The 2014 Milwaukee IndyFest weekend high on promise, with more positives than negatives


Several factors need to be taken into play when doing a weekend debrief of last weekend’s Milwaukee IndyFest, the third crack by Andretti Sports Marketing in promoting a race at the legendary, one-mile oval.

One, the date changed. Date equity is often one of the keys to a successful event; it’s been something that Milwaukee is readjusting to. For ages, it was the week after the Indianapolis 500, but then it was shifted to later in June upon its return to the calendar in 2011, and then for 2014, switched to August.

Two, it didn’t rain pre-race. Each of the last two years, the Father’s Day Saturday, pop-up showers occurred and had an adverse affect on the walk-up crowd. With a glorious, sun-soaked Sunday this time around, the infield pre-race was buzzing.

Three, there is a general perception that oval attendance looks worse visually than at road and street courses. A road or street course race weekend may get as little as 10 to 15,000 patrons on race day, but if they’re neatly packed into say, three or four grandstands around a two-mile course, it looks like a sellout. But 20 or 25,000 at a Texas, Iowa or Milwaukee looks worse because the grandstand capacity is much bigger – either north of 30,000 on the short ovals or exceeding 75,000 at the 1.5-mile TMS.

So, consider those factors and the fact that visually speaking (top is 2013, bottom 2014), the grandstands appeared to be fuller this go around and you’ll have to say there were more positives than negatives to take away from the 2014 edition of an event that needed a big weekend.

Promotionally speaking, Andretti Sports Marketing had an active city presence for the better part of five months. Various driver appearances and other pre-race elements were chronicled throughout the process on MotorSportsTalk. There were at least some billboards present on the freeways driving up from Chicago/Indianapolis up north.

If there was one complaint I heard during the weekend, and perhaps fairly, it was that the event merchandise selection was lacking. So were the cream puffs for those outside victory lane. But certainly, the entertainment options weren’t. With rides, a Ferris Wheel, various food options, tweet-ups, the National Volleyball League and a concert stage all packed into the infield, there was plenty for families to engage in.

Crowd reports have been mixed. Honestly, I’d peg it a bit as close to 30,000. Robin Miller estimated a lower amount (18,000) in a piece for but if event general manager Kevin Healy estimated last year’s at nearer to 28,000 (which seems high), and this one felt busier (believe me, it did) in a piece for the Business Journal Serving Greater Milwaukee, so it should be a little bit higher. And any growth, especially given the above factors, is a good thing. Estimates of 35 to 40,000, as ABC Supply Co. owner Diane Hendricks hoped for, were wide of the mark.

Did the fans get treated to one of the best races of the year? Frankly, no. Will Power checked out in one of his most clutch performances in the Verizon IndyCar Series, and he won with tenacity (he survived an early battle with Tony Kanaan), pace (consistent 150+ mph laps before the tires fell off) and fuel saving (going 62 laps on a final stint).

But that says something more to the quality of IndyCar races throughout the year than it does a lack of excitement with Milwaukee. The downside to the racing in Sunday’s case was that it required a second screen experience – generally the Verizon INDYCAR 14 app or a laptop – to enhance the viewing of the race, and follow the respective strategies and timing & scoring.

Perhaps the tires fell off too fast, and the horsepower isn’t high enough to where it could be. Still, neither Juan Pablo Montoya nor Kanaan blamed anything bad about Sunday’s race on the current package – they blamed it on drivers who were difficult to pass as slower traffic.

The corporate support for this race was up, and that is a big takeaway. Michael Andretti said pre-race how happy he was with the uptick, and considering events need all the local and corporate support they can get, it’s a positive sign. ABC Supply’s presence as title sponsor is a good thing – so is Direct Supply’s, Marcus Hotels, the Metro Milwaukee Honda Dealers, and on down the line. There was a street party on the Friday night, with a charity event for Racing for Kids also well-received.

Seeing news reports that “Milwaukee has just been confirmed for 2015” is erroneous. The race was announced as being locked into a two-year deal last October. The only new news this weekend about the event’s status was its reported 2015 date, initially pegged as August 22-23 (so a week later, but still a week after the State Fair) by the Milwaukee Journal Sentinel‘s Dave Kallmann.

All told, while there continue to be elements the event needs to improve on, both on and off-track, I think Andretti Sports Marketing delivered another solid event overall.

As always, the fan interest needs to back up the promoter and corporate efforts – and that will remain IndyCar’s biggest challenge on ovals going forward.

