MKEWrap

The 2014 Milwaukee IndyFest weekend high on promise, with more positives than negatives

6 Comments

Several factors need to be taken into play when doing a weekend debrief of last weekend’s Milwaukee IndyFest, the third crack by Andretti Sports Marketing in promoting a race at the legendary, one-mile oval.

One, the date changed. Date equity is often one of the keys to a successful event; it’s been something that Milwaukee is readjusting to. For ages, it was the week after the Indianapolis 500, but then it was shifted to later in June upon its return to the calendar in 2011, and then for 2014, switched to August.

Two, it didn’t rain pre-race. Each of the last two years, the Father’s Day Saturday, pop-up showers occurred and had an adverse affect on the walk-up crowd. With a glorious, sun-soaked Sunday this time around, the infield pre-race was buzzing.

Three, there is a general perception that oval attendance looks worse visually than at road and street courses. A road or street course race weekend may get as little as 10 to 15,000 patrons on race day, but if they’re neatly packed into say, three or four grandstands around a two-mile course, it looks like a sellout. But 20 or 25,000 at a Texas, Iowa or Milwaukee looks worse because the grandstand capacity is much bigger – either north of 30,000 on the short ovals or exceeding 75,000 at the 1.5-mile TMS.

So, consider those factors and the fact that visually speaking (top is 2013, bottom 2014), the grandstands appeared to be fuller this go around and you’ll have to say there were more positives than negatives to take away from the 2014 edition of an event that needed a big weekend.

Promotionally speaking, Andretti Sports Marketing had an active city presence for the better part of five months. Various driver appearances and other pre-race elements were chronicled throughout the process on MotorSportsTalk. There were at least some billboards present on the freeways driving up from Chicago/Indianapolis up north.

If there was one complaint I heard during the weekend, and perhaps fairly, it was that the event merchandise selection was lacking. So were the cream puffs for those outside victory lane. But certainly, the entertainment options weren’t. With rides, a Ferris Wheel, various food options, tweet-ups, the National Volleyball League and a concert stage all packed into the infield, there was plenty for families to engage in.

Crowd reports have been mixed. Honestly, I’d peg it a bit as close to 30,000. Robin Miller estimated a lower amount (18,000) in a piece for RACER.com but if event general manager Kevin Healy estimated last year’s at nearer to 28,000 (which seems high), and this one felt busier (believe me, it did) in a piece for the Business Journal Serving Greater Milwaukee, so it should be a little bit higher. And any growth, especially given the above factors, is a good thing. Estimates of 35 to 40,000, as ABC Supply Co. owner Diane Hendricks hoped for, were wide of the mark.

Did the fans get treated to one of the best races of the year? Frankly, no. Will Power checked out in one of his most clutch performances in the Verizon IndyCar Series, and he won with tenacity (he survived an early battle with Tony Kanaan), pace (consistent 150+ mph laps before the tires fell off) and fuel saving (going 62 laps on a final stint).

But that says something more to the quality of IndyCar races throughout the year than it does a lack of excitement with Milwaukee. The downside to the racing in Sunday’s case was that it required a second screen experience – generally the Verizon INDYCAR 14 app or a laptop – to enhance the viewing of the race, and follow the respective strategies and timing & scoring.

Perhaps the tires fell off too fast, and the horsepower isn’t high enough to where it could be. Still, neither Juan Pablo Montoya nor Kanaan blamed anything bad about Sunday’s race on the current package – they blamed it on drivers who were difficult to pass as slower traffic.

The corporate support for this race was up, and that is a big takeaway. Michael Andretti said pre-race how happy he was with the uptick, and considering events need all the local and corporate support they can get, it’s a positive sign. ABC Supply’s presence as title sponsor is a good thing – so is Direct Supply’s, Marcus Hotels, the Metro Milwaukee Honda Dealers, and on down the line. There was a street party on the Friday night, with a charity event for Racing for Kids also well-received.

Seeing news reports that “Milwaukee has just been confirmed for 2015” is erroneous. The race was announced as being locked into a two-year deal last October. The only new news this weekend about the event’s status was its reported 2015 date, initially pegged as August 22-23 (so a week later, but still a week after the State Fair) by the Milwaukee Journal Sentinel‘s Dave Kallmann.

