community. They were first to sign on; they’re a huge organization, and been great to work with.

We do have some trackside/pit lane suites. There’s only one permanent suite; Direct Supply has that suite. Bob Hillis, their CEO, I call him “The godfather of IndyFest.” He has been a big help. He’s so enthusiastic.

The key now is that our partners and their people appreciate the event. The race was poorly done for a number of years, and it probably wasn’t appreciated the degree of what’s been done since.

You have to change perceptions of what it was. It’s nothing like it was six years ago. If that’s your view, you have to adjust and see what we’re doing. There’s a big economic impact for Wisconsin. It’s gotten stronger both years. We’ll bring in even more support.

MST: What’s your read on the new date and ticket sales thus far?

KH: The good news/bad news for us is that we’re building new date equity (this is the first of a two-year deal in August –Ed.). It was tough on Father’s Day weekend, on Saturday. I think we’re better positioned in mid-summer. It still is one of those situations where most tickets get sold in that last week, and are very strongly dependent on good weather (link to buy here).

The first year back (in 2012) we broke a drought … and we were like, “Really?” It hadn’t rained here for over 100 days or something! Where that hits you is the Chicago/Northern Illinois area, and further out parts of Wisconsin and you say, “It’s too iffy.” The local crowd was slow coming out, but once it was clear it won’t rain, people really showed.

Some prep work is done in advance of that – with trackside signage. Outside we can’t. The big advantage is we’ve done it before, we know what needs to get done.

MST: How would you rate the promotional events thus far (bowling, track walk, table tennis, food truck appearance)?

KH: It gets good coverage locally. I though the track walk was really cool. For a Tuesday afternoon, that had a phenomenal turnout. That turned out better than even we expected. It was a really cool fan experience.

I thought Hinch and Ed did a great job. I’m glad it was the week before Indy! It was a kick in the gut for them when they were out.

INDYCAR reveals road course/short oval renderings of 2018 kit

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INDIANAPOLIS – INDYCAR has released the road course/short oval renderings of its 2018 new common aero kit, which follows the reveal of the super speedway kit earlier this year, shortly after the Verizon IndyCar Series’ season-opening Firestone Grand Prix of St. Petersburg in March.

This is the third round of renderings for this year, as the initial drawings were revealed at the North American International Auto Show in January.

INDYCAR is yet to confirm the supplier of the common kit, and additionally has not formally announced its first scheduled on-track test date.

But NBC Sports understands that is likely to come in July, at a track to be determined. In discussions about the new 2018 common kit, INDYCAR President of Competition and Operations Jay Frye has explained how he has worked hand-in-hand with the INDYCAR technical team on the design process.

The road course and short oval rendering is above with the superspeedway one below, for reference.

These renderings and a link to more information can be found here, via indycar.com.

NASCAR, not Indy 500, on Jenson Button’s radar after Fontana visit

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Jenson Button would like to enter a NASCAR event in the future after enjoying a visit to March’s Auto Club 400 at Fontana, but has no interest in following former McLaren Formula 1 teammate Fernando Alonso into the Indianapolis 500.

2009 world champion Button will make a one-off return to F1 this weekend while Alonso races in the Indy 500, with the Briton believing he had made his final Grand Prix start in Abu Dhabi last year.

Button has not raced in any discipline since the season finale at Yas Marina, instead preferring to focus on his triathlon training after qualifying for the upcoming world championships.

When asked if he would consider following Alonso’s lead and entering the ‘500 in the future, Button revealed he would prefer to try out NASCAR.

“Indy’s not really been something that I’ve ever thought about. Personally, I was surprised that Fernando was interested in doing it, but we all like different things,” Button said.

“I would like to race in NASCAR, I think that would be fun. I went along to one of the races this year, Jimmie Johnson invited me, and I had a great time.

“I loved seeing the show as it is, and it’s very different to other motorsports. Equally, it’s a challenge, it’s a massive challenge. Who knows?”

Button was a guest of Johnson at Auto Club Speedway back in March over the Australian Grand Prix weekend, with the Briton noting at the time that there was much F1 could learn from NASCAR.

Button added that he would also like to enter the 24 Hours of Le Mans one day, but only in a competitive seat such as the one Nico Hulkenberg had with Porsche when he won the race in 2015.

“We’re racing drivers, we’re not just F1 drivers, and we like trying different sports,” Button said.

“For me, I would like to do Le Mans one day. I think it would be a great experience, a great team atmosphere. Obviously it has to be the right opportunity like Nico had.

“And then there’s other motorsports that I love like rallycross as well. So there are many things. But Indy hasn’t been up there for me for many different reasons.”

Hamilton and Vettel’s friendly rivalry faces test in Monaco

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MONACO (AP) The chummy rivalry between Formula One champions Lewis Hamilton and Sebastian Vettel could be tested at this weekend’s Monaco Grand Prix, an unforgiving circuit where drivers are often pushed to the limit.

