061713_IndyFest

Q&A: Kevin Healy on Milwaukee IndyFest Year 3 planning, ovals, festival model

1 Comment

Throughout the year, MotorSportsTalk has been chronicling the preparation for the ABC Supply Co. Wisconsin 250 at Milwaukee IndyFest Presented by the Metro Milwaukee Honda Dealers. As the race nears, the Wisconsin State Fair has just concluded with a record 1,030,881 patrons, most of whom will have seen race signage. On-track action begins this Friday at Wisconsin State Fair Park with Mazda Road to Indy testing for the Indy Lights and Pro Mazda divisions.

Heading into the weekend we caught up with Milwaukee IndyFest general manager Kevin Healy of Andretti Sports Marketing for a wide-ranging chat of topics before the race. In part two of this two-part interview (view part one here), Healy discusses year three of the promotional efforts, the new date, and what it takes to promote an oval race in the current Verizon IndyCar Series:

MotorSportsTalk: How critical is year three to the future of the Milwaukee IndyFest, now that the date’s moved and Andretti Sports Marketing has two years worth of experience?

Kevin Healy: Every year’s event, you get incrementally better. The third year you now understand the operations better. Quite frankly, this August date, we couldn’t have done it the first year. Without having two years of understanding where things need to go, we can do this in a fairly quick turnaround. The third year is where you make the incremental entertainment improvements.

The infield festival, the idea came because I’ve been going to Milwaukee for years, and right up until green flag there was nobody there. We had to bring the idea of a street race inside, and have a race breakout around it. We’ll have pro beach volleyball, which will be a cool addition with working with the National Volleyball League, as there are people wanting to see NVL. There’s a much greater appreciation of seeing pro players play volleyball.

MST: As an oval event, how do you build up that atmosphere to attract more fans given there’s generally not as much on-track action as on a road or street circuit? 

KH: This situation is not just unique to racing, in that you have to build. The most successful baseball stadiums – or really any stadium in the last 10-15 years – have more than the game. Miller Park is a great example. There’s a lot is going on. Turner Field in Atlanta was built for people to come early and provide entertainment. The new Amway Center in Orlando, for examples, it’s incredible what’s going on.

The core fan; the diehard baseball or race fan will come for the game/race. A lot of others come because you’re competing with other entertainment challenges.

I know at times people tend to get down on racing, but I don’t view it as different than any other sort of professional sport. It’s entertainment, but it’s no different than baseball or basketball.

Even when you look at the Super Bowl, there are all the interactive elements to get everyone there. It’s tough to measure against the NFL. There’s so much activation around the Super Bowl and the NFL Experience, but it’s funny because the one game with the least amount of actual fans is probably the Super Bowl. I’ve always wanted to do a survey at the Super Bowl, and have them ask which teams are playing, can you named a player on each team and wonder how many get it right. I doubt more than about 60 percent would do so!

For my own experience, I grew up playing traditional sports and other things. I was aware of the Indy 500 and Daytona 500, and I knew who Mario Andretti and Richard Petty were. But I was not really a fan. I then got involved with Piedmont Airlines, working in North Carolina and reading the sports page, checking in on NCAA basketball and NASCAR. We’re spending money, so let’s see what it is.

When you leave the suite, walk down to the fence, and when cars fly by at high speed, it’s like, “Holy (expletive!)”, and you’re hooked. It’s not just the speed, but the sound, the feel… it’s what gets you. I often equate it to hockey. It’s hard to appreciate how fast it is.

From a promoter perspective, love the core fans, and I love chatting with them. But there’s something about that first experience. I love taking someone who’s never been there, then bring them to the fence or pits, and watch their face as it hits them.

It’s important for all of us to remember. We take it for granted. Racing creates this opportunity to get close… being on the NFL sidelines is near impossible. Baseball keeps a big distance. You can get pretty integrated at a race track.

MST: Can you speak to the corporate partners and suite setup at Milwaukee IndyFest?

KH: The VIP section is the Marcus Club, as it was last year. Marcus Hotels & Resorts is really important local champion of the community. They were first to sign on; they’re a huge organization, and been great to work with.

We do have some trackside/pit lane suites. There’s only one permanent suite; Direct Supply has that suite. Bob Hillis, their CEO, I call him “The godfather of IndyFest.” He has been a big help. He’s so enthusiastic.