All told, while there continue to be elements the event needs to improve on, both on and off-track, I think Andretti Sports Marketing delivered another solid event overall.

As always, the fan interest needs to back up the promoter and corporate efforts – and that will remain IndyCar’s biggest challenge on ovals going forward.

Handful of Indy 500 sponsor announcements made on Thursday

100th indy 500 logo
Leave a comment

It’s Cinco de Mayo and the sponsor announcements for the 100th Indianapolis 500 presented by PennGrade Motor Oil are flowing in a bit like margaritas will be later today around the country.

Get out your pen and paper, or laptop and spreadsheet, to add these names and figures to your entry list for the race. Because there’s a lot of companies and brands stepping up to the plate.

Four different teams have made sponsor announcements and here they are:

  • unnamed (1)Schmidt Peterson Motorsports (SPM) announced today that Lucas Oil and Jahia Solutions Group will co-sponsor the No. 77 SPM with Marotti Racing entry driven by Oriol Servia in the 100th running of the Indianapolis 500. Lucas Oil is a longtime SPM partner. “My number one aim was to make sure I was participating in the 100th Indy 500 with a team that could give me a car to contend for the win, and I have no doubt that Sam Schmidt and all his group at SPM will do exactly that,” Servia said in a release. “Being sponsored by Lucas Oil and Jahia are just the cherry on the cake and I couldn’t be happier to represent companies with such high standards. I can’t wait for May 29th to hopefully make them proud.”
  • unnamed (27)Royal Purple announced its sponsorship of the Ed Carpenter Racing team for the 2016 race season. The lubricant will adorn the engine cover of Carpenter’s No. 20 Chevrolet. Additionally, Royal Purple is launching the 2016 Royal Purple Indy 500 Sweepstakes, offering race fans the opportunity to win a one-of-a-kind Royal Purple racing helmet signed by Ed Carpenter. From May 5 – June 1, fans can enter the sweepstakes by completing the online entry form at http://www.RoyalPurple.com. Following the close of the sweepstakes’ entry period, one winner will be chosen at random to receive the grand prize.
  • BANDITRahal Letterman Lanigan Racing (RLL) announced today that Bandit Industries Inc., a premier global manufacturer of industrial wood chippers and wood processing equipment, will be an associate sponsor for the No. 16 Verizon IndyCar Series entry of reigning Indy Lights champion Spencer Pigot in both events at the Indianapolis Motor Speedway. Pigot raced the season opener at St. Petersburg and is hopeful to run further races after the pair of events during the month of May.
  • contextdesignThe latest partner to adorn the No. 88 Dale Coyne/Jonathan Byrd’s Racing Honda driven by Bryan Clauson is Context Design, which was established in 1998 as a small, client-focused landscape architecture and land planning firm near Indianapolis, Indiana. Context’s award-winning site design studio is passionate about helping clients to create meaningful spaces and experiences that connect people to the land.

Wolff doubts Ferrari’s Sochi struggles will continue

SOCHI, RUSSIA - MAY 01: Lewis Hamilton of Great Britain driving the (44) Mercedes AMG Petronas F1 Team Mercedes F1 WO7 Mercedes PU106C Hybrid turbo ahead of Kimi Raikkonen of Finland driving the (7) Scuderia Ferrari SF16-H Ferrari 059/5 turbo (Shell GP) on track  during the Formula One Grand Prix of Russia at Sochi Autodrom on May 1, 2016 in Sochi, Russia.  (Photo by Mark Thompson/Getty Images)
© Getty Images
Leave a comment

Mercedes Formula 1 chief Toto Wolff thinks that Ferrari’s lack of pace in last weekend’s Russian Grand Prix was specific to the Sochi Autodrom circuit and not a sign of things to come in 2016.

Ferrari entered 2016 hopeful of mounting a serious challenge to Mercedes after a strong showing in pre-season, only to struggle to keep up with the German marque in the first four races of the season.

The deficit was particularly worrying for Ferrari in Russia last weekend when Kimi Raikkonen finished as Ferrari’s lead driver but over 30 seconds down on race winner Nico Rosberg.

Talking to reporters after the race, Wolff refused to read too much into Ferrari’s pace, believing the deficit to be largely down to the nature of the track in Sochi.