After five races, four-time F1 champion Vettel is six points clear of three-time champion Hamilton. They have two wins each and are relishing what is, surprisingly, their first championship tussle.

When Vettel was dominating for Red Bull, winning his titles from 2010-13, Hamilton lagged behind with McLaren. As Hamilton started dominating for Mercedes the following year, Vettel struggled with Red Bull. After switching to Ferrari in 2015, the German driver failed to significantly challenge Hamilton or his former Mercedes teammate, Nico Rosberg.

Although they share a total of 99 F1 wins, this is the first year Hamilton and Vettel have really gone head-to-head on track.

“You have to respect if other people do a good job,” Vettel said. “We’re very different. But I think we have a very strong connection.”

Hamilton has been equally praiseworthy.

“To have that close battle with him, with a four-time champ, is awesome,” the British driver said. “This is what the sport needs to be every single race.”

Fans are thrilled, and it is equally a relief for Hamilton to be challenging a driver he respects so much and, additionally, one from another team.

For the past three years, Hamilton was embroiled in a tense fight with Rosberg and their thorny relationship caused frictions within Mercedes.

An air of relief has swept through Mercedes since Rosberg retired after winning last year’s title. Not because he was unpopular, but because the team no longer has to deal with an ongoing saga that the media feasted on.

“This season I have re-discovered why I love the sport,” said Toto Wolff, the head of Mercedes motorsport. “We are in a massive fight with Ferrari.”

In other words, the fight has been taken outside of Mercedes itself and the rivalry with Vettel is more healthy.

However, an incident in Spain two weeks ago, where Hamilton won ahead of Vettel, suggested cracks could start appearing in the smooth facade of their relationship.

Vettel came perilously close to nudging Hamilton off the track as they fought for space heading into a turn. Hamilton had seemed somewhat irked by Vettel’s aggression – although it was exactly the kind of in-your-face driving Hamilton revels in.

With the F1 title shaping into a two-way race, neither can afford a slip.

That will heighten the pressure on both in glitzy Monaco, where F1 lovers mingle with millionaires, and which Wolff describes as “the crown jewel” of F1.

The smallest braking mistake on a tight and sinewy 3.4-kilometer (2.1-mile) circuit through the winding streets of Monte Carlo, past its famed casino and around its glittering, yacht-laden harbor, can send a distracted driver into the barriers.

“There is no such thing as a low risk lap in Monaco, it doesn’t exist if you want to be fast,” said Red Bull driver Max Verstappen, who crashed in last year’s race.

With overtaking notoriously difficult, pole position holds increased value. That makes qualifying crucial, where drivers juggle speed with not pushing the car too hard.

“It is a mentally exhausting weekend,” Mercedes driver Valtteri Bottas said. “One mistake will cost you.”

But one advantage for drivers this year is that the Pirelli tires are far more durable, increasing time on track and limiting pit stops.

Still, that advantage is offset by another factor: the size of the cars.

F1 rule changes this year led to cars being made faster and wider. On a narrow track, this poses “a massive challenge” when pushing the car close to the limit, Hamilton said.

“It’ll be a real test of your awareness of where the car is,” the Englishman said. “You need to be sharp and clear.”

Ganassi team confident amid high expectations for Indy 500

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Chip Ganassi Racing was uncharacteristically quiet during last year’s 100th Indianapolis 500 presented by PennGrade Motor Oil. Tony Kanaan was the only member of the team to lead laps, heading the field for 19 circuits. Charlie Kimball took advantage of a strategy similar to winner Alexander Rossi’s to finish fifth, while Scott Dixon was never in contention much of the day and finished eighth. Max Chilton, in his first “500,” soldiered home in 15th.

For the 101st running of the Greatest Spectacle in Racing, the team has a much different outcome in mind. Once again partnered with Honda, which had the superior speedway package last year, Chip Ganassi’s outfit appears to be in a much stronger position heading into this year’s race.

Most notably, Scott Dixon captured the pole, with Tony Kanaan joining him in the Fast Nine shootout before qualifying seventh. And while Chilton and Kimball start 15th and 16th, they could easily be dark horses heading into race day.

Team owner Chip Ganassi was bursting with enthusiasm when asked about returning Indianapolis Motor Speedway during a May 19 press conference.

“I mean, I’m excited. I mean I think — you know, when you come back here to Indianapolis, it’s the real thing. It’s what we’re all about. It’s why we got in this sport in the first place, is because of the Indianapolis 500. We want to win this race, and that’s what we’re here to do,” he asserted.

Mike Hull, managing director of the Verizon IndyCar Series side of Chip Ganassi’s operation, detailed the team’s success, and potential for more success, is down to people and communication, and that on the driving front, he thinks they have all their bases covered.

“In order for race drivers to win races, they have to support their teammates and their teammates have to give very unselfishly to each other when you race at a major event like this one,” Hull explained. “And it’s really, really neat to see these four drivers interact with each other knowing full well that one of the other ones could win. That’s very special, and that’s what we have at Chip Ganassi Racing.”

