MKEWrap

The 2014 Milwaukee IndyFest weekend high on promise, with more positives than negatives

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Several factors need to be taken into play when doing a weekend debrief of last weekend’s Milwaukee IndyFest, the third crack by Andretti Sports Marketing in promoting a race at the legendary, one-mile oval.

One, the date changed. Date equity is often one of the keys to a successful event; it’s been something that Milwaukee is readjusting to. For ages, it was the week after the Indianapolis 500, but then it was shifted to later in June upon its return to the calendar in 2011, and then for 2014, switched to August.

Two, it didn’t rain pre-race. Each of the last two years, the Father’s Day Saturday, pop-up showers occurred and had an adverse affect on the walk-up crowd. With a glorious, sun-soaked Sunday this time around, the infield pre-race was buzzing.

Three, there is a general perception that oval attendance looks worse visually than at road and street courses. A road or street course race weekend may get as little as 10 to 15,000 patrons on race day, but if they’re neatly packed into say, three or four grandstands around a two-mile course, it looks like a sellout. But 20 or 25,000 at a Texas, Iowa or Milwaukee looks worse because the grandstand capacity is much bigger – either north of 30,000 on the short ovals or exceeding 75,000 at the 1.5-mile TMS.

So, consider those factors and the fact that visually speaking (top is 2013, bottom 2014), the grandstands appeared to be fuller this go around and you’ll have to say there were more positives than negatives to take away from the 2014 edition of an event that needed a big weekend.

Promotionally speaking, Andretti Sports Marketing had an active city presence for the better part of five months. Various driver appearances and other pre-race elements were chronicled throughout the process on MotorSportsTalk. There were at least some billboards present on the freeways driving up from Chicago/Indianapolis up north.

If there was one complaint I heard during the weekend, and perhaps fairly, it was that the event merchandise selection was lacking. So were the cream puffs for those outside victory lane. But certainly, the entertainment options weren’t. With rides, a Ferris Wheel, various food options, tweet-ups, the National Volleyball League and a concert stage all packed into the infield, there was plenty for families to engage in.

Crowd reports have been mixed. Honestly, I’d peg it a bit as close to 30,000. Robin Miller estimated a lower amount (18,000) in a piece for RACER.com but if event general manager Kevin Healy estimated last year’s at nearer to 28,000 (which seems high), and this one felt busier (believe me, it did) in a piece for the Business Journal Serving Greater Milwaukee, so it should be a little bit higher. And any growth, especially given the above factors, is a good thing. Estimates of 35 to 40,000, as ABC Supply Co. owner Diane Hendricks hoped for, were wide of the mark.

Did the fans get treated to one of the best races of the year? Frankly, no. Will Power checked out in one of his most clutch performances in the Verizon IndyCar Series, and he won with tenacity (he survived an early battle with Tony Kanaan), pace (consistent 150+ mph laps before the tires fell off) and fuel saving (going 62 laps on a final stint).

But that says something more to the quality of IndyCar races throughout the year than it does a lack of excitement with Milwaukee. The downside to the racing in Sunday’s case was that it required a second screen experience – generally the Verizon INDYCAR 14 app or a laptop – to enhance the viewing of the race, and follow the respective strategies and timing & scoring.

Perhaps the tires fell off too fast, and the horsepower isn’t high enough to where it could be. Still, neither Juan Pablo Montoya nor Kanaan blamed anything bad about Sunday’s race on the current package – they blamed it on drivers who were difficult to pass as slower traffic.

The corporate support for this race was up, and that is a big takeaway. Michael Andretti said pre-race how happy he was with the uptick, and considering events need all the local and corporate support they can get, it’s a positive sign. ABC Supply’s presence as title sponsor is a good thing – so is Direct Supply’s, Marcus Hotels, the Metro Milwaukee Honda Dealers, and on down the line. There was a street party on the Friday night, with a charity event for Racing for Kids also well-received.

Seeing news reports that “Milwaukee has just been confirmed for 2015” is erroneous. The race was announced as being locked into a two-year deal last October. The only new news this weekend about the event’s status was its reported 2015 date, initially pegged as August 22-23 (so a week later, but still a week after the State Fair) by the Milwaukee Journal Sentinel‘s Dave Kallmann.

All told, while there continue to be elements the event needs to improve on, both on and off-track, I think Andretti Sports Marketing delivered another solid event overall.

As always, the fan interest needs to back up the promoter and corporate efforts – and that will remain IndyCar’s biggest challenge on ovals going forward.