The key now is that our partners and their people appreciate the event. The race was poorly done for a number of years, and it probably wasn’t appreciated the degree of what’s been done since.

You have to change perceptions of what it was. It’s nothing like it was six years ago. If that’s your view, you have to adjust and see what we’re doing. There’s a big economic impact for Wisconsin. It’s gotten stronger both years. We’ll bring in even more support.

MST: What’s your read on the new date and ticket sales thus far?

KH: The good news/bad news for us is that we’re building new date equity (this is the first of a two-year deal in August –Ed.). It was tough on Father’s Day weekend, on Saturday. I think we’re better positioned in mid-summer. It still is one of those situations where most tickets get sold in that last week, and are very strongly dependent on good weather (link to buy here).

The first year back (in 2012) we broke a drought … and we were like, “Really?” It hadn’t rained here for over 100 days or something! Where that hits you is the Chicago/Northern Illinois area, and further out parts of Wisconsin and you say, “It’s too iffy.” The local crowd was slow coming out, but once it was clear it won’t rain, people really showed.

Some prep work is done in advance of that – with trackside signage. Outside we can’t. The big advantage is we’ve done it before, we know what needs to get done.

MST: How would you rate the promotional events thus far (bowling, track walk, table tennis, food truck appearance)?

KH: It gets good coverage locally. I though the track walk was really cool. For a Tuesday afternoon, that had a phenomenal turnout. That turned out better than even we expected. It was a really cool fan experience.

I thought Hinch and Ed did a great job. I’m glad it was the week before Indy! It was a kick in the gut for them when they were out.

Here’s what the best-dressed IndyCar drivers are wearing this year

new indycar series logo for 2016
(Photos by Chris Owens/IndyCar)
3 Comments

It’s always a fun day when drivers in the Verizon IndyCar Series gather to get their official portraits for the upcoming season.

That took place once again last week during the annual preseason Media Day at Indianapolis Motor Speedway.

While several drivers didn’t have their uniforms, likely for various reasons (Team Penske didn’t as they’ll roll liveries out throughout the month), we’ve collected shots of every driver expected to race full-time — and others who may only be part-time — on the circuit in 2016.

Here’s how the field will look this season (missing: Juan Pablo Montoya):

Spencer Pigot
Spencer Pigot
Gabby Chaves
Gabby Chaves
Mikhail Aleshin
Mikhail Aleshin
Graham Rahal
Graham Rahal
Jack Hawksworth
Jack Hawksworth
Carlos Munoz
Carlos Munoz
Takuma Sato
Takuma Sato
Will Power
Will Power
Ed Carpenter
Ed Carpenter
Conor Daly
Conor Daly
Helio Castroneves
Helio Castroneves
Sage Karam
Sage Karam
Sebastien Bourdais
Sebastien Bourdais
Marco Andretti
Marco Andretti
Matthew Brabham
Matthew Brabham
Ryan Hunter-Reay
Ryan Hunter-Reay
Scott Dixon
Scott Dixon
Josef Newgarden
Josef Newgarden
James Hinchcliffe
James Hinchcliffe
Tony Kanaan
Tony Kanaan
Charlie Kimball
Charlie Kimball
Simon Pagenaud
Simon Pagenaud
Max Chilton
Max Chilton

NHRA: Brittany Force (Top Fuel), Tommy Johnson Jr. (Funny Car) star in 4-day test in Phoenix

3 Comments

If this past weekend’s Nitro Fuel test in suburban Phoenix is any indication, we’re likely to see a number of speed and elapsed time records set in Top Fuel and Funny Car in the 2016 season.

The four-day preseason test at Wild Horse Pass Motorsports Park saw a number of drivers show invigorated performance in both elapsed time and speed.

The most notable performances in Top Fuel came from 8-time champ Tony Schumacher, Dave Connolly and Doug Kalitta.

But it was Brittany Force, daughter of 16-time Funny Car champ John Force, who may have stolen the show in its entirety.

Brittany Force had the first (3.721 seconds at 319.07 mph), fourth (3.747/322.81) and sixth (3.758/317.64) quickest runs in Saturday’s final day of testing. In addition, Force had the fifth and sixth quickest runs (both at 3.721 seconds) of the entire four days.

In a sense, Brittany Force’s performance wasn’t a complete surprise. She has 11-time Top Fuel champion owner or crew chief Alan Johnson – and most importantly, Johnson’s celebrated equipment and motors – now behind her.

