MKEWrap

The 2014 Milwaukee IndyFest weekend high on promise, with more positives than negatives

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Several factors need to be taken into play when doing a weekend debrief of last weekend’s Milwaukee IndyFest, the third crack by Andretti Sports Marketing in promoting a race at the legendary, one-mile oval.

One, the date changed. Date equity is often one of the keys to a successful event; it’s been something that Milwaukee is readjusting to. For ages, it was the week after the Indianapolis 500, but then it was shifted to later in June upon its return to the calendar in 2011, and then for 2014, switched to August.

Two, it didn’t rain pre-race. Each of the last two years, the Father’s Day Saturday, pop-up showers occurred and had an adverse affect on the walk-up crowd. With a glorious, sun-soaked Sunday this time around, the infield pre-race was buzzing.

Three, there is a general perception that oval attendance looks worse visually than at road and street courses. A road or street course race weekend may get as little as 10 to 15,000 patrons on race day, but if they’re neatly packed into say, three or four grandstands around a two-mile course, it looks like a sellout. But 20 or 25,000 at a Texas, Iowa or Milwaukee looks worse because the grandstand capacity is much bigger – either north of 30,000 on the short ovals or exceeding 75,000 at the 1.5-mile TMS.

So, consider those factors and the fact that visually speaking (top is 2013, bottom 2014), the grandstands appeared to be fuller this go around and you’ll have to say there were more positives than negatives to take away from the 2014 edition of an event that needed a big weekend.

Promotionally speaking, Andretti Sports Marketing had an active city presence for the better part of five months. Various driver appearances and other pre-race elements were chronicled throughout the process on MotorSportsTalk. There were at least some billboards present on the freeways driving up from Chicago/Indianapolis up north.

If there was one complaint I heard during the weekend, and perhaps fairly, it was that the event merchandise selection was lacking. So were the cream puffs for those outside victory lane. But certainly, the entertainment options weren’t. With rides, a Ferris Wheel, various food options, tweet-ups, the National Volleyball League and a concert stage all packed into the infield, there was plenty for families to engage in.

Crowd reports have been mixed. Honestly, I’d peg it a bit as close to 30,000. Robin Miller estimated a lower amount (18,000) in a piece for RACER.com but if event general manager Kevin Healy estimated last year’s at nearer to 28,000 (which seems high), and this one felt busier (believe me, it did) in a piece for the Business Journal Serving Greater Milwaukee, so it should be a little bit higher. And any growth, especially given the above factors, is a good thing. Estimates of 35 to 40,000, as ABC Supply Co. owner Diane Hendricks hoped for, were wide of the mark.

Did the fans get treated to one of the best races of the year? Frankly, no. Will Power checked out in one of his most clutch performances in the Verizon IndyCar Series, and he won with tenacity (he survived an early battle with Tony Kanaan), pace (consistent 150+ mph laps before the tires fell off) and fuel saving (going 62 laps on a final stint).

But that says something more to the quality of IndyCar races throughout the year than it does a lack of excitement with Milwaukee. The downside to the racing in Sunday’s case was that it required a second screen experience – generally the Verizon INDYCAR 14 app or a laptop – to enhance the viewing of the race, and follow the respective strategies and timing & scoring.

Perhaps the tires fell off too fast, and the horsepower isn’t high enough to where it could be. Still, neither Juan Pablo Montoya nor Kanaan blamed anything bad about Sunday’s race on the current package – they blamed it on drivers who were difficult to pass as slower traffic.

The corporate support for this race was up, and that is a big takeaway. Michael Andretti said pre-race how happy he was with the uptick, and considering events need all the local and corporate support they can get, it’s a positive sign. ABC Supply’s presence as title sponsor is a good thing – so is Direct Supply’s, Marcus Hotels, the Metro Milwaukee Honda Dealers, and on down the line. There was a street party on the Friday night, with a charity event for Racing for Kids also well-received.

Seeing news reports that “Milwaukee has just been confirmed for 2015” is erroneous. The race was announced as being locked into a two-year deal last October. The only new news this weekend about the event’s status was its reported 2015 date, initially pegged as August 22-23 (so a week later, but still a week after the State Fair) by the Milwaukee Journal Sentinel‘s Dave Kallmann.

All told, while there continue to be elements the event needs to improve on, both on and off-track, I think Andretti Sports Marketing delivered another solid event overall.

As always, the fan interest needs to back up the promoter and corporate efforts – and that will remain IndyCar’s biggest challenge on ovals going forward.

Formula 1 gets colorful: Here are all 10 liveries for 2017

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© Getty Images
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Following Scuderia Toro Rosso’s launch of the new STR12 car on Sunday night, the Formula 1 grid is now set ahead of the start of pre-season testing in Barcelona on Monday.

All 10 teams have sported cars that are quite the deviation from their predecessors, as forced by the overhaul of the technical regulations for the new season.

While the changes are mainly in place to make the cars quicker on-track, they also look more visually appealing than the 2016 grid – even if the debate over the ‘shark fin’ is set to rage on.

F1 has also got more colorful, with a number of teams sporting big livery changes that will make cars easier to pick out when you tune in across NBC Sports this season.

Here is what the grid will look like for F1 in 2017.

