Mars/M&MS re-ups with Gibbs, Kyle Busch

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The Mars corporation announced it has extended its partnership with Joe Gibbs Racing in a multi-year role as primary sponsor of Kyle Busch’s No. 18 Toyota Camry.

That means the M&Ms brand – which joined up with Busch and Gibbs in 2008 – isn’t going anywhere, including to a potential new fourth entry for Carl Edwards, which has been widely speculated.

“Being the M&M’s driver and representing Mars on and off the track has been one of the proudest accomplishments in my racing career,” Busch said in a release, via NASCAR.com.

Added NASCAR Chief Operating Officer Brent Dewar, also via NASCAR.com: “Mars is one of the most recognizable brands in NASCAR and is among the best-in-class marketers in all of sports. More than two decades after entering NASCAR, Mars continues to help make race day more fun and we couldn’t be more proud to see the company continue to re-invest in our sport.”

Mars entered NASCAR as a team sponsor in 1990 and stepped up to primary sponsorship beginning in 1999 with Ernie Irvan.

The heavy yellow presence on the Gibbs cars continues for 2015 with Busch’s No. 18 and Matt Kenseth’s No. 20 both seeing an uptick from their primary sponsors. M&Ms is on board the No. 18 the majority of the races and with the Home Depot pulling out from Kenseth, Dollar General is the featured primary on the No. 20.

Racing world reacts to Danica Patrick’s Daytona, Indy double news

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Here’s a sampling of quotes and social media reaction to Danica Patrick’s news announced earlier Friday that this would be her last full-time season as a driver, and that she’ll race in the Daytona 500 and Indianapolis 500 only in 2018.

This ends a full-time stretch in the top flights of NASCAR and IndyCar. She was in NASCAR from 2012 through 2017, and IndyCar from 2005 through 2011.

Her’s her own post on Twitter and Instagram.

Well…. 2018 Daytona 500 and Indy 500 here I come. 🙌🏼

A post shared by Danica Patrick (@danicapatrick) on

IMS President J. Douglas Boles

“We’re glad Danica plans to return to the Indianapolis 500 presented by PennGrade Motor Oil next May,” IMS President J. Douglas Boles said. “Her final career start will make what’s already shaping up to be a terrific Month of May even more interesting for our fans.

“It’s also fitting that Danica is wrapping up her career at the place and in the race where she became a household name and captured the world’s attention in 2005 – the Indianapolis Motor Speedway and the Indianapolis 500. We’re looking forward to seeing her back in an Indy car next May alongside all of the tremendous drivers of the Verizon IndyCar Series.”

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