John Force Racing will ‘Advance’ with new sponsorship for Courtney Force

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Photos provided by John Force Racing
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BROWNSBURG, Indiana — John Force likes to use the word “advance” in discussing the long-term future of his four-car race team.

Friday morning, Force literally put “advance” into action, as he announced daughter Courtney Force’s Funny Car will be sponsored during the 2017 24-race NHRA schedule by Advance Auto Parts stores, beginning with the season-opening Winternationals at Auto Club Raceway in Pomona, California. The deal is for multiple seasons.

“This is all about building John Force Racing for the future,” Force told MotorSportsTalk. “We had a great run with Traxxas, they’ll be staying in the sport, which is great. And now we’re partnering with Advance Auto Parts, which we’re very excited about.”

Advance Auto Parts replaces Traxxas, which produces radio-controlled race cars, and which had sponsored Courtney Force for the past five seasons. Traxxas will remain involved in the sport as sponsor of the Traxxas Shootout, a special race-within-a-race for both Funny Cars and Top Fuel dragsters contested during the annual U.S. Nationals in Brownsburg.

Advance Auto Parts, which has nearly 5,400 retail stores across the country, is no stranger to John Force Racing. The auto parts supplier sponsored John Force’s PEAK Chevrolet Camaro at several events during the 2016 season, including a victory in the NHRA Carolina Nationals, which kicked off the six-race NHRA Countdown to the Championship playoffs.

“The opportunity came to grow the deal and they were interested in Courtney so it was a perfect match,” John Force said. “I have done shows with Advance Auto Parts in the past and am looking forward to working with them again.”

Both John and Courtney Force will be featured in several upcoming advertising and marketing campaigns for the company.

 

Follow @JerryBonkowski

Gustav Malja joins Racing Engineering for 2017 GP2 season

2016 GP2 Series Test 3
Yas Marina Circuit, Abu Dhabi, United Arab Emirates.
Wednesday 30 November 2016.
Gustav Malja (SWE, Racing Engineering) 
Photo: Sam Bloxham/GP2 Series Media Service.
ref: Digital Image _SLB2993_1
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Racing Engineering has announced the signing of Gustav Malja for the 2017 GP2 Series season following the Swede’s rookie campaign.

Malja, 21, made his GP2 debut in 2015 before embarking on his first full campaign in the Formula 1 support series with Rapax.

Malja scored points in the opening round of the year in Spain, finishing ninth, before highlighting his season with a run of top-10 finishes from Hockenheim to Sepang.

The run saw Malja finish second in the Spa sprint race and third at Monza in the feature event, enough to give him 13th in the final standings.

Malja will now move up to Racing Engineering for 2017, the team having worked with Norman Nato and Jordan King for the past season.

“I’m excited to join Racing Engineering for the 2017 GP2 season. We began getting to know each other in Abu Dhabi last week, and I immediately felt very much at home,” Malja said.

“It’s a team with a long and successful history in GP2, and I’m convinced it’s the ideal place for my continued development as a driver.

“I’m also very pleased to have everything in place at such an early stage. It will ease preparations this winter and give us all some peace of mind.”

Malja is the fourth driver to confirm his entry to GP2 for 2017, joining Sergio Sette Camara (MP Motorsport), Charles Leclerc and Antonio Fuoco (both Prema Racing) on the grid.

Repsol extends MotoGP title sponsorship with Honda Racing Corporation

VALENCIA, SPAIN - NOVEMBER 11:  Marc Marquez of Spain and Repsol Honda Team rounds the bend during the MotoGP of Valencia - Free Practice at Ricardo Tormo Circuit on November 11, 2016 in Valencia, Spain.  (Photo by Mirco Lazzari gp/Getty Images)
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Spanish energy company Repsol has extended its title sponsorship agreement with Honda Racing Corporation (HRC) in MotoGP, the premier class of motorcycle racing.

Repsol and Honda have worked together since 1995, with the extended contract now set to run to the end of the 2018 season.

Repsol and Honda have won 12 rider world championships during their time together, the latest coming in 2016 courtesy of Marc Marquez.

“We are very proud to be part of this team and to renew an alliance that has borne so much fruit in the fields of sports and technology,” Repsol’s Begona Elices said.

“We have two exceptional riders in Marc Marquez and Dani Pedrosa, who perfectly represent Repsol’s values such as teamwork and the spirit of improvement.