Dixon, the polesitter and holder of one of the fastest speeds Indianapolis Motor Speedway has seen since 1996, is not only Ganassi’s longest tenured driver but the team’s best bet for success on race day, in tandem with engineer Chris Simmons. Dixon alluded to missed opportunities (such as in 2015, when an overheating problem dropped him from the lead late in the race, and in 2011, when fuel strategy put paid to his chances) as added motivation to secure his second “500” triumph.

Scott Dixon might be the favorite going into Sunday’s Indianapolis 500. Photo: Indycar

“I think we came up short in a couple where we could have maybe stolen a couple wins there which would have definitely helped that list. But yeah, you know, it’s all focused right now on this event and preparing as well as we can,” he said.

“I think the first couple of days were definitely trying in a lot of ways but I think we found some good headway, but it’s the goal. We finished second here a couple of times and it’s almost the worst place to finish when you come so close, especially under caution.”

One might assume that as a former winner, Dixon may hold a mental edge on most of the field. But, he later revealed that isn’t necessarily the case.

“Every year is very different. The target constantly moves. The situations change. How the race plays out changes,” he said. “I think because you’ve had the sense and the feeling of that victory, you want it that much more again. So I think it maybe even adds to it.”

Teammate Tony Kanaan, who won this race in 2013, echoed those sentiments. “To me every year it’s like the first year,” he added. “I mean, I don’t get to think that I won this thing until Monday. If everything goes wrong, I might, you know, just say ‘All right, at least I won one.’ That’s the way I really think. But up until then I still get as nervous as I was the first time. I still want to win as bad as if I hadn’t won.”

Tony Kanaan is looking for his second Indy 500 triumph. Photo: IndyCar

So far, Kanaan has endured a difficult 2017 campaign. With only two finishes inside the top ten, he languishes back in 11th in the championship. Still, he recognizes that this year presents as strong a chance as he’s ever had at Indianapolis, and the strength of Ganassi’s organization creates a heightened sense of pressure to perform.

“I got extremely lucky when after I won the “500” I got hired by Chip and Mike’s organization. I think I’m in the best place I’ve ever been. So they cut my work in half by doing that,” he added. “They give me great cars, great people, and it’s just an awesome place to be. So for me, you know, I think I have one of my best shots this year.”

Outside of Dixon and Kanaan, Charlie Kimball and Max Chilton are often the overlooked men of Chip Ganassi’s four-car armada. However, each has shown the potential for success.

Kimball, a former IndyCar race winner, has very quietly established himself at the Indy 500 with consecutive finishes inside the top five (third in 2015 and fifth in 2016) to go along with two other finishes inside the top ten (eighth in 2012, ninth in 2013). Like Kanaan, Kimball has endured a difficult 2017 season, one in which he didn’t even make it through the opening lap in any race until Round 3 at Barber Motorsports Park.

Charlie Kimball has quietly put together a strong record at the Indianapolis Motor Speedway. Photo: IndyCar

Kimball explained that his success is down to a simple love of the race track, and that the surrounding team may be the most vital component to ending the day in victory lane.

“I love racing around here. And on Race Day the fact that it’s a 500-mile event: it’s challenging mentally, physically, not just for us as drivers but especially for the teams, the guys on the stand, the engineers, the strategists, the guys, the crew that go over the wall. I mean, that focus that they need for those six, seven-plus stops is critical to the job we do on the racetrack,” he said.

And for Max Chilton, who has raced at such world-renowned events as the Monaco Grand Prix and the 24 Hours of Le Mans, competing at the Indy 500 left an indelible impression on him.

“I’ve done some big races, Le Mans 24 Hours, Monaco Grand Prix a number of times, but this one stands out last year,” he said. “(It was) the 100th running of the biggest race we’ve ever had here. To me that was still very incredible.”

An Indianapolis 500 victory would the first career IndyCar win for Chilton. Photo: IndyCar

While a victory for him would be an upset of sorts, Chilton knows he has everything he needs to do so. “I’m going to work as hard as I can. I feel like we got the car in a good place (in practice) and I can’t wait to be here on the 28th of May and be zooming around,” said the Briton, who was fastest during Monday practice.

The team has moved a number of pieces around – Kanaan and Kimball swapped engineers with Eric Cowdin coming back to Kanaan and Todd Malloy going over to Kimball – and other crew members have also been rotated. But as Hull explained, that comes from the strength of depth within the organization based on Woodland Drive in Indianapolis.

“We’re lucky, we have quality people in all positions, so we can do that,” Hull said. “But what it does is it provides fresh thinking even though the thinking is in the same room. And it’s all about the interaction of people. That’s what teamwork is all about and teams of people are all about. They have to pinch each other every day to remember what the priority actually is, and our priority is to win. We try to match the people up that we think can do that.”

An Indy 500 victory in 2017 would be the fifth for Chip Ganassi Racing, the previous four coming at the hands of Juan Pablo Montoya (2000), Scott Dixon (2008), and Dario Franchitti (2010, 2012).

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