And how that improvement showed during the test.

Johnson and driver Shawn Langdon won last year’s season-opening race. And if her overall performance at Phoenix is any indication, Brittany Force could potentially follow in Langdon’s shoes and earn her first career Top Fuel win in the 2016 season-opening Circle K NHRA Winternationals, Feb. 11-14 at Auto Club Raceway in Pomona, California.

“I am definitely glad we are here in Phoenix testing,” Force said in a media release. “We were here for four days and I needed every single run that we made to make me feel more comfortable.

“Teaming up with Alan Johnson and Brian Husen as my crew chief has been great. They have made a lot of changes to this Monster Energy dragster. They run a whole different system that what we used to run. It takes some time to adjust to that and I am learning the car. It is starting to feel like home. … I am ready to get to Pomona.”

Schumacher had the quickest run of the four-day test (3.683 seconds/325.37 mph), followed by Connolly (3.714/330.15 mph) and Kalitta (3.716/327.35 mph). Schumacher also had the fourth-best run of the test (3.718/320.58 mph).

In Funny Car, Tommy Johnson Jr. saved the best for last, recording the quickest speed of the overall test on Saturday (3.874 seconds at 318.47 mph).

Had the test been a national event, Johnson would have set a record for quickest run ever in Funny Car. Matt Hagan holds the official record of 3.879 seconds, set at Brainerd, Minnesota last season.

“We had our entire team stay intact after last year and we have sort of picked up where we left off last year,” Johnson said. “The crew worked really hard during the offseason and I am just happy for the guys to make a run like that to close out testing. It’s a good reward for them for all their hard work.”

Other Funny Car drivers that shined on Saturday included Robert Hight (a career-best 3.885 seconds at an overall test-best speed of 329.34 mph and another run of 3.931/323.43 mph), Courtney Force (3.890/323.89 mph and 3.915/323.74 mph), John Force (3.914/327.35 mph, 3.927/323.66 mph and 3.930/328.14 mph) and Ron Capps (3.919/320.66 mph).

“I believe with how we finished the end of the year at Pomona what we learned here is going to make us so much better when we get back to Pomona,” Hight said.” I am so excited to get to the Winternationals. “We made career best runs here and we are in the ballgame.”

Added team owner John Force, “We have had a lot of change over the past couple of years but now I am focused on winning and getting the most out of all these race teams.”

* * *

Below are the quickest performances in both Top Fuel and Funny Car from Saturday at NHRA Nitro Spring Training:

TOP FUEL
3.721, 319.07 – Brittany Force
3.739, 288.87 – Clay Millican
3.745, 325.53 – Doug Kalitta
3.747, 322.81 – Brittany Force
3.748, 319.22 – Richie Crampton
3.758, 317.64 – Brittany Force
3.768, 297.88 – Antron Brown
3.770, 316.08 – Shawn Langdon
3.791, 320.13 – Antron Brown
3.802, 325.69 – J.R. Todd
3.839, 272.72 – Leah Pritchett
3.882, 251.67 – J.R. Todd
3.916, 256.75 – Terry McMillen
3.929, 255.00 – Troy Buff
3.935, 306.05 – Terry McMillen
4.123, 242.19 – Troy Buff

FUNNY CAR
3.874, 318.47 – Tommy Johnson Jr.
3.885, 329.34 – Robert Hight
3.890, 323.89 – Courtney Force
3.914, 327.35 – John Force
3.915, 323.74 – Courtney Force
3.919, 320.66 – Ron Capps
3.927, 323.66 – John Force
3.930, 328.14 – John Force
3.931, 323.43 – Robert Hight
3.962, 326.79 – Matt Hagan
3.972, 320.51 – Alexis DeJoria
3.982, 289.57 – Jack Beckman
3.983, 320.81 – Del Worsham
3.987, 319.29 – Ron Capps
3.993, 322.58 – Alexis DeJoria
3.999, 320.97 – Del Worsham
4.008, 273.94 – Cruz Pedregon
4.015, 316.01 – Brian Hough
4.070, 273.39 – Del Worsham
4.153, 252.24 – Jim Campbell
4.211, 225.60 – Matt Hagan

* * *

Below are the top 10 quickest runs overall in each category from the four-day test session:

