The 2014 Milwaukee IndyFest weekend high on promise, with more positives than negatives

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Several factors need to be taken into play when doing a weekend debrief of last weekend’s Milwaukee IndyFest, the third crack by Andretti Sports Marketing in promoting a race at the legendary, one-mile oval.

One, the date changed. Date equity is often one of the keys to a successful event; it’s been something that Milwaukee is readjusting to. For ages, it was the week after the Indianapolis 500, but then it was shifted to later in June upon its return to the calendar in 2011, and then for 2014, switched to August.

Two, it didn’t rain pre-race. Each of the last two years, the Father’s Day Saturday, pop-up showers occurred and had an adverse affect on the walk-up crowd. With a glorious, sun-soaked Sunday this time around, the infield pre-race was buzzing.

Three, there is a general perception that oval attendance looks worse visually than at road and street courses. A road or street course race weekend may get as little as 10 to 15,000 patrons on race day, but if they’re neatly packed into say, three or four grandstands around a two-mile course, it looks like a sellout. But 20 or 25,000 at a Texas, Iowa or Milwaukee looks worse because the grandstand capacity is much bigger – either north of 30,000 on the short ovals or exceeding 75,000 at the 1.5-mile TMS.

So, consider those factors and the fact that visually speaking (top is 2013, bottom 2014), the grandstands appeared to be fuller this go around and you’ll have to say there were more positives than negatives to take away from the 2014 edition of an event that needed a big weekend.

Promotionally speaking, Andretti Sports Marketing had an active city presence for the better part of five months. Various driver appearances and other pre-race elements were chronicled throughout the process on MotorSportsTalk. There were at least some billboards present on the freeways driving up from Chicago/Indianapolis up north.

If there was one complaint I heard during the weekend, and perhaps fairly, it was that the event merchandise selection was lacking. So were the cream puffs for those outside victory lane. But certainly, the entertainment options weren’t. With rides, a Ferris Wheel, various food options, tweet-ups, the National Volleyball League and a concert stage all packed into the infield, there was plenty for families to engage in.

Crowd reports have been mixed. Honestly, I’d peg it a bit as close to 30,000. Robin Miller estimated a lower amount (18,000) in a piece for RACER.com but if event general manager Kevin Healy estimated last year’s at nearer to 28,000 (which seems high), and this one felt busier (believe me, it did) in a piece for the Business Journal Serving Greater Milwaukee, so it should be a little bit higher. And any growth, especially given the above factors, is a good thing. Estimates of 35 to 40,000, as ABC Supply Co. owner Diane Hendricks hoped for, were wide of the mark.

Did the fans get treated to one of the best races of the year? Frankly, no. Will Power checked out in one of his most clutch performances in the Verizon IndyCar Series, and he won with tenacity (he survived an early battle with Tony Kanaan), pace (consistent 150+ mph laps before the tires fell off) and fuel saving (going 62 laps on a final stint).

But that says something more to the quality of IndyCar races throughout the year than it does a lack of excitement with Milwaukee. The downside to the racing in Sunday’s case was that it required a second screen experience – generally the Verizon INDYCAR 14 app or a laptop – to enhance the viewing of the race, and follow the respective strategies and timing & scoring.

Perhaps the tires fell off too fast, and the horsepower isn’t high enough to where it could be. Still, neither Juan Pablo Montoya nor Kanaan blamed anything bad about Sunday’s race on the current package – they blamed it on drivers who were difficult to pass as slower traffic.

The corporate support for this race was up, and that is a big takeaway. Michael Andretti said pre-race how happy he was with the uptick, and considering events need all the local and corporate support they can get, it’s a positive sign. ABC Supply’s presence as title sponsor is a good thing – so is Direct Supply’s, Marcus Hotels, the Metro Milwaukee Honda Dealers, and on down the line. There was a street party on the Friday night, with a charity event for Racing for Kids also well-received.

Seeing news reports that “Milwaukee has just been confirmed for 2015” is erroneous. The race was announced as being locked into a two-year deal last October. The only new news this weekend about the event’s status was its reported 2015 date, initially pegged as August 22-23 (so a week later, but still a week after the State Fair) by the Milwaukee Journal Sentinel‘s Dave Kallmann.

All told, while there continue to be elements the event needs to improve on, both on and off-track, I think Andretti Sports Marketing delivered another solid event overall.

As always, the fan interest needs to back up the promoter and corporate efforts – and that will remain IndyCar’s biggest challenge on ovals going forward.

Rebellion confirms LMP1 return, all-star line-up for WEC super season

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Rebellion Racing has confirmed it will return to the LMP1 class of the FIA World Endurance Championship for the 2018/19 ‘super season’ with an all-star line-up featuring Le Mans winners Neel Jani and Andre Lotterer.

Rebellion raced in LMP1 as a privateer between 2009 and 2016 before stepping down to LMP2 for the most recent season, capturing the class titles at the first attempt.

Following a push from the WEC and Automobile Club de l’Ouest (ACO) to make LMP1 more appealing to privateer teams, Rebellion announced on Wednesday it would return to the premier class for the 2018/19 season with a two-car effort.

WEC LMP2 champion Bruno Senna will return with Rebellion next year, as will Mathias Beche, with the pair set to be joined by four new faces.

The most notable arrivals are Porsche factory drivers Lotterer and Jani, both of whom were left without an LMP1 drive following the closure of the German manufacturer’s program at the end of the season.

American racer Gustavo Menezes will also join Rebellion, stepping up after two years in LMP2, while outstanding 2017 rookie Thomas Laurent completes the Swiss team’s line-up.

“I am looking forward to coming back where my endurance career started nine years ago,” said Jani.

“Rebellion Racing played a huge role in my career and also helped me become a factory driver for Porsche. When Porsche stopped in LMP1, it was clear for me that I wanted to race again for Rebellion.

“With the new regulations, I hope we can reach the overall podium at Le Mans and with a bit of luck, maybe we can even grab some wins during the super season of WEC.”

“I am very happy to join the champion Rebellion team,” added three-time Le Mans winner Lotterer.

“The LMP1 project is very exciting and to be able to go on with the 24 Hours of Le Mans and the FIA WEC challenge is something I did not want to miss.

“I am motivated and looking forward to have a great time with great people there.”