“High competition is the best incentive to improve as a global company, to research and develop state-of-the-art fuels and lubricants, and to achieve the goals we set for ourselves.”

Both Marquez and Pedrosa are contracted to race for Repsol Honda to the end of the 2018 season, matching the length of the sponsorship agreement.

They’re back for more: ‘Dinner with Racers’ 2 kicks off today

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Photo courtesy Dinner with Racers
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The second season of “Dinner with Racers,” presented by Continental Tire, drops its first batch of episodes today.

The 28-episode season follows the first 28 episodes released last year. This year, podcast hosts and sports car veterans Sean Heckman and Ryan Eversley saddled up in a Honda Odyssey minivan for the cross-country tour, while riding on Continental Tires.

There’s some great guests and details. Here’s the full breakdown, plus a video, below:

One year after the successful debut of the motorsport podcast series “Dinner with Racers,” the antics of Ryan Eversley and Sean Heckman have returned for the binge release of “Season Two,” launching today. Following their 2015 debut that featured a month-long road trip recording 26 conversations “over dinner” with some of the most interesting characters in motorsports, the duo will launch another 28 recordings for their 2016 adventure. The second season will be released in two waves, with “Release One” launching the first 14 recordings immediately, and “Release Two” featuring an additional 14 recordings slated to release on December 16. All episodes can be found at www.dinnerwithracers.com or via iTunes.

Traveling for 40 days across 29 states, and covering 12,000 miles in 2016, the trip was made possible in part by the Honda Odyssey that was lent to the team by American Honda Motor Co., Inc, and most importantly thanks to a continuing title partnership with Continental Tire, who not only provided Cross Contact LX20 tires for the trip but covered the team’s expenses, as well as every meal.

Continuing the same theme from the debut season, #DWR2 follows a nearly identical format. A factory racing driver for Acura in the World Challenge series, Ryan Eversley makes up half of the hosting lineup, with motorsport marketing / creative content veteran Sean Heckman completing the duo. Using their unique blend of humor, insight, experience, as well as genuine love of the sport, Eversley and Heckman pick up right where they left off in Season One, exposing some of the most unique and entertaining stories from their variety of guests.

Meeting up with 28 different characters “over dinner,” listeners will exposed to a variety of personalities, everything from NASCAR and IndyCar star drivers, to some of the most respected engineers and mechanics, journalists, and broadcasters in the business. Stories cover everything from what it was like to be the first woman to qualify for the Indianapolis 500 and then Daytona 500, to giving up a contract worth over $2mil just to be a “good guy,” to turning a satiric twitter account in to a full-time job, as well as enjoying life after nearly three decades in prison. Topics include everything from a transgender pig, to being given dead cat whiskers as a good luck charm, to having guns pulled in the middle of a race shop, and even buying a race track in the hopes of laundering money through it.

For Ryan Eversley, a chance to continue the series was a welcome one.

“I know it’s a cliché, but It truly is such an honor and a privilege to be able to do this,” stated Eversley. “Both Sean and I were truly blown away by the fan support from Season One, it’s honestly something we weren’t expecting. It really meant a lot to get so many nice comments, and that kept us very motivated for Season Two. I think our genuine love of the sport translates when people listen, because we really enjoy hearing the real back stories in what makes everyone so unique. This season did not disappoint us at all. This show lives and dies by its guests, and we couldn’t have been luckier to have such a great group who were not only engaging and interesting, but also incredibly gracious with their time. It’s an absolute blast doing this, and we really appreciate Continental for continuing their support, as well as Honda for giving us an incredibly comfortable car for such a long trip.”

For Sean Heckman, a similar sentiment is shared.

“What he said,” stated Heckman.

Additionally, the series will continue to support less exposed musical acts, with each episode promoting a variety of musicians and bands at the close of every episode.

THE FULL GUEST LIST

RELEASE ONE (available now):
Johnny O’Connell
John Eversley
Calvin Fish
Joey Hand
Janet Guthrie
Brad Kettler
Mike Shank
Marc Miller
Landon Cassill
Dan Binks
Kenny Wallace
Kevin “Rocket” Blanch
Mike Hull
Ed Carpenter

RELEASE TWO (coming soon):
NASCARCASM
Matt Hardigree
Justin Marks
Marty Smith
Max Jones
David Hobbs
Hurley Haywood
Don Whittington
Randy Lanier
Eddie Gossage
PD Cunningham
Ricky Stenhouse, Jr. (with Kyle Larson and Ryan Blaney)
Brendan Gaughan
Alex Gurney