IndyCar 2015 Driver Review: Luca Filippi

Josef Newgarden, Luca Filippi
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MotorSportsTalk continues its look through the Verizon IndyCar Series field, driver-by-driver, in 2015. Luca Filippi ended 21st in the No. 20 car, running the road and street course races for CFH Racing.

Luca Filippi, No. 20 CFH Racing Chevrolet

  • 2014: 28th Place, 4 starts
  • 2015: 21st Place (10 starts), Best Finish 2nd, Best Start 6th, 1 Podium, 1 Top-5, 4 Top-10, 2 Laps Led, 12.4 Avg. Start, 13.9 Avg. Finish

After part-time runs with Bryan Herta Autosport and Rahal Letterman Lanigan Racing in 2013 and 2014, likable Italian Luca Filippi finally got his first full part-time season as the road and street course replacement at CFH Racing, replacing Mike Conway. Having won twice last year, Conway left some decently big shoes to fill and Filippi did a fair job throughout the year more often than not.

Filippi had a slightly better grid position average than did Conway, 12.4 to 13, and was slightly better overall in the races. In 10 races (including one with double points), Filippi scored 182 points and four top-10 finishes (including one top-five). A year ago, Conway scored 252 points from 12 starts, but only two top-10 finishes (both were wins). Broken down, Conway averaged 21 points per race (about a 10th place result) and Filippi 18.2 (about 12th).

Thing was last year, Conway didn’t have a measuring stick as ECR was a single-car team. In the combined two-car CFH Racing organization, Filippi had Josef Newgarden as a teammate, and that provided a more accurate measuring stick. In their 10 races together, Newgarden finished ahead 7-3, and also qualified ahead 7-3.

Filippi felt more comfortable as the year progressed – keep in mind this was the first time he’d seen most of the tracks – and at places like Toronto and Mid-Ohio where had had past track experience, he shone brightest. It was no coincidence his lone Firestone Fast Six appearance and first career podium came at Toronto, and at Mid-Ohio he was also very quick but caught out by strategy in the race.

During the year, Filippi also had two other key moments of note, one personal and one professional. He became a dad prior to Mid-Ohio, and was embracing his newborn shortly after the race not long after. Professionally speaking, he made his oval test debut at Iowa, which was important to note in case CFH wants to continue on with him next year, as seems possible. It was a good year that planted the seed for further success in the future, provided he continues in North America.

Marcos Ambrose will retire from racing full time

Marcos Ambrose

Former NASCAR winner Marcos Ambrose’s full-time racing career appears to have reached the finish line.

DJR Team Penske announced Monday an expansion to two cars in the V8 Supercars Championship next season with Fabian Coulthard and Scott Pye running Ford Falcons on the Australian-based circuit, leaving Ambrose on the sidelines.

Ambrose, a two-time V8 Supercars champion, left NASCAR to return to his home country this season and help lead Team Penske’s international foray. But the Tasmanian stepped out of the car after the season opener and said he would focus solely on endurance racing the rest of the year.

“I fully support the team with the exciting announcements here today,” Ambrose said in a team release announcing Coulthard and Pye. “My number one priority since stepping out of the car full time was helping the team with that transition and in Fabian and Scotty, the team has a great future ahead for 2016 and beyond.”

In an interview with the Melbourne Herald Sun, Ambrose said he was mulling co-driving in endurance races next year.

“I do not intend to drive full time anymore,” Ambrose, 39, said. “I elected not to be a part of it. It’s absolutely my choice. There is no sadness. I’ve had a great run, a great career. I have my own personal reasons. I’ve got other priorities now.”

After 28 wins in V8 Supercars from 2002-05 and consecutive titles in 2003-04, Ambrose moved to the United States in 2006 and began a nine-season run in NASCAR. He started in the Camping World Truck and Xfinity series before moving full time into Sprint Cup in 2009.

All seven of his wins (five in Xfinity, two in Cup) were on road or street  courses – six at Watkins Glen International, one at Circuit Gilles Villeneuve in Montreal).

In an interview earlier this season, Ambrose said he struggled to re-acclimate to the cars while dealing with the news media scrutiny of his comeback.

“I want to enjoy my racing and I certainly don’t want to be in the tabloids week in and week out,” he told “That’s not what I come back for. It’s just a very difficult thing to come back to because just the opportunity to learn without being on the front page of every national newspaper is just impossible. So I didn’t want to be that guy everyone is looking at because he is running 25th and they don’t understand that you have no practice time in the car, you don’t have any tires to practice on even when you get there.

“I didn’t want to let the team down that way. So when I came down and saw the landscape and what I was facing, for me it became untenable to keep going the way I was.”