IndyCar posts 34 percent year-on-year viewing increase on NBCSN in 2014

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NBCSN’s viewership numbers for its 12 Verizon IndyCar Series telecasts this season posted a 34 percent year-on-year increase over 2013.

The average number of viewers per race was 378,000, up from 282,000 in 2013. Since the series’ 10-year contract began with the network formerly known as VERSUS in 2009, this was the second highest yearly number (402,000 in 2011) in six seasons.

The first race from Toronto shifted to Sunday morning on CNBC due to rain; it was originally set for NBCSN on Saturday. A full release on the viewership gains is linked here, via the NBC Sports Group Press Box website.

“The viewership increases this year clearly demonstrate the benefits of everyone in the industry working together,” Jon Miller, President, Programming, NBC Sports & NBCSN, said in the release. “Our two organizations successfully cooperated to reduce scheduling conflicts; drivers and teams delivered thrilling races week after week; our marketing department drove viewers to telecasts by utilizing all of our motorsports platforms; and our production team continued its best-in-class coverage. We look forward to growing viewership for the sport for many years to come.”

Of note, NBCSN’s coverage reached a total of 4.356 million unique viewers, five races beat the top 2013 race, and Race 2 in Toronto averaged 484,000 viewers to be the most watched since the 2011 Baltimore race (591,000). There were key demographic increases as well:  up 13% among Adults 18-49, and up 21% among Adults 25-54 vs. 2013.

The following is a table of the six most-watched IndyCar races of the 2014 season on NBCSN:

Race 2014 Viewership 2013 Viewership % Change
Toronto 2 484,000 258,000 +88%
Iowa 444,000 253,000* +75%
Texas 424,000 383,000* +10%
Barber 400,000 253,000 +58%
Houston 2 396,000 161,000 +144%
Mid-Ohio 386,000 195,000 +98%

 

Toyota victorious in Bahrain on Porsche’s LMP1 swansong

Toyota Motorsport GmbH
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SAKHIR, Bahrain – Toyota denied Porsche a swansong victory in its final LMP1 appearance in the FIA World Endurance Championship by taking a commanding win in the 6 Hours of Bahrain on Saturday.

Porsche started from pole in the last competitive outing for the three-time Le Mans-winning 919 Hybrid car, only to lose out to Toyota’s Sebastien Buemi within the first half an hour of the race.

Porsche lost one of its cars from contention for victory after an errant bollard got stuck underneath Timo Bernhard’s No. 2 entry, leaving Nick Tandy to lead its charge in the No. 1 car.

Tandy moved into the lead just past half distance after a bold strategy call from Porsche to triple-stint the Briton after a fuel-only stop, vaulting him ahead of Anthony Davidson in the No. 8 Toyota.

Tandy’s win hopes were soon dashed when he tangled with a GTE-Am backmarker at Turn 1, sustaining damage that forced Porsche into an unplanned pit stop that put the car a lap down.

With the No. 7 Toyota losing two laps following a clash with a GTE-Pro car earlier on, Davidson, Buemi and Kazuki Nakajima went unchallenged en route to the car’s fifth victory of the season.

Porsche rounded out the podium with its cars, with the No. 2 leading home the No. 1, leaving Toyota’s No. 7 car to settle for P4 at the checkered flag.

Vaillante Rebellion clinched the title in LMP2 after a stunning fightback led by Bruno Senna, with the Brazilian securing his maiden motorsport championship win in the process.

GTE-Pro saw AF Corse complete a hat-trick of titles in 2017, with James Calado and Alessandro Pier Guidi wining the class’ first world championship recognized by the FIA, while Paul Dalla Lana, Pedro Lamy and Mathias Lauda sewed up the GTE-Am title.