TOP FUEL
3.721, 319.07 – Brittany Force
3.739, 288.87 – Clay Millican
3.745, 325.53 – Doug Kalitta
3.747, 322.81 – Brittany Force
3.748, 319.22 – Richie Crampton
3.758, 317.64 – Brittany Force
3.768, 297.88 – Antron Brown
3.770, 316.08 – Shawn Langdon
3.791, 320.13 – Antron Brown
3.802, 325.69 – J.R. Todd
3.839, 272.72 – Leah Pritchett
3.882, 251.67 – J.R. Todd
3.916, 256.75 – Terry McMillen
3.929, 255.00 – Troy Buff
3.935, 306.05 – Terry McMillen
4.123, 242.19 – Troy Buff

FUNNY CAR
1.  3.874, 318.47 – Tommy Johnson Jr.
2. 3.880, 325.77 – Jack Beckman
3. 3.885, 329.34 – Robert Hight
4. 3.890, 323.89 – Courtney Force
5. 3.894, 327.03 – Jack Beckman
6. 3.895, 325.06 – Jack Beckman
7. 3.904, 318.54 – Courtney Force
8. 3.912, 324.20 – John Force
9. 3.913, 326.16 – Robert Hight
10. 3.914, 327.35 – John Force

Follow @JerryBonkowski

McLaren GT captures major endurance win at Bathurst 12 Hour

BATHURST, AUSTRALIA - FEBRUARY 07: Race winner Shane van Gisbergen driver of the #59 Tekno Autosport McLaren 650S crosses the finish line to win the Bathurst 12 Hour Race at Mount Panorama on February 7, 2016 in Bathurst, Australia.  (Photo by Daniel Kalisz/Getty Images)
Getty Images
Leave a comment

There’s nothing to prove that Shane van Gisbergen isn’t actually a freak of nature with a big beard and a bigger right foot.

The man known as “The Giz” – the Australian V8 Supercars ace and McLaren GT factory driver – played an integral role in McLaren GT capturing a major endurance victory for the first time in more than 20 years, as he co-drove with Alvaro Parente and Jonathan Webb to secure the win in the Liqui-Moly Bathurst 12 Hour race in the No. 59 Tekno Autosports McLaren 650S GT3.

Van Gisbergen stole the headlines and the track record with a best time of 2:01.286 around Mount Panorama on Friday to capture the Allan Simonsen Pole Trophy.

“SVG” then walked the field in the early hours of Saturday’s (Sunday in Australia) race before electrical gremlins ground Parente to a halt after he got in, and cost them about 45 seconds.

Nevertheless, a near faultless drive from there – plus an abnormal strategy the rest of the way that eventually led to needing less time in the pits for the final stop – helped deliver the victory. For good measure, van Gisbergen added a 2:01.567 lap in the race itself.

Nissan, which won the race last year, finished second with a lineup of Katsumasa Chiyo, Florian Strauss and Rick Kelly in their Nissan GT-R NISMO GT3. The “Bentley Boys” made it on the podium with Guy Smith, Steven Kane and (British) Matt Bell in their Bentley Continental GT3.

The win is the first marquee endurance race victory for McLaren since its 1995 overall triumph at the 24 Hours of Le Mans, with the McLaren F1 GTR.

Sauber’s C35 chassis passes crash test

ABU DHABI, UNITED ARAB EMIRATES - NOVEMBER 28:  Marcus Ericsson of Sweden and Sauber F1 drives during final practice for the Abu Dhabi Formula One Grand Prix at Yas Marina Circuit on November 28, 2015 in Abu Dhabi, United Arab Emirates.  (Photo by Mark Thompson/Getty Images)
Getty Images
1 Comment

Sauber has confirmed its new nose and chassis of the C35 has passed the mandatory FIA crash test, in both static and dynamic settings.

Prior to today, Sauber was one of two teams – McLaren the other one – that had yet to confirm it had passed the crash test. The McLaren, in theory, should come in due course.

A good summary by F1 technical analyst Craig Scarborough is linked in the below tweet:

While the new chassis is good to go for Sauber, it won’t be running yet at the first test at Barcelona from February 22 to 25.

The team confirmed, via its website, that the 2015 C34 chassis will run for the first four-day test before the C35 makes its maiden run from March 1 through 4 at the second Barcelona test.

The team’s 2016 livery, however, will be revealed at the first test.

Marcus Ericsson and Felipe Nasr are set to return for their second season as teammates; for Ericsson, it’s his third season in the sport while Nasr prepares for his sophomore campaign.