“The track is very different with a very smooth surface, and we saw that the pace of many teams was different to the races before,” Wolff said.

“Williams was very strong, Red Bull weren’t, and Ferrari weren’t as good as expected. This is a circuit where you have to get it right in terms of mechanical grip and aerodynamic downforce – and engine power plays a role.

“I would say that the dent in the Ferrari performance is Sochi-specific. But that is only my guess.”

Mercedes’ advantage was perhaps even bigger than the 30-second gap between Rosberg and Raikkonen suggested, considering that the race winner was hindered by an issue on his power unit in the second half of the race.

Ferrari’s main problem so far this season has been with the reliability of its cars, as both Raikkonen and teammate Sebastian Vettel have hit trouble in the opening four races.

A James Hinchcliffe tattoo exists, and it is glorious (VIDEO)

AVONDALE, AZ - APRIL 02:  James Hinchcliffe of Canada, driver of the #5 Schmidt Peterson Motosports Honda IndyCar is introduced before the Phoenix Grand Prix at Phoenix International Raceway on April 2, 2016 in Avondale, Arizona.  (Photo by Christian Petersen/Getty Images)
Getty Images
Leave a comment

Only fitting that on Cinco de Mayo – 5/5 – we do a post about the driver of the No. 5 Arrow Schmidt Peterson Motorsports Honda in James Hinchcliffe.

And given Hinchcliffe’s proclivity for humour (the Canadian spelling is intentional here), we thought it appropriate to show off this gem of an advert produced by Honda Canada.

Apparently such a thing as a James Hinchcliffe tattoo exists, and it’s featured within the ad.

Hinchcliffe rocks up in a new 2016 Honda Civic Coupe. Problem is, the superfan played by Hinchcliffe’s countryman and Canadian actor Justin G Landry has the right tattoo, but no longer the right car to match his racing hero.

You can see the full video below, as well as a couple tweets to go along with it:

RGR Sport by Morand keen to build on debut WEC victory in Spa

Car # 43 / RGR SPORT BY MORAND / MEX / Ligier JS P2 - Nissan / Ricardo Gonzalez (MEX) / Filipe Albuquerque (PRT) / Bruno Senna (BRA) - WEC 6 Hours of Silverstone - Silverstone Circuit - Towcester, Northamptonshire - UK
© FIA WEC
Leave a comment

After claiming an impressive victory in its debut FIA World Endurance Championship race at Silverstone three weeks ago, the RGR Sport by Morand team heads to this weekend’s 6 Hours of Spa-Francorchamps with high hopes of a repeat result.

RGR Sport by Morand became the first Mexican team to enter the WEC earlier this year when it entered the LMP2 class, signing ex-Formula 1 driver Bruno Senna and former Audi racer Filipe Albuquerque to race alongside team owner Ricardo Gonzalez.

The iconic Circuit de Spa-Francorchamps plays host to its annual six-hour race this Saturday, and with the addition of the no. 38 G-Drive entry, the LMP2 class is now up to 12 cars, the biggest on the grid.

However, Gonzalez is unconcerned, instead relishing the challenge of racing at such a famous circuit as he bids to make it two wins from two races.

“Spa has always been one of my favorite tracks so to go there with our own team is going to be great,” Gonzalez said.

“We’re coming in off a win and as the championship leaders so it’s important to carry the momentum forward.

“The team has done a lot of work back at the shop to give us an even better car for Spa, so there’s no reason why we can’t go out and fight for another win.”

Senna hopes to follow in the footsteps of his uncle this weekend by claiming a first win at Spa. Ayrton Senna won the Belgian Grand Prix five times in F1, including four-in-a-row for McLaren between 1988 and 1991.

“After great success during the team’s first race at the 6 Hours of Silverstone, I’m looking even more forward to racing with Ricardo and Filipe and the RGR Sport by Morand team,” Senna said.

“Nothing has changed in terms of our approach for this weekend in Spa, but efforts have not been spared since Silverstone and lots of analysis and developments are ongoing to make sure we keep improving and get more competitive as the championship progresses.

“Spa is one of my favorite tracks and I’ve qualified on pole and front-row there many times, but I’m still yet to win it. Will push very hard for it!”

The 6 Hours of Spa-Francorchamps takes place on Saturday May 7.