Milwaukee IndyFest: What to do, where to go, plus other tidbits


Here’s a rundown of some of the key elements you need to pay attention to if you’re thinking of or planning to attend this year’s Milwaukee IndyFest, or, as its known by its full race name, the ABC Supply Co. Wisconsin 250 at Milwaukee IndyFest Presented by the Metro Milwaukee Honda Dealers. The event is promoted by Andretti Sports Marketing:

The race weekend schedule:

Linked here, via the Milwaukee IndyFest website.

Driver appearances/places to go:

A driver appearance schedule, as compiled by Milwaukee Journal Sentinel ace motorsports reporter Dave Kallmann.

A round-up of places to go and events to hit when in Milwaukee, per The Set-Up Sheet’s Steve Wittich.

Here’s more information on Thursday night’s celebrity driver bartending event, plus Friday night’s IndyFest Street Party and the Racing for Kids benefit event, Beer, Cheese & Charity:

How many people can say that their favorite IndyCar driver has served them a beer?

Thursday, Miller Time Pub & Grill will host the second annual Bartender Challenge from 5-6PM. IndyCar drivers Justin Wilson, Josef Newgarden, Jack Hawksworth, Simon Pagenaud, and Mikhail Aleshin will tend bar, competing for tips that will go to Racing For Kids-Official Charity of Milwaukee. Also joining them will be Molly Menard of NVL Pro Beach Volleyball and Sue Black of the Milwaukee Wave.

On the IndyFest Street Party:

The IndyFest Street Party will be rocking from 5-10PM across from the Hilton City Center downtown. Meet your favorite drivers at autograph sessions and enjoy interactive displays with your family before racing really gets going on Saturday. Also at the IndyFest Street Party will be Beer, Cheese & Charity-a special event to benefit Racing For Kids. Participants will be able to enjoy a VIP Beer Garden, silent auction of one-of-a-kind racing memorabilia and experiences, and meet & greets with select IndyCar drivers.

On the race weekend itself, which begins with testing Friday for Indy Lights and Pro Mazda and a full day Saturday:

For tickets and more information, visit

More information on what Honda, which is a presenting sponsor of the race by way of the Metro Milwaukee Honda Dealers, is doing: 

H-BLOCK – A Honda Fan Section will be present, which is a section that is dedicated to Honda fans; special Honda and Honda Racing/HPD branded pom-poms and sunglasses will be given out.

Honda On-Track Ticket: Honda guests will be receiving TWO laps in the Official Pace Car (instead of the customary one lap) as well as merchandise. The Official Pace Car this race will be back to the Honda Accord for the Milwaukee event, but then back to the HPD CR-Z for Sonoma; the CR-Z premiered at Mid-Ohio two weeks ago.

Social event previews:

If you’re a fan of reporter predictions and bobbling heads (you’ll gain a further appreciation of why I’m a web reporter and not an on-camera person), then you’re in for a treat with this social media preview of the event I did with the Milwaukee Social Club (hint: it also includes my win pick, so you can hold me to that this weekend). Pippa Mann, who’s much more camera savvy and can better offer both a driver and regular radio analyst opinion, also did one too.

Hinchcliffe’s knock-knock joke for kindness:

James Hinchcliffe got two tickets to give away for IndyFest, and gave them away to the fan who came up with the best knock-knock joke.  Here’s your winner:

Michael Andretti on Milwaukee’s history:

A good video from IndyCar with Michael Andretti, on the history and value of the Milwaukee event:

Pre-race post roundup? Look out for that tomorrow:

We’ve done a wealth of behind-the-scenes and pre-race posts ahead of Milwaukee IndyFest. If you missed any, or if we missed any in this post, we’ll hit that on Friday.

Reaction to INDYCAR/NBC Sports Group announcement: Mario Andretti, Roger Penske, Bobby Rahal and social media

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Like countless others on the East Coast, Mario Andretti was fighting through a snowstorm Wednesday morning.

But emotionally and personally, it was a very bright and sunny day for the legendary Indy car driver.

In an exclusive interview with, Andretti spoke in glowing terms about this morning’s announcement of a multi-year media rights partnership between INDYCAR and NBC Sports Group beginning next year.

“I think this is awesome,” Andretti said. “It’s music to my ears and all of us. NBC has been very familiar with IndyCar racing, so they’re a great partner. I’m elated that it’s all nailed down, secured and I’m looking forward to the future.

“It’s also great for the young lads in Indy Lights coming on, and it’s great for all the sponsors to have that kind of exposure. It’s a good day for INDYCAR today.”

Andretti lauded the fact that all elements of INDYCAR coverage – TV, digital and streaming – will now be under one corporate roof, so to speak.

“Personally, I think it’s huge,” Andretti said. “Everybody is going to be very familiar with everything, the storylines are going to flow perfectly from event to event. There’s nothing like continuity.

“It’s okay sometimes if you have two networks, but to me, the best possible solution is this. That’s why I think this is really a great day for INDYCAR racing to have NBC involved and the continuity is huge for us.”

MORE: NBC Sports Group, INDYCAR partner on new TV and digital rights agreement starting in 2019

MORE: Optimism abounds with new INDYCAR media partnership


Several other high-profile individuals within the IndyCar community also gave their take on Wednesday’s announcement, including statements from team owners Roger Penske and Bobby Rahal.

Roger Penske: “As an industry, we are very fortunate to have the NBC Sports Group grow their presence and coverage of INDYCAR racing and really invest in the future of the sport. We believe there is a great deal of positive momentum in the Verizon IndyCar Series right now, from the development of the new race car, to the very talented group of young drivers and new teams coming into the sport this season.

“With the announcement of the enhanced broadcast partnership with NBC, it certainly adds to the excitement for the future. We know that the ways our fans are watching races and viewing INDYCAR content is rapidly changing, so staying ahead of the curve and the developing technology with our partners is important to the growth of our sport. We look forward to working with the NBC team to continue to build INDYCAR and take the sport in new directions.

“We also need to thank ABC and ESPN for all their terrific coverage over the years. The ABC network helped bring some of the most memorable moments in racing to life – including many of our team’s Indianapolis 500 victories – and we appreciate all of their hard work and passion for INDYCAR racing.”

Bobby Rahal: “It’s great news. I think the fact that the IndyCar Series will be under one roof, so to speak, network-wise can do nothing but great things for our sport. To increase to having eight races on network TV is also great news of course.

“The quality of the NBC broadcasts have gotten better and better over the last several years. They do a great job of providing interesting and entertaining content for the viewers and I think that will only continue to grow with the relationship going forward. That type of storytelling is also what helps bring new fans to the sport.”



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