Home, lawn, and garden pest control brand Ortho will become an “anchor partner” of Greg Biffle and the No. 16 Roush Fenway Racing Ford Fusion in 2015.
The partnership marks a return to RFR for Ortho’s parent group, the Scotts Miracle-Gro Company, which backed the team from 2005 to 2011.
Ortho will make its debut on the No. 16 car next weekend at Atlanta Motor Speedway, and will appear in two more 2014 Sprint Cup events before beginning its 2015 duties with RFR.
In a press conference today at Bristol Motor Speedway, RFR president Steve Newmark did not give an exact number of 2015 races that Ortho would have on the No. 16, but said that the total would be around “roughly half” of next year’s Cup schedule.
Biffle’s current sponsor, 3M, recently announced a move to Hendrick Motorsports, where they will serve as a primary sponsor over the next three seasons for Jeff Gordon and the No. 24 car.
But today at Bristol, Biffle said that he’s excited to get a fresh start with Ortho. He also noted that he was already using their products himself, which apparently come in handy when it’s time to pull into the track for the weekend.
“It’s funny – I keep the product on my bus, because when we park in the motorhome lots, you can’t just choose your spots,” he noted with amusement. “So, sometimes, you park there and ‘By the way, right outside your front door is a fire ant pile.'”
But fire ants are the least of Biffle’s worries this weekend at Bristol.
With three regular season races left, Biffle has moved into the 16th and final position on the Chase Grid. But he remains winless and only has a nine-point advantage on 17th-place Kasey Kahne.
So what will he and the No. 16 team’s strategy be this weekend? Defending that final Chase Grid spot with a good points day or attacking in hopes of a victory that can put them into the post-season?
“You take chances, make passes, do all the things you can do,” Biffle said. “But at the same time, we know we’re on the bubble in points. I feel it’s going to take a win still to get in this thing, and that’s what we’re going for.”
Biffle has never won at Bristol in his Sprint Cup career (best finish of third in 2005). He finished 12th there this past spring in a race that RFR teammate Carl Edwards won.