The Mars corporation announced it has extended its partnership with Joe Gibbs Racing in a multi-year role as primary sponsor of Kyle Busch’s No. 18 Toyota Camry.
That means the M&Ms brand – which joined up with Busch and Gibbs in 2008 – isn’t going anywhere, including to a potential new fourth entry for Carl Edwards, which has been widely speculated.
“Being the M&M’s driver and representing Mars on and off the track has been one of the proudest accomplishments in my racing career,” Busch said in a release, via NASCAR.com.
Added NASCAR Chief Operating Officer Brent Dewar, also via NASCAR.com: “Mars is one of the most recognizable brands in NASCAR and is among the best-in-class marketers in all of sports. More than two decades after entering NASCAR, Mars continues to help make race day more fun and we couldn’t be more proud to see the company continue to re-invest in our sport.”
Mars entered NASCAR as a team sponsor in 1990 and stepped up to primary sponsorship beginning in 1999 with Ernie Irvan.
The heavy yellow presence on the Gibbs cars continues for 2015 with Busch’s No. 18 and Matt Kenseth’s No. 20 both seeing an uptick from their primary sponsors. M&Ms is on board the No. 18 the majority of the races and with the Home Depot pulling out from Kenseth, Dollar General is the featured primary on the No. 20.