Mercedes W08 EQ Power+

2017 Silver Arrows Collateral Day Photography - Steve Etherington
© Mercedes AMG Petronas

Red Bull RB13

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© Red Bull Racing

Ferrari SF70H

© Scuderia Ferrari
© Scuderia Ferrari

Force India VJM10

© Sahara Force India
© Sahara Force India

Williams FW40

© Wil
© Williams Martini Racing

McLaren-Honda MCL32

 (Photo by McLaren F1 via Getty Images)
© McLaren F1 via Getty Images

Toro Rosso STR12

© Scuderia T
© Scuderia Toro Rosso

Haas VF-17

© Haas F1 Team
© Haas F1 Team

Renault R.S.17

© Getty Images
© Getty Images

Sauber C36

© Sauber
© Sauber

Toro Rosso reveals STR12 F1 car with striking new livery

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© Scuderia Toro Rosso
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Scuderia Toro Rosso has completed a busy launch week for Formula 1 by unveiling its new STR12 car that will race in 2017.

As rumored, Toro Rosso presented a car with a drastically different livery to the one that has been present for much of its time in F1, varying from the dark blue and red colors the Red Bull sister team has been known for.

Now a metallic blue becomes the primary color for the car, with silver and red highlights being used for the Red Bull branding.

Drivers Carlos Sainz Jr. and Daniil Kvyat were on-hand to unveil the STR12, which sported a radical new look to fall in line with the new technical regulations in F1 for 2017.

Most noticeable on the car is the addition of a ‘shark fin’ to the engine cover, something that the majority of teams have ran with for their launches so far.

The team also released a launch video showing the STR12 enjoying its first on-track test.

Toro Rosso ended last year seventh in the constructors’ championship, but suffered a dip in form towards the end of the season after sticking with 2016-spec Ferrari power units.

For 2017, the team will once again link up with Renault and use current-year engines, giving it the chance to compete throughout the campaign.

Sainz was one of F1’s unsung heroes through 2017, leading Toro Rosso’s charge following Max Verstappen’s promotion into a Red Bull seat four races into the year.

After spending the middle part of the season regaining his confidence after moving in the opposite direction to Verstappen, Kvyat looked much stronger in the final flyaways, doing enough to secure a seat with Toro Rosso f0r 2017 in the process.

The STR12 has already completed a filming run at Misano in Italy, but will hit the track publicly for the first time on Monday with the start of pre-season testing in Barcelona.

Marc Marquez dislocates shoulder during private Honda MotoGP test

PHILLIP ISLAND, AUSTRALIA - FEBRUARY 15:  Marc Marquez of Spain and the Repsol Honda Team rides during 2017 MotoGP pre-season testing at Phillip Island Grand Prix Circuit on February 15, 2017 in Phillip Island, Australia.  (Photo by Robert Cianflone/Getty Images)
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Reigning MotoGP world champion Marc Marquez suffered a dislocated shoulder during a private test earlier this week, the Repsol Honda team has confirmed.

Marquez, 24, was testing with Honda at the Jerez circuit in Spain when he suffered a crash on the second day of running.

The Spaniard sustained a dislocated shoulder, but Honda confirmed that it does not expect him to miss the next private test in Qatar prior to the start of the season.

“Medical checks show neither further damage nor any other injuries, and the rider from Cervera should be fit to finish preseason testing ahead of the first race of the season,” a statement reads.

“Today was a productive day, as we were able to do many laps and to work on our bike well. We did most of the work we had planned, which is good,” Marquez said of his test day.

“I crashed in the afternoon and dislocated my shoulder, but luckily it was nothing serious. Now I’ll have some rest back at home and get ready for the next test, in Qatar.”

The new MotoGP season gets underway on March 26 with the Qatar Grand Prix.

Fernando Alonso confirms contact from Mercedes following Nico Rosberg’s retirement

ABU DHABI, UNITED ARAB EMIRATES - NOVEMBER 24:  Fernando Alonso of Spain and McLaren Honda walks in the Paddock  during previews for the Abu Dhabi Formula One Grand Prix at Yas Marina Circuit on November 24, 2016 in Abu Dhabi, United Arab Emirates.  (Photo by Clive Mason/Getty Images)
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Fernando Alonso has confirmed that he was contacted by Mercedes following Nico Rosberg’s decision to retire from Formula 1 last December.

Just five days after winning his maiden F1 drivers’ championship in Abu Dhabi, Rosberg sent shockwaves through the driver market by announcing his immediate retirement from racing.

The majority of drivers racing in F1 were linked with the vacant Mercedes seat, including Alonso, who has not won a world title since 2006.

Alonso stressed at the time that he had no interest in leaving McLaren as he prepared to enter the third and final year of his contract with the British team.

Speaking earlier this week at the launch of McLaren’s new F1 car, the MCL32, Alonso confirmed that he was contacted by Mercedes, but that conversations never gained traction.

“Mercedes, after the surprise of Rosberg, had to check with everyone. It is understandable,” Alonso said.

“It was nothing really strange, nothing really deep to the conversations, but they did with everyone.

“They wanted to hear my situation, which was very clear. I had this year at McLaren and I was happy here.

“There was no point in talking anymore.”

Reflecting on Rosberg’s decision to retire, Alonso said that he would never be able to make a similar decision and would continue racing.

“In my case I cannot stop, [racing] is like a drug,” Alonso said.

“For Rosberg he was very brave to step away, I wish him the best.

“I will be 80 years old and I will be in a go-kart on a circuit racing and pushing the kids off the track in front of me.”